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How do you go about starting a team?

What does it take to become a Manhattan mega agent?

What are teams looking for in selecting a brokerage?

Bravo's newest Million Dollar Listing New York cast member, Kirsten Jordan, joined the Brokerage Insider podcast to discuss how she went from being an expat, licensing graphics in Italy to becoming a mega agent in Manhattan real estate.

Kirsten started her career as a team member at Douglas Elliman, then moved to Compass to be a partner on a team, and now has come back to Douglas Elliman, to start her own team while appearing on Million Dollar Listing New York.

Listen in as she provides advice to other agents on how she rose through the ranks and what she would tell herself 13 years ago when she started in real estate.

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The real estate industry has helped create some of the most successful business people in the world, but that's not the case for every agent and broker. Financial planning is important for everyone, but especially for the volatile nature of real estate professionals and the ebbs and flows of the business.

Tami Bonnell, CEO of EXIT Realty, breaks down the importance of long term planning in real estate and how thinking about tomorrow will help you make the right decisions today.

TRANSCRIPT

Hi everybody. And welcome to brokerage insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegemann and I'm the CEO of TRIBUS. We're one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to medium and large sized brokerages in the United States, Canada, and even around the world.

Now on this week's episode, we have Tammy Bucknell. Tammy is the CEO of EXIT Realty Corp International. Tammy started. With EXIT as a regional owner, then moved over into running things at EXIT as a VP, then president. And now she's been CEO since 2012. So Tammy, thanks for joining us today. I'm really happy to be here.

So I'm really excited to chat because there's a few topics here that I know that are important to you. That I'd love to get your take on. But I want to step back for just a second, because one of the things that I've found in, in interviewing all of our guests for the show is they always have a really good story of how they got to where they got to.

So why don't you tell me how you got to start in residential real estate and then how you went through those paths that I just mentioned, and now being the CEO of EXIT. Okay. Probably not that exciting of a story, but you know, I. Actually started my first business when I was 11 and I started cleaning houses.

And I cleaned site for builders because I could be dropped off in a subdivision and go from house to house. And you know, work ethic was a real strong thing in our family. So every Saturday and Sunday, that's what I did. And I actually was scraping windows, sitting inside a window, scraping the windows from the paint and a realtor and a builder were in the house.

With the buyers that were relocating and they were doing the final walkthrough and the wall between the kitchen and the dining room was actually supposed to be more of an open concept. And it wasn't. And so the buyers came in all upset that it was yelling and screaming. I'm sitting in the windows thing, please make me invisible.

And But when they slammed their way out of the door, the builder put his fist through the wall. And I jumped through the window and said I think you broke your hand. And he said, drive me to the hospital. I had lied about my age and I drove him to the hospital and he did break his hand and he had a cast put on.

And then when I was driving him back in, my dad was pulling back up to pick me up and I ended up grounded for driving and On the way back, he was just complaining about how realtors were never getting it right with new construction. And I was, how hard is it? You want White, you want off White, you paint a picture for somebody, you know, something pretty similar to that.

And he said, you think you can sell houses? And I said, absolutely. And he said, good start Saturday. So I got $500 a house starting at 13 years old. And I looked older than my age. So I think that's what happened, but I thought real estate was really disorganized. And so I never really thought that I would be in it for a living and I focused on finance and I went to work for a company.

In the South Merrill Lynch and it turned out to be those, both the timeframe that they were acquiring real estate companies. And I...

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All too often, leadership in real estate brokerage, means family members, friends, or agents that weren't successful. Worse is that most brokerages do not provide any leadership training for agents.

Howard Chung, the VP Of Franchise Development for John L Scott Real Estate, in the Northwest, joins Brokerage Insider to discuss what brokerages can do to encourage diversity and growth in their leadership.

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Hudson Gateway Association of Realtors CEO Richard Haggerty knows New York real estate. He's been working with HGAR for over 30 years, bur has never seen a year like 2020. While the news narrative may hyped up the rental exodus, Richard testifies to the skills of NYC Realtors to adjust and refocus efforts on the suburb markets, which are growing and thriving. Listen as he explains how the NY state of mind helped real estate agents prosper, and how the need for a unified MLS will help everyone, but most importantly, the consumer.

TRANSCRIPT:

Welcome to Brokerage Insider the podcast where we interview the leaders in real estate and technology.

I'm your host Britt Chester Director of Marketing Success at TRIBUS one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to medium and large brokerages today on the show we are joined by Richard Haggerty. Richard is the CEO, the Hudson Gateway Association of Realtors, Inc, and president and chief strategic growth officer of One Key MLS.

Richard, thanks for joining us today.

It is my pleasure, Britt. You know, Richard, we spoke last year at Inman connect, New York and well, a lot has changed. Can you sort of take me through, let's start if we can even start at January of last year w you know, where we were a little bit more optimistic, things kind of changed after that and kind of give me your 30,000 foot view from the, from your members view, as well as the consumers in your area and the opportunities they were confronted with during this incredibly tumultuous year in real estate.

Wow. You know, I've been in this business for 35 years. I have not ever seen anything like 20, 20 quite frankly. I hope I don't see anything like it again, it was, it was a tale of two years in one year. You had actually, you could make an argument with like three stages of the year. We were very optimistic in the first quarter of 2020.

The sales were looking really, really strong. The market and our entire geography was looking really, really strong, and we've got a very diverse geography. We cover Manhattan. We actually merged with the Bronx in the middle of the pandemic in July all the way up to that, to the Valley.

So four counties in the Hudson Valley, Westchester, Rockland, peppermint, orange, and all, all of that geography was just looking really strong. But then March happened and it was actually the middle of the third week of March, where literally within a week, everything shut down. I had to close my office.

Fortunately, we kind of seen the writing on the wall and we were able to transition all of our staff to working from home seamlessly. But real estate for all intents and purposes was shut down. Agents could not show up visibly show properties. And it was scary. I mean, I live in the upper East side of Manhattan.

And that became a ghost town very, very quickly. So yeah, I think everybody come that the end of that first quarter the end of March in the, for the most part, all of April, we were just really pretty much scared. Europe was really the epicenter. Our infection numbers were extremely high, the highest in the country early on in the pandemic.

And everybody was just, you know, shut up in their homes. And a lot of folks, if they had a second homes, they headed to wherever the second homes were, whether it was out in the Hamptons, up in the Poconos they got out of town. You know, and I think part of that narrative we were seeing from the outside, looking in, in New York was this, this mass Exodus kind of like, you're talking about people where we're going

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At the nexus of brokerage mobile apps, real estate marketing, and open houses sits HomeSpotter's CEO. The company offers branded apps for brokerages and agents, automated listing marketing, and the number one open house registration app, Spacio.

Aaron had a front row seat to what would go from the shut down of the real estate industry, to it's holding up the rest of the economy. We ask him about this and he provides some tricks that brokerages can use for their apps and marketing.

TRANSCRIPT

Hi everybody. And welcome to Brokerage Insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegemann and I'm the CEO of TRIBUS. We're one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to medium and large sized brokerages in the United States and Canada.

Today on the show, I'm looking to have my friend Aaron Kardell. Aaron is the founder and CEO of HomeSpotter. HomeSpotter started out. As the premier provider of branded apps for brokerages and agents, but the company has recently branched out over the past few years into other options as well. And we'll dive into some of those when we talk to Aaron today.

So Aaron, thanks so much for joining us. Thanks for having me, Eric. Great to be here. Good to talk to you. In fact, right before we started recording here, we were talking about how it's the, as we're recording this today on March the ninth, 2021, I think it's the oneumyear anniversary of the last time we all saw each other at the leading area conference in Las Vegas, right?

It's a, it's been quite a year. Yeah, definitely. Definitely. And, and, with what you guys do, it'll be interesting to hear some of the data, that you have of what you've seen over the past year. Cause you're kind of a leading edge. in some regards for, for that data. So I'm excited to dig in. but before we do that, I just want to understand a little bit about your background.

let's start out by, you know, you're obviously a technical founder, so what got you started to doing software development and then later starting your own company. Yeah, thanks, Eric. well, real simply, I grew up in a rural community in Nebraska. and this was, back in the days when, computers were still.

Lunchables as they called them at the time they were briefcases. and, my parents were entrepreneurs and my mom, happened to be an accountant at the firm that they had founded. And so she would. Drag this, briefcase home, with her each evening. And, at a very young age, I picked up a book about, basic, programming and, learned, programming at a very early age that way.

And just, you know, I think was really excited by the concept of. you know, you put in a program and, minutes later, what, what you wrote is, is working and, you know, over time, There was kind of that personal joy in, in learning programming, but having parents who were entrepreneurs as well, led me down a path where, you know, as soon I started exploring, what does it look like to combine these two things to, potentially start a business, that, that was also within the, the rental of software.

And so by, Time. I was in high school. I, started my first, mini little software company that was selling, what, was referred to it at. The time has shareware, over the internet. it was a windows program. And, you know, as I say, sometimes it was, you know, not a ton of money as far as, tech startups go nowadays.

But, compared to, working at the local dairy queen. It was a pretty good, pretty good living for a, high school kid. No, I have not heard the term shareware in a very long time, but it brought lots of memories back of the software of the month club discs that I used to get. Yeah, I have to ask you, what was...

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There are riches in the niches - particularly when it comes to real estate sales. By finding and more importantly focusing on her niche, Realtor Stephanie Kroll has built a following for her speciality MidCentury Modern Homes in Denver.

Transcription:

Welcome to brokerage insider the podcast where we interview the leaders in real estate and technology. I'm your host Britt Chester Director of Marketing Success at TRIBUS, one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to medium and large brokerages today on the show we have Stephanie Kroll, a broker associate with Mile High Modern Denver's definitive resource for modern architectural property. New developments in classical collection homes, Stephanie's expertise and Denver's real estate market is remarkable.

I'm excited for this discussion, Stephanie, how are you doing today? I'm great. How are you doing well? Thank you. Thank you so much for joining us on brokerage insider. Oh, of course. I'm happy to be here. Thank you for inviting me. I, I think I was able to provide a little bit of an introduction, but, uh, if you would, for our listeners, just kind of talk about, uh, talk about who you are and where you're at and what your kind of specialty is right now.

Yeah. So I am a real estate broker with Mile High Modern. I started in the real estate business a few years ago after a very tumultuous first-time home buying experience of my own on a personal level. and I'm also a Denver native. My family has owned properties in the Denver area since the 1970s. And. we've, you know, everybody is here in different pockets of the Denver Metro.

You know, and we've been here for multiple generations now. So I like to think that I'm an expert in the Denver Metro area, because we've lived here for so long , but yeah, I, I really focus on most of my energy on properties of architectural merit, specifically mid century modern homes. I've found a lot of success in.

Niching out within that particular architecture type. especially because our market just has a lot of them. but also because I have a passion for the design itself and yeah. Does that answer your question? That's perfect. Let's talk about how you got into real estate and kind of what you were doing before and your journey into this as a career choice.

I know a little bit of it, but I'd love to hear it from you. Yeah. So, okay. Well, I mean, I did a bunch of different things. you know, within my entire professional career, but I, my background is in marketing. I got a business marketing degree from CU Boulder and my first like big time job was out in LA.

I worked for Hulu for a few years, in marketing and an ad operations. And, my experience in Los Angeles was great, but I was like, I could only handle it for so long and I really miss Denver. So I ended up coming back about two years later. And when I did that, I was kind of like getting my hands into some other marketing jobs.

And I specifically took on a job working for, a string of different event venues and marketing or sorry, music. Sorry. Wow. Music venues in the golden triangle. And, just, I was the marketing director for them was pretty much tasked with really revamping the entire marketing department there because what I had walked into, I didn't have a whole lot to work with and they really didn't have a lot of like preexisting systems or anything like that.

And so I kind of had to build a team to support all of their venues. And in doing that, I was, not only exposed to a lot of the different partners on the golden triangle board of directors, like the Denver art muse and sort of Cerner Conservancy, but then also, one of the venues that...

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Nobu Hata is a real estate lifer. He's sold, his wife runs a large team in Chicago, he's helped create YPN chapters of Realtor Associations, worked for NAR, and now runs the Denver Metro Association of Realtors (DMAR). Listen to what Nobu has to say about the politics of running an association. What he's doing to help Denver Realtors and the Denver housing shortage.

TRANSCRIPT

Hi, everybody. Welcome to Brokerage Insider the podcast where we interviewed the leaders in real estate and technology. I'm your host, Eric Stegemann and I'm the CEO of TRIBUS. We're one of the largest independent prop tech companies in real estate. And we're providers of custom real estate brokerage technology to medium and large brokerages in the United States.

And even throughout the world today on the show. We have Nobu Hata and Nobu is the CEO of the Denver Metro Association of Realtors. I've actually known Nobu for over 10 years now. And you know what Nobu liked me as a real estate lifer. He actually started in the real estate industry more than 20 years ago as an agent in Alaska, and then moved to sell real estate in Minneapolis, where he helped found the YPN chapter there.

After his time selling, Nobu moved to Chicago and he accepted a role at the National Association of Realtors. He was most recently the director of industry outreach and engagement strategy there at the same time, while in Chicago, Nobu's wife, Shea became a Realtor and built an incredibly successful team where she still sells Nobu has traveled all around the U S and even around the world to various speaking engagements.

And so we're very lucky to have him on the show today. So Nate Nobu thank you very much for joining us. Thanks for having me, Eric. I'm excited to dig in a, as a friend of mine and be in your new role as the CEO of of DMR. And so I want to kick it off and ask you a little bit about your past. So what originally got you into real estate?

I, you know, I think it, I think it's just like most people yeah. We'll get into real estate, like get, get into it by accident. I started out working for my father who was a former Xerox guy owned a, like a Kinko's before it was a Kinko's right. And one day I had gotten into a fight with my brothers.

And my my, my dad went to me and said, you need to use your powers for some good. Why don't you go work for this brokerage there, everything's starting to go online. And I think you can at least make some money this summer doing it. And man, everything just kind of rolled from there. I did a lot of design work and then I got into the sales end of things and it was just, the rest is history.

So, you know, you said the rest is history. What what's kept you in the business this long? What is it about real estate that just keeps drawing you back into it? Oh man. You know, I think other than the fact that it's like the mob, once you're in you're you can never really leave. I think the big thing is I've never.

I've never been a part of, of a business where the more good you do for people, the more profitable you're going to be. And, and, and when you think about, especially now with the way businesses in general there really isn't the case, right? But here in real estate, man, you, you, you, you serve people.

Well, you differentiate. You make them happy and you, and you make relationships. God, you know, it, it, it just keeps snowballing from there. So it's, you know, try to get out once it didn't really work. That's how I got back into mint into real estate Minneapolis, but man, it was, it's one of those things where I think it's just, it's it feel good thing.

And I don't think I'm unemployable outside of real estate anyways. That's you know, Rob Hahn our, our...

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Joan Docktor, the well known president of Berkshire Hathaway HomeServices Fox and Roach Realtors, sits down with TRIBUS CEO Eric Stegemann to discuss the changes in the real estate industry. CoStar bought HomeSnap and now is nearing an acquisition of CoStar to consolidate into the largest owner of real estate data in the world. Zillow bought ShowingTime and now has the available data for over 1/3 of all showings in the entire United States. Compass is getting ready to go public.

What should large brokerages be thinking about right now?

TRANSCRIPT

Hi, everybody. Welcome to Brokerage Insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegman. And I'm the CEO of TRIBUS. We're one of the largest independent prop tech companies in real estate and providers of custom brokerage technology to medium and large sized brokerages all throughout the United States, Canada, Canada, and even around the world.

Now today on the show, I have the most sincere pleasure of having as my guests. Joan. Now Joan is the president of Berkshire Hathaway HomeServices, Fox and Roach Realtors. It's a division of HomeServices of America and one of the largest brokerages on its own in the entire country. On top of being part of home services, the largest brokerage in the entire country.

Fox & Roach has more than 5,500 sales professionals in 75 offices in Delaware, New Jersey and Pennsylvania. Joan was recently named to the RIS Media Newsmakers Hall of Fame, along with other very prestigious folks like Sherry, Chris Allen Dalton, and the enforcement. Joan, thank you so much for taking time out of your very busy, busy schedule to join us here today.

Thank you so much, Eric. I really I'm pleased to be with you today and look forward to our conversation. Me too. Me too. So, you know, first I want to start with your background. You buck the trend of the average agent today, and that is you started your real estate career at Fox and Roach, right?

Yes, I did. I did. And I've never, ever left. We've just changed names many times and I've gone along for the ride that, yeah, for sure. Amazing. And if, if without going into specific numbers, you've been at Fox and Roach now for over 30 years, correct? Correct. Yes. And I could have gone anywhere. Sure.

Yeah. For sure. With your, with your pedigree now, now when you. Okay. Now I was going to say most agents have many choices and that that's, that's that's a great thing about real estate. We have so many choices and, and I remember when I joined, I was told, you know, if real estate, wasn't my thing, we had mortgage title insurance.

I could try out one of those businesses. For sure. I I've actually long joked about the the real estate industry. And one of my favorite things about it is that you could sell the same home three times and it would be different each time, right? Yes. Yes, it would. So it's, I, I listened to a different podcast and I could hear your passion for the business still after 30 something years in the industry, I could still feel your passion as I was listening to you on this other podcast.

And one of my favorite things about this business too, is that every person that enters this business, it seems like they're so positive. And more importantly, it seems like they're willing to bet their paycheck on the fact that they can wake up tomorrow and make a sale. What was it specifically that made you decide to go get your real estate license and starting the business?

Well, like many other agents we all buy and buy houses eventually, and we either have a great experience or we might not have such a good experience. And depending on where we are in our lives. And I was at

TRANSCRIPT

Katie Ragusa: Welcome to Brokerage Insider, the podcast where we interview the leaders in real estate and technology. I'm your host. Katie Ragusa, the VP of product at TRIBUS, is a brokerage software vendor. Today I'm joined by Erinn Noble, the chief culture officer at Real, which, as you learn from today's podcast, is an extremely innovative brokerage company Erinn. Thanks so much for joining me today. I'm super happy to be here.

Erinn Noble: I'm super happy to be here. Katie, thank you for having me.

Katie Ragusa: So as I was thinking back, I think the last time we actually chatted, we were on stage at Inman. And looking back on that now, so much has changed since we were doing events in person.

Erinn Noble: Yes. Fond memories of that. Absolutely. We got in those days.

Katie Ragusa: Me too. So can you start by just tell me a little bit about real.

Erinn Noble: Oh, absolutely, yeah, Real is a national brokerage model founded in twenty fourteen by that time, your colleague that is in New York City in fact, and we are currently open in twenty three states and just over fourteen hundred agents. And we're looking to grow and align with other agents like really align with our business model.

Katie Ragusa: Lots of growth very quickly. So 2014 you said is when you started, right.

Erinn Noble Yeah.

Katie Ragusa:  The company. So I think I might have read this from LinkedIn, but you called it and I want to get this right. So I'm looking at a quote, a simple, lean and brilliant real estate model. And I don't hear the word brilliant thrown around very often. So what was it specifically about the company that aligned with you?

Erinn Noble: First and foremost, it was the people, the leadership team at the top that that has been here, boots on ground with some amazing, brilliant visions around how to kind of reinvent the traditional business as we know it, where we're incorporating a lot more of what the consumer needs, the end user, the buyer and seller, the people that are actually conducting the transactions with the state agents. People understand exactly. Yeah. And streamlining that business and really addressing a lot of the pain points in the industry where we as agents, brokers, brokerages, kind of seem to fall short.

Katie Ragusa: What do you think is missing or in other brokerages or where are they really falling short or getting it wrong?

Erinn Noble: I think ultimately we know the consumer is a you know, that is the biggest component of what we're doing. Right. That's why we're in the business. It's we're here to serve our consumers. We're here to help people buy and sell houses and hopefully do it elegantly with some creative skill. For the most part, it's such a fractured industry. You know, we've got title escrow in some states. We've got attorney states. We've got the lender involved, we've got the inspector involved. And there's not one cohesive platform that involves everybody. So it's it's really that understanding of where am I? Where's the menu tracker? You order something and you want to see it. It's almost like a flight tracker. Are we you know, are we getting ready to land? Are we getting ready to take off in escrow?

And even the terminology can be foreign to buyers and sellers. What does that mean? What does title do? What does an inspector do? Think the most common, common things that I had working with especially new buyers, they thought an inspection and an appraisal was the same thing. So it's really getting down to the root of the basic understanding of what these systems are, what we're doing in place to create a...