Facebook advertising levels the playing field for all businesses, big and small. Marketers can spend less cash while getting their messaging in front of qualified consumers, explains Brian Meert, CEO of AdvertiseMint and author of The Complete Guide to Facebook Advertising. Find out how to craft the ultimate social media campaign with Brian's 'Three E's of Advertising', learn helpful terminology, and discover tools like the Relevance Score and Pixel.

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• [00:18:21] Exploring the 3 E's of Online Advertising
• [00:27:14] Facebook Insights Explained
• [00:33:21] 5 Simple Tips to Captivate Consumers

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