One of the most exciting developments in surgery being seen today is the application of augmented reality. This innovative imaging technology assists surgeons by mixing real vision of a patient’s body with digital information (e.g. vital signs or anatomical atlases) in real time, making procedures safer and more affordable. João Barreto, an entrepreneurial professor from the Portuguese University of Coimbra and the founder of Perceive 3D, took up the challenge to commercialise a promising technology in medical imaging, despite the small size of the local market. Together with José Ricardo Aguilar, Head of Legal/IP at Instituto Pedro Nunes, Prof. Barreto will explain how broad patent protection and a vibrant innovation eco-system paved the way for market success.

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