Brighton Business Show

PR can be something of a mystery. 
 
It stands for Public Relations and not Press release!

But what exactly does that mean and why is important to you and your business?
In this month's show, Helen and I share our experience of PR which includes how we both got featured in the press and on the radio!

We have a great guest, I am Julie Brown who is a Journalist and PR expert and she will be sharing her insight into how to make PR work for you and how it’s simpler than you think.

In Julie’s words ‘ The best person to do your PR is you’

Find out why on this month's Brighton Business Show.

This month’s @radioreverb Brighton Business Show is all about live events. 
Brighton is buzzing with events and festivals this summer.
 
Getting back out, experiencing what they have to offer and connecting with other humans is absolutely wonderful.

A lot goes on behind the scenes to make an event outstanding, and our guest Jake Leonard, creative director for @pubinthepark gave us some fantastic insight. 

We have a cracker of a show this month as are focusing on Intellectual Property.
Definition: (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.
It’s often an area that is overlooked by many small businesses. 
In the show, we cover what your IP assets are and unpick the jargon around the different legal rights that you have: including Trademarks, Copyrights and Patents.

Our guest expert this month is Stephen Carter, Owner of The Intellectual Property Works which he set up 4 years ago, following over 20 years as a recognized Patent attorney and IP strategist.
Learn the importance of IP to your business and the importance of having a plan in place to manage your IP as your business grows.

Tune into this month’s @radioreverb Brighton Business Show where this month Lisa and Helen speak to Business and Brand Strategist @nataliemontagnani on how to build a stand out brand.

We have some insightful and useful discussions about what a brand is and what it means to small and large businesses alike.

We also explore different facets of a brand, the journey, and each stage and draw on Natalie’s wealth of expertise in this area.

If you run your own business and feel like brand is just a logo and website, or are getting ‘social media marketing fatigue’ it’s well worth a listen!

This month's show airs on Sunday at 3pm and this month we focus on the power of Video.

In this digital age, as business owners, we hear more and more...DO VIDEO.

But is it as simple as just pressing record on your phone and that's it?

We interviewed Dan Ford from Story Screen Ltd who is a Videographer based here in Sussex.

StoryScreen creates ‘people first’ video for business and use videography, scriptwriting, and presentation coaching to help businesses tell their story on screen. Dan's focus is on connecting with an audience through capturing something really authentic about that business - its human side, its message, its offer. For StoryScreen the ‘story’ comes first. 

As you probably already know @Helenpackam and Lisa Moore - Fit For Moore LOVE a story and believe that it's such an important part of any business.

We really hope you love this month's show as much as we did.

Do you find it hard to have honest conversations in work, life and relationships?

Throughout our whole careers we have coached people and teams on this. We’ve also seen a big impact since the move to virtual following covid, escalating the need to open up lines of communication.

On this month’s @radioreverb brighton business show, we chat with Sally Williams who is an HR and recruitment specialist at Longwood business support services.In the show we discuss:

our own experiences of honest conversations 

current issues and challenges we are facing at work in this area

the impact of NOT having honest conversations 

tips and tools for how to confidently speak up and be heard.

These past 2 years have been tough for us all and this has almost definitely added to the number of people struggling with stress and burnout in the workplace.

But it's not a new thing, many people have burnout or struggled with stress and anxiety in the past, and our guest this month shares her personal story of working in the Emergency services and how it affected her health in the long term.

Lisa and Helen talk openly about Stress and Burnout in the workplace. How it sneaks up on us, how it affects our health and relationships and more importantly how we can overcome it and find a great balance in our lives.

Listen to the end to get three amazing tips on what to do right now if you're struggling.

The February @radioreverb Brighton Business Show will be airing this Sunday at 3pm!Lisa Moore and I have taken on a new format for the show, focusing on a theme of interest each month.

This month it’s my fave topic: public speaking and why it should be on your goal list for 2022.

We discussed:The wide spread benefits of public speaking to increase your confidence and communication skillsWhat speakers do and don’t need to make a big impactInsight, tips and advice from our guest Jude Bolton founder of Speaking Works

One of the best things that a business owner can do is to network.  But what exactly does that mean?
The idea of walking into a room full of people you don’t know can fill people with dread.
The awful thought of being sold to and talked at for an hour or two puts a lot of people off and what if you invest all that money on joining a group and never make a sale?
This month Lisa Moore ( who is also Regional Director of The Athena Network in East & Mid Sussex )  is joined by Bradley Hatchett, Network my Club and Lyndsey Clay founder of Connected Brighton.
The show offers great insight into how networking really works, and gives tips on how to overcome nerves and get the most out of your networking.  
The benefits of networking include building long lasting relationships / friendships and creating a fantastic support network.

Here’s a bit more about the guests:

Bradley started Network My Club in 2016.  They are a business networking membership organisation, bringing together businesses of all shapes and sizes together at events at iconic sporting venues, such as Twickenham rugby stadium, the Kia Oval Cricket Ground, locally at the Amex Stadium and many others.
www.networkmyclub.co.ukhttps://www.linkedin.com/company/network-my-club

Lyndsey Clay is a local girl, born and bred, and has a background in planning & performance management and has always been known as a social butterfly.
She set up Connected Brighton in 2021 to host bespoke events that connect people who are new to the city or newly single. All events support small and local businesses and champion the city.
The idea came from her own need for connection in lockdown, being newly single with a changing social group Lyndsey wanted to get out and support her favourite restaurants, bars and pubs but didn’t have the usual crowd to go with. So she created my own social platform.
Connected Brighton are a Visit Brighton partner and also host networking events for entrepreneurs and small businesses.

Lisa Moore is the Regional Director of The Athena Network in East & Mid Sussex and was originally a member of the Haywards Heath group which helped her to grow her Personal Training business.  In 2019 she took over the franchise which works with professional women and has three main aims:
To provide opportunities to make strategic connectionsTo develop members business skills and to encourage women in business to support others for great success.
Athena has been established for over 16 years and groups across the UK and the world.
www.theathenanetwork.com/lisamoorehttps://www.facebook.com/AthenaEastandMidSussexhttps://www.linkedin.com/in/lisa-moore-1044421/

On this month's show we focus on three key areas that will allow you to sustain and grow your business in the next year.
Wonderful advice from Farhan Syed, insolvency Practitioner with Jeremy Knight, who gives sound advice on what to do if you are struggling financially in your business.  His message was full of hope and useful information, proving that there are many options available to keep your business afloat in these difficult times.
https://www.jeremyknight.co.uk/

Andrew Abaza, a Business Coach with ACTION Coach, talked about four key areas that you should focus on to grow your business and remain profitable.  Andrew shared his own personal story of running a business here in Brighton and the lessons that he took away from that experience.  One that lead him on to help many more small business owners.
www.actioncoach.co.uk/andrewabazahttps://www.linkedin.com/in/andrew-abaza-actioncoach/[email protected]

And finally, Alex Ryan from Marketing 101 who actually started his business right at the start of the pandemic in 2020.  He has a wealth of knowledge and tips on why Marketing should never be ignored, what the trends will be in 2022 and what you can do to create a steady flow of new clients.
https://marketing-101.co.ukhttps://www.linkedin.com/in/alexryanuk/https://www.facebook.com/Marketing.101.consultancyhttps://alexryanuk.com/news/#alex_teacheshttps://marketing-101.co.uk/podcast/

Wishing you all a very safe and successful Christmas and New Year.