Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

My book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show, is on sale now. So if you've been on the fence about getting it, now is your chance to get off the fence. "RED 4.0" is coming soon. To make sure don't miss the relaunch, subscribe now via Apple Podcasts and you'll never miss an episode.

After almost five years, my book on marketing yourself via podcasting is here!  In this episode, I talk about my launch philosophy and why I'm not doing the traditional "Internet marketing" launch and what I've done (and what I'm doing) to get the word out about this book. In This Episode: The "Slow Burn" Launch How I took a book to #1 on Amazon (almost) Where I put my energy on "launch day" (it wasn't the book) The audiobook and why it's not out yet What's next for RED Podcast Links To Things I Talk About: Big Podcast Big Podcast - The Book Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting.  I'm one week away from launching. The print version is in my hands and the digital files are ready for distribution. In This Episode: Ingram's Lightning Source vs. Amazon's KDP Print – I run the numbers Lightning Source vs. KDP – Who has better print quality? A free layout tool for your Kindle books Why I did Kindle layout myself  The "slow burn" book launch How this book is already helping me to get speaking gigs (even though it's not even out yet) Links To Things I Talk About: Big Podcast Reedsy ACX Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting.  The final manuscript is back and now I'm in the process of making the audiobook.  In This Episode: A "second chance" foreword opportunity The final edit (seriously) The final editor Making an audiobook – the process Why I'm doing an exclusive distribution deal (for now) Links To Things I Talk About: Big Podcast ACX Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

The (almost) final manuscript for my book on how to market yourself via podcasting is back. Now what? In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of this book.   In This Episode: Why I'm ahead of schedule (for once in this entire process) Finding a new line editor...or is it a proofreader? The "final" edit Why books always have problems Foreword update - one last shot for my original plan to work Plan B My transition from the music business, to books, to TV/film, to podcasting (and how this had influenced this book) Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I'm very close to launching a book on how to market yourself via podcasting and I'm taking you through the process as it happens. Over the last couple of months, one of the things I've been working on is securing somebody to write the foreword for this book. I've reached out to a few people and FINALLY heard back from somebody...sort of. I heard back from somebody he works with. That experience is what I talk about on this episode. In This Episode: The first response to my series of foreword requests to a popular podcaster General book updates -- content editor update, copy editor interviews, cover update Celebrities and their handlers  A story about Robert Plant Rejection and how to work with it A big factor in why I was rejected (and what I'm doing about it) Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

If you're new to RED Podcast, let me catch you up... I'm in the middle of talking about launching my new book on how to market yourself via podcasting. I started writing it almost four years ago and it's everything you need to know about how to boost your authority (and business) via podcasting, how to grow your podcast, and how to attract the perfect audience for what you do. I thought this book was finally going to be out in a couple of months. And it still probably could be, but as of now, I've decided to delay that release by another month. Why? I share details in this episode, but the bottom line is I had to switch out somebody I was going to hire to help me finish things up I'm in process of getting somebody else to take his place. In This Episode: What to do when the guy you thought you'd be working with isn't able to work with you Content Editing Proofing Scheduling (and Re-Scheduling) just about everything Forewords - A second chance... Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Did I say on the last episode that I was 60 days away from releasing my new book? What I meant to say was that I was 60 days away from releasing another update for you. And that update would say I'm about 60 days away from releasing a book. For real this time. This book is about how to market yourself via podcasting, by the way. I started writing it almost four years ago and it's everything you need to know about how to boost your authority (and business) via podcasting, how to grow your podcast, and how to attract the perfect audience for what you do.   In This Episode: Gender and podcasting Is my book sexist? Race and podcasting My fight not to be a curmudgeon "Test Readers" and what they found in the rough draft Forewords - Being rejected (and ignored) Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I'm about 60 days away (for real this time) from releasing my new book on how to market yourself via podcasting. This is a book I started writing almost four years ago and it's been a challenge to get it out. In this episode as well as the last couple of episodes, I talk about the process of making that happen. Taking my own advice, and the advice of songwriters in Nashville, I took the last month to give the manuscript for my upcoming book a complete rewrite. The first draft of this book was about 120,000 words. This one is just shy of 90,000 words. It's tighter, it flows better, and it's closer to being released, but there is still a lot of work to do. In This Episode: Goals for the manuscript rewrite -- what all non-fiction books should have  Time management for a manuscript rewrite and how to get everything done Why my first book had a co-author (and why this book is just me) How podcasting is similar to writing a book RED Podcast 1.0 vs. RED Podcast 2.0 The downside of doing interviews on your podcast (there are a ton of them, but this is the big one) Pressure -- why I feel so much of it (more than the usual pressure) to get this book right The "next" step in the book publishing process Test readers and why I chose them Why my title was rejected Book covers and why I do my own (at least the concepts) Are you too close to your work? I may be... Links To Things I Talk About: Big Podcast Pomodoro Technique FocusTime Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).