In this episode, Lydia shares her 10-year journey as an esthetician and business owner, focusing on brow services and creating a safe space for clients 🌿. She talks about the importance of individuality in brow design, managing client expectations, and how stress affects hair growth 💆‍♀️. Lydia also discusses the challenges of social media, finding purpose beyond financial success 💰, and the importance of self-reflection and self-care for long-term fulfillment 🧘‍♀️. It’s all about building a solid foundation, balancing client care, and embracing growth with kindness 🌸.

Find Lydia at the links below 👇

IG: @ocbeautified

Website: https://www.ocbbook.com/

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Thank you so much to our sponsor, Emily of the 'Brow Fox Beauty' ✨

✨Find retail and back bar products designed by a brow artist for a brow artist! Here are her links: 👇

http://browfoxbeauty.com/

Instagram: @browfoxbeauty + @thebrowfox

& use the code BROWDUCATION for 10% off

__________

Follow the pod and Megs, your host, on socials for updates 👇

IG: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

In this episode, Megs reveals five essential rules for thriving in retail within the beauty industry! 💅 She shares how understanding your clients’ needs is the key to successful sales, from choosing the right products for different skin types to finding the perfect shade for brow products 🎨. Megs dives into effective upselling techniques that focus on fulfilling client needs, not just making a sale 💸, and explains why demonstrating products can build confidence and satisfaction. Plus, she wraps up with an insightful discussion on the role of acids in skincare 🧴.

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Huge thank you to our sponsor, Brow Fox Beauty ✨✨

✨Find retail and back bar products designed by a brow artist for a brow artist! Here's the link: 👇

http://browfoxbeauty.com/

& use code BROWDUCATION for 10% off !!

__________

Follow the pod and Megs, your host, on socials for updates 👇

IG: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

In this exciting episode, Megs and Erica Schramm dive into the beauty industry, exploring podcasting, community building, and the power of business education for beauty pros 💼✨. Erica shares her journey from aesthetician to podcast host and social media expert, stressing the importance of support and resources in beauty entrepreneurship 🌟. They discuss local engagement, overcoming limiting beliefs, and how to succeed on Instagram 📲. Plus, Erica shares tips for building genuine connections, her favorite self-care products 💆‍♀️, and how intentionality in business leads to growth!

Find Erica at the links below: 👇

Podcast IG: @lashbizbabes

Business IG: @ xoericaschramm

Website: www.beautycorpro.com

https://ericaschramm.kit.com/c85536608c
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Thank you so much to our sponsor, Emily of the 'Brow Fox Beauty' ✨

✨Find retail and back bar products designed by a brow artist for a brow artist! Here are her links: 👇

http://browfoxbeauty.com/

Instagram: @browfoxbeauty + @thebrowfox

& use the code BROWDUCATION for 10% off

__________

Follow the pod and Megs, your host, on socials for updates 👇

IG: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

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Links:

'Borboleta' Under Eye Gel Masks:

https://borboleta.com/

Advanced Rejuvenating Concepts (ARC) Hyaluronic Acid:

https://arcskincare.com/

Podcast Mentioned in Show:

https://www.edmylett.com/podcast

In this episode of Browducation, Megs reflects on the past year and shares exciting plans for 2025! 🎉 From launching evergreen courses 📚 to enhancing client experiences 🌸, she's embracing a minimalist approach to her business.

Megs discusses the importance of continuous education and shares some insightful social media strategies 📱. Plus, don't miss the ingredient corner where she dives into the benefits of almond oil—both sweet and bitter varieties! 🌰

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Huge thank you to our sponsor, Brow Fox Beauty ✨✨

✨Find retail and back bar products designed by a brow artist for a brow artist! Here's the link: 👇

http://browfoxbeauty.com/

& use code BROWDUCATION for 10% off !!

__________

Follow the pod and Megs, your host, on socials for updates 👇

IG: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

In this exciting episode, Megs and Mickala chat about all things luxury body waxing! 💖 They dive into how creating a unique client experience is key to success, the challenges of self-care in the beauty biz 🧖‍♀️, and how Brazilian and brow waxing can work hand-in-hand in your service menu. Mickala shares her journey of moving to a new studio location 🏡, the power of pop-up events to grow your brand 🌟, and her plans to bring more education and training to the esthetician community. Plus, they talk about the best waxing products and the ever-evolving beauty landscape! 🌱

Find Mickala at links below: 👇

Podcast IG: @thewaxingtable

Business IG: @thewaxingesthetician

Beauty Studio IG: @ariebeautystudio

www.ariebeautystudio.com

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Thank you so much to our sponsor, Emily of the 'Brow Fox Beauty' ✨

✨Find retail and back bar products designed by a brow artist for a brow artist! Here are her links: 👇

http://browfoxbeauty.com/

Instagram: @browfoxbeauty + @thebrowfox

& use the code BROWDUCATION for 10% off

__________

Follow the pod and Megs, your host, on socials for updates 👇

IG: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

Product links -

Fur Oil and KP products : https://furyou.com/

Deck Scrub and Deck Glow: https://zandilandbeauty.com/

Mandelic Serum: https://facerealityskincare.com/

Mandelic Serum: https://lilacandflint.com/pages/about

In this episode of Browducation, Megs explores the power of hand-tied threading for brow artists 💫. She dives into how threading helps solidify your niche, expand your services, and adapt to the ever-evolving beauty industry 🌱. Megs also shares why effective client consultations are key to growing your business 💬, how threading offers a cost-effective and versatile option for clients 💸, and why simplicity in services can boost client satisfaction 🌟. Plus, she wraps up with an ingredient corner on glycerin and its amazing hydrating benefits for skin 💧.

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Huge thank you to our sponsor, Brow Fox Beauty ✨✨

✨Find retail and back bar products designed by a brow artist for a brow artist! Here's the link: 👇

http://browfoxbeauty.com/

& use code BROWDUCATION for 10% off !!

__________

Follow the pod and Megs, your host, on socials for updates 👇

IG: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

In this episode of Browducation, Megs and Emily dive into the importance of diversifying income streams in the beauty industry 💼✨. They share real talk about the challenges of product development 🛠️, the power of retailing products to boost income 💰, and the ups and downs of entrepreneurship. The conversation highlights the importance of celebrating small wins 🎉, smart budgeting 💸, and knowing when to outsource to prevent burnout 🙌. Emily also takes us behind the scenes of Brow Fox Beauty, sharing her journey with new product launches and marketing strategies that are making waves! 🌊

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Thank you so much to our Guest and Sponsor, Emily of 'Brow Fox Beauty' ✨

✨ Find retail and back bar products designed by a brow artist for a brow artisit! Here are her links: 👇

https://browfoxbeauty.com/

Instagram:

@browfoxbeauty

@thebrowfox

& use the code BROWDUCATION for 10% off

_____

Follow the pod and Megs, your host, on socials for updates 👇

Instagram: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

In this episode, Megs dives into the art and science of brow shaping! 🎨✨ From historical trends to modern techniques, she explores how individuality plays a key role in brow design. Megs talks about the difference between mapping and freehand shaping, the importance of continuous learning 📚, and how practice makes perfect when it comes to perfecting your brow game. Plus, she shares valuable insights on cosmetic ingredients that are essential for brow care! 🧴👁️

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Huge thank you to our sponsor, Brow Fox Beauty ✨

✨Find Retail and back bar products designed by a brow for brow artists! Here's the link:

http://browfoxbeauty.com/

& use code BROWDUCATION for 10% off !

_______

Follow the pod and Megs, your host, on socials for updates 👇

IG: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

Link for Brow Mapping Course mentioned :

Find Tamara Samara, her courses, trainings and more :

@tamarasamara

http://tamarasamara.com

Join Mickala, a licensed cosmetologist, esthetician, and permanent makeup artist, as she shares her beauty journey! 💄 From navigating licensing challenges 🛠️ to her passion for brows, Mickala opens up about the rise of brow lamination and how it’s transforming clients’ looks ✨.

She also discusses the power of social media marketing 📱, the ups and downs of starting a beauty business 💼, and the importance of creating a supportive environment for her team 👯‍♀️. Plus, Mickala shares her go-to products 🧴 and offers advice for aspiring beauty professionals 🌟.

Find Mickala and her business below 👇

Instagram: @the.brow.edit_ 

thebroweditomaha.com

Huge thank you to our sponsor, Brow Fox Beauty✨

✨Find retail and back bar products designed by a brow artist for a brow artist! Here is the link:

http://browfoxbeauty.com/

& use the code BROWDUCATION for 10% off

_______

Follow the pod and Megs, your host, on socials for updates 👇

Instagram: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com

In this episode, host Megs dives into the world of beauty icons 🌟 and their impact on the brow industry. She chats about how these icons are reshaping beauty standards 💄, the importance of inclusivity 🌈, and how innovation in products is changing the game 💡. From the influence of male figures in beauty 👨‍🎨 to why authenticity in marketing matters 📣, Megs covers it all.

Plus, she looks ahead to the future of the beauty industry 🔮, offering a peek into what’s next for Browducation. Whether you’re a brow enthusiast or just curious about the beauty world, this episode is packed with inspiration and insight! ✨

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Huge thank you to our sponsor, Brow Fox Beauty ✨

✨ Find retail and back bar products designed by a brow artist for brow artists! Hers's the link:

https://browfoxbeauty.com/

& use the code BROWDUCATION for 10% off !

———

Follow the pod and Megs, your host, on socials for updates 👇

Instagram: @browducation + @the.eyebrow.goddess

Tik Tok: @the.eyebrow.goddess

www.theeyebrowgoddess.com