Bloomberg Business of Sports

Brian Shield on Using Data and AI to Enhance Fan Experience

03.29.2023 - By BloombergPlay

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Brian Shield, CTO for the Boston Red Sox and Fenway Sports Management talks about the ways new technologies are being implemented at ballparks to enhance the fan experience and how they are using data to provide more amenities . He speaks with Bloomberg's Michael Barr and Damian Sassower. See omnystudio.com/listener for privacy information.

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