Scientific Advertising by Claude C. Hopkins

[Business & Career] {#168} #BriefAudioBook - 11 September 2020

Scientific Advertising

Scientific Advertising

Claude C. Hopkins

19 min read

overview

“Scientific Advertising” is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of “Scientific Advertising”, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including salesmanship, headlines, psychology, strategy, budgeting.

[Business & Career] {#168} #BriefAudioBook - 11 September 2020

Screw It, Let's Do It by Richard Branson

  [Personalities] {#167} #BriefAudioBook - 10 September 2020

Screw It, Let's Do It

Lessons in Life

Richard Branson

10 min read

overview

Is it truly possible to do anything you want to do? How do you strike a balance between family and business? What are the values that one must have to be truly successful? Sir Richard Charles Nicholas Branson, a British business magnate, investor, author, and philanthropist, provides insight into the secrets that have helped him to achieve many remarkable things in life. By drawing on Gaia Capitalism, he explains the need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business that does no harm. He explains his plans to take his business and ideas to the next level. He dishes out the important lessons, good advice and inspirational adages that have helped him along the road to success.

[Personalities] {#167} #BriefAudioBook - 10 September 2020

Scrum by Chris Sims, Hillary Louise Johnson

  [Productivity] {#166} #BriefAudioBook - 9 September 2020

18 min read

overview

If you’ve ever been  startled by how fast the world is changing, you can blame Scrum for  that. Productivity gains of as much as 1200% have been recorded. This is  a book that shows an overview of roles, artifacts, and the sprint cycle  adapted from the bestseller The Elements of Scrum by Chris Sims &  Hillary Louise Johnson.

[Productivity] {#166} #BriefAudioBook - 9 September 2020

Secrets of the Millionaire Mind by T. Harv Eke

  [Money & Investments] {#165} #BriefAudioBook - 8 September 2020

19 min read

overview

Have you ever wondered  how some people seem to fall into financial success with ease, whilst  others struggle at every turn? Are you one of those struggling few? If  so, Secrets of Millionaire Mind is the key to changing everything in  your life for the better!  Financial freedom is not down to luck, it’s about your specific money  and success blueprint, but first of all, you need to identify yours! By  understanding this, you can reset your blueprint and tweak the details  to lead you towards success. No luck, no magic spells, no chance  meetings, simply an easy to follow recipe which has almost instant  results.   It’s time to think like a rich person and become one!

[Money & Investments] {#165} #BriefAudioBook - 8 September 2020

Selfie by Will Storr

  [Society & Technology] {#164} #BriefAudioBook - 7 September 2020

Selfie

How We Became So Self-Obsessed and What It's Doing to Us

Will Storr

15 min read

overview

What makes us human? Do you ever wonder how biology and culture came to coexist? All your questions are discussed in the tidbit of the book “Selfie” by Will Storr, an award-winning writer, author, and speaker. He's the author of five critically acclaimed books, including the novel The Hunger and The Howling of Killian Lone.

[Society & Technology] {#164} #BriefAudioBook - 7 September 2020

She Comes First by Ian Kerner 

 [Love & Sex] {#163} #BriefAudioBook - 6 September 2020

She Comes First

The Thinking Man’s Guide to Pleasuring a Woman

Ian Kerner

16 min read

overview

Guys, it’s time to learn a thing or two. She Comes First is your go-to guide to make your woman squirm with pleasure, helping you earn many a brownie point! This book will make you an expert in the art of cunnilingus, helping your partner hit the big O every single time. If you’ve struggled in the past, don’t worry, by reading this book you’re putting yourself on the fast track to success every single time.

[Love & Sex] {#163} #BriefAudioBook - 6 September 2020

She Said by Jodi Kantor,  Megan Twohey

  [Society & Technology,Personalities] {#162} #BriefAudioBook - 5 September 2020

She Said

Breaking the Sexual Story that Helped Ignite a Movement

Jodi Kantor and Megan Twohey

14 min read

overview

Have you ever wondered what the #MeToo movement stands for? Have you been sexually abused at some point and wondered if your story would make any difference? No matter the category you fall under, this tidbit written by Pulitzer-prize winning journalists — Jodi Kantor and Megan Twohey bring the many stories of sexually abused women to light. Their thorough investigative skills unearthed all the evidence needed to nail a sexual predator squarely. “She Said” by Pulitzer Prize-winning journalists Jodi Kantor and Megan Twohey, is the result of a groundbreaking article on they released, detailing the pains of sexual harassment and abuse of the victims of Harvey Weinstein. This thought-provoking book takes you on a journey in the shoes of women in society and the battles they face against sexual harassment daily.

[Society & Technology,Personalities] {#162} #BriefAudioBook - 5 September 2020

Shoe Dog by Phil Knight

 15 min read

overview

In this riveting  memoir, Nike founder and CEO Phil Knight shares the inside story of the  company’s early days as an intrepid startup and its evolution into one  of the world’s most iconic, game-changing, and profitable brands. Knight  details the many risks and daunting setbacks that stood between him and  his dream — along with his early triumphs. He recounts formative  relationships with his first partners and employees, a ragtag group of  misfits who became a tight-knit band of brothers. Together, harnessing  the transcendent power of a shared mission, and a deep belief in the  spirit of sport, they built a brand that changed everything.

 [Personalities] {#161} #BriefAudioBook - 4 September 2020

Shoe Dog: A Memoir by the Creator of Nike • BriefAudioBook

Side Hustle by Chris Guillebeau

  [Money & Investments] {#160} #BriefAudioBook - 3 September 2020

Side Hustle

From Idea to Income in 27 Days

Chris Guillebeau

14 min read

overview

Do you have a burning business idea, but you’re too scared to take the leap and leave your job? You’re not alone! Many people are eager to start their own business, but the idea of giving up full-time employment is downright terrifying. The good news is that there is no need to leave your current job. Aside hustle is the perfect way to earn profits and build a business, whilst keeping the benefits of your regular job. This book will show you how.

[Money & Investments] {#160} #BriefAudioBook - 3 September 2020

Smarter, Faster, Better by Charles Duhigg

  [Productivity]  {#159} #BriefAudioBook - 2 September 2020

Smarter, Faster, Better

The Secrets of Being Productive in Life and Business

Charles Duhigg

11 min read

overview

Do you feel safe at work or does it seem as though it is every man for himself? What are some practical ways to improve team productivity? Charles Duhigg is a Pulitzer-prize winning American journalist and non-fiction author. He was a reporter for “The New York Times” and is the author of two books on habits and productivity. In this book he explores the science of productivity, and why, in today’s world, managing how you think — rather than what you thin — can transform your life. “Smarter Faster Better” will help you understand the concept of achieving goals. It provides insights on why stretch goals should be fragmented into SMART goals and what to do to remain motivated throughout the lifespan of the goal.

[Productivity]  {#159} #BriefAudioBook - 2 September 2020