Today on the podcast we hear from Chris Overlay, CEO of Get Hoptimized, a craft beer marketing and advertising agency.

Chris' company helps breweries and craft beer businesses grow with effective and affordable marketing services, from label designs, to social media ads, to strategizing world domination.

Key Topics

• How much to spend on brewery marketing
• The marketing metrics that matter for craft breweries
• How to use 'funnels' to bring more customers into your taproom

Resources

• Connect with Chris Overlay
• Learn more about the brewery finance network

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.