In 2010, Brandon McEachern and Marcus Allen threw a hip-hop centric Earth Day celebration for the black community in Los Angeles.

In the decade plus that followed, and with the help of co-founder Jermon Williams, that party evolved into Broccoli City, a global brand focused on community, music, health, and culture, culminating in an annual festival in Washington DC.

But along the way Broccoli City would discover the challenges that come with running a festival, expand into digital content, and develop exciting new initiatives that make a positive impact in their community.

On this week’s episode of Idea Generation's All Angles, we talk to co-founders Brandon McEachern, Marcus Allen, and Darryl Perkins, creative director Hugo Cubias, and Chief of Staff Jacqueline Alston, to hear the intricacies of throwing a major festival and creating one of the most dynamic brands in music and culture.

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