Brian breaks down Robert Ringer's "Three Types of people you'll meet in the business world," from his classic book, Winning Through Intimidation.

https://www.youtube.com/watch?v=C4pWvtYlEMw

Transcription

Robert Ringer's three type theory.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

One of my favorite business books out there, Winning Through Intimidation. And it's not a book about how to intimidate people, but how to get around kind of the rules of intimidation, so to speak, that are already exist within human interaction.

And great book, it came out in the 70s. It's still a fabulous book today.

Robert Ringer is still with us, and he continues to produce articles on regular basis on his website. I believe it's RobertRinger.com.

And I want to talk a little bit about his three types theory because it's interesting.

But first, I wanted to remind you about my own book, 9 Ways to Amazon-Proof Your Business. If you haven't read it yet, go get yourself a free copy at AmazonProofBook.com.

Grab it while you still can free copy AmazonProofBook.com.

So let's talk about Robert Ringer, shall we it this is from let's see, this is from chapter four. He calls it the my three unforgettable professors at Screw U.

And his three type theory comes down to there's there are only three types of people in business world with the one exception noted above.

Okay, the one exception noted above, he's he's talking about. I'll get to that in a second.

Let me talk about the three that he mentions here though, type number one, okay.

This is the type of person so no matter what type of interaction you're getting with people, these are the type of people you deal with.

Number One: "Who let you know that from the outset, either through his words, his actions, or both, that he's out to get your chips. He then follows through by attempting to do just that."

That's type number one.

Type number Two: "Who goes to great lengths to assure you that he would never dream of pilfering your chips, often trying to throw you off guard by assuring you that he really wants to see you get everything that's coming to you.

Then like type number one, and without hesitation, he goes about trying to grab your chips anyways. "

Here's Type number Three: "Who like type number two assures you that he's not interested in your chips.

Unlike type number two, however, he sincerely means what he says. But that's where the difference ends. Due to any one of a number of reasons ranging from his own bungling, to his amoral standards for rationalizing what's right and wrong.

He, like type number one, and two, still ends up trying to grab your chips. Which means that his suppose that good intentions are irrelevant to the final outcome.

In summation, no matter how someone posits himself, you would be wise to assume that he will, in the final analysis, attempt to grab your chips."

So what's this have to do with anything, right?

It has to do with the basic concept that people are people. And no matter how a person holds themselves, in the end, everybody tends to look out for themselves in the end, or their families, they tend to look out for their own interest.

And it's a very natural thing.

It's not anything to be scared about,

Brian shares some of his paid and free newsletters he's gotten over the years to show examples of offline content marketing.

https://www.youtube.com/watch?v=qLIEpyzmBZA

Transcription

Is offline content marketing possible?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about content, I mean, we talk a lot about content marketing here.

It's kind of the growing term, to refer to a lot of the things that I teach companies how to do. And so I wanted to kind of bend your mind a little bit and think more about the broad sense of what content marketing is all about.

Can you do something that's mainly referred to just on the digital end of things, right?

Can you do that offline?

Well, of course you can, it all started offline.

Content Marketing has always been around, what is content marketing?

Content marketing, is having some type of content that provides value unto itself. And then on top of that is a marketing message.

So a whole lot of what you're watching on YouTube is content marketing, guaranteed one way or the other, they're trying to sell something, they may not be selling to you directly. They may be getting paid by YouTube.

But in general, it's content marketing for somebody, since everything's content marketing, even if you think it's just entertainment.

But here's a great example.

What I'm holding here is one of the first newsletters, paper newsletters that I received, from what is called the NOBS Marketing Letter. This is what I received, what at the time was called GKIC, now is the NOBS Inner Circle, and this is from April of 2012.

When I first came in contact, this was really the first time I had really thought about direct response marketing being a separate thing.

I've always known about it to some extent, because I've experienced it in different advertising and everything else out there. But when I read one of Dan Kennedy's books in January of 2012, January and February of 2012, it changed my life.

And in a very short period of time, I became an acolyte, I guess you would say, and subscribed to his newsletter, became part of the club.

Now in this newsletter, you can see it's good size, I mean, you pay for this, you get you got 24 pages back in that day. It's very simple. It wasn't very flashy back then, and it's got an article by him.

It's got advertising.

Well, here's that table of contents.

It's got some more little smaller articles directly from Dan Kennedy. Examples of advertising where he discusses kind of the principles marketing principles that are shown throughout.

He has ads for here's that here's an ad for one of his books, but it's built into the content. So it's content, it's useful stuff, and you can see the highlighting and everything is all done by me.

It's all useful, fabulous information.

But at the same time, it's selling you other things.

Here's another article by another guy as Dave Dee, who was working with them at the time, and a whole article by him. So he's got other people writing articles.

There's one by Doc Nielsen, here's one by Rich Schefren one of these people still out there quite a lot, Alex Mandossian.

So you had a whole lot of other people writing articles Lee Milteer, fabulous stuff.

Yee-haw! Brian heads on down to Mountain View Ranch for a swell time hanging out at David and Beth Pruett, of Amp-3.net's event over the weekend!

Checkout the Pruett's website for quality practical preparedness products! - https://www.amp-3.net/

https://www.youtube.com/watch?v=xC1HExShX9A

Transcription

Real business is about friendship.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I'm at Mountain View Ranch out in Sam's Valley of Southern Oregon, not far from Medford area.

See in the back, you'd see the horizon, there's a table rocks back there. And this is the part time home of David and Beth Pruett, who I've interviewed, you can hear multiple interviews I've had with them over at Off the Grid Biz Podcast, offthegridbiz.com.

And it's really cool, because what they've developed here, what they have put on is a little artisan show with multiple vendors, many of them local, that are selling their wares.

It's either personal, artistic stuff, antiques, a whole bunch of cool stuff. And they put this all together from scratch.

We're here right on the tail end of COVID-19 pandemic, which is, it's really neat to see people getting together again. And really cool.

I was asking them, you know, how did you go about putting this together?

You know, where do you find the people to come to something like this?

And it's just in their travels, finding people online, finding people in person, getting they're, getting their contact info, keep it in touch, and just becoming friends and then letting them know, Hey, would you be interested to doing this in the future?

And that's what they've done. It's really a great thing.

Everyone's having a great time.

And it's all business, but you don't think of it as business.

If you've got friendship with people, yeah, money can change hands here and there but it's not necessarily what most people consider a business.

But it is real business is all about friendship. It's all about who you know, who you like, who you trust. It's kind of the same things that make up our our friends, you know? So, I love the Pruitt's I'm glad to call them friends.

Glad to be invited to something like this and you've got to keep your eyes open for things that you can do for your friends things that you can pass on to them.

Go check out all of their material. Amp-3.net is their website where they sell emergency preparedness gear. Really cool stuff, go check it out.

I'll be back here tomorrow.

Go check out my book, 9 Ways to Amazon-Proof Your Business, you can get a free copy at AmazonProofBook.com.

You have a good one. Get out there and let the magic happen.

Brian shares a quote about Tombstone Talk from Strategic Coach's Dan Sullivan, and the importance of self confidence, and the lack of self confidence.

https://www.youtube.com/watch?v=souftJI1ZHo

Transcription

Bite your tongue.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I heard a good quote today by Dan Sullivan. If you're not familiar with Dan Sullivan, he runs Strategic Coach, which is an organization that works with business owners to kind of take their mindset to the next level.

And he always has some interesting thoughts, he's on a lot of podcasts, you can you can look him up.

He mentioned about tombstone talk. And it's the idea that people, especially after a certain age, start talking, and I'm guilty of this completely, start talking about being too old.

Not that not being young enough to do the next thing, and not having enough time left to do what they want to do.

All this talk that basically set you up for an early death. And that you're making it easy, you're making it too easy for death, the common getcha type of thing.

And I think it's true to a certain extent that you really can do, I think you do more damage to yourself by talking it, then you can even do positive for yourself.

I know, there's a whole lot of talk about positive self talk. And I get it to an extent, I think it's more important to not do the negative self talk, you know, to watch what you say, and why.

Because what you're saying, is what you're thinking and it feeds into your thoughts.

And if you're careful about what you say, you can slow down your adopting of your thoughts as your own. Whereas when you start thinking something, and then you start talking it, now you've kind of taken it on.

It's not a good thing to take on a lot of negative concepts. Because they pile up over time, you know, and one example of that is talking yourself into an early grave.

Another one is talking yourself into pain and suffering, you know, you take something small pains, small issues that you have, you complain about them.

And for some reason, they tend to get bigger and bolder. And everybody does that to one extent or another.

What the important thing is, is to catch yourself and not fall into doing that all the time, and we all do it. It doesn't matter whether you've been successful in business, which is a lot of people that watch this, or you haven't been successful in business, and you're just, you're just an average person out there trying to make it in the world, what you say matters. And that's why a lot of people promote saying positive things.

I think that can help to a certain extent, the problem is that, I think a lot of times if if you start saying positive things that you don't believe in, you start not believing yourself, and you start considering yourself a liar.

Then you get into the psychological loop that I've seen a lot of people get into, over the years where they, they can't they don't even trust their own words as they're coming out of their mouth.

And you can hear it this this lack of confidence in everything that they do.

I think a lot of that comes I don't know if it's a chicken or egg thing, if they were just lacked confidence to begin with, or if it feeds into itself, because they don't believe even the words that are coming out.

So interesting concept.

And I'd love to hear what you think.

Yup, we done gone Shakespeare here at BJP Live. Tune in as Brian talks about some words a dude wrote many moons ago.

https://www.youtube.com/watch?v=N6kKRrkAicE

Transcription

To thine own self be true.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We like to on this show talk about business ideas, whether they be principles, strategies or tactics that you could use in your business. And so I'm using this obscure, quote, not so obscure, you know, the quote, to thine own self be true.

Where's it come from?

Comes from Shakespeare. More specifically, Hamlet, more specifically, Polonius spoke it.

And it's, it's funny because historically, if you look at the play as a whole, this character was saying this, but it was kind of tongue in cheek. Kind of ironic because the character was a bit of a blowhard, and a bit of saying things that don't necessarily have a direct play on what's going on in the scene.

So it's kind of this loose advice that he's giving.

But what's happened in modern days, we've taken sayings like this, and we've used it and kind of given it our own twist on it. So when people say to thine own self be true, it has this deeper meaning now in 21st century, when we're talking and so I wanted to talk more on that, as opposed to what it originally meant.

Let's talk about where what it kind of means now, because I think it has a lot to do with the, the journey of the individual. And specifically, if you're a business owner, if you're an executive, if you're one of the people making the decisions and a business, it has to do with you, because you better know, pretty clearly, what the what you're being true to.

I mean, you can take it a million different ways. Because if you if you say well, to your own self, okay, what's the self, you know, because we all were, we've all got at least one or two characters in there.

And you certainly don't want to be true to certain parts of yourself, you know, that that wouldn't be good, because it's, it's stuff that's always taking you in the wrong direction is being true to that.

But if you be true, to a deeper self, the better self, shall we say, if you're able to do that, then you can, you can get a lot done. And not have all the I guess you could say conscience that comes along with the journey in life, if you just stick to your guns in terms of what you know, is right.

And more specifically, I'd say what you don't know is right is even more important, is just paying really close attention to not going the wrong way.

The stuff that's clearly wrong, you never know when it comes to the details. So you're going along with your business, right, you're going along, and you're just not sure exactly which way to go.

But through process of elimination, you could determine which way you shouldn't go, right?

That what you got to clear up early on. And it's really helpful to have people on your team that you could talk to either whether they be advisors, or whether they be people that understand it a little more consultants, anybody that you can,.

If you can just talk out your reasoning, and identify what you shouldn't do first, if what you need to do isn't completely clear, then identify what you shouldn't do.

And then look at the remaining options and say, well out of what we have, what makes the most sense. And if that doesn't work, what would we do?

And if that doesn't work, what would we do.

Thoughts on goal setting as Brian brings up some examples from books we've covered here before such as, The One Thing, The Slight Edge and Mini Habits.

https://www.youtube.com/watch?v=Y-os5MNhRAA

Transcription

Long term goals suck.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I wanted to talk about long term goals, goal setting the traditional style. I don't think there's anything wrong with setting a long term goals, and then laying out the steps necessary in order to get it.

In fact, just the other night I was talking with you about this book, The One Thing and in it, he does a really good job at discussing how to come up with a with a large goal, or both.

Both these gentlemen that wrote it talked about how to set a large goal and how to move yourself back and kind of pull out a big goal and and break it down.

Let's say you had a five, a five year goal, and we've talked about this a lot on here.

Oh, here it is. This is this is from Oh, Chapter 14, Live by Priority.

Goal setting to the now.

Okay has a little diagram here.

You start with a someday goal.

And you break it down to like, okay, well, to get to that someday goal, how would I get there?

Like in five years, where should I be in order to reach that goal?

And then at one year, then you pull it down to a monthly goal?

You know, if I'm going to reach that one year goal, how can I?

What do I need to do every month, and then based on that?

What do I have to do every week, and what do I have to do every day?

Then it comes down to what do I need to do right now, and that works really, really well.

For a very small percentage of the population, I'll tell you where this type of goal setting works well, it works really well for organizations and groups of people and teams and businesses.

And that's why I talk about it a lot.

I talk about long term goal setting a lot here because most businesses lack it. But it's the type of thing that that pulls everybody together and gets everybody on the same track in thinking it's kind of necessary in order to move this a behemoth like a business or an organization forward, you do need those things.

Here's where it gets into issues.

It gets into issues personally, when you're doing it with personal goals.

For some reason, it's very difficult for most people to do, and I was reading a book, and I'll tell you more about it in the future. But I because I'm still digesting, and I've been done reading it, but I'm still digesting some of the thoughts in it.

And some of the ideas that they presented in that book was a they said that this might have a lot to do with people's mindset regarding, you know, short term versus long term thinking.

The ability do we you know, does a large percentage of the population really have the ability to?

You know, what is it what is the term it is?

And of course, it's completely slipping my mind what the actual term is, while I'm talking delay gratification, there it is. delay gratification, do people have the ability to delay gratification.

And it all comes back to this concept of the marshmallow test?

Where I don't know if you've heard this one,

Thoughts on natural talent and building a team around you in areas you're not a strong.

https://www.youtube.com/watch?v=FghY0Sg2f-k

Transcription

Talent is a curse.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I don't necessarily mean my talent, and I don't really mean that it's always a curse. But I think oftentimes we take talent, we take natural genius, and so forth, and we kind of put it on a pedestal, and act like that is really where it's at, and that those people have it.

So sad, this is why the whole concept of privilege anything is is kind of a misnomer. Because anytime you're you are ever set ahead in any way. There's always something else, or multiple things holding you back.

Because you get spoiled with the things that come natural to you. I'll give you a great example that this idea came back to me today, when I was watching my son Tyler in jujitsu. So my son Tyler, if you've haven't seen him go back last week, we had a we had a great talk with him, as he was showing off one of his toys, and he's seven years old.

He's He's larger than most kids his age, taller, just a bigger, bigger kid in general, which is common on both sides of our family.

So I was similar, though not quite so early. But I went through a period of time where my I went through a growth spurt and passed up a lot of people my age, and got to about the size, I'm at now height wise, maybe a little bit taller by seventh grade.

And so I was a good size seventh grader did not grow much beyond that, but stopped at that point.

So I got to see him and go back to Tyler got to see him in jujitsu today. And he he's with the younger kids, but he's one of the largest kids there.

In fact, last week, they kind of had a little sparring thing where they all kind of took turns having to at a time try and take each other down.

Well, once Tyler got up, nobody else could take him down. You know, that's the whole King of the Hill type thing.

We used to play King of the Hill when I was a kid also where you just have everybody kind of go at it and try and take down one person, whoever could stay standing the longest was the winner.

And I got to an age where I was the winner just about every time we'd play tackle football in a very similar way, as a as a kid where everybody would try I'd have the whole class of guys hanging off of me trying to pull me down and I realized that, hey, I can keep going.

It's not and I could just trudge along and get the get the football across the other side was only me and another, another person, my age would be able to do that. And my son's got the same thing. Nobody could take him down.

And that seems like a great talent and seems like something really amazing. The thing is, it caught up with me.

I was lucky enough to stop growing.

And all of that what I considered talent when I thought I was pretty good at sports for a certain period of time. That all went away pretty quickly.

So I was pretty decent at football. For the first few years. I was the most improved player for my freshman year. And did pretty good all the way up until I came back.

Junior year and everyone had shot up over me, and I was now the the tiny guy on the football team.

It's a little difficult from that point forward.

In fact, I did not play from varsity on I realized pretty early on that this was not going to be what it was...

Brian reads one of his favorite poems called, My Wage from Jessie B. Rittenhouse, which is brought up in one of his favorite books called, The One Thing by Jay Papasan and Gary Keller.

https://www.youtube.com/watch?v=lvQmKD_UP00

Transcription

Life will willingly pay.

I am Brian Pombo, welcome back to Brian J. Pombo Live.

I've got one of my favorite books here. I like talk about this one a lot. It's one that I love going back to and just flipping through and finding random quotes from, The One Thing. Jay Papasan and Gary Keller's book, really good book.

It really helps you to focus. I mean, even some of the chapters, I won't it completely agree with whole cloth. But it causes you to think it asks the questions and send you in a direction.

And it really is a great challenging book in the sense that it is going to challenge you no matter where you're at in life. And that's what I like about it.

So it's one that I like going back to the one thing I wanted to pull out, The One Thing, for you today, though, was this poem, and you've probably heard it before.

In fact, I'm pretty sure I heard it before reading this book, but I know it's in this book. So I could always come back to it. It's one of my favorites is by Jessie B. Rittenhouse. It's an older poem, I believe she died in 48, or something like that.

So I don't remember where that when the poem is from, I didn't look it up. But previous to that, in 1948. And here it is, real quick.

"I bargained with life for a penny, and life would pay no more. However, I begged at evening, when I counted my scanty score for life is just an employer, he gives you what you ask. But once you have set the wages, why you must bear the task. I worked for a menials hire, only to learn dismayed, that any wage I had asked of life, life would have willingly paid."

It's a very simple concept. But it's the idea that you need to what?

Well, initially, I would say that, it comes down to the thing, Larry Winget, it says, "life is your life is your own damn fault."

Right?

And so there's a certain amount of responsibility that falls on all of us, especially after we're adults. And we get, like I said, there's lots of fault to be placed all around. And you can say, a whole bunch of things is anybody else's fault. But in the end, it's your responsibility, your life is your responsibility.

And really, it's up to you to kind of define where you go next and what you expect from it.

The expectation is what makes the biggest difference. And if you expect great things, great things have a greater tendency to happen than if you don't expect great things.

You kind of have to define a lot of these things. Things are always going to happen that are out of your control. And they're always going to come out of nowhere, and both good things and bad things.

But if you expect great things to happen, oftentimes things will get better.

It's a strange thing, and I think it's tied to faith in some way.

But you have to expect great things and that that's what this is, this is basically any wage, that you ask why life will willingly pay, I believe that to be true.

I believe if you it's not just about this isn't a money thing. This is about what you get out of life, the experiences you get out of life, the meaning you get out of life.

If you ask for more, you'll get more, you know,

Brian shares a story of transfer of trust from a ride his two youngest kids went on at the Boatnik Carnival in Grants Pass.

https://www.youtube.com/watch?v=nM3AFAzRy9I

Transcription

Snatching customers with trust.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I would talk about how you can go about snatching customers using a little thing we call the trust transfer. Okay, this is a fun story because I've got three kids.

I've got Tyler who seven, Alexandra, who we call Allie is four, and Lucas is two.

We were at the carnival today. So every year during Memorial Day weekend. I'm in Grants Pass Oregon, Grants Pass Oregon puts on this, this big ol festival called boatnik.

Like beatnik, except it's boatnik, I don't know where they came up with a name. But the whole idea is they have these boat races on the river.

And they've got a big old Carnival and whole thing set up in the park alongside the river, the river that runs through Grants Pass.

So it's one of these situations where it can be kind of a big thing. Sometimes it's so big that nobody can even do anything there. But this year with COVID have slowly been been receding back. They were able to put on this event and everybody can come out, and so it was it was well worth it. It was fun.

We went out, I had the podcast producer Sean E. Douglas with me along with his family. I've had my kids who are just at that age where they the carnivals a magical thing for them. And so that was fun.

We got to have them go on a few rides. And you know, it's fun, goofy carnival rides.

One of them was very small, very mild ride. And all my kids were a little bit tired.

They were a little bit beat up by the sun, which hasn't been out for a while. And is this coming back with with a vengeance here in here in springtime.

And so they're all kind of dazed.

There was this little ride in one of these little worms that goes in a circle. And Allie wanted to go on and and my youngest Lucas wanted to go on it with her.

So I go in, I sent him in there.

You could tell he's uneasy, just uneasy.

He doesn't know what this is, this is the first ride he's been on at this place. Doesn't remember going on the rides. We've had him on rides at places before but he everything's new when you're that age, you know, you don't remember anything.

So he's there, he's like, I don't know what's going on. But you could tell he went with it because Allie was having a good time, his big sister was there and so he trusted her.

And by trusting her, he trusted the experience.

He can go along with it now, in complete opposite to that we were later on we were he wanted to go on the carousel, the merry go round.

And so we went on their, Allie got up, Tyler got up, and I brought Lucas on. And I said oh well, maybe we could fit Lucas and Allie, they both wanted somebody to be there with them when they were on the horses, and they're both kind of small. so I'll just combine them. I'll put them both on the same horse.

So we did that, and the guy said, "I'm sorry, only one kid per horse."

Okay, so I had Kate, come on my wife, she was with Allie.

And I took Lucas and put him on his own horse. Well, he wasn't he wasn't cool with that.

When he's with his big sister, he's fine.

A look into Robert Kiyosaki's classic, Rich Dad Poor Dad and the value of understanding how to read a financial statement.

https://www.youtube.com/watch?v=VjlVz8f9zhE

Transcription

So what was rich dad poor dad, really about?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

This is one of those books that if you haven't read, it's worth going back to. And it was funny because I had read this book years before it was, well, it had just started becoming popular about the time that I was reading it.

In fact, this copies all browned and everything this is, I think this is my original copy, somewhere around, I didn't get it in 98. But it's a 98, printing 1998.

And I read it before a lot of other people did.

As my other friends started reading it, everyone had different reactions to it.

Some people changed their life, I can name two people I know that completely changed their perspective on life. And they started going in a completely different direction just from reading a simple little book, right.

Other people, they didn't get much out of it or didn't even finish reading it.

And I was talking with somebody that had just recently read it. They had never read it before. And they said, well, it's all stuff I already knew. I already know that everything that's in that that's common sense, I thought everybody understood that.

The plain fact of the matter is I was going through and kind of leaping through and kind of remembering a lot of these sections. And so much of it I can almost say verbatim because I'm so familiar with Kiyosaki his work. Because he tends to say the same things over and over again, has a lot of the same phrases and principles.

They're weaved throughout both his books, and his podcasts and everything else that he's put out through the years.

And there's one general theme throughout this that I don't think gets talked about nearly enough, although Kiyosaki discusses it quite a lot, which is about financial education.

But the education part I think, is what's missing.

I think what this book is really about why he's talking about a rich dad. For those of you who haven't read it, the whole concept is he had a Rich Dad, Poor Dad, he had his real dad was his poor dad, and he was a decent guy, was very well educated, had made a certain amount of money, but had did not really know what to do with it.

He died in a position of really not having a whole lot of power. Having lost his job and done all this stuff.

And really, if he would have known what to do with his money would have been in a better position when he passed.

Then he had his rich dad, which was his friend's dad, who he hung out with a lot. And he got to see how his thinking was so dynamically different. When it came to finances, there will principal guys and everything.

But the rich dad understood some very specific principles when it came to money that other people just didn't get, including his own dad. And so he's discussing that he's discussing passing along these concepts, very simple concepts, but very important concepts.

And that's really what it's all about.

It reminded me to a lot of business owners.

I know and I wanted to talk with you about this, if you haven't read this, please read the book, it's good book. But it's more important that you read it with the perspective of how could we get this information to y...