Bring Your Product Idea to Life

By Vicki Weinberg

WINNER! Best Business Podcast at the Independent Podcast Awards

Do you (or do you want to) create and sell your own physical products?

Would you like to learn from, and be inspired by, other produc... more

55 ratings

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 400 episodes available.

Bring Your Product Idea to Life episodes:

February 19, 2021From Flat Out Broke to Ecommerce Success – With Heath Armstrong
**Please remember to rate and review the podcast - it really helps others to find it.**
Heath Armstrong is an author, entrepreneur and the co-founder of Rage Create, an e-commerce marketing and publishing company dedicated to help bridge the gap between taboo, craving and spirituality. He’s also the author and creator of a range of affirmation cards and journals, designed to optimise happiness and health.
Listen in to hear Heath share:
An introduction to himself and his businesses (1:47)
His journey ‘from face down pants down to serial entrepreneur’ (3:35)
How he got started in ecommerce and online arbitrage (09:58)
How retail arbitrage lead to a digital subscription business (17:15)
What he learnt about building a successful brand (19:08)
How, and why, he launched his own affirmation cards and journals (20:12)
How he got his first customers and sales - there’s some great tips here! (27:30)
Running a successful Kickstarter campaign (33:52)
His number one piece of advice for other product creators (44:04)

USEFUL RESOURCES:
Heath Armstrong website
Rage Create website
Heath on Instagram
LET’S CONNECT
Find me on Instagram
Work with me
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
54min
February 12, 2021How to effectively use PR for your product business – with Jessica Morgan
It’s no secret that in order to effectively grow your products business you need to promote your products and get them in front of people. That’s why it’s useful to learn about the world of PR and how it can give your business the boost it needs.
In this episode I speak to Jessica Morgan, founder of Carnsight Communications, a PR and communications agency for small and creative businesses and people. Jessica shares why and how to use PR to help people find (and buy!) your products.
Listen in to hear Jess share:
An introduction to herself and what she does (1:45)
What PR is - in super simple terms (2:20)
The benefits of PR and why it’s worth spending (even a little) time and money (3:12)
Why you don’t need a big budget to see results (08:25)
What a PR agency can do for you (10:16)
How much time and effort you need to put into your PR (13:22)
The stage at which you need to start talking about your new product. Hint - it’s earlier think you think! (16:46)
Reasons people can be nervous about publicising their business or product and her reassuring response (18:06)
Why storytelling is so important - and why the most compelling story might not be what you think it is! (25:04)
Is all PR good PR? (27:11)
The basics you need to have in place before thinking about starting your PR (29:44)
How to get started (33:47)
Her number one piece of PR advice! (37:15)

USEFUL RESOURCES:
Read the blog post for this episode.
Carnsight Comms website
Carnsight Comms on Twitter
Jess Morgan on Twitter
Carnsight Comms on Facebook
Carnsight Comms on Instagram
Jess Morgan on LinkedIn
LET’S CONNECT
Find me on Instagram
Work with me
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
40min
February 05, 2021Selling printables – with Ruth Bussey, Ink & Scribbles
Ruth Bussey founded Ink and Scribbles, creating emotional intelligence workbooks, journals and printable resources for children. She knows how influential parenting approaches and the conversations we have with our children about emotions is for nurturing future generations, and aims to support both parent and child through her products.
Listen in to hear Ruth share:
An introduction to Ink and Scribbles (1:14)
A really detailed description of her products, who they’re for and what they help with (2:33)
The inspiration for her first product (6:42)
When and how she decided to set up a business to sell her products (11:14)
Why she initially just sold printable (not physical) products (14:06)
A few of the things she’d do differently if she were to start again (15:18)
Starting to sell physical books and why she made them by hand initially (18:25)
The surge in sales in 2020, as children’s emotional needs were brought to the forefront (20:30)
How she found a trusted printer to make her workbooks (23:26)
The split between printable and physical product sales (26:27)
Why you need to put in the work to get your products found online (27:14)
The juggle between marketing existing products and creating new ones (34:00)
The Mama Haven (35:35)
How she designs and typsets her products (40:49)
What she loves about running her business (43:58)
Her number one piece of advice for other product creators (46:09)

USEFUL RESOURCES:
Ink and Scribbles website
Ink and Scribbles on Facebook
Ink and Scribbles on Instagram
The Mama Haven
LET’S CONNECT
Find me on Instagram
Work with me
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
50min
January 29, 2021Using SEO to get your products found – with Maddy Shine
Maddy Shine helps awesome women grow their businesses by being more visible. Today we talk about how you can use SEO to help your products get found online.
Read the blog post
Listen in to hear Maddy share:
An introduction to her and her business (1:01)
What SEO is - in really simple terms (1:31)
How to figure out what people would be searching for, to find what you sell (3:27)
What keywords are and how you can find out which to use (4:29)
Tools you can use to help with keyword research (7:30)
How to avoid overusing keywords and phrases on your website (10:16)
How often you need to be reviewing your SEO plus how to do it (11:38)
What gettings lots of website clicks but not many sales indicate (14:49)
Why it’s important to have your own website - even if you sell on other platforms (16:56)
Why a blog is a great way to keep your website content fresh and how to make it work for you (20:02)
How to find out if your website is fully optimised for SEO (27:52)
What metadata and alt text is and how to use it (29:30)
Why SEO is about more than just websites (35:15)
How guest blogging works and what to be aware of (36:36)
Her number one SEO tip (37:49)

USEFUL RESOURCES:
Download Maddy's free foolproof guide - 7 things about visibility you haven't been told before
Read the blog post for this episode
Maddy’s website
Maddy Shine on Facebook
Maddy Shine on Instagram
Tiny jpeg
GTmetrix.com
LET’S CONNECT
Find me on Instagram
Work with me
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
41min
January 22, 2021Selling products as a side business – with Christina Pickworth, THIS MAMA DOES
Christina Pickworth founded THIS MAMA DOES in 2016. With a background in film & television she’d spent over a decade telling stories, but when she became a mother she felt suddenly invisible. Then she had an idea for funny parenting milestone cards that can help tell a story of not just the new baby, but the new parent too - and perhaps send a little SOS out into the world with a smile where there might otherwise be lonely meltdown.
A chance to laugh with other parents in the solidarity of sleepless nights and s**tmageddons. Because the kids might be all kinds of wonderful, but the parents doing all the snot-wiping and tantrum negotiating on 3 hours of sleep and 4 cups of coffee are pretty fab too!
Listen in to hear Christina share:
An introduction to her and her businesses (1:15)
The inspiration for her parenting milestone cards and how she launched them in 3 weeks (1:40)
The process of creating her cards - and why who you know can help! (5:17)
How she got her first sales (7:44)
Some of the milestones on her cards (10:20)
How she expanded the range - by signing up with Not On The High Street (11:30)
The process of applying for NOTHS with a few top tips! (13:30)
How much time she spends on THIS MAMA DOES versus her main business - hint. It’s not a lot! (17:00)
Selling her cards wholesale and how she got her first orders (22:20)
Her number one piece of advice for other product creators (27:49)

USEFUL RESOURCES:
THIS MAMA DOES website
THIS MAMA DOES on Twitter
THIS MAMA DOES on Facebook
THIS MAMA DOES on Instagram
THIS MAMA DOES cards on Scribbler
LET’S CONNECT
Find me on Instagram
Work with me
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
33min
January 15, 2021Launching and marketing your physical product – with Shona Chambers
Shona Chambers is a freelance marketing consultant with a career spanning over 20 years, working with both large and small companies. Shona has also created her own businesses, including a networking group for the self employed and freelance community, Self Employed Club.
Today she shares her tips and advice on how to both launch and market your product.
Read the transcript
Listen in to hear Shona share:
Why you need to start thinking about marketing and building and audience before you have a product to sell (2:18)
How and where to find your ideal customers (4:00)
How to engage authentically (7:54)
When (and why) to get your own social media channels set up (10:50)
Using your social media channels to drive traffic back to your website (13:50)
The type of content to share on social media (15:33)
How blogging can help your marketing efforts (19:26)
How to encourage people to sign up for your email list - and why emailing consistently is important (22:19)
How and why to create a lead magnet that’s relevant to your customers (28:19)
How often to email - and what to say! (32:42)
Creating a simple marketing plan (36:51)
What what kind of things a professional marketer can do for you (39:24)
The costs of marketing support (41:47)
Shona’s book - what it is, who it’s for and where to find it (42:50)

USEFUL RESOURCES:
Blog post for this episode
Sign up to Shona’s email list
Buy Shona’s book - 100 Marketing Tips for Small Business Owners
Shona Chambers website
Shona Chambers on Facebook
Shona Chambers on Instagram
Shona Chambers on Twitter
Shona Chambers on LinkedIn
Get my FREE Product creation checklist
LET’S CONNECT
Find me on Instagram
Work with me
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
49min
January 08, 2021Great reasons to create a product to sell in 2021
If you’ve ever heard me talk before you’ll know that I think creating and selling products is a good income stream.
In this, shorter than usual, episode I sum up 2020, from my experience and talk a little about 2021.
Listen in to hear:
A summary of 2020 for retail and products businesses.
Why more people are now shopping online.
Why this means more people are also selling their products online.
Some of the challenges around so many new sellers starting on Amazon.
Why I still believe you can do really well selling products in 2021 - with some caveats of course!
How I can help you, if creating a physical product is something you’re interested in.

USEFUL RESOURCES:
Episode 1 - 10 great reasons to sell physical products
Number of new Amazon sellers
Episode 30 - Where's the best place to sell products online?
Episode 9 - How to carry out your own customer and market research - with Abbey Teunis
Latest blog posts
FREE Product creation checklist
My product creation courses
LET’S CONNECT
Find me on Instagram
Work with me
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
14min
January 01, 2021Making every product to order – with Natalia Bolek, Naboso Handmade
Natalia Bolek sells wooden products - and every single one is unique and made to order. Find out how she does it!
Listen in to hear Natalia share:
An introduction to her business and a description of her products (00:50)
How she got started creating her wooden products (4:55)
The importance of moving forward - even if you’re taking small steps (9:02)
When she started making her boxes - and what’s changed since those early years (11:40)
Why this is a good time to start an online business (14:00)
Working from home, around her family and why it works (14:39)
How and when she made the change from a hobby to a business (18:48)
How she got her first orders (21:09)
Evolving her offers and processes to make life simpler! (24:24)
Her marketing focus and why it’s something to work on (26:06)
Why she still feels like she’s just starting out - 7 years in (27:42)
Crafting from home (33:19)
What she loves about selling products (36:00)
Her number one piece of advice for other product creators (39:20)

USEFUL RESOURCES:
Naboso Handmade website
Naboso Handmade on Instagram
Naboso Handmade on Facebook
LET’S CONNECT
Find me on Instagram
Work with me
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
42min
December 25, 2020Selling on Amazon – how to set yourself up for success
READ THIS AS A BLOG POST
A few episodes back I talked about the different places you can sell your products online and the pros and cons of each of them. I know lots of you are interested in selling on Amazon, so I wanted to go into more detail.
Today I talk about:
Why selling on Amazon is such an exciting proposition for many people
How to tell if it’s the right marketplace for your product
How to set yourself up for success on Amazon

You can also download my free Amazon product listing checklist.
USEFUL RESOURCES:
Blog post - where you can sell your products online
JungleScout
Blog post - How to write an Amazon product listing
FREEBIE - Amazon product listing checklist
Blog post - 20 ways to get more product reviews
Episode 22 - 10 Things to do at the beginning of your product creation journey
LET’S CONNECT
Find me on Instagram
Work with me
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
37min
December 18, 2020From selling on Etsy to a permanent showroom – With Catherine Marche
Catherine March designs and makes her own jewellery by hand, in London. She has a fascinating story of how she started selling the odd piece she’d made in jewellery making classes in London on Etsy (back when Etsy was really new!) - to having a showroom in the Oxo Tower today.
Listen in to hear Catherine share:
An introduction to making and selling jewellery made from recycled metals (1:46)
How she learnt to create her own jewellery and why she got started (3:24)
How she started to sell her products - and why she hadn’t actually planned to sell them (6:08)
How she went from selling the odd piece on Etsy to having her pieces in Hatton Garden (7:22)
Making jewellery that’s easy to wear (8:50)
Where she finds the inspiration for her jewellery designs (9:40)
When and why she decided to take a business course (11:55)
Selling on Etsy, back when Etsy was still a new platform (12:46)
Where she finds the metal to make her pieces (15:40)
The point at which she decided to start a business (16:28)
The advantage of selling products on your own website (18:01)
Where else her products are stocked and sold (19:41)
How Covid has affected her business and how (and where) she works (22:50)
What she enjoys about creating and selling her jewellery designs (25:25)
How her business works around family life (26:30)
Her number one piece of advice for other product creators (28:48)

USEFUL RESOURCES:
Catherine Marche Designs Website
Catherine Marche Designs on Twitter
Catherine Marche Designs on Facebook
Catherine Marche Designs on Instagram
LET’S CONNECT
Find me on Instagram
Work with me
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
37min

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 400 episodes available.

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Bring Your Product Idea to Life

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

Bring Your Product Idea to Life episodes:

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

More shows like Bring Your Product Idea to Life

The Diary Of A CEO with Steven Bartlett

The Product Boss with Jacqueline Snyder

My First Million

Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

The News Agents