The Dealership Fixit Podcast

Brian Croft on KTM, Dealers & The Future of Retail for Motorcycle and Powersports Dealerships


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Powersports veteran Brian Croft returns to The Dealership Fixit Podcast, this time representing KTM Group North America, where he leads inside sales for the central to West‐coast region plus Alaska & Hawaii.


He shares a rich 25+ year journey through dealerships, distributors, parts, and OEM leadership.

In this episode, we dive deep into:

    • How KTM has evolved its dealer-partner strategy since restructuring and why alignment matters.
    • The edge dealers gain when they stock highly desirable machines and build specialist culture.

    • The major front-line challenges dealers face today: flooring costs, staffing, buyer readiness.

    • Why storytelling, brand focus, and experiential retail are more critical than ever.

    • What opportunities exist right now for stores who are willing to differentiate.

    Connect With Brian: https://www.linkedin.com/in/motocroft/ Connect With Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠dealers.motohunt.com⁠Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit

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    The Dealership Fixit PodcastBy Jacob Berry

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