Bri Books

Bri Books

By Brionna JimersonSociety & CultureArtsBooks
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Bri Books episodes

  • 5 Mouthwatering Cookbooks to Inspire Your Holiday Meals

    This episode is proudly sponsored by briCandles, 100% natural soy candles hand-poured in Brooklyn. Bri Books listeners get 20% off their briCandles.com order with the code BRIBOOKS.

    Get out of that takeout rut with these 5 essential cookbooks, just in time for the holidays. These cookbooks are filled with mouthwatering recipes and invaluable culinary tips that'll help you build confidence in the kitchen this holiday season.

    5 Mouthwatering Cookbooks to Inspire Your Holiday Meals

    1. Cooking for one (for yourself on a regular basis): "The Living Kitchen: Healing Recipes to Support Your Body During Cancer Treatment and Recovery" by Sarah Grossman and Tamara Green

    2. Cooking for a crowd (two or more): "Cravings: Recipes for all the Food You Want to Eat" by Chrissy Teigen

    3. Guest flex (for when it's your turn to host): "Everyday Is Saturday: Recipes + Strategies for Easy Cooking, Every Day of the Week" by Sarah Copeland

    4. Technique (how you present your food): "That Photo Makes Me Hungry: Photographic Food for Fun and Profit" by Andrew Scravini

    5. What's up next (new release) "Jubilee: Recipes From Two Centuries Of African American Cooking:" by Toni Tipton-Martin

    Pssst, check out my "How to Shop the Farmers Market" IGTV for more info about seasonal eating.

    If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify and SoundCloud! Please ask me your houseplant and garden questions and show me what you're growing by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more cooking tips and culinary secrets.

    16 min
  • 4 Iconic Black & White Films to Watch This Holiday Season

    Feeling nostalgic? Watch these black-and-white movies in your cozy socks with a cup of hot chocolate this holiday season.

    This episode is proudly sponsored by briCandles, 100% natural soy candles hand-poured in Brooklyn. Bri Books listeners get 20% off their briCandles.com order with the code BRIBOOKS.

    If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify Stitcher, and SoundCloud! Show me what you're watching by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more movie recommendations.

    4 Iconic Black & White Films to Watch Over Thanksgiving Break

    1. Mildred Pierce, 1945

      1. 'Mildred Pierce' is a 1945 crime-drama film starring Joan Crawford in the Oscar-winning title role. The style in this movie is UNREAL, and I love that the Max Factor makeup creator worked exclusively with Joan Crawford on this film—such a cool piece of film and makeup history.

    2. All About Eve, 1950

      1. 'All About Eve' stars Bette Davis. The director and screenplay creator is Joseph Mankiewicz. Bette plays a stage actress named Margot who is slowly but surely being edged out by her protegee, Eve. The monologues! The hairstyles! The shade!

    3. A Raisin in the Sun, 1961

      1. 'A Raising in the Sun' is the film starring Sidney Poitier, Ruby Dee, Claudia McNeil and Diana Sands following the Younger clan in Chicago as they navigate their future as a family unit and as individuals. 'Based on the play by Lorraine Hansberry, the scoring in this film accents the theatric foundation of the story.

    4. Madame Bovary, 1949

      1. Based on the controversial 1856 novel 'Madame Bovary' by French author Gustave Flaubert, the 1949 adaptation challenged public 'morality' and the Motion Picture Production Code fought to censor the film.

    Show me what you're watching by using #bribooks on Instagram, and @bribookspod on Instagram and @bribookspod on Twitter.

    12 min
  • Patricia Bright: From Investment Banking to 3 Million YouTube Subscribers

    This episode is proudly sponsored by briCandles, 100% natural soy candles hand-poured in Brooklyn. Bri Books listeners get 20% off their briCandles.com order with the code BRIBOOKS. Valid until 11/21/2020.

    If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify Stitcher, and SoundCloud! Please ask me your career and personal development questions and show me what you're reading by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more book recommendations.

    This week's guest is Patricia Bright: businesswoman, YouTube queen and author of "Heart & Hustle: Use Your Passion, Build Your Brand, Achieve Your Dreams." Patricia has earned over 2.9M YouTube subscribers, and just hit 1.2M on Instagram. I've followed Patricia Bright since the late 2000's, and it's such a treat to be able to celebrate the platform she's created. Since recording, Patricia's expanded her empire with the launch of The Break channel on YouTube where she chronicles her investment property journey and dishes out invaluable personal finance tips.

    *This podcast episode was recorded in April 2019. Note on audio: You'll hear the sound of me typing furiously in the background during the interview. I apologize!*

    0:00-4:30 – Meet Patricia Bright, the story behind Bri Books cold pitching Patricia and why Suzanne Jeffers' "Feel the fear and do it anyway" is how Patricia lives her life.

    4:30 – In her book, Patricia discusses how being consistent is the challenge of our lives, and one we must rise to daily. Patricia shares her untold story, and why the big three--Brand, Business, and Beliefs--are crucial. With "Heart & Hustle," Patricia is teaching us to find our grinds, and identify our sweet spots where passions and unique skills find the perfect audience.

    8:20 – How Patricia applied for and earned an investment banking internship…even though she didn't have the grades and failed the admittance test…and what the experience taught her about the nature of limitations

    12:09 – Patricia on learning to be a stronger networker: "Networking should be active, and start on an honest point of interest."

    14:25 – Taking the sting out of networking, and learning to be comfortable having varied conversations with different types of people.

    14:45 – While Patricia was writing "Heart and Hustle," she created one of her most successful YouTube series organically, the "I Spent" series wherein she shops online retailers, and brings her YouTube audience along as she tries on and reviews new purchases.

    15:25 – Patricia: "It's important to find that sweet spot between your passion, ability and what's practical." it sounds like that's the recipe.

    18:00 – Patricia on the science of building an audience: Writing down and executing ideas, and planning content are key! These two concepts are transformative because it takes the in-the-moment pressure away.

    18:50 – Patricia's #BriBooks current read: "Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

    19:45 – Patricia: "You realize that in life, you'll have a big goal, but what matters are the steps you take towards it. If you can take those steps every day, you'll most likely achieve that goal. Pick up 'Atomic Habits'!

    20:07 – Let's play "Patricia Taught Me," a game where we quote from "Heart and Hustle" and Patricia expands on the ideas behind her words.

    24:20 – One of the most powerful quotes from the book: " "When you're struggling or fearful about doing something you want to do, the temptation is real to look for an excuse. Don't. Excuses are just ways to stop yourself from being as good as you want to be." – Patricia Bright, "Heart and Hustle."

    25:50 – What's making Patricia say "What a time to be alive"? "I'm excited about is the fact that knowledge and wisdom will be open for everyone. We're in the generation of we all have the same knowledge, so let's work. It's important to me: for people to learn, have access to information. That's where the passion lies."

    LINKS TO PATRICIA'S WORK:

    Patricia Bright's blog, book, Instagram, Twitter, YouTube channels.

    Say hi! @bribookspod and bribookspod.com and bribookspod.com/newsletter.

    This episode is proudly sponsored by briCandles, 100% natural soy candles hand-poured in Brooklyn. Bri Books listeners get 20% off their briCandles.com order with the code BRIBOOKS. Valid until 11/21/2020.

    If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify Stitcher, and SoundCloud! Please ask me your houseplant and garden questions and show me what you're growing by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more wine buying tips and wine secrets.

    29 min
  • How to Plan a Wine Menu or Wine Haul

    This episode is proudly sponsored by briCandles, 100% natural soy candles hand-poured in Brooklyn. Bri Books listeners get 20% off their briCandles.com order with the code BRIBOOKS.

    If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify and SoundCloud! Please ask me your wine and food questions and show me what you're growing by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more wine buying tips and wine secrets.

    How many times have you gone into a wine shop, perused bottles and labels with glazed-over eyes, and left unfulfilled and over budget? Here are four categories I consider when planning what wine to bring to an event, serve to guests, or buy for myself:

    Brionna's @BriBooksPod Wine Menu Tips

    1. Bubbles or no? (shoutout to Sarita of The Swirl Suite podcast for always encouraging bubbles to kick off the night)
    2. Learn the rules, then break them. I choose wines based on my own flavor principle: the lighter the flesh, the lighter the wine. Hence white wine with fish and creamy pasta dishes, red wines with tomato dishes and red meats, and Rosé flows best with vegetables. From there, I forget everything I know and opt for a left-of-center pick such as Pinot Gris in place of a classic white wine or an orange wine in lieu of Rosé.
    3. Pick up a wildcard--perhaps a liquor--that you can use to create quick cocktails
    4. Think about analogous and complementary flavors relative to the meal

    Brionna's @BriBooksPod Wine Menu Recommendations

    1. Bubbles recommendation: Vigneto Luciano Saetti Rosso Viola Lambrusco Salamino, 2018 ($20-$23), available at Simple Syrup Wine and Spirits in Brooklyn
    2. Meal pairing recommendation: Meinklang "Mulatschak" Weisser Pino Gris ($17-$20), available at Simple Syrup
    3. Easy, delicious red to compliment every dish recommendation: Adega de Penalva Idigena Branco, Dao ($13-$15), available at Simple Syrup
    4. Wildcard: Letherbee Charred Oak Absinthe Brun ($38-$40), available at Simple Syrup

    Show me what you're sipping on by using #bribooks on Instagram, and @bribookspod on Instagram and @bribookspod on Twitter.

    13 min
  • 5 Best Beauty and Skincare Books for Beginners

    I've curated the 5 best beauty books (say that five times fast!) that I relied on this year. They're a great starting place for digging deeper into something we all practice—caring for our body's biggest organ, our skin—and a bit of natural health. Hope this inspires you to investigate what you're using and discover the ingredients you didn't know you needed. Let me know what your skincare routine looks like at @bribookspod on Instagram and Twitter, and by using #bribooks while you listen!

    1. "The French Beauty Solution: Time-Tested Secrets to Look and Feel Beautiful Inside and Out" by Caudalie founder Mathilde Thomas (June 2015): Mathilde founded the skincare company Caudalie with her husband after taking inspiration from her family's vineyard in Bordeaux. Not only is "The French Beauty Solution" filled with recipes, but it's also filled with research about the composition of skin, how it changes over time, and how to care for it at every step of the way. I especially love chapter 5, "Your Skincare Ingredients," where Mathilde teaches us how to decode skincare ingredient labels. (Link to "The French Beauty Solution")

    2. "Plant-Based Beauty: Your Essential Guide to Detoxing Your Beauty Routine" by Jess Arnaudin (Sept. 2019): Jess moved to upstate New York after working and studying on an active farm, where she cultivated a deep appreciation for plants. "Plant-Based Beauty" book breaks down operates from the understanding that nature is the master chemist. (Link to "Plant-Based Beauty)

    3. "Wild Beauty: Wisdom and Recipes for Natural Self-Care" by Jana Blankenship. It's more of a science-based resource that I revisit before investing in any skincare or new products. (Link to "Wild Beauty")

    4. "Seeking Slow: Reclaim Moments of Calm in Your Day" by Melanie Barnes focuses on injecting a sense of slowness, purpose, gratitude, and reflection into every single day. (Link to "Seeking Slow")

    5. "Recipes for Self-Love: How to Feel Good in a Patriarchal World" by Alison Rachel is a balm for your soul. The recipes aren't for food, but for something more sustaining…YOUR well-being. (Link to "Recipes for Self-Love")

    13 min
  • 8 Delicious Flavors to Enjoy in Autumn

    This episode is proudly sponsored by briCandles, 100% natural soy candles hand-poured in Brooklyn. Bri Books listeners get 20% off their briCandles.com order with the code BRIBOOKS. Valid until 11/21/2020.

    Fact: Autumn is lowkey the most delicious season. Don't @ me. In this episode of "Bri Books," we're discussing 8 mouth-watering autumnal flavors that are in season right now. The best part: You can find these crops at your local farmers market (shoutout to GrowNYC Grand Army Plaza Greenmarket, my personal home market) or grocery store.

    For a full breakdown of each ingredient and quick autumn recipes, watch '8 Delicous Autumnal Flavors' IGTV on Bri Books Podcast, and follow Brionna Jimerson on Pinterest and Instagram.

    If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify and SoundCloud! Please ask me your houseplant and garden questions and show me what you're growing by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more cooking tips and culinary secrets.

    Bri Books 8 Autumnal Flavors:

    1. Apples - Apples reach their peak in the autumn, with the flavor improving as the cooler weather settles in. There are hundreds of apple varieties, and they vary wildly based on your state. Now's the perfect time to explore roasting apples alongside veggies.
    2. Carrots - Carrots are hearty, sweet, comforting, and pair perfectly with every meal. Slow-roasted rainbow carrots topped Kosterina dark chocolate balsamic vinegar ($19.95) creates an almost caramelized effect. You'll be shocked how quickly you devour these veggies!
    3. Turmeric - Turmeric is an ancient crop, well-known for its anti-inflammatory properties. It has a warm, nutty flavor that's synonymous with curries around the world. If you want to sneak turmeric into your diet, I'd recommend you start with Dona turmeric spice dust ($10), a blend of turmeric, allspice, pink peppercorn, black pepper, and lemongrass. I love to use the powder to top my gold lattes and tea brews, and adding a few teaspoons to cake batter will completely transform your baking.
    4. Ginger - Ginger is classically known as a warm, spicy root. Pro tip: Experiment with ginger-based marinades for your meats and ginger-infused bone broths for your winter soups and stews!
    5. Chai - Chai is the perfect autumnal spice profile. The earthy, woody flavors of cardamom, pepper, and clove in the Dona masala chai dust ($10) instantly ground any dish. An interesting way to experiment with chai: Add a half teaspoon of chai spice to your salad dressings for a dynamic baby greens salad.
    6. Pears - Pears deliver a subtle and delicate crunch and flavor compared to their sibling, apples. Now's a great time to bake pears for a decadent dessert dish, or spiralize them to add to your salads and veggie roasts.
    7. Cinnamon - We've been creeping around this spice all episode. Like with chia, cinnamon is a signature autumn flavor. Make your own fresh cinnamon powder by grinding cinnamon sticks in a coffee grinder.
    8. Squash - This year in my backyard garden, we grew butternut squash from scratch from seeds! Taste the goodness of delicata squash, honey-nut, acorn, and butternut squash this season gently roasted. (here's a recent Bri Books episode about how to get started gardening.) If you like more butternut bisque experience, grab a butternut squash. To open a squash, simply slice off top and bottom, and then split the squash down the middle.

    A few more Bri Books episodes about cooking, food and gardening:

    1. 5 Restaurant-Worthy Meals You Can Make at Home
    2. 8 Garden-Starting Hacks to Get You Growing
    3. Cookbooks for Building Confidence in the Kitchen feat. Slice and Torte Podcast
    4. The Garden in Every Sense and Season feat. @ABeautifulNestTV
    5. 6 Wine Essentials & How to Shop for Wine
    6. 6 Best Quarantine Cookbooks
    7. What to Eat in the Dead of Winter
    8. 5 Gardening Tips Every First-Time Gardener Needs to Know
    9. How to Curate a Solo Wine Menu
    10. Secrets to Dining at a New Restaurant
    11. 5 Most Delicious Cookbooks

    If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify and SoundCloud! Please ask me your houseplant and garden questions and show me what you're growing by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more cooking tips and culinary secrets.

    20 min
  • 10 Movies to Watch When You Need a Pick-Me-Up

    I'm sharing with you my 10 go-to movies for when you're in need of some fun background binge-watching. Whether you're having a gloomy day or need something uplifting to watch in the background, here are the laugh-out-loud-worthy movies you need to revisit the next time you're craving cinematic comfort.

    1. Devil Wears Prada
    2. Ferris Bueller's Day Off
    3. The Breakfast Club
    4. Moulin Rouge
    5. Matilda
    6. Coming to America
    7. 500 Days of Summer
    8. Harold and Maude
    9. Eve's Bayou
    10. Atlantis: The Lost Empire

    If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify and SoundCloud! Tell me your fave movie to rewatch when you're feeling blue by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more movie recommendations tips and TV show recaps.

    11 min
  • 5 Houseplants You'll Actually Keep Alive This Winter

    Turn your nurturing and love inward with these houseplants that will keep your urban jungle growing in autumn/winter. If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify and SoundCloud! Please ask me your houseplant and garden questions and show me what you're growing by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more houseplant maintenance tips and gardening secrets.

    The Easiest Houseplants to Keep Alive This Winter (Grown in @TheBriGarden)

    Want more gardening inspo? Gardener, soap-maker and creator of ABeautifulNestTV Sandria Kendrick and I chatted all about the book "The Garden in Every Sense and Season" by Tovah Martin (click here to listen on Apple Podcasts!)

    5 Easy Houseplants for Your Winter Indoor Garden: @BriBooksPod x @TheBriGarden

    1. Pilea peperomioides - The pilea peperoioides has circle-shaped leaves and prefers well-draining soil and partial light.
    2. Indoor herb like basil or cilantro - I repotted and over-wintered the basil and cilantro growing in the garden. Choose an herb you love and plant it on your kitchen windowsill for an instant injection of freshness.
    3. Small parlor palm - Preferring 55-70 degrees, moist soil and filtered sunlight, the small parlor palm adds density to any indoor garden. The mini-trees create a faux forest look.
    4. Pothos - Pothos is arguably the easiest of all houseplants to grow and the most recognizable houseplant. It does well in rooms like offices, dorm rooms, bathrooms, and kitchens (yes, it even grows under fluorescent lighting). Pothos tend to vine, so I love to use them to take up area and create a living web of plants.
    5. Philodendron - Philodendron plants like bright, indirect sunlight, and regular fertilization to grow into its best self.

    If you're new to the show, WELCOME! Leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify and SoundCloud! Please ask me your houseplant and garden questions and show me what you're growing by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more houseplant maintenance tips and gardening secrets.

    For even more houseplant content, follow Brionna Jimerson on Pinterest. If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts,Spotify and SoundCloud!

    10 min
  • 5 Easy Restaurant-Worthy Meals You Can Make at Home

    If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify and SoundCloud! Please ask me your food questions and show me what you're cooking by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more cooking tips and culinary secrets.

    I'm sharing 5 restaurant-worthy meals you can make at home, plus 3 pre-dinner "rituals" to start right now. On those nights when you can't be bothered to cook yet you're craving comfort food, listen to this episode for instant inspiration.

    3 Pre-Dinner Rituals

    3:45 - Ritual #1: Get in the vibe.

    After you finish the workday, take a quick shower and get dressed in a fresh set of comfy clothes. Changing your outfit for dinner, especially if you're working from home these days, signals to your brain that you're entering the evening stage of your night. By taking a quick walk and changing clothes before dinner, I avoid that dreaded feeling of watching the hours tick by until bedtime.

    4:45 - Ritual #2: Set your menu

    When you're having breakfast, think about dinner. Do you need to pull the meat down and defrost? Do you need to find time to pop to a nearby store to buy ingredients? You don't want to get to dinnertime and not have your dinner accouterments. That causes stress, anxiety, and makes it easier to pull the trigger on ordering takeout.

    5:45 - Ritual #3: Take control of the playlist

    This is where the dinnertime vibe shines through. As you cook, listen to a playlist that reflects the origins of your meal. Personally, my dinnertime music vibe is upscale-hotel-bar-meets-kickback. Play music that gets you into a playful mood and helps you cook happy. Here's a link to my Spotify profile, and one of my favorite dinner-making playlists: W Hotel Lobby Playlist.

    5 Restaurant-Worthy Meals (full recipes can be found on @BriBooksPod Instagram Feed!)

    7:00 - Meal #1: Pizza - Here's the pizza recipe in IG Stories

    8:15 - Meal #2: Fajitas - Fajita stores well--especially if you cook the ingredients in bulk. Fajitas store well is delicious reheated, and are great for lunch or dinner. You can use whatever veggies you have in the fridge to up the nutrient factor of this indistructible meal.

    9:00 - Meal #3: Cacio e pepe pasta with garlic butter - Here's my no-fail recipe for cacio e pepe! Garlic butter is the secret to a fantastic cacio e pepe pasta. Everytime we make this, it feels so restaurant quality. Using a high-quality noodle is crucial to a satisfying plate of pasta. Use a high-quality noodle to take the dish over the edge.

    10:20 - Meal #4: Veggie soup or bone broth - Here's the 'Always On' soup recipe in IG Stories .Veggie soup's quick, accessible, and no-fuss. Having broth on hand with a can of beans is a hearty wintertime meal. We love to do bone broth with lamb bones, etc. as a base for our soups. Punch up your soup with a handful of fresh greens and a half can of drained butter beans to give it a creamy consistency.

    12:10 - Meal #5: Burgers - Here's my go-to burger recipe, feel free to adapt it to whatever meat you're using. Low-key gourmet burgers are easier to make than you think. Simply keep your favorite ground beef on hand, and make a half dozen burger patties to freeze in the freezer. Pull one down any time you're craving meat, and voila, no more spending upwards of $30 on takeout burgers! You're welcome!

    For even more recipe content, follow me on Pinterest. If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts,Spotify andSoundCloud! Please ask me your food questions and show me what you're cooking by using#bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow@BriBooksPod on Instagram for more cooking tips and culinary secrets.

    15 min
  • 5 Social Media Tools You Need to Learn & How to Transition Into Journalism: Personal Q&A with Brionna Jimerson

    If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify and SoundCloud! Please ask me your career and social media questions by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more career tips and social media secrets.

    Welcome to a personal Q&A episode of Bri Books!

    I asked over on @BriBooksPod Instagram how I can best serve you, and was hit with a few careers and social media questions. I hope you enjoy this minisode--and if you like the format, let me know by leaving a review of the show on Apple Podcasts

    • 1:45: Question #1: What are the best tools for managing social media accounts on behalf of a brand?
    • 1:50: Answer #1: Later App is an Instagram scheduling platform. I've used it on behalf of global media clients, eComm brands, and independent accounts.
      • #2: Tweetdeck, which I'd recommend for monitoring real-time events.
      • #3: Familiarize yourself with Dash Hudson, which is the industry standard for Instagram and Pinterest scheduling and optimization.
      • #4: Dig into Twitter Analytics immediately--every Twitter account has an accompanying analytics page (here's a link.) Start tracking top-performing content themes over time, and identify your key metrics (impressions, engagements, video views, etc.)
      • #5: Both Facebook Insights and Instagram Insights are handy for diving into overall social media account performance trends.
      • Bonus #6: When it comes to building graphics, I trust Canva for producing brand-quality on-site, digital and social assets.

    • 4:00 - Question #2: How do you get into journalism from another industry?
    • 4:05 - Answer #2: I recommend you identify 4-5 spaces where you have deep subject matter expertise. From there, build a back catalog of writing, guided by SEO and overall trends in search interest.
    • 5:10 - Question #3: How do you add value to the social media space?
    • 5:15 - Answer #3: When it comes to adding value to social media, I'd recommend you anticipate what's next when it comes to your audience, and hone in on a clear call to action. Ask yourself, what emotion do you want to elicit? I also recommend you ask people their opinions on social via tools like Polls. People want to know that you care what they think, so ask thoughtful questions.

    Thank you for listening! If you're new to the show, leave a review of Bri Books on Apple Podcasts, and listen to Bri Books on Apple Podcasts, Spotify and SoundCloud! Please ask me your career and social media questions by using #bribooks on Instagram, and subscribe to the Bri Books newsletter at bribookspod.com/newsletter. Follow @BriBooksPod on Instagram for more career tips and social media secrets.

    8 min

About Bri Books

From the publisher's feed

Bri Books is the podcast that encourages, entertains and enlightens by engaging with the ideas on and off the pages. We serve a community of ambitious, curious people hungry for conversations and…