Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) episodes

  • RED 249: Book Launch - Working With Editors
    There's a saying in the music business -- "Good songs are written, great songs are rewritten." Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm about 60 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. And on this episode, I talk more about the editing process. In This Episode: Why this book has taken over three years (so far) A book editing lesson from a print journalist What happens to your manuscript when you work on it too long (and how to fix it) My first editor (and why I'm no longer working with her) The reason the new editors sent my manuscript back to me without editing it Bringing in yet another person to help me with a new outline for the book Why I haven't given up on this book already Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).
    11 min
  • RED 249: Book Launch – Working With Editors

    There's a saying in the music business — “Good songs are written, great songs are rewritten.” Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm about 60 days away from releasing my new book on how to market yourself via […]

    The post RED 249: Book Launch – Working With Editors appeared first on RED - The Marketing Podcast For Experts.

    11 min
  • RED 248: Book Launch - Behind-The-Scenes
    I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out.  Over the next few weeks, I'll be sharing a behind-the-scenes look at the writing and publishing of this book. In This Series: Writing a book (and rewriting it...three different times) Hiring an editor, firing that editor (sort of), and bringing in two new editors Resistance Finishing your book, ripping it into pieces, and putting those pieces back together, in a new and better order Doubt - What if this doesn't work? Introducing yourself to a brand new market Getting famous people to do a foreword for your book Being turned down by famous people... Having so many delays on your book people don't take your seriously anymore  Editing down 120,000 words into 80,000 good words Links To Things I Talk About: Big Podcast Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two). http://traffic.libsyn.com/red/red248.mp3
    8 min
  • RED 248: Book Launch – Behind-The-Scenes

    I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next few weeks, I'll be sharing a behind-the-scenes look at the writing and publishing of this […]

    The post RED 248: Book Launch – Behind-The-Scenes appeared first on RED - The Marketing Podcast For Experts.

    8 min
  • RED 247: Publishing A Book - Part 3
    Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after The Free-Time Formula was released to the public. In This Episode: Who's going to market this book? The importance of pre-orders for your book Getting your book in physical bookstores How to sell books to people on your mailing list Have a podcast? How often should you mention that you have a book available? Should the audio book version of your book get its own launch? Old school book publishers (and how they think) Advertising books on Amazon.com Airport bookstores Why authors sign contracts with major book publishers Getting a foreword for your book How to reach out to people for endorsements of your book (and how to get them to say yes) Meeting deadlines when you're writing a book The power of books Links To Things I Talk About: The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are 5AM Miracle Podcast Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.
    40 min
  • RED 247: Publishing A Book – Part 3

    Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode […]

    The post RED 247: Publishing A Book – Part 3 appeared first on RED - The Marketing Podcast For Experts.

    40 min
  • RED 246: Publishing A Book - Part 2
    Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after he'd finished his initial manuscript and The Free-Time Formula was being prepared for publication. In This Episode: Who picks the title for the book you're going to write -- you or the publisher? If you want a big audience, how "general" should your published book be? Rejected book ideas -- what the publisher didn't want Researching a book publisher before you sign a contract -- how to do it (and what you should look for) Jeff's writing process for The Free-Time Formula -- how much was the publisher involved? The book publishing timeline -- how long does everything take? How to write a book is six months Self-editing your books Where to get quality writing done Audio books -- who controls the copyright? Selecting a launch date for your book Is a book deal right for you? How to tell... How online experts (people like you) view books compared to how book publishers view books... Links To Things I Talk About: The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are 5AM Miracle Podcast Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.
    26 min
  • RED 246: Publishing A Book – Part 2

    Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode […]

    The post RED 246: Publishing A Book – Part 2 appeared first on RED - The Marketing Podcast For Experts.

    26 min
  • RED 245: Publishing A Book - Part 1
    A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. I ran into him a week later and he told me, "I've just signed another book deal." This is Part 1 of a three-part series on how the writing and publishing process for this book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after he had signed the contract with his publisher, Wiley. In This Episode: Why say "yes" to a large book publisher The pros and cons of self-publishing a book How Jeff was "discovered" by a book publisher Jeff's podcast and how it helps him get his book deals Big Book Publisher vs. Small Book Publisher Working with a book editor Breaking up a big book project into smaller, more managable parts The pressure of delivering a high-quality book Jeff's advice for getting a book deal Links To Things I Talk About: The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are 5AM Miracle Podcast Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.
    21 min
  • RED 245: Publishing A Book – Part 1

    A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. I ran into him a week later and he told me, “I've just signed another […]

    The post RED 245: Publishing A Book – Part 1 appeared first on RED - The Marketing Podcast For Experts.

    21 min

About Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

From the publisher's feed

Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get…