Bring Your Product Idea to Life

By Vicki Weinberg

WINNER! Best Business Podcast at the Independent Podcast Awards

Do you (or do you want to) create and sell your own physical products?

Would you like to learn from, and be inspired by, other produc... more

55 ratings

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 400 episodes available.

Bring Your Product Idea to Life episodes:

August 04, 2023Creating a tech product - with Liam Murphy - Stix Mindfulness
Liam Murphy is the inventor and founder of Stix - the world’s first hand-held sensory product designed to encourage children to take control of their wellbeing by making mindfulness fun. The Stix Remotes use audio, haptic feedback and calming lights to guide kids through fun and interactive therapeutic activities involving balancing, deep breathing, guided meditations and more, whilst the companion app gamifies the experience, rewarding children for practicing mindfulness.
Liam came up with the idea of Stix whilst in his final year of university and I was fascinated to learn how he went from concept to reality, to bring a tech product with an accompanying app to life.
Liam shares how accelerators and Kickstarter campaigns have helped him create Stix. Liam also shares lots of useful ideas about how he has tweaked and refined his website so it answers customer queries about a product they have never seen before.
It’s a really inspiring episode, and Liam brings real creativity and imagination to bringing an original product idea to life.
Listen in to hear Liam share:
An introduction to himself and his product Stix (01:40)
The inspiration for creating Stix (02:28)
How he became interested in the benefits of mindfulness (03:59)
How Stix works and support children (05:16)
Creating a product that also has an app (06:04)
Using an accelerator program to access the technology and expertise to build the product (08:15)
From final year project at university to product business (10:04)
Their launch strategy (13:25)
How they educate parents about how Stix can help their children (14:44)
How they evolved and tweaked their website (14:59)
Using case studies and videos to demonstrate the effectiveness of Stix (17:33)
Working with schools (19:34)
His number one piece of advice for other product creators (22:11)
Advice for running a successful Kickstarter campaign (25:33)

USEFUL RESOURCES:
Stix Website
Stix Facebook
Stix Instagram
Stix Linked In
The Central Research Laboratory
The ADHD Foundation
Kickstarter

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
29min
July 28, 2023Your Q4 sales strategy - with Anna Frapwell, Neon Digital Clicks
Anna Frapwell is the founder of Neon Digital Clicks, an e-commerce growth agency. Neon Digital Click’s focus is on driving more profitable sales for baby, kids' and women's brands through Meta, Tik Tok and Google Ads, and email marketing.
Anna Frapwell originally appeared on the podcast to talk about why you should be selling on Tik Tok. I invited Anna back to explain what you can be doing over the summer to prepare for a strong final quarter of the year, and boost your sales. We talk about why waiting until September will put you on the backfoot, and how you can take advantage of the summer lull to experiment with your advertising, and refine your message so that you are in the best possible position going into Q4. It’s full of simple, actionable ideas that you can implement now.
If you would like more support, Neon Digital Clicks offer a free audit, which you can sign up for here.
Listen in to hear Anna share:
An introduction to herself and her business (01:28)
Why it is best not to shut down over the Summer (02:16)
When you should start thinking about Q4 (04:44)
Why summer is a better time to start advertising rather than waiting until Q4 (06:26)
Using the summer for audience building (08:55)
Proactive things you can be doing now to make consistent sales in Q4 (10:43)
Practical ways to build your email list (12:17)
Tips for starting to advertise (14:53)
How to use digital ads to shine a spotlight on your business, and identify things you can improve (17:11)
Making sure you have the right foundations in place for digital advertising and messaging (19:16)
The power of outsourcing (20:37)

USEFUL RESOURCES:
Neon Digital Clicks Website
Neon Digital Clicks Facebook
Neon Digital Clicks Instagram
Neon Digital Clicks Linked In
Neon Digital Clicks FREE AUDIT
Podcast Epsiode 129: Why you should be selling your products on Tik Tok with Anna Frapwell
Klaviyo

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
23min
July 21, 2023How to protect your intellectual property - Kirsty Brummell - Trademark Tonic
Today on the podcast I'm speaking to Kirsty Brummell. Kirsty helps businesses ranging from startups to larger corporations to effectively protect, enforce, and manage their trademarks and designs. She gives advice on copyright matters and helps businesses realise the potential of their intellectual property.
It’s something I know a lot of you would like to know more about, so I was thrilled to connect with Kirsty to learn more.
In this episode we discuss the different kinds of intellectual property, how to protect yourself, how much you can expect to page, and what to do if you are working to a tight budget.
We also cover what to do if you believe someone is violating your copyright and also what to do if you get contacted by someone to say that you are violating theirs.
It’s a fantastic episode full of a huge amount of practical advice for anyone running their own business. The key takeaway is that Kirsty makes this complex subject a lot less scary - her overlying message is, whatever happens, please don't panic. I think that's a really reassuring message and hopefully you will feel the same after you've listened to the episode.
Listen in to hear Kirsty share:
An introduction to herself and her business (02:08)
What intellectual property is, and some of the things you might want to protect as a small business (02:43)
How automatic copyrights work (04:43)
Patents (07:14)
Trademarks and protecting your brand name (08:33)
Top tips for registering a trademark (14:14)
What you can expect to pay for these (16:25)
The best ways to protect your intellectual property when you are on a tight budget (17:59)
What happens after you have protection in place? (19:38)
Monitoring and managing issues and infringements that might arise (21:33)
What to do when a bigger brand copies you (23:05)
What to do if you encounter copyright infringement (25:54)
What to do if someone says you have infringed on their copyright or trademark (28:39)
Dealing with a cease and desist letter (30:48)
The meaning of ™ & R in a circle (33:39)
Her number one piece of advice for protecting your intellectual property (36:21)

USEFUL RESOURCES:
Trademark Tonic Website
Kirsty Brummell Linked In
Trademark Tonic Linked In
Trademark Tonic Twitter
Trademark Tonic Facebook
UK Gov Intellectual Property Office
LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
40min
July 14, 2023Sneek peak! Chapter 1 of Bring Your Product Idea to Life by Vicki Weinberg
Last month I released my first book, Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sell.
EPISODE NOTES
The book is a step by step guide to creating your own product, and it contains some stories from these very podcast episodes of interviews that I've done.
Today for a one off, as a special episode, I am going to read an excerpt from the book, part of Chapter One. This isn't intended to be an audio book, so I may not read it out word for word in case you're following along, but I thought it might be nice to give you a little sense of what's included.
Listen in to hear me share:
An introduction (00:25)
Chapter 1 (01:26)
How to get the book (11:05)

USEFUL RESOURCES:
Buy My Book
Book a Power Hour with me

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
14min
July 07, 2023How to launch a lingerie brand - with Tiffany Chiu - JulieMay Lingerie
Today I'm speaking with Tiffany Chiu from JulieMay Lingerie. JulieMay Lingerie is the only underwear brand tested by dermatologists and certified by Allergy Free UK to be friendly for people with sensitive skin. Everything is made with certified organic Pima Cotton. The ethically-made collections are anti-hot flushes, and skin irritations and contain no synthetic, no harsh chemicals/harmful dyes. Across the range, they are also nickel-free and latex-free, with no exposed elastics that will rub against your skin. All underbands and waistbands are carefully wrapped with double-layered Pima Cotton, designed with 100% Pure Silk inner layers, perfect for those who have under-boob sweats or rashes on the breasts.
Tiffany shares what inspired her to set up her lingerie brand, how you go about certifying a product as allergy free and the materials they have to avoid. Tiffany also shares lots of useful information about how she has used awards to build her brand awareness and recognition, including tips on what sort of awards to enter and writing the applications.
It’s a great episode all about how someone saw a gap in the market, and filled it with a brilliant product that solves a problem for lots of people.
Listen in to hear Tiffany share:
An introduction to herself and her business (01:20)
Materials that people can be allergic to (02:02)
What inspired her to start creating her bras (03:08)
How she set about creating her product (06:27)
Finding a factory to manufacture her bras (10:00)
How she manages a product with different sizes (11:51)
Helping customers understand the fit and measure themselves (13:29)
How the brand has grown (15:10)
The impact winning awards has had on the business (16:05)
How to choose which awards to enter, and tips for filling out the applications (17:32)
The process of getting her product certified as allergy free (22:15)
Her number one piece of advice for product creators (25:43)

USEFUL RESOURCES:
Julie May Website
Julie May Instagram
Julie May Facebook
Julie May Youtube
Julie May Tik Tok

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
29min
June 30, 2023All about ecommerce law - with Clare Veal, Aubergine Legal
Do you know all the legal ins and outs of running your own product business? Today on the podcast, I'm joined by Clare Veal of Aubergine Legal, a freelance commercial solicitor, qualified for over 20 years who advises businesses on a range of commercial matters.
Clare is an expert in things law for e-commerce as well as lots of other areas. I seized the opportunity, and asked Clare all sorts of questions about everything including refunds, customer data, PCI compliance, terms and conditions and lots more.
Clare was so patient, and answered everything, and shared lots of valuable resources and information.
It’s a great episode to listen to whatever stage you are in of your business, as you can check that you are fully covered and compliant. As Clare explains, the majority of us will be compliant and we will be doing everything right. And if we are not, there'll be a really simple fix for it. So this definitely isn't an episode to worry you!
If you have any questions after listening, please feel free to reach out to Clare, her contact details are at the bottom of these show notes.
Listen in to hear Claire share:
An introduction to herself and her business (02:15)
The areas that e commerce law covers (03:10)
The five key pieces of legislation you need to know about (03:58)
Laws to be aware of around your website and how customers purchase from you (05:08)
Sorting out your terms & conditions (06:51)
Things to be aware of if you are selling digital products, and copyrighting your work (10:46)
Consumer rights to be aware of (12:49)
Devising your refund policy (14:44)
Data protection (17:39)
What is classified as customer data (22:55)
How you can legally use your customers’ data for marketing (24:41)
The CAP code - what it is and what you need to know (28:50)
PCI Compliance - what it is and what you need to know (30:32)
Other pieces of legal information it is good practise to include on your website (33:11)
Legal requirements when working with influencers (35:58)
Trademarks (38:18)
Business Insurance and Protection for Product Businesses (41:37)
Why you need an accountant (33:21)
Her main advice for product creators (44:21)

USEFUL RESOURCES:
Aubergine Legal Website
Aubergine Legal Facebook
Claire Veal Linked In
Cooling Off Periods: What’s a cooling-off period and how do I use it to cancel an order? - Which?
Refunds info: Accepting returns and giving refunds: the law - GOV.UK (www.gov.uk)
Data Protection Guidance: For organisations | ICO
The Cap Code: Advertising codes - ASA | CAP

Blogs from Aubergine Legal:
What legal documents do I need for my online business?
9 Legal Tips For Selling Online Courses
Terms and Conditions for Selling Content Online
5 Legal Considerations When Working With Influencers
What UK Businesses Need To Know About The UK Data Protection And Digital Information Bill (DPDI)

Further information:
Sign up to Claire’s monthly newsletter to stay updated with legal developments in the legal world – especially in relation to online businesses, data protection, artificial intelligence, intellectual property and commercial contracts. Contact | Aubergine Legal
If there are any follow-up questions please email Claire at [email protected].
Claire offers all new clients a free 30 minute initial consultation – if you are interested you can submit the form on my Contact page: Contact | Aubergine Legal
Aubergine Legal Free downloadable template for people selling Online Courses/Workshops Online T&Cs for Online Courses and Workshops

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
47min
June 23, 2023Preparing to sell your products at Christmas - with Catherine Erdly
This episode is a timely release of episode I record a while ago with Catherine Erdly, the founder of the Resilient Retail Club
Catherine helps product businesses start, grow and scale profitable businesses that last. In this podcast Catherine shares the best things that you can do as a product-based business now to prepare for Christmas, get ahead and boost your sales.
It is an episode packed full of specific, actionable steps, and is going to help so many of you have a less stressful Christmas season!
Listen in to hear Catherine share:
An introduction to herself and her business (01:48)
When to start planning for Christmas (02:25)
Long-term Christmas planning (04:35)
When to start talking about Christmas to your customers (09:45)
Things you can do now to start prepping for Christmas (13:31)
Jobs that you should leave now until after Christmas! (19:37)
How to make the most of Christmas if your product isn’t a traditional gift (23:39)
The particular opportunities you have this Christmas (28:)
Tasks you should be doing after Christmas (30:13)
Her number one piece of advice for product creators this Christmas (33:42)

USEFUL RESOURCES:
The Resilient Retail Club Website
Resilient Retail Club Twitter
Resilient Retail Club Facebook
Resilient Retail Club Instagram
Catherine Erdly LinkedIn
Buy My Book: Bring Your Product Idea To Life

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
39min
June 16, 2023168 How to create a product to sell (re-release)
I have some huge news to share with you this week, the publication of my book Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sell. It’s all about how to create your own product, how to go from idea to having the products launched, and all the steps involved.
I’m rereleasing this episode, which is all about how to create a product in 10 weeks, as I think it ties in really well with the content of the book. Now the book is not about creating a product in 10 weeks, it is about taking as long as you need to create your product. However, the steps involved and the things I talk about match up.
When I first created a product I had no idea what I was doing, went down various rabbit holes on Youtube and wasted a lot of time and money. In this episode I share with you the process I subsequently used to create products which is a lot more efficient, and it is packed full of practical advice.
EPISODE NOTES
Listen in to hear me share:
My introduction (00:28)
Week 1 - Get clear on your product idea (01:45)
Week 2 - Validate your product idea (04:07)
Week 3 - Data gathering & thinking about pricing (10:42)
Week 4 - Prepare your supply communication (14:29)
Week 5 - Research credible suppliers (17:25)
Week 6 - Tracking responses (20:52)
Ordering samples (24:16)
Week 7 - Shipping & logistics (26:40)
Week 8 - Finances (29:02)
Week 9 - Placing your order (31:23)
Week 10 - Creating a marketing & launch plan (32:19)

USEFUL RESOURCES:
Buy My Book
Read the accompanying blog post
Free Product creation weekly planner & checklist
Free Validate your product idea
Podcast: How (and why) to validate your product ideas
Podcast: Should I source my product overseas?
Podcast: Shipping & importing your products
Podcast: Where to sell your products online
Book a Power Hour with me
LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
35min
June 09, 2023How to Build a Strong Brand, from the Foundations Up - with Cara Bendon
Today I’m talking to Cara Bendon, a branding specialist, who is passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves. Cara is a returning guest, she originally appeared on episode 80, and spoke about the visual elements that make up branding.
In this episode we dig deeper into branding, looking at brand values, how you tell the story of your brand, what the customer experience is like, and the types of shots to get on brand shoots. It's a great conversation and we share loads of examples and ideas of how you can grow your brand.
Listen in to hear Cara share:
An introduction to herself and her business (01:37)
Why a strong brand is important (02:08)
The Five W’s - a framework for thinking about your brand (02:51)
How branding is more than just what you see (05:49)
Telling the story of your brand (13:53)
Why brand values are important and how to share them (16:24)
How to delight your customers (23:15)
The importance of personalising templates on websites like Shopify (35:36)
How to personalise your brand on Amazon (38:04)
Useful photos to get on a brand shoot (41:14)
Her number one piece of advice for enhancing your brand (48:55)

Cara is giving a 20% to podcast listeners, on all templates in the Branding Made Simple shop - just use the code VICKI20 at checkout.
USEFUL RESOURCES:
Cara Bendon Website
Cara Bendon Instagram
Cara Bendon LinkedIn
Branding Made Simple Shop
The Positive Planner
Zip Us In
BGreater Shoes
Cara Bendon Episode 80 - How To Brand Your Physical Products
BGreater Shoes Episode 149 - Selling A Product People Don’t Know They Need
LET’S CONNECT
Find me on Instagram
Work with me
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
56min
June 02, 2023Creating products that break taboos - with Lucy Self - Save my Knickers
Today on the podcast I'm speaking to Lucy Self, the founder of Save My Knickers, a bloodstain remover, which is here to empower you to feel amazing in your favourite knickers every day of the month, reduce waste and break period taboos.
Lucy shares her story from formulating the product herself, to the unique challenges of marketing and selling a period related product. How do you show the product in use? Listen in to learn about some of the taboos that Lucy has come up against, and be inspired by how she has managed to move the conversation forwards, and create a product that reduces waste and has multiple applications including for those post surgery.
Listen in to hear Lucy share:
An introduction to herself and her business (01:47)
How her product works (02:14)
What inspired her to create her product (03:43)
How she formulated the product - without a background in chemistry! (04:58)
Realising her product had a wider appeal beyond just her personal use (06:52)
The evolution of conversation around periods and previously taboo subjects (13:36)
Challenging the status quo with her product and website images (17:07)
The challenges of promoting her products on social media (19:13)
Unforeseen challenges (21:27)
How her product is manufactured and using a fulfilment centre (26:07)
Her number one piece of advice for product creators (30:22)

USEFUL RESOURCES:
Save My Knickers Website
Save My Knickers Facebook
Save My Knickers Instagram
Save My Knickers Youtube

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
33min

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 400 episodes available.

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Bring Your Product Idea to Life

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

Bring Your Product Idea to Life episodes:

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

More shows like Bring Your Product Idea to Life

The Diary Of A CEO with Steven Bartlett

The Product Boss with Jacqueline Snyder

My First Million

Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

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