Bruce Wood is the Managing Director of Cosworth. Bruce shares his journey from starting at Cosworth as a graduate in 1987 to leading the company through iconic projects like the Cosworth Sierra, IndyCar engines, and modern hypercars like the Aston Martin Valkyrie.

https://www.cosworth.com/

Enjoy,

Sam

Show Notes:

00:00 The Passion for Engineering and Design

02:55 Bruce Wood's Journey at Cosworth

05:50 The Evolution of Cosworth in Motor Racing

09:12 The Impact of Technology on Engine Design

12:07 From Graduate to Managing Director

15:00 The Challenges of Motor Racing

17:54 The Phases of Cosworth's Business

20:47 Experiences During Ford Ownership

24:09 The Wilderness Years and Reinvention

27:05 The Hypercar Era and Future Directions

39:34 The Shift in Sponsorship Dynamics

42:27 The Evolution of Powertrains in Racing

44:51 Navigating Challenges in a Competitive Landscape

46:46 The Transition to Hypercars

49:42 The Role of Consultancy in Automotive Engineering

51:11 The Jaguar CX-75 Project

56:35 Understanding Hybrid Powertrains

01:01:21 The Bugatti Evolution and Performance Goals

01:05:12 Developing the Valkyrie Engine

01:17:31 The Complexity of Engine Design

01:19:24 The Philosophy Behind Hypercars

01:23:19 Challenges in Emissions and Engine Design

01:27:12 The Future of Hybrid and Electric Vehicles

01:32:35 The Evolution of Engine Technology

01:36:30 The Appeal of Hypercars

01:39:01 The Current Era of V12 Hypercars

01:42:51 The Role of Cosworth in Hypercar Development

01:46:18 The Future of Engine Design

01:49:13 Memorable Driving Experiences

01:51:39 Undervalued Cars and Personal Favorites

01:53:08 Innovative Car Designs and Future Trends

01:55:03 The Ultimate Dream Garage

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