During the early 2000s Brian Wansink made his mark as a “food psychologist” with quirky studies backed by the USDA and Cornell. His research led to the 100-calorie snack pack, the side plate for dinner, and the idea that Elmo stickers led kids to eat healthier. But one tone-deaf blog post led a pack of scientists to dig into Brian’s data. What they found was a hunt for bite-size takeaways, a lack of ethical rigor… and a whole lotta junk science.

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