Brett Trainor Unplugged

By Brett TrainorBusiness Entrepreneurship Education Self-Improvement

Brett Trainor Unplugged episodes

January 14, 2022BizOwner360 Series Ep 7: Enabling Your Prospects & Customers
From a customer acquisition standpoint, it’s such a huge waste not to have a procedure in place for when your prospects finally engage with you.

After all you’ve gone through to have them engage with you, it should be your priority to follow through with processes that will enable your target customers in easily availing your services and products.

So what comprises this customer enablement process? And how should you approach it?

Tune in as I introduce you to the 3rd framework in our A-C-E-S Zero to Ten Growth System.

Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
10 min
January 11, 2022137. How to Kick A$$ in 2022 with Sean Rosensteel
A new year knocks on our doors but our business goal remains the same. Now, what about our game plan?

Today, I welcome Sean Rosensteel back to the podcast to chat about how to kick some ass in 2022 and really drive growth in your business.

Sean and I each share three ideas or areas that we're focused on as keys for success in 2022 each of which we discuss in detail.

We share some strong opinions and differing ideas at times but are mostly aligned on what will and will not work this year.

This conversation went so great that we felt we had to do a Part 2 and I am sure you will feel the same way so tune in now!

We’ll talk about:

1. Introduction [00:00]

2. The one thing our owners should be focused on for a great 2022 [2:21]

3. Crushing the new year by throwing out conventional wisdom [9:40]

a. The amazing benefit of hiring contractors [12:21]

4. The #2 in Brett and Sean’s 2022 Priority List [20:02]

5. Knowing what works best for your unique situation [26:18]

6. How stepping back to look into what you’ve already got can benefit you [31:10]

Part 2

7. The “Who Not How” Concept [36:26]

8. Fine-tuning the messaging of your company [41:23]

a. Sticking with the controlling idea of your company [48:34]

9. Getting a website that does its job with cost-effectivity [52:33]

a. WordPress vs. Squarespace [54:04]

b. It’s all about lead generation and conversion [1:00:14]

10. Providing great customer experience in 2022 [1:07:23]

a. Your process vs. what’s right for your customers [1:14:00]

11. A couple of parting wisdom to live by for 2022 [1:15:27]

Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Get a copy of Sean Rosensteel’s book, “The School of Intentional Living” (https://www.seanrosensteel.com/)
Tune in to B2B Zero to Ten Episode 129 with Sean Rosensteel: (https://bretttrainor.com/2021/11/17/podcast-ep-129-5-ways-digital-marketers-rip-off-business-owners-and-what-to-do-about-it-with-sean-rosensteel/)
Tune in to B2B Zero to Ten Episode 122 with Sean Rosensteel: (https://bretttrainor.com/2021/09/29/podcast-ep-122-the-roi-of-building-hassle-free-websites-for-your-zero-to-ten-journey-with-sean-rosensteel/)
Tune in to B2B Zero to Ten Episode 65 with Sean Rosensteel: (https://bretttrainor.com/2020/08/25/schools-in-session-intentional-living-is-the-key-to-real-success-with-author-sean-rosensteel/)
Have a copy of Gino Wickman’s Traction: Get a Grip On Your Business (https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837)
Have a copy of Bo Burlingham’s Small Giants: Companies That Choose to Be Great Instead of Big (https://www.amazon.com/Small-Giants-Companies-Instead-10th-Anniversary/dp/014310960X)
Have a copy of Dan Sullivan and Dr. Benjamin Hardy’s Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork (https://www.amazon.com/Who-Not-How-Accelerating-Teamwork/dp/B08KYKR23H)
Have a copy of Donald Miller’s Building a Story Brand (https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329)

About Our Guest:

Sean Rosensteel is the owner of Savvy Pro Web, a company helping business owners build hassle-free websites that generate a steady flow of qualified leads.

Sean is also the founder of The Intentional Living Academy and the author of “The School of Intentional Living”, a book that provides insightful tips on achieving goals in the most efficient way.

Connect with Sean Rosensteel:

Website: https://www.seanrosensteel.com/

https://www.savvyproweb.com/

LinkedIn: https://www.linkedin.com/in/seanrosensteel/

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
1 hr 19 min
January 07, 2022BizOwner360 Series Ep 6: Connecting with Your Ideal Prospects
Only 3% of your ideal prospects are in "Buy Now" mode, therefore it's critical for you to be there when they're ready to buy.

After covering the concept and strategy of creating alignment, we now proceed with the 2nd framework, Connect which is critical to going from one-to-one to one-to-many sales.

You can complete the other frameworks but you will not be as effective so if you have not done the alignment exercise yet, I highly advise you to do so before moving on.

Tune in now to get better at creating awareness and providing value for your customers through this framework!

Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
11 min
January 04, 2022136. How Ryan Kugler Built and Runs Three 7-Figure Companies with Five People
Starting and scaling a company is hard enough. Imagine having to do it with more than one.

It does seem to require a lot of effort but Ryan Kugler made this seemingly insurmountable feat achievable after growing his three companies to 7 figures.

What makes this stint more interesting is he only has five full-time employees to run the three businesses which are all in different industries

Learn how Ryan did it and what his biggest takeaways were by tuning in now!

We’ll talk about:
Introduction [0:00]
Ryan’s first company and his decision to start another one [02:32]
The rationale behind Ryan’s small team for his “layered” company [04:43]
How Ryan got started in the marketing industry [9:19]
Opportunities that Ryan is looking into for his fourth business [11:39]
Lessons that Ryan earned as he was growing his three companies [12:34]
How Ryan allots time among his businesses in the new corporate setup [15:38]
Expanding your company through delegation [18:22]
Ryan’s tactic of hiring two people to do one job [23:07]
Tips for starting entrepreneurs from Ryan [25:35]
Are you the idea guy or the execution guy? [30:34]
Ryan’s advice for businesses being held back by their owners’ capacity [32:11]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Ideal Content Website (https://idealcontent.com/)
Plan B Distribution Website (https://aplanb.com/)
A5 Events Website (https://a5events.com/)
Grab a copy of “How to Plan, Produce & Distribute Your Independent Film” (http://ryankuglercom.wpengine.com/book/)
“Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan and Benjamin Hardy (https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151)

About Our Guest:

Ryan Kugler is a multi-business owner with over 25+ years of knowledge & experience in Film Distribution and in the Wholesale/Retail Trade.

Ryan is the President of A5 Events, president of Ideal Content, Executive Director of Say No To Drugs Race (Charity Run/Walk), and a past co-owner of DVA, Inc.

Ryan also co-authored “How to Plan, Produce & Distribute Your Independent Film.”

Connect with Ryan Kugler:

LinkedIn: https://www.linkedin.com/in/ryan-kugler-8653265/

Twitter: https://twitter.com/ryanjkugler

Website: http://ryankuglercom.wpengine.com/

A5 Events: [email protected]

Ideal Content: [email protected]

Plan B Distribution: [email protected]

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
38 min
December 28, 2021135. Do Your Best Work in Half the Time: Learning How to be Time Rich with Best-selling Author & Podcaster Steve Glaveski
In our second re-broadcasting for the holiday break, we have the episode with top-rated podcaster and author, Steve Glaveski, who shared where he came up with the idea for his book, “Time Rich: Do Your Best Work, Live Your Best Life.”

Steve and I also discussed the necessity of establishing an entrepreneurial mindset in children, as well as how it extends to situations beyond business.

Finally, we look back to pre-COVID working circumstances and analyze how businesses are dealing with the current difficulty of working from home.

Let’s look back at this episode that teaches us to be more productive. Tune in now!

We talked about:
Steve’s professional experience [02:07]
Teaching an entrepreneurial mindset to kids [05:49]
The idea behind Time Rich [9:36]
Flow state: Avoiding time and productivity waste [14:40]
Tim O’Reilly’s business model for the new economy” [22:23]
The power of the rule of two [29:36]
Presence and significance of the Pareto’s principle [32:30]
PCOATS roadmap [36:47]
Steve’s take on nootropics use [42:26]
Tips on increasing memory retention [44:26]
Time to embrace asynchronous communication [46:37]
What’s next for Steve [52:40]
The one thing Steve recommends [55:33]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download The Growth Readiness Checklist (https://bretttrainor.com/resources/
Steve Glaveski Website (https://www.steveglaveski.com/)
Download the Time Rich’s first chapter and automaton guide (https://www.timerichbook.com/)
Know more about nootropics and ergogenic health (https://www.instagram.com/ergogenic_health/)
Time Rich: Do Your Best Work, Live Your Best Life (https://amzn.to/38NpJa4)
The Top Five Regrets of the Dying (https://amzn.to/3lwnR97)
Collective Campus Website (https://www.collectivecampus.io/)
NoFilter Media Website (https://www.nofilter.media/)

About Our Guest:

An entrepreneur, author, and podcaster, Steve Glaveski is on a mission to untap the potential of people to lead more meaningful lives.

He forwards this mission through his different ventures, such as the Collective Campus, an innovation accelerator; the Lemonade Stand, a children’s entrepreneurial program; and his podcast, Future Squared.

In his latest book, he shares how being time rich is more valuable than living “comfortably miserable” lives.

Connect with Steve Glaveski :

LinkedIn: https://www.linkedin.com/in/steveglaveski/

Twitter: https://twitter.com/steveglaveski

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
1 hr 3 min
December 21, 2021134. How to Optimize Your Revenue Engine: Strategies & Tactics with Chris Walker
We're taking a short break over the holidays so I've chosen to re-air a couple of the most impactful episodes - impactful both from a business and a personal perspective.

So today, we have the episode with Chris Walker of Refine Labs where we went over his company’s ways of helping B2B companies grow through marketing.

Chris comes from a very unique background (engineering) which allows him to look at the full revenue ecosystem rather than breaking it down into silos.

If you want your revenue acquisition process to rely on digital to create demand, Chris is the man to call.

Join me as we look back to this very insightful episode!

We talked about:

1. How an engineering background gave Chris the advantage in marketing [01:36]

Losing his own money as a vital point in his experience [04:20]

2. The gap in the marketplace that Chris saw [06:00]

Removing assumptions that are no longer true [07:53]

3. The benefit of working with a blank slate [08:54]

4. Barriers preventing companies from driving demand from digital [10:13]

5. Attribution is not marketing against sales [12:25]

6. Why you shouldn’t measure social channels the same way with Google [13:14]

7. The first step for founders is to know what they’re good at [20:12]

8. Adspend is a cost of doing business [22:28]

9. Why buyer intent is a critical factor to sales [24:32]

10. The major shifts in the buying process [25:22]

11. Customer success should be part of your product [29:35]

12. Through education, you create awareness [31:38]

13. You don’t really need salespeople [33:33]

14. Companies need a recurring revenue model driven by customer acquisition [35:37]

15. How COVID impacted sales and marketing [38:46]

16. The one thing Chris recommends [41:23]

Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download The Growth Readiness Checklist (https://bretttrainor.com/resources/)
Refine Labs Website (https://www.refinelabs.com/)
State of Demand Gen Podcast (https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213)

About Our Guest:

Chris Walker is the CEO at Refine Labs, a marketing consulting firm focused on growing B2B SaaS companies. Their Revenue Engine Optimization Formula combines revenue operations, growth marketing, and buyer enablement.

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

Connect with Chris Walker:

LinkedIn: https://www.linkedin.com/in/chris-walker-41597028/

Twitter: https://twitter.com/ChrisWalker171

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
46 min
December 17, 2021BizOwner360 Series Ep 5: Aligning the Company & Your Offerings for Max Impact
In the last episode, I led you through the Zero to Ten growth approach, which is divided into four frameworks: ACES (Align- Connect- Enable- and Support).

Today, I'll delve deeper into the first framework's essential components and consequences - alignment.

Believe me, it’s much more difficult to market if your company and offerings are not aligned from the get-go, especially to those who do not know you.

So hop into the episode now and rid your company of that trouble!

Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Have of a copy of Anthony Condouris’ book “run_frictionless” (https://runfrictionless.com/buy-run-frictionless/)

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
10 min
December 14, 2021133. How to “Read the Room” by Reading Facial Expressions with Dan Hill
The face is the mirror of the mind and this is why it is important for everyone, even for business owners, to have at least a bit of knowledge in reading facial expressions.

So today, Emotions Expert Dan Hill gives us a mini-masterclass on the most important emotions to look out for and how you should interpret and properly react to them.

This can be really powerful for you, especially in a digital-first zoom first world that we're in to better understand what the other side is actually thinking versus what they're saying.

Tune in now to enable yourself to communicate better with the people around you!

We’ll talk about:
Introduction [00:00]
The rationale behind Dan’s new book “Blah Blah Blah” [2:19]
What Dan is working on today [5:22]
The basics of facial coding [8:16]
Why emotions are more powerful than the dollars [10:40]
What you should look out for when facial coding as a business owner [12:23]
Interpreting happiness in the business world [16:13]
Dealing with different emotions you get out of a sales pitch [22:49]
You as the embodiment of your own business [25:24]
The dynamic between fear and anger and how to manage them properly [29:19]
How to read contempt and the stakes it involves for your business [37:43]
Sadness: Its indicators, upsides, and downsides in the business [45:02]
Signs of stress among the people around you [48:03]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Sensory Logic Website (https://www.sensorylogic.com/)
“Famous Faces Decoded” by Dan Hill (https://www.sensorylogic.com/famous-faces)
Have a copy of Dan’s book “Blah Blah Blah” (https://www.sensorylogic.com/blahblahblah)
Have a copy of Dan’s book “Emotionomics” (https://www.sensorylogic.com/emotionomics)
Check out Episode 56 with Dan Hill (https://bretttrainor.com/2020/06/24/utilizing-facial-coding-emotion-to-scale-your-startup-with-dan-hill/)

About Our Guest:

Dan Hill is a PhD holder, author, lecturer, and trainer who specializes in interpreting emotions and facial expressions. Dan founded Sensory Logic to help companies better understand the dynamic between the two currencies in life: dollars and emotions.

He has appeared on Good Morning America, The Today Show, Fox, CNN, and ESPN and has advised with over half of the world's top 100 corporations. The Wall Street Journal and the New York Times have both written about him.

Connect with Dan Hill:

Email: [email protected]

Twitter: https://twitter.com/EmotionsWizard

LinkedIn: https://www.linkedin.com/in/dan-hill-emotionswizard/

Facebook: https://www.facebook.com/Emotionswizard/

Instagram: https://www.instagram.com/emotionswizard/

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
53 min
December 10, 2021BizOwner360 Series Ep 4: The Zero to Ten Growth Framework
Because B2B growth is nuanced, you must grasp the various revenue levers. You can't just hire a sales leader or a marketing leader and expect to solve your growth problems.

So in this episode, I'll walk you through the Zero to Ten System, which will help you break past owners' capacity and go from one-to-one selling to one-to-many selling.

This system is a combination of my experience in helping grow startups from 0 to 10 million dollars in 2+ years which I have improved with the insights that I got from my interviews with subject matter experts..

You’ll surely get a lot of value from learning this framework so hop into the episode now!

Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
10 min
December 07, 2021132. How to Start Connecting with Your Ideal Prospects Using Personal Video Marketing with Nina Froriep
Video marketing offers a lot of amazing and exclusive business benefits but entrepreneurs rarely use it to grow their businesses.

If you’re one of those entrepreneurs, I’m telling you, you’re missing out a lot.

Today, I'm pleased to have Clockwise Productions’ Nina Froriep to teach us how to attract ideal clients through video marketing.

Nina also shares the DOs and DON’Ts of video marketing which you can use as a guide once you decide to try it out for your company.

Tune into this episode now to learn how you can empower your brand through video marketing.

We’ll talk about:
Introduction [00:00]
Nina’s beginning in filmmaking and the goal she developed with it [1:48]
People’s reluctance to try out video marketing [6:03]
Sharing what makes you stand out from other businesses in your industry [10:19]
The first steps that Nina take when helping someone start with video marketing [13:20]
Why Nina prefers working with businesses in the $120k-$500k mark [18:51]
DOs and DONTs of video marketing [24:31]
Maximizing the value you can provide in 60-second videos [30:23]
The best situation where you can go for longer videos [35:17]
Establishing familiarity between your prospects and yourself through video marketing [37:53]
Some parting wisdom from Nina [40:56]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Clockwise Productions website (https://clockwiseproductions.com/)
Join Nina’s FREE Masterclass on Dec. 14 (https://clockwiseproductions.com/masterclass/)
Tune in to Episode 124 with Ethan Beute (https://bretttrainor.com/2021/10/13/podcast-ep-124-how-being-20-more-human-can-dramatically-drive-growth-with-ethan-beute/)

About Our Guest:

Nina Froriep enables business coaches, consultants, and service-based entrepreneurs to grow their businesses with easy + fun video marketing so they can attract their ideal clients.

Nina has been in TV, film, and video production her entire life. She’s seen it all from the early days on independent features, to big national TV commercials, corporate mega-shows, and (Emmy award-winning) documentary films, including one she produced and directed, called Abraham's Children.

Connect with Nina Froriep:

LinkedIn: https://www.linkedin.com/in/nina-froriep/

Facebook: https://www.facebook.com/VideoMarketingConsultant/

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
44 min