BS'ing With Brandi

BS'ing With Brandi

By Brandi GoodBusiness
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BS'ing With Brandi episodes

  • Ep #032 - Bootstrapper's Guide to Online Course Creation - BS'ing with Brandi

    Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about how to create an online course when you have very little to zero budget.

    This is not a long term solution for most people, but it’s a way to get your course up and running so that you can start generating revenue and getting social proof from your students - both of which will go a long way to help you make more money so you can invest in more streamlined and powerful tools down the road.

    Here’s some tough love: a lot of you have dreams of online course creation but you get so fricken caught up in the tech details about what platform to use that you never get going. So here’s my challenge to you today: shit or get off the pot.

    I’m going to give you a few examples of tech stacks that you can use to create an online course that will either cost you zero dollars a month, or will not add to your monthly expenses because they’re tools you’re already using.

    Here are the two free “course hosts” you could use:

    • Facebook Groups
    • Google Drive
    • If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

      Resources:
      • Host Your Online Course Using A Facebook Group
      • G Suite*/Office 365
      • PayPal/Stripe
      • iMovie/Camtasia (free trial)
      • ConvertKit*
      • Canva*
      • Loom/Zoom*
      • Easily Add Captions to Your Facebook Videos (jump to method #2 for the YouTube instructions)

      • This post contains affiliate links, marked with an asterisk(*). Read my affiliate disclosure here.

        23 min
      • Ep #031 - The Key to Getting Shit Done: Do Less - BS'ing with Brandi

        Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about how you can’t seem to get all of your shit done and what you can do to stop this problem from happening over and over again.

        And what you’re going to notice is that for me, ‘doing less’ actually can mean 3 things:

        • Removing things from your to do list - delete them, move them to a ‘revisit in the future’ bucket
        • Tricking your brain into thinking you’re doing less but breaking down large tasks/projects into tiny steps
        • Outsourcing
        • January/February

          • I started the year with no team members and needed to simplify my 2020 projects - cutting it down to 1 project only!
          • I onboarded a VA agency to help with ongoing internal and client work so I could focus on that project and work more on business development.
          • March

            • I took on a new contract that required many more hours than I’d been giving to my existing clients; I had almost all of those existing clients all launching new websites and courses at the same time; and . . . the pandemic :/
            • March was a big old mess and I’ll 100% admit I almost didn’t make it through the month. I had to take time off at the end just to prevent a meltdown - luckily I have super compassionate clients. Sometimes doing less is just ‘Do nothing. Full stop.’
            • I stopped accepting new clients.

            • April/May

              • My time was not being freed up, and I didn’t want a repeat of March so took a long look at where I was spending my time. Working with the agency had just shifted a lot of my time from ‘doing’ to ‘managing’ so ultimately decided to stop working with them.
              • This meant that I also had to scale back the services I could offer to clients, which I had to make myself OK with.
              • June

                • Spur of the moment - rehired a previous VA who barely needed any onboarding, only needed training on things that were brand new or significantly different. She was a fast learner and a fast do-er, so I finally saw that extra time that I’d been hoping for since January.
                • July/August

                  • Launch season again! Most of my clients all decided to launch all at the same time.
                  • To prevent the March Meltdown, I did a much better job at prioritizing exactly what tasks were critical for the launches to succeed and moved everything to the backburner.
                  • September

                    So here we are in Sept, and all of that backburner stuff is catching up with me and I feel like I’m behind on everything. So in this exact moment here are the strategies am I brainstorming and trying out to get through this period

                    Read the rest here.
                    Resources:

                    I’m using ClickUp for project & task management

                    30 min
                  • Ep #030 - Quick and Easy Video Tools - BS'ing with Brandi

                    Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about tools to help you record videos. Best of all, these are tools that all have free versions, that you might already have or at least have experience with.

                    We’re gonna talk about Zoom, Loom, Monosnap, QuickTime, Google Meet, and your very own phone. And with each one I’ll also give some examples of what kinds of videos are best made with that tool. The idea is that you could potentially record all of your videos for courses or marketing without having to do a lot of fancy editing, which can be a pain if you don’t like it or don’t have the right tools.

                    Zoom
                    • Record your webcam (along with 1 guest)
                    • Record your desktop
                    • Record your desktop with your webcam in the corner
                    • Record your connected iOS device
                    • Record a digital whiteboard
                    • Flip back and forth between them all
                    • Loom
                      • Record your webcam
                      • Record your desktop
                      • Record your desktop with your webcam or profile picture in the corner (some options to customize size and can select placement)
                      • (Mostly) flip back and forth between them all
                      • Annotate the screen (Pro plan)
                      • Monosnap
                        • Record your desktop or a specific area of your desktop (can customize recording area)
                        • Record your desktop with your webcam in the corner (can customize size and placement)
                        • Can record mouse and visually indicate mouse clicks
                        • QuickTime
                          • Record your webcam
                          • Record your desktop (can customize recording area)
                          • Record your connected iOS device
                          • Google Meet

                            I’m only including this here because at the time of recording, Google has opened up the recording feature for all accounts, even free. Normally you need an Enterprise account to record meetings but until September 30th we can all record our Google Meet.

                            • Record your webcam (plus all guests)
                            • Record your desktop
                            • Your Phone
                              • Record your face
                              • Record someone else’s face
                              • Record something external/physical

                              • Learn more here.

                                Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here.

                                23 min
                              • Ep #029 - You Need To Do Things Manually Before Automating - BS'ing with Brandi

                                Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about what you need to do before you start automating things. And unfortunately, what you need is to do the things manually, then automate.

                                The exception to this would be if you were hiring someone to do something new in your business and they were already an expert in how to do that thing. Then you’re good because guess what - they’ve already done the hard work of figuring out how things are supposed to work so that they understand what and how that thing can be automated.

                                But this is for those of you who are DIY’ing your shit. You have to crawl before you can walk before you can run.

                                Crawling is when you’re starting out, you have a goal in mind but you have no idea what you’re doing so you’re just using your best guess on what you have to do, what tools you need, what order things get done in. So the shit gets done, but it ain’t pretty - you got there in the end but it took a long time, you’re frustrated, and your knees are all scraped up.

                                Walking is when you’ve been doing it for long enough that you have a workflow - a nice repeatable, consistent set of processes and checklists that you can do in your sleep. It’s smooth, but the whole thing still takes longer than you’d like.

                                Now you’re ready to run - that’s looking to see where there are opportunities to automate, if there are more advanced tools that will take on some of the more tedious tasks.

                                We’ll also talk about a couple of real world examples that I’ve worked on with clients:

                                • Setting up an automated appointment booking system
                                • Using task & project management software - and how different each person’s needs are
                                • So remember, crawling may be frustrating, but it's a necessary step in the process.

                                  That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

                                  Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here.

                                  Resources:
                                  • ClickUp*
                                  • Trello
                                  • Asana*
                                  • Figure Out Your Work Style and Be More Productive
                                  • 21 min
                                  • #028 - Livestream Showdown: BeLive vs StreamYard

                                    Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to do a feature comparison of BeLive vs Streamyard, which if you don’t know are 3rd party tools for live streaming to platforms like Facebook and YouTube. I’m going to start with a quick pro/con of using 3rd party tools and then we’ll dive into comparing the 2 platforms on features like number of guests, production capabilities, destinations, branding, and more. And of course, price.

                                    • Pros & cons of using a 3rd party tool (vs just going live directly on the platform)
                                    • Number of guests
                                    • Streaming destination
                                    • Frequency or length of streams
                                    • Production features
                                    • Mobile capabilities
                                    • Branding
                                    • Price
                                    • It isn’t really a case of one being better than the other - it totally depends on things like what you need your livestream to do, how often you go live, how many guests you need, and things like that.

                                      So which one do you think you’re going to use? I hope you’ve got a good idea at this point. And as a bonus, I’ll be including referral links for each platform.

                                      That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

                                      Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here.

                                      Resources:
                                      • Believe - Sign up here and get 1 month of paid features for free.*
                                      • Streamyard - Sign up here for free - if you upgrade to a paid plan you’ll get a $10 credit!*
                                      • 30 min
                                      • #027 - Steal My Podcast System - BS'ing with Brandi

                                        Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about my podcasting system. I’m going to describe to you in detail, how I create my podcast from planning to recording to publishing to promotion, and then I want you to steal the entire workflow or at least cherry pick the parts that are going to apply the best to you.

                                        And as a bonus, even if you’re not specifically podcasting, this system is a good basis for any type of audio or video content creation from vlogging to live streaming to marketing content to lessons for your online course or membership.

                                        And if you are one who doesn’t really want to sit here and frantically take notes, not to fear - every single thing I’m going to talk about today is documented inside my resource library which you can access for exactly zero dollars. All I’m asking for is your email, and I’ll put the signup link for that right in the shownotes.

                                        So let’s get to it:

                                        • Monthly planning process
                                        • Monthly recording/editing process
                                        • Weekly publishing/promotional process, including…
                                          • Copywriting
                                          • Publishing
                                          • Promo content creation (graphics, videos)
                                          • And more!
                                          • That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

                                            Read more here.
                                            32 min
                                          • #026 - How to Invest in Your Business When You Can't Afford #AllTheThings

                                            Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about different ways you can invest in your business - specifically, ways to invest in your business when you can’t afford #AllTheThings, like that coach who sounds amazing but is $5000/month, or that tool that could solve all of your problems but costs $200/month.

                                            And heads up, the language in this on is extra salty so you may want to put your earbuds in :)

                                            Our topic today came from one of the members of our group, School for Heartful Entrepreneurs. I started a discussion around barriers or hurdles that people have to face when running a business that don’t get addressed much publicly. There were some amazing comments, but today I want to focus on one specific comment, and I’ll read it to you directly:

                                            “Sometimes people actually don't have money to invest in themselves or their businesses. Several coaches make it seem like you don't believe in yourself if you're not willing to spend your last dollars on a coach without knowing if it's going to pay off.”

                                            I know this was specifically about coaching, but the idea about not having money to invest really struck me so I want to put this in a little bigger context of not just people resources like coaching or consulting or even outsourcing, but also the technical resources like devices and software and services.

                                            Here’s what I touch on in this episode:

                                            • Guilt marketing
                                            • What “investing” means
                                            • 5 ways to invest in your business without going broke
                                            • That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

                                              Read the rest here

                                              14 min
                                            • #025 - Why I Love G Suite (and everything it can do!)

                                              Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about G Suite - in particular Gmail, Google Drive, including docs and sheets, Google Calendar, and Google Meet. And I’ll also touch on the myriad of integrations that I use with all of those apps.

                                              Here’s what I go over:

                                              • Free vs paid G Suite accounts
                                              • Things I love about Gmail
                                              • Things I love about Google Drive and docs
                                              • Things I love about Google Calendar
                                              • Things I love about Google Meet
                                              • How all of those things work together
                                              • Favourite G Suite Integrations
                                              • That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

                                                Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here.

                                                Resources:
                                                • G Suite* (email me before you sign up and I can get you a coupon code for 20% off your first year!)
                                                • Zoom*
                                                • CloudHQ
                                                • MailTracker
                                                • Book Like a Boss*
                                                • Trello
                                                • ClickUp*
                                                • HelloSign
                                                • 43 min
                                                • #024 - 10 Awesome Business Tools from Founders of Color

                                                  Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about some tools that you could be using in your business to help with things like sales, content curation, online events, social media, productivity, and more! And the really cool thing about all of the tools I’m going to highlight today is that they are all from companies founded by people of color.

                                                  Some of these are tools I use now or have used in the past, and some of these were completely new to me before I did my research but I’m super happy to be adding them to my collection of kick ass business resources.

                                                  We’re going to do this in alphabetical order, so here are the tools we’re going to discuss today:

                                                  • AirTable, founded by Howie Liu
                                                  • BeLive, founded by Kenneth Tan
                                                  • Canva, founded by Melanie Perkins
                                                  • Calendly, founded by Tope Awotona
                                                  • Feedly, founded by Edwin Khodabakchian
                                                  • Mixtroz, founded by Ashlee Ammons
                                                  • Passion Planner, founded by Angelia Trinidad
                                                  • Planoly, founded by Brandy Pham
                                                  • Soldsie, founded by Chris Bennett
                                                  • Wyzerr, founded by Natasia Malaihollo
                                                  • AirTable - for organization & task management, spreadsheet-style functionality on steroids. Free and paid plans available.

                                                    BeLive - for live streaming to Facebook and YouTube with or without guests. Free and paid plans available.

                                                    Canva - for creating professional-looking graphics for your marketing materials. Free and paid plans available.

                                                    Calendly - for setting up online appointment booking without back and forth or double-booking. Free and paid plans available.

                                                    Feedly - for compiling stuff you want to read/see from all over the internet all in one place (an RSS aggregator), and easily sending those links to other places. Free and paid plans available.

                                                    Read the rest here

                                                    39 min
                                                  • #023 - Productivity Isn't About Doing #AllTheThings

                                                    Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about productivity and what getting shit done really means. Our topic today is something that has been bothering me as we navigate our in-pandemic-mode world. Do you often overhear or find yourselves in conversations where there’s a discussion about “So what new skill have you learned during COVID?” Or how many articles have you seen with titles like “COVID is the perfect opportunity to launch your business/online course/podcast/etc.!”

                                                    If you are in a position where you do have extra time and are learning new things, developing new products and services, or even launching that business you’d always been dreaming of and you are happy to do so - great!

                                                    However . . . people think that they absolutely should be doing these things. That if they have extra time it suddenly means that they are obligated to do these things. And then when they don’t, they feel guilty.

                                                    And that is extremely fucked up.

                                                    It made me realize that our definition of productivity is often wrong. When people think of productivity they think of it as how to get more shit done. I’ve probably been guilty of this too, and maybe even guilty of making people think that what I mean by productivity.

                                                    But what we need to be talking about isn’t how to get more shit done. It's about how to get the right shit done. And then how to make that shit as efficient as possible so that you have more free time to do whatever you want.

                                                    So what is the right shit to get done? Because half of the world is telling us this is the best time to start an online business or launch a course, and the other half is telling us to use this time to slow down. How do we find a balance?

                                                    So I’m going to share a story with you about my experience over the past couple months, and then I have some listener stories from some of the amazing people inside my School for Heartful Entrepreneurs membership group.

                                                    Enjoy!

                                                    Resources:
                                                    • Andrea Norberg: Andrea Norberg Photography
                                                    • Nikki Jacquin: Nikki’s Portraits
                                                    • Christina Carlson: Queen City Collective and The Carlson Success
                                                    • Barb McGrath: Above The Fold
                                                    • Wendy Turner-Larsen: Intersect Turner Larsen Consulting
                                                    • Janet Klassen: Oxford Learning
                                                    • Donna Lendzyk
                                                    • 43 min

                                                    About BS'ing With Brandi

                                                    From the publisher's feed

                                                    Helping women entrepreneurs #FigureShitOut and #GetShitDone.