Is your property management system really the heart of your hotel’s technology ecosystem? In this episode, Patrick Norton, Vice President of Sales and Marketing at Britain Hotels and Resorts, challenges conventional wisdom and reveals how a customer data platform (CDP) can transform your marketing strategy.

Key Takeaways:

• Discover why Patrick believes the PMS should not be the center of your technology stack and how a CDP can enhance your marketing efforts.
• Learn actionable strategies for leveraging AI-driven business intelligence to create personalized guest experiences that drive revenue.
• Understand the importance of a product-agnostic technology matrix that allows for seamless integration of various tools, enabling your team to focus on growth without being bogged down by operational challenges.