Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

This is the audio companion to Issue 46 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time.   Topics:

• The "Instant Audience"
• Google for podcasters
• Sound effects for your podcast
• What happens when you get "personalization" wrong
• Gen Z (and how to talk to them)

  Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• The Hive Index
• How to Use Google

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

This podcast used to be known as "The Marketing Podcast for Influencers." Then the definition of "influencer" changed to mean people like Kim Kardashian. Nothing wrong with Kim Kardashian, but this podcast is for experts, not social media socialites and cable television stars. So the name changed... But I still look at "influencer" marketing techniques and it's still a topic worth talking about, even for people like you, experts and those with specialized knowledge. Why? Because "influencer marketing" can work for you. More in this episode... Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

This is the audio companion to Issue 45 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time.   Topics:

• Herbie Hancock vs. City Girls
• Lyft vs. Oscar Mayar
• A captive audience for your podcast...
• Tag Team, back again!
• My "adult" membership site for podcasters
• Custom, royalty-free music for podcasts (generated by AI)

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• Miti Productions
• Soundraw

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

It's been a wild 18 months, especially for people like podcasters and broadcasters, who often do in-person interviews in very small spaces.

For 15 years, I did 99% of interviews sitting across from my guest in the studio. But COVID-19 changed that – it was too risky to bring somebody in to an 8'x8' space with me, an engineer, and a producer.

So we switched all interviews to remote...

But that brought a few problems with it. And on this episode I talk about how we've worked around those problems as well as the "good" that has come from doing remote interviews.

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

This is the audio companion to Issue 44 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time.   Topics:

• How to take "calls" from your audience – even if you don't stream your podcast live
• The value of "mystery"
• A podcasting lesson from ZZ Top
• Why to never put your photo on your podcast artwork
• How to make big money with a small podcast
• The "most successful" podcast I've ever been part of
• Your podcast "enemy"
• A podcast production lesson from Facebook
• Looking for a job in podcasting? I'll show you just where to go...

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter
• Voiceform

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

This is the audio companion to Issue 43 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Stealing marketing ideas from broadcast radio and other "old school" media formats
• Middle-aged white guys at Costco – what they can teach you about podcasting
• How to record an effective "episode promo" for your podcast
• Podcasts are now available on airplanes – what this means for your podcast
• 5 pillars of podcast monetization

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

You've heard the saying, "People buy from those they know, like, and trust."  I'll also add, "People buy from those they agree with." And never has the "agree with" part of this been so prevalent. We've got a lot to have opinions on these days and we've got a lot of ways to find the opinions of others. You didn't sign up for Facebook to see what your friends in high school think about COVID-19 vaccines, but here we are... Which brings me to the point of this episode – everybody and his brother has an opinion when it comes to COVID-19 and how to handle it. And as somebody who travels, has to make a living, and maybe even does live events with a lot of people in close proximity, how do you handle this? I have some thoughts. But know no matter how you slice this, you're going to piss some people off. Are you ready? Jessica Kupferman runs an organization for female podcasters called She Podcasts. Next month, she's doing a live event with the same name in Arizona – a COVID-19 hot spot where they've put "anti-vaccine" laws in place. It's gotten messy. And it's arguably a dangerous place to be, so people are scared. Jessica is doing a great job letting the people who listen to her know what she expects from them if they want to attend her event as well as what to expect when they come. I encourage you to do the same thing, regardless on which side of the mask/vaccine debate you fall. Don't leave your people hanging, even if it make half of them angry. More in this episode... Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

This is the audio companion to Issue 42 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time.   Topics:

• How to make $25,000/month from your podcast
• How much "free" content should you give away? Why you should and shouldn't give away content...
• Time management for podcasters – how to get things done
• Why you should be emailing your podcast listeners (and how to do it)
• Cheap WordPress hosting for podcasters

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.

     

Joe Rogan has an exclusive deal with Spotify. Lots of people do. Is it worth it? Maybe for Joe Rogan, because he got paid a lot of money, but his guests aren't getting the boost from his podcast that they did previously. Howard Stern has similar things happen to him when he signed an exclusive deal with Sirius. I've got a few exclusive deals for my content. My book on podcasting has couple of exclusive deals – the ebook version is exslusive to Amazon and the audiobook version is exclusive to Audible. Worth it? I guess. I'll fill you in on how the numbers work and why I went exclusive in this episode. Then you can decide for yourself whether exclusive deals are right for your content. Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

This is an important episode for all podcasters.   If you say something on a podcast and that podcast gets released, what you've said it out there forever – it will not go away. It doesn't matter if the podcast has just a few listeners or you're not listed as a contributor.   Mike Richards learned the hard way. Just this week, he was fired as the Executive Producer for Jeopardy because of comments he made on a podcast (and probably a few other things).    If there is a mic in the room, assume the mic is hot and what you're saying is being recorded for broadcast. Also, whether there's a mic in the room or not, consider the power of your words.    Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.