Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

This is the audio companion to Issue 56 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• The step-by-step processes to write for top-tier pulications like Entrepreneur, Forbes, and Fast Company
• How to get the most out of Twitter
• Email is not dead – I learned this the hard way!
• Why your podcast should have a newsletter (and where to go to do it on the cheap)
• How to be a better writer
• Content curation for podcasts (and more)

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter

     

This is the audio companion to Issue 55 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Recurring revenue for your podcast that goes beyond Patreon or advertising
• A podcast award opportunity
• Why your social media and podcast downloads are slowing down this month
• The "Mystery Box" marketing strategy
• How to get promoted on Apple Podcasts
• Podcast marketing lessons from Banksy
• 14 steps to $1.3M in revenue

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter

     

There's a trend in podcasting right now — it's podcasters doing this, not necessarily listeners. Buf it you've got a "podcast on podcasting," it may work well for you. And even if you don't, it's something to be aware of.

Topics:

• How taking "donations" for your podcast can hurt you
• Bitcoin vs. Dollars
• Hooker vs. Wife
• What podcast listeners need more than anything
• Can you buy your way out of bad behavior?

Links To Things I Talk About:

• Podcast Index
• Big Podcast Book
• Big Podcast Blueprint

     

This is the audio companion to Issue 54 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Black Friday for podcasters
• The best mic to grow with?
• A great option to get royalty-free music
• Two "mastering" options for your podcast audio – one with a lifetime deal
• A free tool to make social media videos from your podcast episode notes

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter

     

This is the audio companion to Issue 53 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Bitcoin and Podcasting
• A very "unsexy" podcast genre that will make you money
• The death of local newspapers and what it means for podcasters
• Cancel Culture and podcasting (HINT: It doesn't exist.)
• A free (and virtual) event for podcasters
• Why you should connect with "podcasting" fans (not just fans of your podcast)
• How to make more money with podcast advertising
• The last ad pitch I received (and why I ignored it)
• Where to find advertisers for your podcast...maybe

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter

     

Last week, I was in middle of KCRW's Radio Race, a 24-hour audio production content very similar to The 48 Hour Film Project.   The task: Make a non-fiction radio story of 4-minutes or less within 24 hours.   This week, I'm sharing my experience with you.   I hope this episode is helpful to those who are curious about getting into narrative non-fiction podcasting as well as podcasters interested in getting better guests and telling better stories on their current podcasts. Topics:

• KCRW's Radio Race (and why I decided to enter...)
• Working from a production brief
• Jumping into podcast production
• How to find a great story for your podcast
• Podcast editing tricks from a standup comic
• Why so many NPR-style shows have narration
• What many NPR-style shows get wrong (in my opinion – don't hate me!)
• Lessons from hosting hundreds of radio interviews
• A 5'7" fashion model who is "Big in Japan" – REALLY!
• How I used my dog to build guest rapport (twice)
• Black man in a white neighborhood
• White kid in a black neighborhood
• The "just a DJ" curse (and how to break it)
• Helpful podcast production advice from my "NPR Friend"
• How I'd spend $1000 on a mobile recording rig
• 32-bit Float – WTF?!
• What Back to the Future has to do with recording great podcast audio
• Counterfeit microphones (and how to make sure you don't get stuck with one)

Links To Things I Talk About:

• KCRW's Radio Race
• Izotope
• Audacity
• Zoom F6 Field Recorder
• Shure SM58 Microphone
• How to spot a fake SM58

     

This is the audio companion to Issue 52 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Podcasting Isn't Easy – We Just Make It Look Easy
• The next big thing in podcasting...
• How to grow your podcast using influencers
• The beer company that wants to advertise on your podcast...sort of.
• A $50 broadcast microphone
• $100,000 podcasting advice

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• Electro-Voice RE20 Microphone
• Audio-Technica BP40 Microphone
• Zoom ZDM-1 Dynamic Microphone

     

Want more podcast ad revenue? Get more podcast listeners.   That makes sense. And it works if you charge per listener.    The problem is that the relationship listeners have with you and your podcast is completely different from the relationship they have with something that isn't personality driven, such as Facebook, or Google, or Spotify.   This is why I reject CPM deals for advertising.   On this episode, I talk about a different want to look at advertising on your podcast and the value you provide to those who want to advertise with you. You can use this as a "pitch" to get more money from the people who approach you about advertising on your podcast. Topics:

• Why "CPM deals" suck
• The top-rated business author who screwed up advertising on his podcast (and later fixed it)
• The problem with radio clusters
• The minimum amount you should charge for a podcast ad, even if you only have 100 listeners per episode
• What podcast advertisers are really paying for (and how to deliver it)

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

This is the audio companion to Issue 51 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Is your podcast hosting actually hurting your podcasting career?
• The podcasting job I lost (due to hosting)
• A new podcast in just 24 hours?
• "Less = More" with this new social media app
• How to make better podcast episodes with a single sentence
• Try this if you need new podcast episode ideas
• One of the top podcast (and radio) mics is now on sale – this almost never happens

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• Shure SM7b Microphone
• Electro-Voice RE20 Microphone
• Audio-Technica BP40 Microphone

     

Something interesting happens when you become known for something – people ask you about non-related things. For example, you're known for money or career advice, but people start to ask you about relationships.   Why? Because people think if you have one thing together, you have everything together.   This isn't like that, but it's close. It's a question I received about podcast introductions (which I know about), but specifically about using pronouns during an introduction (which I've never had to do myself).   I've got an answer on how to handle this, which I'm confident will work for your situation, regardless of your gender identity or the pronouns you use. Still, I don't know everything about this topic and, because "pronouns" are a non-issue for me and I've never had to deal with this situation directly, I may be missing something here.   Take a listen and, if you have thoughts, feel free to reach out to me.  Topics:

• Podcast introductions
• How you want to be known in the world
• Podcast pre-interviews
• The world we live in and the world we share via the media we create

Links To Things I Talk About:

• Big Podcast Book

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.