Brian J. Pombo Live

Thoughts on sports and trash-talking in real-life (Muhammad Ali) or a football field, to the movies (Apollo Creed) to even comedy actors in wrestling like Andy Kaufman.

How trash-talking is used as an effective form of intimidation in life.

https://www.youtube.com/watch?v=dUh1XBeW0zw

Transcription

Does trash-talking work?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today I wanted to talk about this, is kind of a second in the series that we're doing, having to do with manipulation through marketing, and just a general manipulation to human beings.

It just happens. It's automatic and understanding these elements of human behavior, allows you to communicate with people better in your marketing, and also to not fall into a lot of the traps that people tend to fall into.

When you're dealing with trying to get people to do what you want them to do, which is what really what marketing and sales are about. You're trying to encourage people to do a certain thing. And hopefully, it's a good thing.

But it makes no difference whether it's a good thing or a bad thing, the same principles in place.

And so what I'm going to talk about is trash-talking.

Trash-talking and sports is a model for something. It's a model for intimidation. It's a model for getting attention. It's a model for outrageousness.

It happens on so many different levels with humans, but sports is just an obvious place. And one of the most obvious places I've got a book here I've shown it before. This is a really good book by Bob Zmuda, on Andy Kaufman.

Andy Kaufman was a comedian in the 70s and 80s, who really got into he always enjoyed the theatrical of the whole thing, and was very much a well, very much a performance artist.

He would enjoy professional wrestling before professional wrestling really went mainstream in the 80s and 90s. And he got into the trash-talk persona, and able to really put it out there.

It's what wrestling is professional wrestling is known for American professional wrestling is known for you would not have really, I don't know, maybe a third or a half of the entire performance that happens is this back and forth trash-talking, which is just intimidation, outrageousness, making outrageous statements, and you see it in the most extreme form there.

But you also see it on a level of professional sports, when we're talking about Muhammad Ali, one of the best trash-talkers of all time, in terms of just saying these outrageous statements about how great he was about how he was going to destroy the other person.

In an almost poetic way, he would get away with this outrageous talk. And people loved it, they enjoy it, they love hearing it, they know it's partially a game, it's partially just a process.

But at the same time, there's an intimidation factor that happens.

So when I played football in high school, the same thing would occur, you'd have some guy on the other side of the field, and I was aligned. You'd have some guy on the other side, just saying the most outrageous things about your mother and everything else, just to intimidate just to get you to react. This is what we talked a lot about yesterday about that reaction factor, there has to be a reaction at some point.

Either you're reacting to them, or they're reacting to you or you're able to stand outside of that game, and not play it. But there tends to be a reaction back and forth.

How Provoking a reaction in others ties back to the Hegelian Dialectic and why (love him or hate him) Donald Trump is so darn good at it.

https://www.youtube.com/watch?v=Y7UW8P94pTI

Transcription

Provoking reaction.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I have two of my friends here, this is the devil and this is the monster from Monty Python and the Holy Grail. They're just helping me put together a little thumbnail, what we call a thumbnail for YouTube.

Thank you, guys.

They're helping me put together a thumbnail for YouTube. What's a thumbnail is is that picture that shows up, we use it on YouTube and a couple of other places, is the picture that shows up that kind of gets somebody to click on the picture, click on the video.

Often I'll pose in the very beginning, in order to invoke a reaction.

And the whole idea is to get somebody to click over it same thing is true of a lot of the titles that I use, it's in order to get somebody to click on it. It's oftentimes, regardless of all my hard work, it's the ones that I would never in a million years think would cause the most stir, that really do get the most amount of reaction, which is interesting.

This concept of reaction is present throughout all of humanity, and it's present throughout. If it's present throughout humanity and all of psychology, then it's certainly present within marketing.

That's what you got to understand if you understand people, if you understand even the most basic concepts of behavioral psychology, then you're understanding a huge piece of business.

If you're understanding business, you're understanding marketing, because marketing is the speaking of people. And if you understand sales, then you understand a huge piece of marketing because all of sales, it was especially one-on-one sales, you're dealing with human psychology, and all these things all tie back together.

So the reaction is a very common thing. It's used throughout.

In fact, if you think about it, when it comes to sales, oftentimes some of the trickiest weirdest, meanest things that salespeople do are to invoke a reaction in the person that's looking to purchase. And if they can do that, they know that they've got a little bit of a tie coming back.

This all goes back to the Hegelian Dialectic that we spoke about last month.

I've got that little drawing that I did for you, where it's thesis, antithesis, synthesis.

So the thesis is the provoking concept, the provoking idea, that provoking sentence, the antithesis of action, it could be an action, also.

The antithesis is the opposing reaction, specifically emotional, it's an emotional reaction to the initial concept. And then there becomes a synthesis, which is innocence it's the original concept coming back in a different form and winning in the end.

Even those who reacted have to give in to it because they spent all their energy fighting it and now they're stuck to it.

It's a very strange, psychological process that we talked about in that other video, but, you have to understand the reaction. If you can get your mind around the reaction, then you could get your mind around how everything works, the initial reaction doesn't have to be a huge emotional thing.

Once again, these things can be used for the forces of good or for evil, but it is present within all human interaction both on the macro-level and on the micro-level.

Brian touches on some exciting upcoming projects here at Brian J. Pombo Live.

Be on the lookout for up coming videos playing off a recent video he did liked below.

Hegelian Dialectic - https://www.youtube.com/watch?v=qLkRKFffvkg

https://www.youtube.com/watch?v=qTtvyU2c2X0

Transcription

Review of the next six months.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I don't know if I'm going to give you a review of the entire next six months, but I'm going to tell you what's coming up here on this channel. So I put out these videos on a daily basis, hopefully, you'll enjoy what's coming up.

If you're brand new, go back and rewatch some of the videos that we've already put out.

So we've had a lot of fun up until now and some of it plays off of what we were already going off, I had a conversation with a friend of mine named Brad and I'll go more into what that was, and how it gave me the idea for a single video. But after digging in a little deeper, it created three videos, they're gonna be coming out, they're not done yet.

But the topics I already know what I'm going to be talking about for the next three videos. It all has to do with the Hegelian Dialectic that we talked about a couple of videos ago.

And if you're not aware of that, go back and watch that one. We're going into that and bringing real-life examples from both personal life and large mass media culture, so that'll be a lot of fun.

We're also in this is all stuff that can help you with your business, believe it or not.

So I'm a business strategist and so everything I do, I find some way to tie it back into your relationship with your business and that back into your personal life.

When we go into that, after that, I've got a very special series of interviews. One specific interview is going to be coming out next week, I do believe so we should have it all ready to go for you. So that's coming up real quick.

The only reason why I discussed six months is that we're halfway through at the point at the time making this video halfway through 2021 and we're on to the second half. So the next six months, it's man, it's exciting.

We've gotten through so much in such a short period of time and there's just there's so much ahead of us. So this should be a lot of fun.

I'm happy to have you along for the ride. I hope you had for those of you who are in the States, I hope you had a wonderful Independence Day celebration over the Fourth of July. And for those of you outside the states, I hope you're having a great life and celebrating whatever you're celebrating right now and all at the same time doing what it takes to be able to build your business, which is what we're all here for.

So if you have any questions or comments about anything we've done up until now or something you'd like to know more about, leave it wherever you're seeing this, I don't care for whether you're seeing this on Instagram, or LinkedIn or YouTube or Facebook, we're in all these different places.

You might be listening to this through your favorite podcast provider. So leave a comment if you can, if you can't, wherever you're at, then leave a comment at BrianJPombo.com all of this is brought to you for the last year or so.

Buy my book, 9 Ways to Amazon-Proof Your Business and I promoted and nearly every single video by letting you know that you can get it for free.

The power of self-evident truths that you can see for yourself and how it can change you life and business. Happy 4th everyone!

https://www.youtube.com/watch?v=8LIOScigbro

Transcription

Self-evident business.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Happy Independence Day.

If you're seeing that right when it came out, it came out while I'm filming it on July 3, but it'll be out on July 4th, 2021. But the message is the same no matter what. It comes from that first line in the Declaration of Independence, which says, We hold these truths to be self-evident.

What does that mean?

I think it's key, not only to the entire philosophy behind America, but it's key to a point that I like to bring up a lot, which is being reality grounded.

There's three pillars of BrianJPombo.com. One is being System-Based. We talked about that two nights ago. Two is being Relationship Reliant, which we talked about last night. And the third is being Reality-Based.

It's the most important of all three because if your Reality-Based, you'll figure out the rest, depending on what level of reality that you're based in, but raw, excuse me, Reality- Grounded, if your Reality-Grounded, that's what it's all about.

So how do you know what reality is?

And you get back to a whole day I took a class in high school, and it was an extra class, you had to come in early to do it. It had college credit associated with it.

It was called the theory of knowledge, and the basic idea, the main question of the class that you explore throughout the class, and throughout philosophy and everything else was, how do you know what you know and how do we know what we know?

How do we know what we know is real or not?

What was a question that haunted me for a long time. I don't think I ever finished that class. But it was one of those things where I thought, Well, it's interesting to think about.

I kind of let it sit in the background for a long time. And then and then I heard a couple of people say through time, that the secret is that it's self-evident.

Alright, and you're saying, well, what's this have to do with business, and I'll get into that in a second. This has to do with business because business requires you, if you're the business owner, if you're the executive, if you have a really key job in the company that you work with, then it requires you to be very aware of the scenario that's happening at the moment because things are always changing.

You're always going to have to make a decision that just out of nowhere, you're going to have to make a decision. So that's based on everything that you know, at that time, and also based on your gut. And that's really what self-evidence is all about.

Either something is true, deep down, or it's not. If it's not true, deep down, then it's not really one of those hardcore truths, one of those principles, like I've talked about before.

But if it is, then it's undeniable. It's a self-evident truth. It's planted in there.

There's something deep down in each of us that tells us what's true and what's untrue. What's reality, what's not reality, and if your reality grounded, then you've got at least have a feel for that self-evidence.

Self-evidence is what it's all about the entire country is based on it, you can't have a system of laws without self-evidence. You can't have a system,

Using questions to help others find true inspiration and get down to the root of problems.

https://www.youtube.com/watch?v=mXFIti3sQTM

Transcription

Independence Day games.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We've got independence day coming up here in the States, here is what the US flag currently consists of 50 stars that may be changing soon, you never know that they're going to add another, God only knows, take another one away.

But I want to welcome you back to the show.

I want to talk about a game that you can play and this is one I love playing. I've probably discussed doing this during the holidays and it's really fun.

If you're seeing people you don't normally see or talking with people you don't normally get to talk with, whether that be friends or family. Sit down and ask your friends, your family questions. And this is always fun, especially if you're a business owner, if you're an entrepreneur of any type, or if you're an executive, if you're one of the people in charge, let's say you're Head of Marketing for your company, or something of that sort, or your the CEO, and your mind probably thinks quite a bit differently than the average person.

I'm guessing you probably have an idea of where you're going in life and you've got dreams and hopes and all these things that you're you're looking forward to.

A whole lot of your business is in trying to get to know who your customer is a little better. And if it's not part of your business, it's something you should be doing.

I don't even care if you're not in charge of it. If you're in charge of anything in your business, you need to start seeing it from the customer perspective.

You probably have more than one customer.

We've talked about that before, too.

I don't mean just more than one customer, I mean more than one type of customer, you probably have uniquely very distinct different types of people who you're playing towards, and they may not always be a traditional customer.

But I digress, let's pull back from that for a second.

The average person walking around doesn't think that way. They don't think about other people that much. They're usually focused on their own issues, their own problems. They're oftentimes not looking that far ahead into the future. They're not thinking about what's coming next.

And so it's fun, it always causes a stir in a good way. If you handle it right, they'll do it in a good way.

It causes interesting, very interesting conversations to pop up.

You'll find that some people have ideas that you never would have thought that they would have had.

Here's the line of question. And for one thing, just spending time asking people questions, it'll make you a better person. Because it gives you a chance to sit back and just listen to people.

If you're anything like me, you'd rather talk than listen. But it's good to learn how to sit back and listen. Just doing that is gonna make your holiday a little bit more happier.

Also, if you can ask them about where they're going in life, what they see their future as being where do they see themselves in the next five years?

Do they think they're still gonna be living in the same place doing the same thing, work in the same job?

Do they figure they'll probably be driving the same cars doing all that stuff,

How systems and processes are essential to crank out consistent content marketing.

https://www.youtube.com/watch?v=qq4Vq589RFI

Transcription

Systematized content shortcuts.

I am Brian Pombo, welcome back to Brian J. Pombo Live.

Excuse me, I know you're wondering why am I holding up this little windup toy. It's one of my favorites, it's a little monkey. I know that when I wind this guy up, and this is the the idea that my children haven't broken it, which they probably have, which I should have tried this before I came on here with you, but this is a broken system.

I like windup toys. I like little mechanical machines that are simple in nature.

It's a very simple process, when there's something broken with it, it's usually something very simple on the inside that's broken with it. If it were working properly, I'd wind it up and it would perform and it would do its duty.

You see this magical little creature, banging it's symbols together. But it's actually the mechanics behind it are simple.

The reason why I bring that up, it's because it's all about systems, you have to have systems in a business, for a business to actually be a business in a sense, it has to have the ability to have a life of its own beyond you, if it's completely dependent on you.

Yeah, it's a business as far as the IRS is concerned. But it's not what I would define as a business. It has to have mechanics that work up apart from you have really good solid business in the long run has to be beyond mechanics, it has to have a life unto its own, which we've discussed about before.

I'm looking to have some guests on the show that can expound on that idea of having having the business being more of a living machine.

So much more complicated than just simple mechanics.

But let's talk about the simple mechanics, because that's where it all starts.

If you're putting content out on a regular basis, you're doing any form of content marketing with your business, is especially if you're a solopreneur. Or if you're just starting out and you're starting to get things moving, you have to do your best at finding the shortcuts and systemising them.

This comes back to one of the top three pillars of BrianJPombo.com and one of the top three pillars is having your company being system based, you have to have systems in place. They're just their little mechanics that have a very predictable, if I do this, then this occurs at the tail end through that whole process.

Sometimes it's a piece of software, oftentimes it's a habit that different people in your organization are building up. As long as all the other pieces are working properly, you get the same result over and over and over again, a big piece of content marketing is being consistent and doing things over and over again.

So you have to have those mechanics in place and I'm going to I'm going to completely reveal for you some mechanics I have in place that have worked really well over the past two plus years here at Brian J. Pombo Live and the other podcasts that I put out.

I'm going to reveal to you the mechanics that I don't have put into place fully and that and I feel the issues there. I know that they have to be put into place and you'll know as you go along, where you need things put into place and where you don't.

So where it has worked is when I'm done with this episode, what I end up doing is I upload while I go through this process, this is being recorded on my phone currently.

How Howie Schwartz's teaching of conversation domination helped change Brian's business forever.

https://www.youtube.com/watch?v=x9jIMJdeHwk

Transcription

Omnipresent content strategy.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

This is a picture of Howie Schwartz, which I will get to in just a moment.

Let me just kind of bring you up to speed if you haven't been watching or listening to the past couple episodes. This is the third in a series on how I discovered this concept that I like to call omnipresence and the omnipresent content strategy.

Sometimes I refer to it as the ubiquitous content strategy, or universal content strategy.

The whole idea is how can you be everywhere at once?

How can you be in all quarters of the internet and beyond when it comes to your ideal customers?

So I have to apologize, my throats a little tweaked today, as it was last night, but hopefully you'll bear with me.

So what I've came to discover, and I talked about this briefly over the past few videos, this was back in 2007, that I tripped upon Search Engine Optimization. And the whole idea of Internet Marketing kind of came out of nowhere.

I got bit by the bug, you know, this was pretty early on in the game. That not as early as some people, some of the classic people started in the late 90s. But in terms of a lot of the people who are active right now, getting started back then I got to see a whole lot of action and got to experience it, at least from the spectator into things.

So the original time, I kind of accidentally found how to direct traffic via Google. And by putting out a lot of content on a regular basis in a lot of different places, and using keywords and so forth to attract search engine results.

Then I came across and as I talked about last time, I came across a interview with Fred Fred Seibert of Frederator, and how he was able to create this huge Podcast Network and be able to get all this massive attention by doing very similar to me, but doing it on a much grander scale.

I knew I was going in the right direction, but this third piece that I stumbled upon is this guy, Howie Schwartz.

Howie Schwartz at the time, was one of these internet marketing stars. He was preaching the gospel of Search Engine Optimization and beyond this concept that he talked about conversation domination, how do you dominate any given conversation online.

And you may have heard Russell Brunson talk about this and how he was also inspired, in the early days by Howie Schwartz. This was a really brilliant concept, because he not only use search engine optimization, but found a way to take any form of free content, which in those days, there were a lot of different types of free content available, because everyone was trying to, to grab hold, it was the the great land grab of the internet.

Everyone was trying to stake their claim.

There were a whole lot of offerings out there for free, memberships of free, basically, a million different places where you could post free content that wasn't just considered social media at the time was everywhere.

There was this whole movement at that time called web 2.0, where it was more interaction and everything that kind of led to where we are today.

But it started then and there were so much ability to put yourself everywhere at the same time. And the way that Google was playing off of it just made it better and better.

Brian talks about the impact Fred Seibert had on him, in-terms of content marketing, when Fred was running Frederator Studios back in 2007.

Podcast interview with Fred - https://podcast.venturevoice.com/episodes/vv-show-43-fred-seibert-of-frederator-studios-and-next-new-networks-CLYs4bV1

Checkout Fred's new venture FredFilms - https://www.fredfilms.com/

https://www.youtube.com/watch?v=Ubo3_xRhSTw

Transcription

Ubiquitous content strategy.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We're gonna be talking about content marketing, and how to have a strategy that's ubiquitous, nice big word there. It means everywhere, right?

It's about being everywhere.

And just so much everywhere that no one even questions that that's kind of why I like the term ubiquitous because it's kind of like, it's just, you don't question it, it's everywhere, right?

I have to apologize for my voice. I don't know, I've got something I probably have COVID or something. I don't mean to make light of it. But it's just funny how all this, you know, all these diseases that we get every year now has this, this shadow of COVID over it.

So I don't think it's COVID. It's just a sore throat, but it all comes with the territory. I guess we won't get too far into that.

Let's talk about content strategy and how to be ubiquitous. And I want to talk about this guy, or this logo, shall I say, that was all about Fredrater.

This goes back. 14 years ago, I think it was 14 years ago, I'm going by what I just saw on an old podcast episode that I found because it was a podcast episode that had a unique way of completely changing my view of content marketing forever.

And started at a time when I would never have known the term content marketing.

In fact, I hardly knew the term search engine optimization at that point. But a piece of this interview is later on in the interview, I haven't gone back and re-listen to it because I recognized it.

So immediately after starting to listen to it, I said, this is it. This is the interview that I remember changing my life.

It was with this podcast Venture Voice, I've got a link in the description. So you can go check that out.

If you're at a place where you can't see the link, go to BrianJPombo.com, and check out this episode. You'll be able to find the link to this specific podcast that's still out there, at least here in 2021, and it's worth listening to.

Not that every prediction that happened in it came true, really the piece that he brings up about how he was able to well let me give you some background, Fred Seibert is who this interview was with if you're not familiar with Fred Seibert, he is a cable TV icon.

Yeah, he started doing a lot of animation and bumpers for Nickelodeon, and MTV, some of the most famous bumpers that they had kind of advertising their networks, in the early days of the late 80s, 90s.

He been responsible for many classic animation shows on television. And a lot of them started out on this podcast love, the more recent ones in the last 20 years or so started out on this podcast, which is called Frederator.

If you're familiar with Frederator, Frederator was a podcast that was showing up and coming animators,

Brian shares what is part one of his beginning in podcasting dating back to 2007 when he helped a radio show host spread their content online.

https://www.youtube.com/watch?v=YlGztejRtoo

Transcription

Universal content strategy.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today we're going to discuss the universal content strategy.

So how do you take your content and make it completely universal?

I got this stupid thing from Dollar Tree (Brian's holding a kids microphone).

It really comes down to Well, let me tell you a story.

I'm going to tell you a story about how I discovered universal content strategy. It's going to go by many names. But I'm surprised how few people actually discuss it. And when they're talking about content marketing, very few people discuss how powerful this thing is.

I found it in the same time when I discovered search engine optimization, it's funny how these things all meet together.

So I've got a handful of stories, and I'm going to start with one today.

I'm going to go through and tell you how this idea progressed. You'll find clues on how you can use your reversal content strategy for your business.

You can also find out more in my book, 9 Ways to Amazon-Proof Your Business. I have an entire chapter, in fact, is the ninth way that I discuss here in my ninth chapter.

For, 9 Ways to Amazon-Proof Your Business, you can get a free copy of this book, or you can go and purchase a hardbound book wherever books are sold. But you can get your own free copy on AmazonProofBook.com.

So let's talk about universal content strategy, shall we?

It started in 2007, I had begun work with a radio network, and I was working for one particular host.

We were testing something out, they wanted to start testing out podcasts. Now, this was kind of the first string of podcasting that had come out. I had been watching and listening to podcasts for, I don't know, a good year or so at that point. On my own, before I had taken up this job.

And they wanted me to dig in and find out how to go about podcasts. I'd never done it before. But I was just kind of tossed in there, I had some idea of how the internet worked.

I had just enough knowledge to make me dangerous.

So I was just kind of let loose to start a podcast for this radio show host. So I had like I said, I had listened to podcasts, I didn't have an iPod, which at that time was why they named a podcast was via the iPod.

They were the month the only places you could find podcasts at that point initially, was on iTunes, which was the place where people listened to podcasts. That's where it originated.

Well, there had started springing up a whole lot of other podcast networks. So one podcast could be found all over the place online. At that point, Google had not completely cracked down on all these link farms and so forth, then they gave a whole bunch of value in where you ranked in Google based on how many backlinks you had.

There was this whole science of linking from one site to the next and to the point to where people could take advantage of it.

That was a huge piece of at least gray hat what they call grey hat SEO search engine optimization, which is so what's the difference between white hat and black hat shall I say white hat was doing things as close to buy the book as possible that Google told y...

Thoughts on speaking with confidence and authority when you communicate your message as an expert.

https://www.youtube.com/watch?v=VoPfodBgFQM

Transcription

Give your content more Oomph!

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I got a quick tip for you, if you're doing content on a regular basis, this is something I learned a while ago, and it is something that I did not do naturally. It's one of those things I've had to watch myself on that, while there's a part of me that did do it naturally. And there's a part of me that always tried to shy away from it, because it always got me into trouble.

How do I put this…because I didn't really word it out before I came on here. So I'm gonna try and put this in the best terms that I can.

You have to have an air of absoluteness when you're speaking, let me explain what that means.

You have to have so much confidence in what you're talking about, that you have to it has to be just me just saying it has to be, I'm telling you, it has to be that type of thing where it is absolute, where you're confident, where you're saying, this is how it's done.

And if you're doing it in another way, you're doing it wrong, you have to have that power of conviction, even if it's something that that you are not absolutely convicted of, okay.

You have to at least start the conversation with an absolute statement, so that people feel secure, listening to you and hearing what you have to say, even if you pull it back.

You'll see if you watch my videos, one of the most common things I do is I'll start with an absolute statement and then I'll kind of tone it down as we move along.

Like we were talking about a couple of nights ago about the Hegelian dialectic, if you say something that has a little bit of bite to it, that has a little bit of a conflict, that adds a little bit of spice, then you kind of hook people you bring him in.

Then from there, you can start tearing that apart and going into the details as to exactly what it is that you mean. But having the power of absolute clarity, and absolute distinction in what you're saying.

It adds something to it, it gives you the context of being an authority, which is what this type of person people want to listen to, if you're a thought leader, in a sense, thought leader, you know, if you are a person that wants other people to listen to them for whatever it is that you're talking about.

You kind of have to have that at some level, you have to have this absolutism. I don't know of another way of saying it, I know there's a better way, and I'll come up with it later and we'll do another video about it.

But really, you have to have enough confidence in what you're saying that it has kind of a black and white feel to it, at least initially.

You can always pare it down and nuance that as you go along and get into detail and explain exactly what you're meaning.

But you have it has to be, it has to have the feel of the 10 commandments, if you will, is thou shall not, okay, that's how it has to be.

When you have that type of energy, and you have that type of confidence, people want to listen, if you come at it too soft.

On the other hand, you come at it too soft. And you go, you know, I kind of think this, I kind of think that and I don't know yet, what do you think, you know, make your own decision, which I probably do a bit too much of that.

I'm just being honest,