Brian J. Pombo Live

Brian J. Pombo Live

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Brian J. Pombo Live episodes

  • Long Term Goals, Suck

    Thoughts on goal setting as Brian brings up some examples from books we've covered here before such as, The One Thing, The Slight Edge and Mini Habits.




    https://www.youtube.com/watch?v=Y-os5MNhRAA




    Transcription



    Long term goals suck.



    Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.



    I wanted to talk about long term goals, goal setting the traditional style. I don't think there's anything wrong with setting a long term goals, and then laying out the steps necessary in order to get it.



    In fact, just the other night I was talking with you about this book, The One Thing and in it, he does a really good job at discussing how to come up with a with a large goal, or both.



    Both these gentlemen that wrote it talked about how to set a large goal and how to move yourself back and kind of pull out a big goal and and break it down.



    Let's say you had a five, a five year goal, and we've talked about this a lot on here.



    Oh, here it is. This is this is from Oh, Chapter 14, Live by Priority.



    Goal setting to the now.



    Okay has a little diagram here.



    You start with a someday goal.



    And you break it down to like, okay, well, to get to that someday goal, how would I get there?



    Like in five years, where should I be in order to reach that goal?



    And then at one year, then you pull it down to a monthly goal?



    You know, if I'm going to reach that one year goal, how can I?



    What do I need to do every month, and then based on that?



    What do I have to do every week, and what do I have to do every day?



    Then it comes down to what do I need to do right now, and that works really, really well.



    For a very small percentage of the population, I'll tell you where this type of goal setting works well, it works really well for organizations and groups of people and teams and businesses.



    And that's why I talk about it a lot.



    I talk about long term goal setting a lot here because most businesses lack it. But it's the type of thing that that pulls everybody together and gets everybody on the same track in thinking it's kind of necessary in order to move this a behemoth like a business or an organization forward, you do need those things.



    Here's where it gets into issues.



    It gets into issues personally, when you're doing it with personal goals.



    For some reason, it's very difficult for most people to do, and I was reading a book, and I'll tell you more about it in the future. But I because I'm still digesting, and I've been done reading it, but I'm still digesting some of the thoughts in it.



    And some of the ideas that they presented in that book was a they said that this might have a lot to do with people's mindset regarding, you know, short term versus long term thinking.



    The ability do we you know, does a large percentage of the population really have the ability to?



    You know, what is it what is the term it is?



    And of course, it's completely slipping my mind what the actual term is, while I'm talking delay gratification, there it is. delay gratification, do people have the ability to delay gratification.



    And it all comes back to this concept of the marshmallow test?



    Where I don't know if you've heard this one,
    11 min
  • Talent Is A Curse

    Thoughts on natural talent and building a team around you in areas you're not a strong.




    https://www.youtube.com/watch?v=FghY0Sg2f-k




    Transcription



    Talent is a curse.



    Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.



    I don't necessarily mean my talent, and I don't really mean that it's always a curse. But I think oftentimes we take talent, we take natural genius, and so forth, and we kind of put it on a pedestal, and act like that is really where it's at, and that those people have it.



    So sad, this is why the whole concept of privilege anything is is kind of a misnomer. Because anytime you're you are ever set ahead in any way. There's always something else, or multiple things holding you back.



    Because you get spoiled with the things that come natural to you. I'll give you a great example that this idea came back to me today, when I was watching my son Tyler in jujitsu. So my son Tyler, if you've haven't seen him go back last week, we had a we had a great talk with him, as he was showing off one of his toys, and he's seven years old.



    He's He's larger than most kids his age, taller, just a bigger, bigger kid in general, which is common on both sides of our family.



    So I was similar, though not quite so early. But I went through a period of time where my I went through a growth spurt and passed up a lot of people my age, and got to about the size, I'm at now height wise, maybe a little bit taller by seventh grade.



    And so I was a good size seventh grader did not grow much beyond that, but stopped at that point.



    So I got to see him and go back to Tyler got to see him in jujitsu today. And he he's with the younger kids, but he's one of the largest kids there.



    In fact, last week, they kind of had a little sparring thing where they all kind of took turns having to at a time try and take each other down.



    Well, once Tyler got up, nobody else could take him down. You know, that's the whole King of the Hill type thing.



    We used to play King of the Hill when I was a kid also where you just have everybody kind of go at it and try and take down one person, whoever could stay standing the longest was the winner.



    And I got to an age where I was the winner just about every time we'd play tackle football in a very similar way, as a as a kid where everybody would try I'd have the whole class of guys hanging off of me trying to pull me down and I realized that, hey, I can keep going.



    It's not and I could just trudge along and get the get the football across the other side was only me and another, another person, my age would be able to do that. And my son's got the same thing. Nobody could take him down.



    And that seems like a great talent and seems like something really amazing. The thing is, it caught up with me.



    I was lucky enough to stop growing.



    And all of that what I considered talent when I thought I was pretty good at sports for a certain period of time. That all went away pretty quickly.



    So I was pretty decent at football. For the first few years. I was the most improved player for my freshman year. And did pretty good all the way up until I came back.



    Junior year and everyone had shot up over me, and I was now the the tiny guy on the football team.



    It's a little difficult from that point forward.



    In fact, I did not play from varsity on I realized pretty early on that this was not going to be what it was...
    9 min
  • Life Will Willingly Pay

    Brian reads one of his favorite poems called, My Wage from Jessie B. Rittenhouse, which is brought up in one of his favorite books called, The One Thing by Jay Papasan and Gary Keller.




    https://www.youtube.com/watch?v=lvQmKD_UP00




    Transcription



    Life will willingly pay.



    I am Brian Pombo, welcome back to Brian J. Pombo Live.



    I've got one of my favorite books here. I like talk about this one a lot. It's one that I love going back to and just flipping through and finding random quotes from, The One Thing. Jay Papasan and Gary Keller's book, really good book.



    It really helps you to focus. I mean, even some of the chapters, I won't it completely agree with whole cloth. But it causes you to think it asks the questions and send you in a direction.



    And it really is a great challenging book in the sense that it is going to challenge you no matter where you're at in life. And that's what I like about it.



    So it's one that I like going back to the one thing I wanted to pull out, The One Thing, for you today, though, was this poem, and you've probably heard it before.



    In fact, I'm pretty sure I heard it before reading this book, but I know it's in this book. So I could always come back to it. It's one of my favorites is by Jessie B. Rittenhouse. It's an older poem, I believe she died in 48, or something like that.



    So I don't remember where that when the poem is from, I didn't look it up. But previous to that, in 1948. And here it is, real quick.



    "I bargained with life for a penny, and life would pay no more. However, I begged at evening, when I counted my scanty score for life is just an employer, he gives you what you ask. But once you have set the wages, why you must bear the task. I worked for a menials hire, only to learn dismayed, that any wage I had asked of life, life would have willingly paid."



    It's a very simple concept. But it's the idea that you need to what?



    Well, initially, I would say that, it comes down to the thing, Larry Winget, it says, "life is your life is your own damn fault."



    Right?



    And so there's a certain amount of responsibility that falls on all of us, especially after we're adults. And we get, like I said, there's lots of fault to be placed all around. And you can say, a whole bunch of things is anybody else's fault. But in the end, it's your responsibility, your life is your responsibility.



    And really, it's up to you to kind of define where you go next and what you expect from it.



    The expectation is what makes the biggest difference. And if you expect great things, great things have a greater tendency to happen than if you don't expect great things.



    You kind of have to define a lot of these things. Things are always going to happen that are out of your control. And they're always going to come out of nowhere, and both good things and bad things.



    But if you expect great things to happen, oftentimes things will get better.



    It's a strange thing, and I think it's tied to faith in some way.



    But you have to expect great things and that that's what this is, this is basically any wage, that you ask why life will willingly pay, I believe that to be true.



    I believe if you it's not just about this isn't a money thing. This is about what you get out of life, the experiences you get out of life, the meaning you get out of life.



    If you ask for more, you'll get more, you know,
    6 min
  • Snatching Customers, With Trust

    Brian shares a story of transfer of trust from a ride his two youngest kids went on at the Boatnik Carnival in Grants Pass.




    https://www.youtube.com/watch?v=nM3AFAzRy9I




    Transcription



    Snatching customers with trust.



    Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.



    I would talk about how you can go about snatching customers using a little thing we call the trust transfer. Okay, this is a fun story because I've got three kids.



    I've got Tyler who seven, Alexandra, who we call Allie is four, and Lucas is two.



    We were at the carnival today. So every year during Memorial Day weekend. I'm in Grants Pass Oregon, Grants Pass Oregon puts on this, this big ol festival called boatnik.



    Like beatnik, except it's boatnik, I don't know where they came up with a name. But the whole idea is they have these boat races on the river.



    And they've got a big old Carnival and whole thing set up in the park alongside the river, the river that runs through Grants Pass.



    So it's one of these situations where it can be kind of a big thing. Sometimes it's so big that nobody can even do anything there. But this year with COVID have slowly been been receding back. They were able to put on this event and everybody can come out, and so it was it was well worth it. It was fun.



    We went out, I had the podcast producer Sean E. Douglas with me along with his family. I've had my kids who are just at that age where they the carnivals a magical thing for them. And so that was fun.



    We got to have them go on a few rides. And you know, it's fun, goofy carnival rides.



    One of them was very small, very mild ride. And all my kids were a little bit tired.



    They were a little bit beat up by the sun, which hasn't been out for a while. And is this coming back with with a vengeance here in here in springtime.



    And so they're all kind of dazed.



    There was this little ride in one of these little worms that goes in a circle. And Allie wanted to go on and and my youngest Lucas wanted to go on it with her.



    So I go in, I sent him in there.



    You could tell he's uneasy, just uneasy.



    He doesn't know what this is, this is the first ride he's been on at this place. Doesn't remember going on the rides. We've had him on rides at places before but he everything's new when you're that age, you know, you don't remember anything.



    So he's there, he's like, I don't know what's going on. But you could tell he went with it because Allie was having a good time, his big sister was there and so he trusted her.



    And by trusting her, he trusted the experience.



    He can go along with it now, in complete opposite to that we were later on we were he wanted to go on the carousel, the merry go round.



    And so we went on their, Allie got up, Tyler got up, and I brought Lucas on. And I said oh well, maybe we could fit Lucas and Allie, they both wanted somebody to be there with them when they were on the horses, and they're both kind of small. so I'll just combine them. I'll put them both on the same horse.



    So we did that, and the guy said, "I'm sorry, only one kid per horse."



    Okay, so I had Kate, come on my wife, she was with Allie.



    And I took Lucas and put him on his own horse. Well, he wasn't he wasn't cool with that.



    When he's with his big sister, he's fine.

    9 min
  • What Was Rich Dad, Poor Dad Really About?

    A look into Robert Kiyosaki's classic, Rich Dad Poor Dad and the value of understanding how to read a financial statement.




    https://www.youtube.com/watch?v=VjlVz8f9zhE




    Transcription



    So what was rich dad poor dad, really about?



    Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.



    This is one of those books that if you haven't read, it's worth going back to. And it was funny because I had read this book years before it was, well, it had just started becoming popular about the time that I was reading it.



    In fact, this copies all browned and everything this is, I think this is my original copy, somewhere around, I didn't get it in 98. But it's a 98, printing 1998.



    And I read it before a lot of other people did.



    As my other friends started reading it, everyone had different reactions to it.



    Some people changed their life, I can name two people I know that completely changed their perspective on life. And they started going in a completely different direction just from reading a simple little book, right.



    Other people, they didn't get much out of it or didn't even finish reading it.



    And I was talking with somebody that had just recently read it. They had never read it before. And they said, well, it's all stuff I already knew. I already know that everything that's in that that's common sense, I thought everybody understood that.



    The plain fact of the matter is I was going through and kind of leaping through and kind of remembering a lot of these sections. And so much of it I can almost say verbatim because I'm so familiar with Kiyosaki his work. Because he tends to say the same things over and over again, has a lot of the same phrases and principles.



    They're weaved throughout both his books, and his podcasts and everything else that he's put out through the years.



    And there's one general theme throughout this that I don't think gets talked about nearly enough, although Kiyosaki discusses it quite a lot, which is about financial education.



    But the education part I think, is what's missing.



    I think what this book is really about why he's talking about a rich dad. For those of you who haven't read it, the whole concept is he had a Rich Dad, Poor Dad, he had his real dad was his poor dad, and he was a decent guy, was very well educated, had made a certain amount of money, but had did not really know what to do with it.



    He died in a position of really not having a whole lot of power. Having lost his job and done all this stuff.



    And really, if he would have known what to do with his money would have been in a better position when he passed.



    Then he had his rich dad, which was his friend's dad, who he hung out with a lot. And he got to see how his thinking was so dynamically different. When it came to finances, there will principal guys and everything.



    But the rich dad understood some very specific principles when it came to money that other people just didn't get, including his own dad. And so he's discussing that he's discussing passing along these concepts, very simple concepts, but very important concepts.



    And that's really what it's all about.



    It reminded me to a lot of business owners.



    I know and I wanted to talk with you about this, if you haven't read this, please read the book, it's good book. But it's more important that you read it with the perspective of how could we get this information to y...
    8 min
  • How To Solve Any Problem

    Thoughts on handling stress and emotions when trying to solve problems in business.




    https://www.youtube.com/watch?v=oWBj9E_LRdw




    Transcription



    How to solve any problem.



    Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.



    How's that for a hyperbolic title, right?



    Solve any problem who's this guy think he is?



    Well, I don't have like a step by step list in front of me, I'm really going to go off the cuff here of some of the main things that I've kind of naturally built into my lifestyle. But I noticed so many people I talked to, don't have some of the basic keys to solving a massive problem, especially when you're talking business.



    Because when it's business, and you're the business owner, or you're an executive, you're one of the people in charge, it's really easy to get caught up with a problem, because it's your baby that's getting affected.



    And it's your employees that are going to feel the burn if things don't go the right direction, you know, and everything else. So what are the steps to solving any problem, especially when it comes to business?



    First step, guaranteed absolute, I don't know, anywhere around this step, at some point, I earlier is better. If this can be the first thing you do the best.



    First step, calm down. I know you're never supposed to tell someone that's been emotional and erratic to calm down. But I'm telling you before it happens, you know, when you need to be calm.



    What you have to come to grips with is that you can't do anything, right. When you're anxious, and angry and worked up and confused in an emotional way. You just it Nothing will turn out, right. I know you have all the right intentions. I know you have the perfect excuse for getting upset.



    But nothing is going to work when you're in that state. So the first step you have to do is calm down. And you can't calm down by trying to force it. You can't calm down by having someone slap you around and say calm down.



    You know ever in that scene, an airplane if you ever see an airplane, airplane, where the where the lady's freaking out and one person after another is lining up to slap or slap around.



    Yep, people with with the boxing gloves on and stuff. It's that type of thing. It'll never work that way, what you have to do is find a corner, get away from everybody, and just wait for it to die down.



    As if it's not going to happen on your time it's going to happen on its time. You gotta it's like, I always picture on volcanoes. You know, just getting ready to just add if you haven't erupted yet, it's getting ready to erupt.



    And the only way it's gonna stop from erupting is you just sitting there and watching it and just letting it bubble, bubble, bubble, simmer, simmer, simmer until it just simmer down just gets down to nothing, right?



    That's what it takes.



    First step is you got to unplug, and you got to disconnect from the emotion. You got to calm down about it. You're not going to solve anything before that step. So quit trying quit thinking that you're going to come across something, we're going to power through it, it's not going to work.



    First step to overcoming and problem is to calm down.



    The second step is if you don't have the answer, you need to get a second perspective.



    Even if someone knows nothing about where it is that you're working on.



    This is why having having a spouse or somebody at home that is o...
    10 min
  • Self Doubt & Advisors

    Brian shares some thoughts on self doubt and the value of having trusted advisors in your life.




    https://www.youtube.com/watch?v=9YE4yGJhjD8




    Transcription



    Self doubt and advisors.



    Hi I'm Brian Pombo, welcome to back to Brian J. Pombo Live.



    Today, I want to talk a little bit about a situation that a friend of mines in, and it brought up a lot of past scenarios that I've dealt with other clients going through similar scenarios, where they're not exactly sure where to go next.



    And it's kind of created a rule for when I'm working with clients. One thing that I insist upon early on in is that they only work with me, if they're going to bring me on as an advisor in a particular area, you know, whether it be content marketing, or whether it be overall business strategy, that they don't have a whole bunch of other people advising them on these topics.



    Obviously we've all got different advisors for different things, you may have a pastor for some type of spiritual advisor, you may have a marriage counselor or what have you.



    But when it comes to working directly in an area that you need help in in your hiring somebody to bring on that help, make sure they're your only source for advice other than what you already have in your mind, and your own intuition.



    Because it's tough, it's really tough as a business owner, just trying to come up with ideas on your own, not just ideas, but trying to come up with the the proper pathway, because there seems like a million of them out there.



    And there's at least two or three that you're probably tossing around with where to go next.



    It's really easy to get sidetracked and confused on what's the right way to do because we've all we've all got different voices in our head telling us different directions.



    It reminded me and this is a funny thing. I rarely do this and those of you who listen and watch on a regular basis know, I rarely will quote anything from the Bible. Just because people get turned off by that now I'm not meaning to be religious or anything of that sort.



    But this quote popped in my head, I went and I looked it up.



    So I want to read this to you real quick. This doesn't have anything to do with religion. This is this has to do with self doubt.



    And it says that, "the doubter is like the surf tossed and driven by the wind, man of this sort, devious and erratic and all that he does must not expect to receive anything from the Lord."



    And that sounds sounds like it's religious, but you got to think of, okay, you're not going to get anything good out of life, if you're caught in that double mindedness…where does it talk about that here? Is this the quote where it talks about here? Or here? I thought I had it right here.



    And I think that was that was the, that was the gist of it there. I think it's, yeah, I see what it is. It's a different translation, I oftentimes, it's discusses being double minded.



    And it's that idea of you have too much going on in your head, you've got one side down, you go this way, one side telling you go that way, and you feel like you're caught in the middle of a fight.



    Instead of getting into all the details regarding that, I want you to realize it's tough to be the person in charge to be the one that's making the decisions.



    That's why it's important on certain situations to bring in somebody that has a little bit of perspective.



    In the end, you've got to be the one to really go where your...
    7 min
  • Combine Interests For Extra Attention

    Brian's son Tyler jumps in on tonight's episode to share his love for Nintendo Lego Super Mario in our talk about the power of combining interests.



    Brian also shares how combining interest of gardening and chickens has worked for a recent company he interviewed named, Roost and Root.




    https://www.youtube.com/watch?v=XDL74CVn5FM




    Transcription



    Brian: Combine interests for extra attention.



    Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. And with me is…



    Tyler: Hello my name is Tyler. I'm his son, Brian J. Pombo.



    Brian: This is Tyler Pombo here.



    And he is How old are you?



    Tyler: I'm 7 years old, and I have a Mario I'm going to show, it's actually Lego Mario.



    Brian: Lego Mario, okay.



    What about it do you like?



    Tyler: Yeah, like, if you put them on green Legos. It shows like, green, and it's electronic.



    Brian: And so you could play games with them?



    Tyler: Yeah, like there's a little pipe that you put them in, and that's just like the Mario, you have a time and you have to go really fast. You only have one minute to delay.



    Brian: So it acts like the Super Mario games.



    Tyler: Yeah.



    Brian: So what what do you like, Do you like Legos, or do you like Mario?



    Tyler: Both.



    Brain: Okay, so both Legos and Mario.



    So they took Mario which which came first, Legos or Mario?



    Tyler: Legos.



    Brian: Legos came first. You're right. And then Mario came out.



    Tyler: So how you turn them on is, this a little button that's down here. Then there's a little app, and that's one of my favorite parts.



    Brian: An app for a phone?



    Tyler: Yeah.



    And then you push this one that's up above it, then it actually connects to it.



    Brian: It'll connect to the app?



    Tyler: Yeah, yeah.



    Brian: Was that Bluetooth or something?



    Tyler: Yeah. It's Bluetooth. It's awesome!



    Brian: So do you think do you like that better than a lot of your other Legos?



    Tyler: I used to build a lot of Legos that I changed to a bunch of stuff with Lego Mario.



    Brian: Yeah, and you but that's your favorite Lego piece is the Lego Mario ones.



    Tyler: Yeah.



    Brian: Do you think it's because they that combines two things that you really like?



    Tyler: Yeah, it's like super super cool. You guys can like get it. I bought this at like, Fred Meyer I think.



    Brian: We're not doing a commercial just for Mario.



    We have we have stores in this area called, Fred Meyer. That's what he's talking about.



    Tyler: Yeah.



    Brian: But, I think they got the point that you like Super Mario and you like Super Mario Legos. But the idea is, is that if you can combine…if you can combine two different interests, two different areas, two different things that people love.



    For example, on my podcast, the Off The Grid Biz Podcast, we had Roost and Root and that website, it actually combines the idea of raising chickens with gardening.



    Who someone that you know, that raises chickens and has a garden?
    6 min
  • The Unpublished David Ogilvy | Why You Need To Repeat Yourself

    People just don't pay attention to your content as much as you think they do, not even close.



    With that in mind, Brian shares his thoughts and some of the great David Ogilvy's thoughts on the matter from the book, The Unpublished David Ogilvy.




    https://www.youtube.com/watch?v=x2BhtM1-7hs




    Transcription



    Why you need to repeat yourself?



    Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.



    I basically introduce every episode the same way, I have the same process.



    There's two reasons, two main reasons for that one. So I don't lose my place.



    And I have kind of a process I go through, so it makes the whole thing kind of come together a little easier for me. Otherwise, I won't do it, I get lost real easily and off track is if you've watched enough or listened to enough of these podcasts, you know, I have a tendency to wander.



    But the other reason is, is that it's important to repeat yourself, it's important to have something that people can kind of cling on to, so that they have a chance to get to know you better.



    So they have something a little bit familiar.



    And there's a very familiar structure to how I do this, how I do all my podcasts has, each one has its own structure to it.



    I like to keep that consistency as much as possible without being boring, hopefully without being boring.



    What I have here is a book by David Ogilvy, if you're not familiar with Ogilvy's work, I recommend you look into it, especially if you're in the world of business.



    And you're in the in the area of business where you're looking to communicate with your end customer. You know whether they be a current customer, a past customer or a future customer, you need to know how to communicate with them.



    This is the advertising genius of our time was David Ogilvy, this this particular book is, The Unpublished David Ogilvy has a whole lot of pieces that were kind of evolved throughout his life, that kind of got set off to the side, not everything in here was unpublished, but it was published in such odd places, it was never all collected into one volume.



    This is one of those I go back to over and over again, because it's so fabulous.



    I mean, it's one of those books, I have a difficult time highlighting, because every paragraph says something. And that's really tough to do.



    I was actually going to separate this little section into a handful of videos, but I just figured I'd go through it. It's too much to spread out.



    I was one main point I wanted to make. And that is about repeating yourself. This is what David Ogilvy said when he was 25 years old. So he's 25 years old 1936.



    He's an assistant account executive. And somehow he was given the entire staff of his age, he was given a basically an entire staff as an audience, for his views on advertising.



    He went through a bunch of this and this was this was a piece of it that I think really reads well.



    Its first sentence says everything he says, "every advertisement must tell the wholesale story, because the public does not read advertisements in series."



    So that was what he was doing back then was it was print advertising. So you got to take that into account.



    But if you look at it, from your perspective, whether you're doing video ads, whether you're in print ads, whether you're doing any form of advertising whatsoever.



    10 min
  • The Necessity To Know Thyself

    Thoughts on knowing your strengths and weaknesses personally and in business development.




    https://www.youtube.com/watch?v=ovi8XjjXWuo




    Transcription



    The necessity to know thyself.



    Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.



    One of the most common things that I see over and over again, with clients and friends. And people that are in a conundrum is, most people just don't know themselves well enough.



    Let me get a little more specific as we get going here. Because I found that people lose track, because they don't really know what they want.



    They don't really know where they're going, and they don't really know the end result that they want to get from doing that.



    You can't always know the end result, you can't always know exactly what you want or where you're supposed to be. But you might have a clue.



    You might know, if you have a clue of where you're going, start moving there, start going there, go in that direction, and see if it fits or not see if it feels right, you got to get moving and trying things out.



    You got to get out and taste life a bit. And oftentimes in business, we think that we can't be adventurous, I'm telling you, you have to be you have to push the envelope, you have to take things to the next level to see if it's really the direction you want to go.



    And you may want to make just little corrections along the way. But eventually you're going to go start going into direction, where every next next step, as you're moving forward, it seems more and more correct, it seems more and more right?



    There just there gets to be a sense on the inside that you're that this is this is going the right way that I'm going the right direction, this is where I'm supposed to be.



    It's on the inside that you just feel it. You know, if deep down, there's something you can't deny.



    If you're not there yet, yeah gotta keep digging, you got to keep trying different places as much as possible. And it doesn't mean it's not going to be uncomfortable.



    The best places I've ever been are the most uncomfortable places.



    And when I get over each next discomfort, it seems like I'm going better and better and better, and I'm getting to a better place.



    So it's really easy to get caught up with a goal.



    Don't get caught up with the goal. But doesn't mean you shouldn't have one, start with one, start moving in a particular direction with your life, with your business with everything else, and get to know where you're going.



    I was having a conversation with a friend earlier today, kind of a friend slash client and he was going in one direction. And then all of a sudden, completely pivoted and started going in a different direction. That's cool.



    Keep going keep going till you figure out some sense of direction.



    It's not like it's always going to be that way. It's not like you're always going to go in that one direction.



    But from what I've seen, most people have like a meaning to their life. And they when they when you start finding what you're really after it just it clicks, you got to keep looking for that.



    Don't stop, don't get stuck moving in a direction just because you've always gone in that direction, switch it up, try some things on the side, try some different avenues, find what makes your heart sing, and you're going to be in the right place.



    7 min

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Brian J. Pombo’s daily, off-the-cuff tips to make your business bigger and your life better.