Brian J. Pombo Live

Bob from Feedstories talks about the value of relationships and mastermind groups and how he became a co-author with names like Perry Marshall and Robert Skrob.

https://www.youtube.com/watch?v=OV9_nOTyVtA

Transcription

Brian: You've co-written books with some great names out there.

You have a book out there with Robert Skrob, you've got a book with Perry Marshall, how did you go about doing that? How did you go about co-authoring, with people that had a name in a different area?

Bob: Well, in that case, it's about relationships.

So, you know, Robert Skrob is well known these days. I knew Robert before he was Robert.

One of the things I did early in my career, and I should say this, this is another thing I did is I took giant leaps by joining mastermind groups, not just like, hey, let's get together on zoom five days a month, or, you know, this is like, I paid Bill Glazer, at that time, I think it was $12,000 a year, quoting Hamilton, I wanted to be in the room where it happens, right?

I was in there with people that were above my pay grade. But the reason I did that was I wanted the mentorship from a guy like Bill Glazer, mentorship from Dan Kennedy.

But then I wonder the relationships of people who are doing better than me, and there were some people that were below me. But when you're in a group like that, it just pulls you forward.

And so that's where I met a lot of people who I still consider friends and met friends that introduced me to others. By knowing Perry Marshall, I got to meet and become friends with Brian Kurtz.

I was in the same mastermind group as Ryan Deiss, before Digital Marketer was even a thought in his eye.

I got to know Jeff Walker before he was the Product Launch Formula Genius.

So part of it is you you know, there are these names that we all kind of revere, they're just normal people. But I got to know them really, before they became famous, okay.

And they're all more famous than me, by the way, which is fine with me. But I really was intentional about joining those organizations, attending conferences and networking, I'm not naturally drawn to do that.

Like, I'm really good with talking and sharing what I know I'm not really good at meeting new people, but I've had to force myself to do it.

And so writing the check and taking the leap really like makes you go I'm gonna make the most of it.

Outro: For full conversations, go to BJP chats.com.

Part two, of our seven-part interview with Bob Regnerus of Feedstories.

Topics covered in this episode

* How Bob Co-Authored on Books with experts like Perry Marshall and Robert Skrob* How Masterminds & Networking: Establishing Relationships with good people* When Markets Shift: Hard times, Lessons Learned & Business Growth from it* Investing in Flexibility

https://www.youtube.com/watch?v=EoXljB2hmf0

Transcription

Brian Part 2: Bob Regnerus of Feedstories, part two.

Hi, I'm Brian pombo Welcome back to Brian J. Pombo Live.

This is part two in the series of an interview that we had with Bob Regnerus. You can hear the whole interview over at BJPchats.com.

If you'd like to be on the show, or if you'd like to have me on your show, or have me speaking at an event, go to BrianJPombo.com.

And now here is part two.

Brain: So you've co-written books with some great names out there. You have a book out there with Robert Skrob, you got a book with Perry Marshall, how did you go about doing that?

How did you go about co-authoring, with people that had a name in a different area?

Bob: Well, in that case, it's about relationships.

So you know, Robert Skrob is well known these days.

I knew Robert before he was Robert.

You know, one of the things I did early in my career, and I should say this, this is another thing I did is I took giant leaps by joining mastermind groups.

Not just like, hey, let's get together on zoom five days a month. This is like, I paid Bill Glazer at that time, I think it was $12,000 a year.

Quoting Hamilton, I want to be in the room where it happens.

I was in there with people that were above my paygrade. But the reason I did that was I wanted the mentorship from a guy like Bill Glazer, mentorship from Dan Kennedy.

But then I wanted the relationships with people who are doing better than me. And there was some people that were below me, but when you're in a group like that, it just pulls you forward.

And so that's where I met a lot of people who I still consider friends and met friends that introduced me others.

By knowing Perry Marshall, I got to meet and become friends with Brian Kurtz.

I was in the same mastermind group as Ryan Deiss, before Digital Marketer was even a thought in his eye.

I got to know Jeff Walker before he was the Product Launch Formula genius.

So part of it is you know, there's these names that we all kind of revere, they're just normal people. But I got to know them, really, before they became famous, okay. And they're all more famous than me by the way, which is fine with me.

But I really was intentional about joining those organizations, attending conferences and networking.

I'm not naturally drawn to do that. Like, I'm really good with talking and sharing what I know, I'm not really good at meeting new people, but I've had to force myself to do it.

So writing the check and taking the leap really, like makes you go, I'm gonna make the most of it. That's kind of how it happened.

So I met Robert in a mastermind group.

Perry I met through a connection in my mastermind group, a friend of mine also knew Perry.

Perry and I live eight miles apart, literally,

Bob from Feedstories talks about the value of being an author and the importance of finding your "super power" to help you standout as an expert in your market.

https://www.youtube.com/watch?v=OkpD_AZZ4so

Transcription

Brian: If you were talking to someone that's never written a book before, they're looking to stand out more and become more well known.

What do you think are the main advantages of writing a book?

Bob: Well, I think there's a couple of things.

Number one, writing a book really establishes you as an expert.

Quite often, it's like a ticket, right? It's like, it's, I wrote another book called, The Best Business Card On The Planet. It literally opens doors for you.

So, you know, to be interviewed on podcasts and things like that. I guess it's a little bit easier these days, but getting interviewed for television or radio, like they wouldn't even pick up the phone unless you had a book like, you're an expert, where's your book?

So I think even though the publishing industry has changed, to some extent, and a lot of books are self-published, I think it's still an amazing positioning tool to be able to put yourself in a book like that.

And I think the other thing it really does is it forces you to really focus in on what are my superpowers?

I'm not going to go write a book about Google display ads or Google Search these days, I can write a book about Facebook because I do it day in and day out.

I'm helping my business partner write a book on getting videos that sell because that's what we do day in and day out.

Putting your knowledge and your superpower into a written format is really powerful for you, the entrepreneur, it helps you really understand like, I do know this stuff, right?

It's a validation for you.

But to be able to communicate it effectively write a narrative around it, tell stories about it. It really just solidifies your foundation as an entrepreneur as an expert as a credible person.

And I still think it's one of the best steps you can take no, you don't have to write a 350-page book that entrepreneur press publishes. You can write 125 pages, 150 page book, you know, 20 25,000 words, maybe even less, that helps establish you.

I think it's reachable for anybody that's serious about serving clients or setting themselves up as an expert.

Outro: For full conversations, go to BJP chats.com.

Bob from Feedstories talks about the power of writing a book, speaking opportunities and sharing your message in webinar and podcast interviews to help you grow your business.

https://www.youtube.com/watch?v=jzRPiK9BM7I

Transcription

Brian: How do most people find you, how do they come across you end up becoming clients?

Bob: Well, two things that I've done that have been really powerful actually three things in my career.

The first thing is writing books.

There's nothing like writing a book to establish yourself as an expert. I think it's even over my shoulder here. Let's see…yeah.

The first book I wrote was called, Big Ticket Ecommerce. And I was encouraged by a friend of mine, Victor Cheng, who's an amazing consultant, who helped me put that together. And that's what I use to grow my first seven-figure agency. So that was great.

Now when you write a book, you get clients, but you also get speaking opportunities.

The second best thing I've done in my career is speak from the stage. That's how I've got influxes of clients.

And then speaking also applies to what we're doing right here is I frequently speak on webinars and podcasts. And those three things really are what drive people coming in.

So you know, you get people that buy your book, people that hear you speak my calendars full because I'm putting it out there.

I'm doing the work every day, putting the content out there, developing relationships.

We get a lot of referrals to of course, but that's how I grow is really just putting myself out there as an expert, sharing what I know, inspiring people and that leads to business.

Outro: For full conversations, go to BJP chats.com.

Our seven-part interview with Bob Regnerus of Feedstories begins.

Topics covered in this episode

* What led Bob to become a digital marketing and paid advertising expert* The THREE POWERFUL THINGS Bob's done in his career to help him thrive in business, and attract clients* How Victor Cheng encouraged Bob to write his first book, Big Ticket Ecommerce* What are the main advantages of writing a book?* Finding Your SUPERPOWER

Full Convo https://brianjpombo.com/bjpchats/

https://www.youtube.com/watch?v=d1RLL3CSeis

Transcription

Brian: Bob Regnerus of Feedstories, part one.

This is a series of conversation that we had with Bob Regnerus.

You're really going to enjoy it, you can watch all the other parts of it over at BJPchats.com.

And you can see everything else that I'm offering my book, you can have me as a guest on your podcast if you're interested on being a pet guest on this podcast or the other ones we provide. Or if you'd like to have me as a speaker at your event, go check all of that out over at BrianJPombo.com.

Now, here's the show.

Brian (Intro to show): Coach Bob Regnerus is the co-founder of Feedstories, a digital marketing expert and the author of five books, including, The Fourth Edition of The Ultimate Guide to Facebook Advertising.

Bob, welcome to Brian J. Pombo Live.

Bob: It is so good to be with you, Brian. Looking forward to a lively conversation today.

Brian: Yeah, good deal.

So I like to jump into these things without a whole lot of research in general. But the issue is, is that I already knew who you were, because I'd seen you around. I knew that you had co-authored this book. And I'd seen your name around probably for years, because I think we have ran in similar circles.

Bob: Yeah, that's probably likely.

Brian: Yeah, just tell me…we'll get into the details as far as where you're at right now, eventually. But tell me how did you end up where you are?

Bob: Yeah, well, I guess I took a little bit of an indirect approach to being an entrepreneur. I was a programmer by trade, I went to college, you know, studied computer science, studied business, I had a dual degree.

And I ended up working for a large corporation out of college doing programming on mainframe computers, that's the computers that take up a whole room.

Did that worked at a couple different corporate jobs, and I met a guy at one of my gigs who was there on contract. And like, I was an employee, he was on a contract, I thought that was interesting. He kind of made his own hours.

And he was making, you know, I mean, he wasn't getting benefits from the company but it felt like he was making more money than me doing kind of what he was doing.

So I became friends with him and eventually, I went on my own with him and was doing some contract work. I worked for TransUnion, the big credit bureau. That was about 1998, I really got the bug for the internet.

Obviously 1998 we're going back a few years, internet wasn't what it is today. Right?

But I was a coder.

I actually developed my first e-commerce website, I built a shopping cart for a business from scratch. By the way, there's still a client today, there's still a client. So it's pretty awesome.

But we launched that thing in 98 and it was prett...

Brian breaks down Robert Ringer's "Three Types of people you'll meet in the business world," from his classic book, Winning Through Intimidation.

https://www.youtube.com/watch?v=C4pWvtYlEMw

Transcription

Robert Ringer's three type theory.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

One of my favorite business books out there, Winning Through Intimidation. And it's not a book about how to intimidate people, but how to get around kind of the rules of intimidation, so to speak, that are already exist within human interaction.

And great book, it came out in the 70s. It's still a fabulous book today.

Robert Ringer is still with us, and he continues to produce articles on regular basis on his website. I believe it's RobertRinger.com.

And I want to talk a little bit about his three types theory because it's interesting.

But first, I wanted to remind you about my own book, 9 Ways to Amazon-Proof Your Business. If you haven't read it yet, go get yourself a free copy at AmazonProofBook.com.

Grab it while you still can free copy AmazonProofBook.com.

So let's talk about Robert Ringer, shall we it this is from let's see, this is from chapter four. He calls it the my three unforgettable professors at Screw U.

And his three type theory comes down to there's there are only three types of people in business world with the one exception noted above.

Okay, the one exception noted above, he's he's talking about. I'll get to that in a second.

Let me talk about the three that he mentions here though, type number one, okay.

This is the type of person so no matter what type of interaction you're getting with people, these are the type of people you deal with.

Number One: "Who let you know that from the outset, either through his words, his actions, or both, that he's out to get your chips. He then follows through by attempting to do just that."

That's type number one.

Type number Two: "Who goes to great lengths to assure you that he would never dream of pilfering your chips, often trying to throw you off guard by assuring you that he really wants to see you get everything that's coming to you.

Then like type number one, and without hesitation, he goes about trying to grab your chips anyways. "

Here's Type number Three: "Who like type number two assures you that he's not interested in your chips.

Unlike type number two, however, he sincerely means what he says. But that's where the difference ends. Due to any one of a number of reasons ranging from his own bungling, to his amoral standards for rationalizing what's right and wrong.

He, like type number one, and two, still ends up trying to grab your chips. Which means that his suppose that good intentions are irrelevant to the final outcome.

In summation, no matter how someone posits himself, you would be wise to assume that he will, in the final analysis, attempt to grab your chips."

So what's this have to do with anything, right?

It has to do with the basic concept that people are people. And no matter how a person holds themselves, in the end, everybody tends to look out for themselves in the end, or their families, they tend to look out for their own interest.

And it's a very natural thing.

It's not anything to be scared about,

Brian shares some of his paid and free newsletters he's gotten over the years to show examples of offline content marketing.

https://www.youtube.com/watch?v=qLIEpyzmBZA

Transcription

Is offline content marketing possible?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about content, I mean, we talk a lot about content marketing here.

It's kind of the growing term, to refer to a lot of the things that I teach companies how to do. And so I wanted to kind of bend your mind a little bit and think more about the broad sense of what content marketing is all about.

Can you do something that's mainly referred to just on the digital end of things, right?

Can you do that offline?

Well, of course you can, it all started offline.

Content Marketing has always been around, what is content marketing?

Content marketing, is having some type of content that provides value unto itself. And then on top of that is a marketing message.

So a whole lot of what you're watching on YouTube is content marketing, guaranteed one way or the other, they're trying to sell something, they may not be selling to you directly. They may be getting paid by YouTube.

But in general, it's content marketing for somebody, since everything's content marketing, even if you think it's just entertainment.

But here's a great example.

What I'm holding here is one of the first newsletters, paper newsletters that I received, from what is called the NOBS Marketing Letter. This is what I received, what at the time was called GKIC, now is the NOBS Inner Circle, and this is from April of 2012.

When I first came in contact, this was really the first time I had really thought about direct response marketing being a separate thing.

I've always known about it to some extent, because I've experienced it in different advertising and everything else out there. But when I read one of Dan Kennedy's books in January of 2012, January and February of 2012, it changed my life.

And in a very short period of time, I became an acolyte, I guess you would say, and subscribed to his newsletter, became part of the club.

Now in this newsletter, you can see it's good size, I mean, you pay for this, you get you got 24 pages back in that day. It's very simple. It wasn't very flashy back then, and it's got an article by him.

It's got advertising.

Well, here's that table of contents.

It's got some more little smaller articles directly from Dan Kennedy. Examples of advertising where he discusses kind of the principles marketing principles that are shown throughout.

He has ads for here's that here's an ad for one of his books, but it's built into the content. So it's content, it's useful stuff, and you can see the highlighting and everything is all done by me.

It's all useful, fabulous information.

But at the same time, it's selling you other things.

Here's another article by another guy as Dave Dee, who was working with them at the time, and a whole article by him. So he's got other people writing articles.

There's one by Doc Nielsen, here's one by Rich Schefren one of these people still out there quite a lot, Alex Mandossian.

So you had a whole lot of other people writing articles Lee Milteer, fabulous stuff.

Yee-haw! Brian heads on down to Mountain View Ranch for a swell time hanging out at David and Beth Pruett, of Amp-3.net's event over the weekend!

Checkout the Pruett's website for quality practical preparedness products! - https://www.amp-3.net/

https://www.youtube.com/watch?v=xC1HExShX9A

Transcription

Real business is about friendship.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I'm at Mountain View Ranch out in Sam's Valley of Southern Oregon, not far from Medford area.

See in the back, you'd see the horizon, there's a table rocks back there. And this is the part time home of David and Beth Pruett, who I've interviewed, you can hear multiple interviews I've had with them over at Off the Grid Biz Podcast, offthegridbiz.com.

And it's really cool, because what they've developed here, what they have put on is a little artisan show with multiple vendors, many of them local, that are selling their wares.

It's either personal, artistic stuff, antiques, a whole bunch of cool stuff. And they put this all together from scratch.

We're here right on the tail end of COVID-19 pandemic, which is, it's really neat to see people getting together again. And really cool.

I was asking them, you know, how did you go about putting this together?

You know, where do you find the people to come to something like this?

And it's just in their travels, finding people online, finding people in person, getting they're, getting their contact info, keep it in touch, and just becoming friends and then letting them know, Hey, would you be interested to doing this in the future?

And that's what they've done. It's really a great thing.

Everyone's having a great time.

And it's all business, but you don't think of it as business.

If you've got friendship with people, yeah, money can change hands here and there but it's not necessarily what most people consider a business.

But it is real business is all about friendship. It's all about who you know, who you like, who you trust. It's kind of the same things that make up our our friends, you know? So, I love the Pruitt's I'm glad to call them friends.

Glad to be invited to something like this and you've got to keep your eyes open for things that you can do for your friends things that you can pass on to them.

Go check out all of their material. Amp-3.net is their website where they sell emergency preparedness gear. Really cool stuff, go check it out.

I'll be back here tomorrow.

Go check out my book, 9 Ways to Amazon-Proof Your Business, you can get a free copy at AmazonProofBook.com.

You have a good one. Get out there and let the magic happen.

Brian shares a quote about Tombstone Talk from Strategic Coach's Dan Sullivan, and the importance of self confidence, and the lack of self confidence.

https://www.youtube.com/watch?v=souftJI1ZHo

Transcription

Bite your tongue.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I heard a good quote today by Dan Sullivan. If you're not familiar with Dan Sullivan, he runs Strategic Coach, which is an organization that works with business owners to kind of take their mindset to the next level.

And he always has some interesting thoughts, he's on a lot of podcasts, you can you can look him up.

He mentioned about tombstone talk. And it's the idea that people, especially after a certain age, start talking, and I'm guilty of this completely, start talking about being too old.

Not that not being young enough to do the next thing, and not having enough time left to do what they want to do.

All this talk that basically set you up for an early death. And that you're making it easy, you're making it too easy for death, the common getcha type of thing.

And I think it's true to a certain extent that you really can do, I think you do more damage to yourself by talking it, then you can even do positive for yourself.

I know, there's a whole lot of talk about positive self talk. And I get it to an extent, I think it's more important to not do the negative self talk, you know, to watch what you say, and why.

Because what you're saying, is what you're thinking and it feeds into your thoughts.

And if you're careful about what you say, you can slow down your adopting of your thoughts as your own. Whereas when you start thinking something, and then you start talking it, now you've kind of taken it on.

It's not a good thing to take on a lot of negative concepts. Because they pile up over time, you know, and one example of that is talking yourself into an early grave.

Another one is talking yourself into pain and suffering, you know, you take something small pains, small issues that you have, you complain about them.

And for some reason, they tend to get bigger and bolder. And everybody does that to one extent or another.

What the important thing is, is to catch yourself and not fall into doing that all the time, and we all do it. It doesn't matter whether you've been successful in business, which is a lot of people that watch this, or you haven't been successful in business, and you're just, you're just an average person out there trying to make it in the world, what you say matters. And that's why a lot of people promote saying positive things.

I think that can help to a certain extent, the problem is that, I think a lot of times if if you start saying positive things that you don't believe in, you start not believing yourself, and you start considering yourself a liar.

Then you get into the psychological loop that I've seen a lot of people get into, over the years where they, they can't they don't even trust their own words as they're coming out of their mouth.

And you can hear it this this lack of confidence in everything that they do.

I think a lot of that comes I don't know if it's a chicken or egg thing, if they were just lacked confidence to begin with, or if it feeds into itself, because they don't believe even the words that are coming out.

So interesting concept.

And I'd love to hear what you think.

Yup, we done gone Shakespeare here at BJP Live. Tune in as Brian talks about some words a dude wrote many moons ago.

https://www.youtube.com/watch?v=N6kKRrkAicE

Transcription

To thine own self be true.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We like to on this show talk about business ideas, whether they be principles, strategies or tactics that you could use in your business. And so I'm using this obscure, quote, not so obscure, you know, the quote, to thine own self be true.

Where's it come from?

Comes from Shakespeare. More specifically, Hamlet, more specifically, Polonius spoke it.

And it's, it's funny because historically, if you look at the play as a whole, this character was saying this, but it was kind of tongue in cheek. Kind of ironic because the character was a bit of a blowhard, and a bit of saying things that don't necessarily have a direct play on what's going on in the scene.

So it's kind of this loose advice that he's giving.

But what's happened in modern days, we've taken sayings like this, and we've used it and kind of given it our own twist on it. So when people say to thine own self be true, it has this deeper meaning now in 21st century, when we're talking and so I wanted to talk more on that, as opposed to what it originally meant.

Let's talk about where what it kind of means now, because I think it has a lot to do with the, the journey of the individual. And specifically, if you're a business owner, if you're an executive, if you're one of the people making the decisions and a business, it has to do with you, because you better know, pretty clearly, what the what you're being true to.

I mean, you can take it a million different ways. Because if you if you say well, to your own self, okay, what's the self, you know, because we all were, we've all got at least one or two characters in there.

And you certainly don't want to be true to certain parts of yourself, you know, that that wouldn't be good, because it's, it's stuff that's always taking you in the wrong direction is being true to that.

But if you be true, to a deeper self, the better self, shall we say, if you're able to do that, then you can, you can get a lot done. And not have all the I guess you could say conscience that comes along with the journey in life, if you just stick to your guns in terms of what you know, is right.

And more specifically, I'd say what you don't know is right is even more important, is just paying really close attention to not going the wrong way.

The stuff that's clearly wrong, you never know when it comes to the details. So you're going along with your business, right, you're going along, and you're just not sure exactly which way to go.

But through process of elimination, you could determine which way you shouldn't go, right?

That what you got to clear up early on. And it's really helpful to have people on your team that you could talk to either whether they be advisors, or whether they be people that understand it a little more consultants, anybody that you can,.

If you can just talk out your reasoning, and identify what you shouldn't do first, if what you need to do isn't completely clear, then identify what you shouldn't do.

And then look at the remaining options and say, well out of what we have, what makes the most sense. And if that doesn't work, what would we do?

And if that doesn't work, what would we do.