Brett Trainor Unplugged

By Brett TrainorBusiness Entrepreneurship Education Self-Improvement

Brett Trainor Unplugged episodes

October 12, 2021124. How Being “20% More Human” Can Dramatically Drive Growth with Ethan Beute
As we get caught up in how much the modes of communication have advanced today, we tend to forget the most important aspect which is you, the human.

In this episode, BombBomb Chief Evangelist Ethan Beute talks us through his new book, “Human-Centered Communication” which provides insights on building a better reputation for your company from the communication side of doing business.

Ethan also gives his take on dealing with prospects that are yet to go “buy now” mode and balancing our focus between the emotion and the message when communicating with our market.

Ethan unloads so many valuable bits of wisdom on how you can drive growth to your business so jump into this episode now.

We’ll talk about:
Introduction [00:00]
The benefit of video messaging to businesses [04:19]
What motivated Ethan to write his second book [9:35]
The value in prioritizing helping over selling [15:34]
Dealing with leads that are not yet on the “buy now” mode [23:28]
The human-centered design model of digital communication [31:01]
Giving a stronger sense of trust to your market [37:43]
Being on emotion rather than being on message [39:54]
The Golden Rule in doing business [42:56]
Allowing your business to be 20% more human [45:23]
A recommendation from Ethan [50:05]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
BombBomb Website (https://bombbomb.com)
Tune in to Episode 43 with Ethan Beute (https://hardwiredforgrowth.libsyn.com/rehumanize-your-business-to-improve-customer-experience-and-accelerate-growth)
Get a copy of Ethan Beute’s book “Rehumanize Your Business” (https://www.amazon.com/gp/product/B07QFYQ7G4/)
Order Ethan Beute’s book “Human-Centered Communication” (https://bombbomb.com/book/human-centered/)
Check Winning By Design YT Channel (https://www.youtube.com/c/WinningByDesign)

About Our Guest:

Ethan Beute is the Chief Evangelist of BombBomb, a company that makes it easy for businesses to build customer relationships through email, text, and social media.

Ethan’s second book which he co-authored with Stephen Pacinelli and is called “Human-Centered Communication: A Business Case Against Digital Pollution” discusses how we reduce unwelcome digital distractions.

Ethan is also the host of the highly regarded “The Customer Experience Podcast.”

Connect with Ethan Beute:

LinkedIn: https://www.linkedin.com/in/ethanbeute/

Twitter: https://twitter.com/ethanbeute

YouTube: https://www.youtube.com/user/ethanbeute

The Customer Experience Podcast: https://bombbomb.com/blog/topics/the-customer-experience-podcast/

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
54 min
October 05, 2021123. The “Starting Point”: How a Services Company is Scaling via SaaS w/ Ray McKenzie
In the B2B world, we experience almost the same kind of problems. So sometimes, all it takes is thinking of your own situation to come up with something that delivers your market’s needs.

This is how Ray McKenzie developed an incredible software called “Starting Point,” a platform that compliments his first company, “Red Beach Advisors.”

Along with Digital Marketing Expert Sean Rosensteel, who co-hosts this episode with me, we touch on the principles and processes that Ray applies to provide a great customer experience through their software services.

Ray also talks about common challenges in delivering Software as a Service (SaaS) and ways that he deals with these obstacles.

This episode provides tons of wisdom and inspiration on scaling a SaaS business into a $10-million company so tune in now!

We’ll talk about:
Introduction [00:00]
The beginning of Ray’s management consulting firm [04:57]
How Ray allocates resources on his two companies [11:25]
Ray’s goals with Red Beach Advisors and Starting Point [14:13]
What Ray has been doing from the sales side [17:29]
On-boarding with Starting Point and its service categories [19:24]
Common objections that Ray gets and how he responds to them [22:28]
The gap of providing full transparency during the sale-close process [26:46]
The importance of providing great customer experience [30:48]
What’s in store for Ray’s companies in Q4 2021 [35:19]
Ray’s industry of priority and how he approaches them [38:19]
Starting Point’s biggest challenge and how Ray busts through it [40:36]
Ray’s personal and professional recommendation [44:06]
Biggest takeaways from the episode [46:43]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Request a demo with Starting Point (https://www.startingpoint.ai/)
Achieve efficient growth and success with the Red Beach Advisors (https://www.redbeachadvisors.com/)

About Our Guest:

Ray McKenzie is the founder of Starting Point, a software company that helps businesses delight their customers and clients by increasing customer care and support, reducing workflow to boost productivity. Starting Point is also used by Ray to enable his first company, Red Beach Advisors.

Connect with Ray McKenzie:

LinkedIn: https://www.linkedin.com/in/raymondmckenzie

Twitter: https://twitter.com/RayMc209

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
52 min
September 28, 2021122. The ROI of Building Hassle-Free Websites for Your Zero to Ten Journey with Sean Rosensteel
Is your website not generating enough ROI despite all the money and effort that you’ve poured into it? You might have fallen to the trap of conventional marketing strategies that no longer work.

Today, Digital Marketing Guru Sean Rosensteel exposes web development mistakes and myths that you should avoid if you want your business to stay on top.

Sean and I weigh in on the right mindset to have when starting a business website. Sean also provides useful alternatives and his own lead generation framework that is so easy to follow and surely going to work for you.

Tune in to this episode now to learn new and effective ways to generate more ROIs through your website!

We’ll talk about:
Introduction [00:00]
A great way to lay the groundwork for your digital business [07:05]
The missing big ingredient in business websites today [14:04]
The Story Brand Framework [16:08]
SEO writing in WordPress vs. other platforms [24:20]
Is SEO still a conducive strategy for your business? [26:26]
Sean’s recommended alternative for SEO [30:59]
Finding areas where your fish are already swarming [35:15]
The three phases of lead generation [39:34]
The Curb Appeal [47:16]
The value in simplifying technologies for your business [51:20]
Sean’s professional recommendation [57:03]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Get a copy of Sean Rosensteel’s book, “The School of Intentional Living” (https://www.seanrosensteel.com/)
Get a copy of Donald Miller’s book, “Building a Story Brand” (https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329)
Book a call for a hassle-free website (https://www.savvyproweb.com/)

About Our Guest:

Sean Rosensteel is the owner of Savvy Pro Web, a company helping business owners build hassle-free websites that generate a steady flow of qualified leads.

Sean is also the founder of The Intentional Living Academy and the author of “The School of Intentional Living”, a book that provides insightful tips on achieving goals in the most efficient way.

Connect with Sean Rosensteel:

Website: https://www.seanrosensteel.com/

LinkedIn: https://www.linkedin.com/in/seanrosensteel/

Facebook: https://www.facebook.com/seanrosensteelfan/

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
1 hr 2 min
September 21, 2021121. “Lee London” on Designing a Brand that People Love and their Zero to Ten Journey
People don’t spend their money on a product or a service. What they buy are the life-changing solutions that they will get from whatever you are offering.

So how do you get your clients into trusting you with providing answers to their lives’ biggest problems?

That’s what User Experience Specialist Valerie Kent and I address in this episode where she shares the philosophy she had behind her iconic webcam covers and when she built her women tech-focused company, Lee London.

We also touch on the business pivots that Valerie had to take and how he managed her way through them.

This episode is full of insights on how you can come up with a brand that your customers will love on your way to your $10-million revenue goal so tune in now!

We’ll talk about:
Introduction [00:00]
The start of Valerie’s entrepreneurial journey [03:30]
The first business lessons that Valerie learned [10:53]
Why Valerie went through retailers instead of individual consumers [12:36]
Valerie’s next journey after she parted ways with Nordstrom [16:38]
The birth of Valerie’s company Lee London [19:01]
Steps Valerie took in putting up Lee London [22:37]
Building a community beyond selling a product [27:10]
How Valerie deals with the front and back sides of a business [30:43]
A recommendation from Valerie [32:23]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

About Our Guest:

Valerie Trent is the founder of Lee London, a women-tech oriented company that develops products aimed at empowering people to use technology in the way they want. Ever since starting in the business world, Valerie has always advocated for making women’s lives better.

Connect with Valerie Trent:

Website: https://leelondon.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/valerie-trent-a560139

Pinterest: https://www.pinterest.com/leelondondesign/

Facebook: https://www.facebook.com/LeeLondonDesign/

Twitter: https://twitter.com/leelondonco

https://twitter.com/valerietrent

Instagram: https://www.instagram.com/leelondondesign/

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

EbC7COcamtw2PAOhfZQG
35 min
September 14, 2021120. Growing a B2B Business in 2021 With Top SMB Expert Michael Haynes
Are you having trouble adapting your B2B business strategies to today’s disruptive world? If you answered yes, this episode is for you.

Leading SMB Growth Expert Michael Haynes joins me to talk about how you should strategize to keep your company on top amidst constantly changing consumer needs.

We cover topics such as understanding the demands of a market, overcoming weaknesses of a company, and Michael’s new mastermind program called “Empower.”

Tune in now to make sure your company never stops growing with the tons of wisdom that Michael unloads in this episode!

We’ll talk about:
Introduction [00:00]
What’s going on in the SMB world? [05:30]
Michael’s take on sales and marketing alignment [07:56]
Going digital with sales and marketing strategies [11:29]
Collaboration and co-creation beyond alignment [16:00]
Understanding and delivering the needs of your buyers [18:47]
Thinking bigger to drive business growth [20:21]
Knowing when to do automation and outsourcing [25:40]
Being aware of your gaps and how to fulfill them [30:18]
Your clients as your referral engine [33:47]
The rise of M&A deals in SMEs [36:25]
Referrals, advocacy, and partnerships [38:50]
Michael’s newly launched mastermind “Empower” [40:55]
Michael’s piece of advice (Part 3) [44:07]
Resource Links:
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million: (https://bretttrainor.com/resources/)
“Listen, Innovate, Grow” by Michael Haynes: (https://amzn.to/345oxLa)
Learn more about The Empower Mastermind Group: (https://youtu.be/qoadUfZfrnI).
Listen to Podcast Ep 72. Refocus, Reignite, and Rise: Jumpstarting Growth in 2020 with B2B SMB / SME Adviser Michael Haynes: (https://bretttrainor.com/2020/10/13/refocus-reignite-and-rise-jumpstarting-growth-in-2020-with-best-selling-author-michael-haynes/)
Listen to Podcast Ep 8. Listen, Innovate, Grow- A Blueprint for Acquiring Business Customers with Michael Haynes: (https://bretttrainor.com/2019/08/10/listen-innovate-grow-a-blueprint-for-acquiring-business-customers-with-michael-haynes/)
‘Create Togetherness’ by Jeff Davis (https://www.amazon.com/Create-Togetherness-Transform-Marketing-Expectations/dp/1733450408)
‘The Velocity Mindset’ by Ron Karr (https://www.amazon.com/Velocity-Mindset%C2%AE-Resistance-Buy-Results_Faster/dp/1645436284/)
'NOW WHAT? A Survivor's Guide for Thriving through Mergers & & Acquisitions' by Jennifer Fondrevay (https://jenniferjfondrevay.com/now-what-by-jennifer-fondrevay/)

About Our Guest:

Michael Haynes is the Founder and Principal Consultant at Listen Innovate Grow with over 20 years of experience working with firms ranging from micro-businesses to large corporations in Australia and Canada to develop and implement customer strategies and programs that help them expand their businesses.

Connect with Michael Haynes:

Listen, Innovate, Grow Website https://listeninnovategrow.com/

LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/

Twitter: https://www.twitter.com/2Excellyourbiz

Facebook: https://www.facebook.com/MichaelHaynesB2BAdviser

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
50 min
September 07, 2021119. Ideas that Last - From One Aha! Moment to $10 Million
One brilliant idea can result in a product or service that customers patronize.

But coming up with an idea is just the first step. It takes great development, adaptation, harmonization, and execution of several ideas before you finally end up with something that your clients will keep coming back to.

In today’s episode, I welcome Danielle Gillespie, founder of Ideas Last, a tech geek who has thrived on building rock solid products that people love for 25 years.

Danielle and I talk about the approaches she does to help companies propel to success starting from one business idea. She also provides useful tips on getting the most out of business ideas and how to adapt or ditch them according to customers’ needs.

If you have an idea on how you can start a business that will bring you good fortune but you’re lost as to how you will maximize it, this episode is the perfect guide for you.

We’ll talk about:
Introduction [00:00]
How Danielle’s framework helps startup ideas flourish [03:26]
Planning your company’s success with Danielle [06:20]
Adapting original ideas into something that people want [10:06]
Having the idea and passion to solve a problem [15:40]
When you should pivot and make a market shift [18:05]
Being receptive to criticisms [22:26]
Danielle’s advice on growing a $10-million business [23:30]
The approach used by Danielle in getting great hires [27:50]
What Danielle looks forward to for startups in the near future [31:54]
Danielle’s accountability tip [37:12]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

About Our Guest:

Danielle Gillespie has over 25 years of experience developing tech products in different industries including hospitality, health and wellness, manufacturing, retail and first responders. She founded her own company, Ideas Last, and has held various product development roles.

Danielle actively advises a handful of startup tech companies and has helped bring several concepts to life that began as an idea on a paper napkin, combining client demand with budget, timeline, and business case. She excels in converting consumer feedback and data into a positive user experience.

Connect with Danielle Gillespie:

Website: https://www.daniellegillespie.net/

LinkedIn: https://www.linkedin.com/in/daniellegillespie

Twitter: https://twitter.com/dgillespie_irl

Medium: https://medium.com/@dgillespie_irl

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
43 min
August 31, 2021118. What Now? How M&A Can Impact Your Zero to Ten Journey
Closing a merger and acquisition deal is just the beginning. Majority of M&A deals fall short of pre-deal expectations, and the key difficulty is ensuring that the deal delivers the value that prompted the decision to get into the agreement in the first place.

In today’s episode, I am joined by none other than the M&A Whisperer herself Jennifer J. Fondrevay who has been a part of three separate multibillion-dollar merger and acquisition deals.

Jennifer and I chat about ways of pulling through mergers and acquisitions, a subject that she also covers in her book “NOW WHAT? A Survivor's Guide for Thriving through Mergers & Acquisitions.”

Most companies that undergo mergers and acquisitions do not get the valuation that they originally intended. Majority of these deals also fail because of the workforce being unable to pivot and adapt as rapidly as the leadership expected.

If you’re worried that yours could end up the same, then this episode will help you find a way to change that.

We’ll talk about:
Introduction [00:00]
Going through an M&A is a matter of when [04:10]
What CEOs need to prepare for during M&A [06:00]
Power and influence of culture in an M&A [09:59]
Dealing with the new reality of the workforce [11:47]
How to avoid becoming a “former rock star” [15:37]
Being crystal clear when approaching the deal [18:07]
Premortem Exercises - Scenario Planning [20:19]
The challenge of giving up old ways [25:32]
Overcommunication as a key to a successful M&A transition [28:44]
Trends in the new normal set-up of businesses [31:18]
Jennifer’s piece of advice to fellow workaholics [36:33]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Get a copy of Jennifer’s book “NOW WHAT? A Survivor's Guide for Thriving through Mergers & Acquisitions” (https://jenniferjfondrevay.com/now-what-by-jennifer-fondrevay/)

About Our Guest:

Jennifer J. Fondrevay is the founder of Day1 Ready, an M&A consultancy agency that works with forward-thinking business executives to redefine what day one looks like in the M&A deal experience.

Jennifer has been on both sides of the deal equation as a Fortune 500 C-Suite "survivor" of three multibillion-dollar acquisitions. She witnessed countless growth strategies fail due to a workforce that couldn’t pivot and adapt as quickly as leadership anticipated.

Her satirical business book, “NOW WHAT? A Survivor's Guide for Thriving through Mergers & Acquisitions,” helps middle managers navigate business transformation to find the opportunities in change.

Connect with Jennifer J. Fondrevay:

Website: https://jenniferjfondrevay.com

LinkedIn: https://www.linkedin.com/in/jennifer-fondrevay

Twitter: https://twitter.com/jjfondrevay

Instagram: https://www.instagram.com/jenniferjfondrevay

Youtube: https://www.youtube.com/channel/UCGusxCB8gysRPpB8B4RQBJA

Facebook: https://www.facebook.com/jfondrevay

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
40 min
August 24, 2021117. “The Juice” on the Value of Content for B2B and their Zero to Ten Journey
By now everyone knows how crucial content marketing is. Effective content marketing connects your business to the right customers and amplifies your brand message. But while B2C brands are nailing it, B2B businesses are having a much harder time finding and distributing their content.

Today we have Jonathan Gandolf, Co-Founder and CEO of The Juice, sharing with us his unexpected journey from craft beer to content marketing and how he envisions the future of B2B marketing.

Find out the most common problems marketers have, how content marketing has evolved over the years, and what you can do to make your vision a reality.

We’ll talk about:
Introduction [00:00]
Jonathan’s career background [02:18]
Getting involved with High Alpha [04:12]
How Jonathan’s craft brewery cut through the noise [05:19]
Who High Alpha is and what they do [08:23]
The problem with B2B content distribution [13:35]
The vision for The Juice [16:09]
Becoming the co-founder of The Juice [12:53]
The value of surveying over 100 marketers [18:07]
The growth of content marketing due to a pandemic [22:38]
Being the B2B content hub [24:35]
What Jonathan would have done differently [26:40]
What’s next for The Juice [28:00]
The one thing that Jonathan recommends [30:34]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
The Juice website (https://www.thejuicehq.com/)
Talk to Your Persona: Here’s How We Talked to 100 Marketers in 100 Days (https://www.thejuicehq.com/blog/talk-to-your-persona-heres-how-we-talked-to-100-marketers-in-100-days)

About Our Guest:

Jonathan Gandolf is the co-founder and CEO of B2B content hub The Juice. He started his career in digital marketing with Salesforce ExactTarget Marketing Cloud where he spent years gaining insights and experience in content marketing, relationship marketing, and product management.

After leaving tech and 4 years of pursuing his craft brewery dreams, he found himself getting drawn back into the biz, surrounded by like-minded colleagues and an idea he pursued relentlessly.

Within a year of conceptualizing, The Juice was born and Gandolf has been busy growing his B2B content hub while also prospecting for new businesses with VC company High Alpha.

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

Connect with Jonathan Gandolf:

LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Twitter: https://twitter.com/JDGandolf

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/
37 min
August 17, 2021116. Special Announcement: Zero to Ten
What does Zero to Ten even mean?

If you’ve been listening to my podcast, then you know how often I talk about scaling a startup from 0 to $10 million in revenue. That’s the goal I’ve been helping startups to reach.

So as I do a rebrand of my podcast, I find it fitting to make that a part of my podcast name. In this short and special episode, I’ll tell you what pushed me to make this change and what you can expect as we head towards 120 episodes and beyond!

We’ll talk about:

Why I’m making this change [00:41]

What to expect [01:38]

The history of my podcast [02:38]

It’s not a traditional podcast [03:51]

Resource Links:

Brett Trainor Website (https://bretttrainor.com/)

Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

Connect with B2B Founder:

Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/
6 min
August 10, 2021115. The Ultimate Guide to Hitting the $1M Revenue Target (and beyond)
Reaching the $1 million threshold is a milestone for all entrepreneurs. But that doesn’t mean everyone actually gets there. In fact, less than 2% of all American businesses have been able to get past this marker. And with the right approach, you can also be a part of that elite group.

In today’s episode, we take a deep dive into the millionaire mindset with Chicago-based business consultant Brad Farris.

Brad leads his team of consultants at Anchor Advisors to get creative services firms reach their million-dollar objective through strategic decision-making and goal realignment.

Learn the most common pitfalls of expanding your business, why you can’t reach that $1M mark, and what you can do to ensure unlimited growth.

We'll talk about:
Anchor Advisors [1:57]
The Value of Specialization [5:56]
Higher Client Qualification [11:19]
Becoming Attractive to Clients [12:26]

Challenges of Reaching $1M [3:55]
Solving Burnout [13:55]
The Art of Selling Services [18:49]
Doing Outreach [22:15]
The Role of Salespeople [27:08]
Raising Prices [35:15]
Take a Vacation [36:48]
Resource Links:
Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Anchor Advisors (https://anchoradvisors.com)
Business Growth Assessment Test (https://learn.anchoradvisors.com/accelerate-your-business-growth/)

About Our Guest:

As Principal Advisor, Brad Farris guides business owners through the pitfalls and joys of growing their business. Brad is passionate about helping business owners find better ways to do things, make more money and enjoy life more. Brad is a speaker and author.

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

Connect with me and learn more about growing your business:

Email: [email protected]LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/
41 min