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“Tangibility was a problem. LEGO is the king of tangibility.” – When Brian Schwab reflects on his work, it’s more than nostalgia, it’s a call to rethink how we design technology. As Head of AI & Creative Technology at LEGO and a veteran of the gaming industry, Brian blends decades of interactive experience with a deep belief in human-centric design.
By Michael Mack5
11 ratings
“Tangibility was a problem. LEGO is the king of tangibility.” – When Brian Schwab reflects on his work, it’s more than nostalgia, it’s a call to rethink how we design technology. As Head of AI & Creative Technology at LEGO and a veteran of the gaming industry, Brian blends decades of interactive experience with a deep belief in human-centric design.

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