Today In History with The Retrospectors

Broadway's Biggest Flop


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Lionel Bart’s musical ‘La Strada’, based on the hit Fellini film, suffered the ignominy of closing after its opening night in New York on 14th December, 1969, losing $650,000.


Heroin addict Bart never made it over to the States for the previews, during which time his songs were chopped and changed to such an extent that on opening night a Playbill could not be produced, because it would have been full of inaccuracies.


In this episode, Arion, Olly and Rebecca reflect on what went wrong; revisit Bart’s earlier flop, Robin Hood musical Twang!!, and check out the opening night reviews that killed La Strada, which, all things considered, aren’t *that* bad… 


Further Reading:

• ‘Broadway’s Top Ten Musical Flops’ (Smithsonian Magazine, 2011): https://www.smithsonianmag.com/arts-culture/broadways-top-ten-musical-flops-169390390/

• ‘Before Lloyd Webber: how La Strada became one of the biggest flops in theatre history’ (Telegraph, 2017): https://www.telegraph.co.uk/theatre/what-to-see/lloyd-webber-la-strada-became-one-biggest-flops-theatre-history/

•’Madeline Bell - Belonging’ (from the musical ‘La Strada’, 1969): https://www.youtube.com/watch?v=r8nQYx7C2_k


#Broadway #1960s #Theatre


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The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.

Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Sophie King.

Copyright: Rethink Audio / Olly Mann 2022.


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