Brian J. Pombo Live

Did you even know we had a Chocolate Pudding Day?

Brian talks about finding reasons to reconnect with your customer base is important, even if it's chatting about funny holidays to get the ball rolling.

https://www.youtube.com/watch?v=8Jz5t5A2o0U

Transcription

Find an excuse to reach out.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Perfect example chocolate pudding day, today, June 26. is chocolate pudding day.

It means absolutely nothing.

Are you selling chocolate pudding?

Does your business have anything to do with chocolate pudding?

No, probably not. It doesn't matter.

The point is, is you need an excuse. And I mean any excuse to reach out to your customer base, or prospective customer base, or previous customer base, it's all the same. Yet it's not all the same, but you need to reach out to all of them before, during after it doesn't matter.

You need to reach out to the people that have the potential to put money in your pocket.

Because that's what business is, you helping them and them doing something in exchange. In most cases, that's going to bring money in your pocket.

So it's really all about having a connecting point with people. So in most cases, in most businesses, that's gonna be email addresses.

If you've got somebody whose email address, you need an excuse to talk to them on a regular basis. Today, I'm talking to you about not specifically chocolate pudding day, but about the fact that there are a million funny, goofy holidays out there.

Type in funny holidays into Google and look at the different websites that you can find all the funny holidays. I will even send you to a particular one, because there's a handful of them. And there's always new ones that will tell you what the funny holiday just about every single day of the year has at least one thing connected to it.

Some funny anniversary, some funny commemorative day, that doesn't make any sense whatsoever.

Why anyone would create a chocolate pudding days beyond me, but here we are talking about, right?

It's the conversation that allows you to get in touch with your people. And then to briefly mention, whatever it is that that you're about, right?

Whatever this next step is that you know they need to take in their journey. For example, if you haven't checked out my book, yet, 9 Ways to Amazon-Proof Your Business.

I'm gonna suggest you do that, especially if you're a business owner or executive who's trying to make your business completely competition proof. These are nine ways and doesn't matter if you read this book 10 years before it was written, or if you're reading it, 20 years after it's written.

It's still the same principles and they still run true. There are nine strategies that you should be putting into place right away, and that over time will continue to pay back over and over and over again, you get a free copy at AmazonProofBook.com.

You see, we started talking about chocolate pudding day, and we end up talking about my book. Do the two have to connect? No, of course not, they don't have to connect at all.

You're saying isn't that sneaky, isn't that it?

Listen, there's a million…it's so difficult to get anyone's attention. The fact that you're still watching or listening to this is absolutely amazing, it's mind blowing.

Diving into some deep stuff in behavioral physiology with Hegelian Dialectic and what they heck is an Antithesis, Thesis or a Synthesis anyway?

https://www.youtube.com/watch?v=qLkRKFffvkg

Transcription

Hegelian Dialectic and your business.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Bet that you didn't know we were going to be talking about this one tonight, did you?

Okay, this is a fun one, and I'm sorry, my hair's all out of place I was playing around with the kids late into the night here. finally done didn't forgot to comb my hair before I sat down with you. But hopefully you can, we can get past that.

I wanted to talk with you about the concept of the Hegelian Dialectic, and specifically, if you've ever looked up this before. It's oftentimes using rhetoric. But really what I'd like to talk to you about it is in the case of behavioral psychology, okay.

We might get a little bit deep here, but I want to give you just the absolute basics on this and kind of show you how it plays back into business, how it plays back into marketing.

First, I'm going to talk about the general idea if you haven't heard of this before, okay?

The whole concept with the Hegelian Dialectic is that you start with a thesis, you start with an idea that causes a reaction, it causes people to be against it or to be shocked.

The more emotional the more shocking, the more outrageous your thesis is, the greater the Antithesis is the antithesis to the thesis. Antithesis happens, so there's a backlash.

For people who understand the galleon dialectic, they do it on purpose, though, you create something shocking in order to get the backlash.

So that the next step is synthesis, which is the greater truth in a sense, what they say, is someone comes in as a moderating force or comes back at, well, I didn't really mean that what I really meant was this.

And because if they would have come forward with this, they would have gotten a little bit of shock, but not enough to be able to move forward or it would have been too much, and they would not have been able to pass this.

But because it's being passed almost as a compromise, or presented as a compromise or presented as an idea.

The energy that came from the opposite end gets flipped on itself. And this is a funny thing about emotions and how people function is that you've let them they've basically blown everything out of proportion.

Now there's nothing there's no energy left to fight it and there's a synthesis, there's an automatic acceptance to whatever is presented next. This is very weird at very deep, but you can see it throughout history.

The scary thing is that people that understand how to do this, then they go to the next thesis, they go to the next outrageous thing, which causes a reaction, which which then they can present a compromise.

If that gets accepted thesis antithesis, synthesis over and over and over again.

People within government understand how to do this politicians that have been involved for a long time whether they know the actual concept of Hegelian Dialectic they practice it, to an extent, Donald Trump was brilliant at it.

I am certain he has no idea what the Hegelian Dialectic is, if he's ever even heard the term, I'm certain he probably could not explain it to you. But he practices that constantly. Whether he knows it intentionally or not. He practices that constantly.

Brian talks about an old Dan Kennedy book about using humor and your personality to attract people to liking you, to help you in sales.

https://www.youtube.com/watch?v=ZGg73JpZmz4

Transcription

Make'Em Laugh and Take Their Money, by Dan Kennedy.

Great book.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to review Dan Kennedy's, Make'Em Laugh & Take Their Money, this is a good one, because the whole point of the book is, it's very much playing to the content marketing person.

So if you're looking to develop content of any sort, this is a great book.

It doesn't focus solely just on humor, it focuses on how to basically make yourself more likeable. And there's this great quote, in here, and humor is just a way of doing it.

Of course, I lost the spot, but I had it I had it highlighted, so it's easy to find, okay.

So this is the beginning of chapter 11. He says, for most people, as a speaker, or in writing, being good humor is enough, you don't actually need to be funny. You just need the audience to like you, and have some fun with you, and that's really what it's all about.

It's funny, because it takes me back in that this was an intimidating book, for me, especially since I've always, No, I haven't always, I've, in the last handful of years, found myself to be less and less funny.

And it's one of those things where growing up, it wasn't that case, I was a class clown.

Over time, I learned that my humor was very much with collaboration, it happened around other people, in the moment, off the top of my head that was most my humorous a lot of character based stuff.

That doesn't always translate to everyday life, you know, you got to have the right people around you, for it to really work. It's just my style.

In fact, I had committed to humor very early on. So for those of you don't know, I was in a comedy troupe. And thought I was going to be a comedic actor from a very early age, and all the way up till my early years in college, and that all fell apart and life took a completely different turn.

But it was one of those things that's always been in the back of my mind. And so you'll see on occasion, I'll bring up books that have to do with comedy and humor and acting, because it ties back into content.

Our whole discussion about content marketing, and understanding the humor end of things is a big deal. And Dan Kennedy, it's a very unusual book for Dan, not in the fact that he doesn't tear things up and make lists and put put little ideas together, he does.

It's on a topic that I've never heard anyone really hit with the same gusto.

And so I don't know if that makes a whole lot of sense. But this is a great book is really is a good book, because it helps put in perspective, the fact what really, the thing that he keeps saying over and over again, is that you don't have to try to be funny.

You just have to know what you like what you find funny, and be open about sharing that with other people. That's all it takes.

That's in content marketing, it doesn't matter what you're trying to sell, or what you're where you're trying to lead people to. It's just about being confident enough with yourself confident enough with what you're talking about, that you don't mind tossing in a low humor, just to ease things over and to get to know the person it's all about knowing, liking and being known, liked and trusted by people, right.

So Brian's having an off night, you do content marketing daily and see how it goes.

https://www.youtube.com/watch?v=fb6AL9irxRo

Transcription

When your brain doesn't work.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Talking today about your brain not working because my brain isn't working. It's one of these things where I didn't eat the best today, and my whole schedule was kind of thrown off today.

And so because of that, I get to the time of day when actually a little later than usual, in putting together my video, and it just isn't happening. It's just up there, the brain ain't working.

This is common in content marketing, if you're doing things on a regular basis, especially if you're dependent on yourself as the producer of material. And sometimes it just isn't there, there's just not enough there.

All I can do is make the video about that idea. And I'll give you something even extra, I'm going to direct you to the interview that was out about a week and a half ago or so.

You're going to want to go check out that interview if you missed it with Bob Regnerus. It's a great interview. some really interesting guys got a lot of cool stuff happening over at feed stories. So Bob Regnerus, you can catch that interview at BJPchats.com.

BJPchats, this is a website that I'm going to be using to contain all the interviews that I end up doing for Brian J. Pombo Live so it's kind of a show within a show, if you will. So go check that out.

If by the time you're watching this, we've put out the other interviews, you'll be able to see those there as well. But those are if you're watching this brand new, just realize those are coming up. If you'd like to be on the program, go over to BrianJPombo.com, and apply to be on the show.

So we'll be back tomorrow. In the meantime, get out there and let the magic happen.

Brian gives Cream City Marketing a shoutout for reposting a terrific article from Mark de Grasse of Digital Marketer all about current day marketing.

https://www.youtube.com/watch?v=W31LIgsojEk

article https://www.digitalmarketer.com/blog/its-just-marketing-stop-using-digital/?fbclid=IwAR1ygjcTHgKrzBzodS67lNQmDpO6SCQ_X5m0XL2vf2oKOdQLinE_DZ0b5-w

Transcription

Digital versus analog marketing.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today, and I keep having these weird things show up in the camera, I don't notice until I start recording. I've got a cardboard box here that is trying to get in on my podcast, and if you can't do that, I'm sorry.

So let's talk about digital versus analog marketing, okay?

This conversation always goes on every time there's a new technology, every time there's a different way of referring to marketing, we try and act like it's somewhat different just because it's being delivered in a slightly different way than where it was before.

Really, it's always been the same thing and a great example of this, there's a link that I'm putting in the description, and you could check it out wherever you're watching this, you can check it out here or check it out on one of the over a BrianJPombo.com is going to be the easiest place to check it and go and look this up.

This is an article from Digital Marketer by Mark de Grasse.

It's called, It's Just Marketing, You Can Stop Using the Word Digital Now.

And I want to give a shout-out to the folks over at Cream City Marketing for posting a link to this.

So this was actually an article that came out last month. But I missed and so having them pointed out to me, I thought that that was pretty good. The whole point of the article it uses Elan musk as an example. So Elon Musk of SpaceX, I'm not sure if you realize it or heard this or not. But he got the NASA contract for building the new lunar lander. And he beat out amazon.com Well, not amazon.com specifically, but Jeff Bezos, his company Blue Origin was also putting in for it.

One or two others were also putting in for it Ilan was able to get past them. The writer of this article is basically saying that everything that he did was very modern, and not typical marketing that most people would consider offline or all these big, giant, outrageous marketing things that were very intentional and very direct.

That's why Elon was able to get it. And he said this is going to be the trend from here on out. Also the fact that because digital has become so huge, especially because of the COVID crisis, because digital has completely taken over our lives, we really can't say that it has any comparison to the analog world, which I agree and I disagree with at the same time.

I think that it's true, for the most part, but that even makes analog anything that is nondigital, anything that is not online, it makes it 10 times more powerful, because fewer people are using it. And if you can direct those pieces in just the right way along with the digital aspect.

That's all that's full-on marketing, it does, it really doesn't matter. The delivery device, the delivery device is just whatever the best way is of reaching your market with the right message.

That's all that it is and that all we're talking about is a media delivery device.

Brian uses a fancy word to talk about critical thinking in your life and business.

https://www.youtube.com/watch?v=sLdwOoNB8jM

Transcription

Metacognition and your business.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about metacognition, which is basically the science of, you know, thinking about your thinking, okay. I love this topic, it's one of my most favorite things to talk about is something having to do with our thinking.

And it all starts with us thinking about what we're thinking, not about what we're thinking, but thinking about our thinking or itself, thinking about the thinking process, thinking about how we think, why we think, and everything around that idea.

This is the most some of the most fascinating things that I've ever thought about. And considered and actually made some of the largest changes of my life based on the concept of metacognition.

Now I've never, honestly, I've never used the term metacognition, I think I may have looked at it once when I was taking psychology classes in college but forgot about it.

And just recently, I was looking at things all about thinking about your thinking, and that term came up. So I thought I thought that was interesting.

Besides the term itself, this is something that gets brought up a lot by Dan Sullivan.

If you ever listened to Dan Sullivan, you could find him on a whole lot of podcasts out there, including one of my favorites. So, Welcome To Cloudlandia, this was the one that was that's hosted with Dean Jackson.

It was also previously called, The Joy of Procrastination.

I've discussed it before, Dan Sullivan is the one that heads up that he's both the creator and the lead mind over at Strategic Coach, where they talk a lot about thinking and stepping back and looking at why we do the things we do and how we can make slight tweaks to be able to create different results in our life.

And this is another thing that came into my mind when I was going back and looking at this book, Keep Going. I've talked about this one before previously, keep going by Austin Lleon, Awesome book.

I love Austin's books, they're simple, they're straightforward, very little to read on each page.

So you can make a whole lot of progress quickly and this the idea that he brings up, I don't always agree with every last idea in here. But they're definitely causing you to think about what you're thinking.

This particular page I wanted to bring your attention to, he says pay attention to what you pay attention to. It's really kind of a microcosm of thinking about your thinking. And I really liked what he says here, I wonder I wanted to read some of this for you.

He says your attention is one of the most valuable things you possess, which is why everyone wants to steal it from you. First, you must protect it. And then you must point it in the right direction.

As they say in the movies, careful where you point that thing. What you choose to pay attention to is the stuff your life and work will be made of my experience is what I agree to attend to psychologist William James wrote in 1890, only those things which I notice shaped my mind.

We pay attention to the things we really care about. But sometimes what we really care about is hidden from us.

I keep a daily diary for many reasons. But the main one is that it helps me pay attention to my life,

Thoughts on content marketing and info marketing and the value of evergreen advertising.

https://www.youtube.com/watch?v=Vz0ZSKqIzu4

Transcription

Content Marketing versus Info marketing.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Let's talk about content marketing, shall we?

Content marketing, as it's kind of being referred to today, once again, is one of those phrases, that is explaining something that's always been in existence.

But today has kind of a new turn on things. So when people talk about content marketing, today, what they tend to discuss is the regular marketing that you're putting out there specifically tends to be on the internet, people tend to refer to content marketing when it comes to your internet marketing.

And it tends to be the stuff that has substance to it, it has content, it has value one to itself, that you're putting out there, but it also has a marketing message within it.

So one way or the other, that's kind of how I would go about defining content marketing, just off the top of my head.

Now, info marketing is something a little bit different.

Once again, something that's always existed, has gone by different terms, by different people. But was really I've heard it most often called info marketing or information marketing, by a lot of the direct response marketers that came from kind of the Dan Kennedy School of thought, and that I believe that terminology was really, I know what was at least heavily promoted, and has been used through the years from people coming from that way of thinking when it comes to marketing.

So what is information marketing, basically, is using any type of information to market.

So you have, you have information that within itself is marketing, and can be either given away or purchased. So there's a little bit of crossover with content marketing versus info marketing, I would say that content marketing tends to be most of the free stuff that's out there.

And in fact, it probably is easier to call it content advertising, just people aren't talking about content advertising, they're talking about content marketing.

But really, it's more on the advertising side of things.

It is your YouTube page, like this one, or a podcast that you put out a lot of that stuff is all considered content marketing. And then when you start having larger items of pieces of information, seminars and courses and things of that sort, they tend to start blending into the info marketing end.

So things that have so much perceived value that they can be sold separately. Now, it doesn't matter whether you're with your info marketing is made up of content marketing.

So I have a book that is sold separately, and it's all but it's all built out of content marketing. So I put together I had nine separate videos, you could go way back in the archives and find nine separate videos all about Amazon proofing your business.

I then took the transcripts from those videos, switched them around, actually changed the order around on some of them and made them a little bit more clear add a little bit more content added an introduction and all the rest and I got a block right off of my content marketing came in info marketing book, the whole concept of repurposing, which is a huge deal.

If you don't understand that, then you're really missing the boat.

And if you don't understand the power of content marketing,

You'll always spend time with family and friends, but in business, who are the top people you spend time with?

https://www.youtube.com/watch?v=zHERKyxycrw

Transcription

Who's got your ear?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk about who has your ear?

In other words, who are you listening to, who are you paying attention to, what are you paying attention to?

Because that one little thing can make all the difference in your life.

I mean, really, it's the smallest things, it's the thin threads that make such a huge difference. I was talking with a friend that I hadn't spoken to for a while, and went to go visit him today, had all my kids with me. And we were just we're kind of running some errands.

So I visited a friend, our minds were thinking about a lot of similar things. And one of the things we're looking at is rentals. And I'm relatively new to the concept of having rentals and so forth. But I know a little bit about it, I have family that's involved in it.

I have family that's involved in vacation rentals. And he was in the process of building out one of his rental spaces.

And I had mentioned to him about all those my dad has vacation rentals and telling him about my experience. And I knew a little bit about Airbnb, I was one of the earliest people involved in Airbnb before it was a popular or well-known thing to do, I was renting apartment spaces, and so forth.

When I'd go on out on business, usually, we would grab an Airbnb somewhere, so it was always always a fun thing.

So it's something I followed along with quite a bit. And we were calling back and forth. And I can tell at one point, he like something switch, she's like, Oh, well, maybe I should look at making this vacation, rental.

And all of a sudden, something changed.

By the end of the time, when we're getting ready to leave, he was saying thanks for mentioning that because that might make all the difference that could change how I'm going to be doing everything here, so to speak.

And it's not like I set out to do anything like that. But one little concept, one little tweak, one little splinter in your mind can change everything, how you do things or how you look at things.

So you really got to pay attention to who you're paying attention to who you're surrounding yourself with, obviously, it's that old adage about, you know, the top five or six people that you hang around with. If you take it just on an income basis, you take the top six people you hang around with, and you take all of your incomes, and you multiply, you add them together, and then you divide them up by the sum, you'll end up with basically what most of you make on a yearly basis.

If you just take the annual incomes of everybody that we tend to fit whoever was around, and whoever we surround ourselves with.

So what are you plugging into?

Are you listening to podcasts?

Are you reading books?

Are you doing any other type of stimulation that is helping to change your thought patterns?

Helping to direct your mind in a positive direction?

Or in the direction that you want to go?

Are you doing that, and if not, why not?

Have you thought about it?

Are you considering it sit down and actually think about Okay,

Brian shares a recent attempt of a scammer on Craigslist that tried to use progressive involvement when it came to considering the purchase of a trailer.

https://www.youtube.com/watch?v=vqCIZFA25rQ

Transcription

Progressive involvement in marketing.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about the psychological concept called progressive involvement.

And I got a quick little story for you. So, my wife is working on a new project that involves a small trailer, she's gonna be redoing a small trailer, we don't have the trailer yet.

She's looking for a small camper trailer that we can tow with our small SUV here. And it's a long-term thing, and I'm not gonna get into the details, but she's searching all over.

And she's searching on Craigslist, and she ends up having a conversation with somebody that pulls her through, this long string of events. What once you know, they asked to have them email you or something.

No, it was text. is a text this number off the ad.

So she texts the number doesn't hear from them for a few days. Then she gets a text back and says that it says okay if you're interested, we we have some details regarding this.

And she's okay I'd like like to know, you know, where you're at, to see if we'd be able to actually transport it and some more details about it. Email this email address, and we will email you all the details, or give us your email address and we'll email you the details is what she said. And so she sent them her email address.

It's like okay, it was strange right off the bat, you know, our antenna was up. But figured, you know, might as we'll see what they're up to, right.

So they end up emailing back, a name that is a very common, very common name. So it could be real, could not be real, with this whole story about how they're selling this trailer for $800, and she just wants to get rid of it. Here's one picture of it.

And of course, it's a decent picture, it's in perfect condition, I'm selling it for cheap, and I'm not asking for anything more or less than 800 because I just want to get rid of it.

My husband just died and too many memories attached to it, so I just need it gone as soon as possible.

Doesn't answer any of the questions my wife asked, doesn't say where it's at, nothing else. So my wife, but both of us are talking back and forth. She gets suspicious.

So, she does a search for the email address, which is a good tip. If you're ever looking to find out more about a person, you don't know much about them and you have their email address, just take their email address, put it in quotes and toss it into Google and see if anyone else has anything to say.

Well, sure enough, this person's a scammer. And multiple people, they've gone through the process with them in trying to purchase different things where they have very similar stories about husband, father, whoever just dying, not wanting to be part of it inexpensive situation.

Well, what they end up doing is they end up leading you through the process of sending them gift cards.

And I don't know the reason why I'd even follow it along. But my wife had already emailed her back to find out more details. So we'll see where this ends up going.

But there's a very specific process that people will take you through especially scammers, but you can learn something about human psychology by looking at how it's done badly in a sca...

Thoughts on having an outside consultant that understands your business and methods to provide objective advice.

https://www.youtube.com/watch?v=g9J2IfGqcBc

Transcription

The one thing you need is an outside man.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I want to talk with you about this concept of an outside man, because I was having a conversation with a friend and a potential business partner, we're in the process of we're looking at, some systems that he's building.

And he said something that really stood out, he said, you know, I need help from somebody like you, because you understand the principles, but you're also on the outside, I'm stuck on the inside of the business, looking at the inside of the business, and handling all the details. I know all this stuff about the inside but I need someone on the outside, that can tell me how it looks, it could tell me how it's being viewed by the public and could tell me, you know, the consumer point of view.

It stuck in my head, and when I sat down to talk with you tonight, I wanted to bring this up, because that really is what everybody needs, myself included.

Everybody I've ever worked with needs at least one outside man.

And when I say man, I mean person, okay.

It doesn't matter the sex or gender, okay.

You need somebody that's on the outside that you have common principles with, that you know, that they understand business, they are and they understand the style of business that you have.

Maybe they understand the industry that you're in, but they also can give you the perspective of the customer, they can give you the perspective of the just a different perspective, you need somebody that's on the outside looking in because you are always on the inside looking out.

This is where masterminds have come in handy.

You know, sometimes, because that's more than one person, you also have to take into account, I remember, one of the first masterminds I went to for business, I'd come away and I had a long drive to go to this one.

And I'd come back to driving home and going, especially when they really hit the nail on the head on something in my mind would tell me, well, they don't know. They're not in it every day like I am, they don't get all the details of this business, they don't understand the nuances and then all the things that I have to go through on a daily basis, they can't possibly know.

But on the same end, what they were telling me I needed to hear. And that's why it was sticking, and you have to go through that growth process of putting yourself in front of somebody else.

Now, everything they come up with is not going to be correct.

But the stuff that sticks, the stuff that you know is true, deep down, that's the stuff you need to hear, and you need to hear it more than once.

Because chances are you hear at once it's not gonna completely stick, you're gonna easily be able to pass it by or get distracted by a shiny object, you know, we all do it.

But if you have someone there, that's consistent, that builds with you, that understands where you're going. But they're still on the outside that they don't have…sometimes they don't excuse me, they don't necessarily need a financial stake.

The best thing to do is to have them on some type of retainer, at least, you want to you want to encourage the best out of them.

And,