There's a saying in the music business — “Good songs are written, great songs are rewritten.” Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm about 60 days away from releasing my new book on how to market yourself via […]

The post RED 249: Book Launch – Working With Editors appeared first on RED - The Marketing Podcast For Experts.

I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next few weeks, I'll be sharing a behind-the-scenes look at the writing and publishing of this […]

The post RED 248: Book Launch – Behind-The-Scenes appeared first on RED - The Marketing Podcast For Experts.

Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode […]

The post RED 247: Publishing A Book – Part 3 appeared first on RED - The Marketing Podcast For Experts.

Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode […]

The post RED 246: Publishing A Book – Part 2 appeared first on RED - The Marketing Podcast For Experts.

A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. I ran into him a week later and he told me, “I've just signed another […]

The post RED 245: Publishing A Book – Part 1 appeared first on RED - The Marketing Podcast For Experts.