“Schmigadoon!” is a giant serving of good ol’ musical theater, and it took a strong team of producers to bring the show, which premiered as a musical television series, to Broadway. The producing team is led by Lorne Michaels, No Guarantees Productions, Micah Frank and Caroline Maroney.
Below, Megan O’Keefe, president and chief operating office of No Guarantees, along with Frank spoke to Broadway News about bringing the show to Broadway. They shared insights about their awareness campaign, casting the musical with Main Stem triple threats rather than mainstream celebrity talent and more.
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Get more info about “Schmigadoon!” here.