BS'ing With Brandi

Welcome to BS’ing with Brandi where my goal is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about why you need to work out a detailed process and workflow before you start paying for the business tools that are going to execute or automate that process. I’m going to use email marketing as an example and walk you through what would happen if I suddenly had to choose a new email marketing platform.

Our topic today came from a couple of recent experiences with email - the first was a client who needed to set up a lead magnet funnel that turned into the most painful email experience of my life, and the second was the 3-part series we just did inside our membership group School for Heartful Entrepreneurs where we covered, in quite a lot of detail, a comparison of the features across about 9 different platforms.

What I’m going to cover is:

Before you make a switch to any email platform, consider how much time it takes you to import and tag all of your subscribers, to recreate your welcome emails and automations. On top of that, think about all of the other tools you use that are connected to your email service - don’t forget to switch them too otherwise things are going to get missed. And finally, there is always a risk that constantly switching platforms will damage your deliverability - a new service may have different settings and suddenly your emails are going to spam, and it’s difficult to recover from that.

The simple breakdown of my email process for a lead funnel with the following functionality:  target my ideal audience with a free opt-in, offer them a small paid product, and then nurture them toward a larger paid offer. See the full breakdown on my website here.

Welcome to BS’ing with Brandi where my mission is to #GetShitDone. I'm your host Brandi Good and today we’re going to talk about things more on the personal side of business - the emotional/mental rollercoaster of entrepreneurship, the idea of “finding your passion”, and I’m hoping to get a little vulnerable about the whole thing.

This is part 4 in a 4-part series on this topic and in this particular episode, I’m wrapping things up with the rest of our viewer questions

If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

Welcome to BS’ing with Brandi where my mission is to #GetShitDone. I'm your host Brandi Good and today we’re going to talk about things more on the personal side of business - the emotional/mental rollercoaster of entrepreneurship, the idea of “finding your passion”, and I’m hoping to get a little vulnerable about the whole thing.

This is part 3 in a 4-part series on this topic and in this particular episode, here is what I discuss:

If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

Teaser for next week: more viewer questions about your brand/business story, and how to deal when things in business aren’t going well.

Welcome to BS’ing with Brandi where my mission is to #GetShitDone. I'm your host Brandi Good and today we’re going to talk about things more on the personal side of business - the emotional/mental rollercoaster of entrepreneurship, the idea of “finding your passion”, and I’m hoping to get a little vulnerable about the whole thing.

This is part 2 in a 4-part series on this topic and in this particular episode, here is what I discuss:

If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

Teaser for next week: recurring fall health battles, viewer question: how I decided to become an entrepreneur & advice I’d give to people thinking about going down that path

Welcome to BS’ing with Brandi where my mission is to #GetShitDone. I'm your host Brandi Good and today we’re going to talk about things more on the personal side of business - the emotional/mental rollercoaster of entrepreneurship, the idea of “finding your passion”, and I’m hoping to get a little vulnerable about the whole thing.

This is part 1 in a 4-part series on this topic and in this particular episode, here is what I discuss:

If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

Teaser for next week: Marie Forleo, decision making, and the hardest part of being a business owner

Welcome to BS’ing with Brandi where my mission is to #GetShitDone. I'm your host Brandi Good and today we’re going to talk about automation services and compare the top 3: Zapier, Integromat, and Automate.

Our topic today came from a couple of webinars I’ve done this year about automating your business, the most recent of which will have already aired by the time this podcast episode is going public. Most people understand the concept of automating when they are thinking of a single application. For example, someone fills out a form and they get back an email with a free download automatically. But when it comes to connecting multiple services, sometimes people struggle with the concept or to understand the possibilities - you don’t know what you don’t know, right? So I want to take a bit of a deep dive into these services to help you wrap your brain around them.

Now, my recommendation is always to get tools that have the automations you need built in as opposed to using automation services to make things work. But sometimes that’s just not possible. Sometimes the tool you absolutely need just doesn’t do this one thing. Sometimes the tool that has all of the automations you need is out of your budget right now, but these other two tools together are affordable - you just need to make them communicate with each other. Sometimes you just love those two other tools and want to keep using them.

Here’s what I’m going to cover today:

That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here.

See some examples of all 3 services (School for Heartful Entrepreneurs member-only access - sign up here)

Welcome to BS’ing with Brandi where our mission is to #GetShitDone. I'm your host Brandi Good and today we’re going to talk about calendar management, and the tools and strategies I use to automate as much as possible and to always know when and where I’m supposed to be at all times.

Our topic today came from a random conversation I had with another business owner who was lamenting how confusing it was to avoid double booking herself between her work calendar and her personal calendar. The fact that this was an issue for her kind of blew my mind. The fact that it *wasn’t* an issue for me blew her mind. A great reminder to me that not everyone whiles away their life figuring out how to get tech to work effectively.

Today I’m going to lay out how I manage my calendar, why I do it the way I do, and what tools and integrations I use to make everything work. We will definitely be talking about things like:

That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

Heads up! This post contains affiliate links, marked with an asterisk(*). If you sign up through one of those links you won't pay anything extra (sometimes you’ll even get a discount or bonus!), but I'll get a small commission or credit that helps me to keep delivering this awesome free content to you! I only recommend tools that I use and trust. Read my affiliate disclosure here.

Welcome to BS’ing with Brandi where our mission is to #GetShitDone. I'm your host Brandi Good and today we’re going to talk about digital detoxing, especially for business owners and entrepreneurs who are in situations where they legitimately can’t just completely turn off their phone.

Our topic today came from my experience with this exact situation combined with a whole lot of articles about young people and phones. Articles that, to be honest, really pissed me off. There is one, to this day, that still kind of makes my blood boil. I don’t remember who wrote it or where it appeared, but it was praising this group of friends who had implemented a policy when they got together for drinks or dinner: all of the cell phones get stacked in the middle of the table, whoever picks up their phone first before the meal is over has to pay the bill. Apparently this young group of friends were more enlightened than their counterparts since they put their phones down and talked to each other - “ooh, technology is bad, fire is scary, thomas edison was a witch”.

Why does it piss me off so much? Because clearly this group of friends has nothing urgent going on in their lives - no seriously sick kids or family members, no waiting for test results, no client emergencies. If I was in that friend group I would have gone BROKE picking up every bill and here’s why - I had a really sick husband who nearly died on me twice from 2008-2012 and then for 5 years after that was on the heart transplant list waiting for the call.

No shitting way was anyone going to make me put away or turn off my phone.

Now...this is probably not your exact situation, but there are plenty of perfectly valid reasons why you need to stay available...

So today I’m going to break down some of the ways that you can detox even if you can’t 100% turn off your phone or put it in a drawer or escape to the mountains where there is no signal. This is loosely based on a blog post I published a few years ago - I’ll share the link in the show notes - before my husband got his transplant, so as I go through the points below I’ll mention if I have changed how I do them now:

That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

Welcome to BS’ing with Brandi where our mission is to #GetShitDone. I'm your host Brandi Good and today we’re going to talk about systematizing your biz.

Our topic today came from my own life events that affected how I do business and why it’s so important to have systems and processes and workflows in place.

What I’m going to cover is:

That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about a couple of productivity tools - Trello & Plutio.

I talk about Trello a lot, so when people find out I switched they were very curious. Truth is, I still use Trello and haven’t 100% migrated everything to Plutio. But my business changed, and I was at the point where I was going to have to start paying for Trello or paying for more advanced plugins and add ons (or both!) - so that prompted me to begin looking for a more advanced tool, and it just happened to be kismet that Plutio was running a Black Friday promotion.

Here’s how I used Trello:

What I was missing:

What do I miss about Trello

That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best getting shit done this week!

Resources mentioned: