Following the release of Britney Spears’ autobiography David Yelland and Simon Lewis discuss the wisdom of the tell-all memoir. How does it measure up as a PR strategy?

Also, BT’s “blink and you may have missed it” rebranding to EE – will a customer backlash make the company regret downgrading this great British brand?

And finally, as Meryl Streep announces the end of her marriage… six years ago, they look at how timing is everything when it comes to making big announcements and how to make hot news not news at all.

Producer: Eve Streeter