Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Lewis Howes has a new book about "How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives." I think it's about more than that. I think it contains some big marketing lessons. On this episode of RED Podcast, I talk about Lewis' new book and how you can use it to better connect with your audience... In This Episode: How to go big with your business (if you can do it) Getting the word out about your book (or other product) Two different marketing reasons to read Mask Of Masculinity Three elements of Lewis' book launch (and how to do something similar with your book launches) Lewis Howes knows celebrities who can help him with his book launch -- what to do if you don't... The downside of "big media" like Good Morning America How to be "everywhere" (without actually being everywhere) The old school way to simulate Facebook's "tracking pixel" This happens a lot in Jr. High classrooms and people say they hate it (but they secretly love it) Yeah, that sounds harsh... But I'll explain why it's a good idea for you and your marketing... How to get a record deal -- this also works for authors who want a book deal An atheist, a vegan, and a crossfitter walk into a bar... Gay Pride and you (even if you're not gay) A men's book made for women? Think about this... Links To Things I Talk About: Thug Kitchen - Eat Like You Give a F*ck School Of Greatness (Podcast) School Of Greatness (Get the audio book free with Audible trial.) Mask Of Masculinity (Get the audio book free with Audible trial.) The Happiness Project (Get the audio book free with Audible trial.) Podcast Movement Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

I got started in radio because I was in a band and I thought being affiliated with a radio station would help me get my music on the air. It doesn't work like that. The good news is that this "mistake" has enabled me to do hundreds of interviews. On this episode of RED Podcast, I talk about the interview process and what it takes for you to do a great podcast (or radio) interview. Whether you're hosting the interview or a guest, you'll find this information helpful... In This Episode: Why I don't do a lot of interviews on RED Podcast (keep this in mind if you have a podcast) The worst thing that can happen to you when you do a podcast interview -- this is going to happen sooner or later... Bad interviews (and why they happen) What to do when you have a bad interview -- you have two choices How to salvage a bad interview -- do this when you get a guest who can't deliver Did your interview with somebody suck? Exactly what to do so you don't embarrass yourself (and when to do it) Three "agreements" you must have before doing a podcast interview -- if you don't get these, don't do the interview The "pre-interview" and why some people (amateurs) don't like them... You're in charge of any interviews you do -- how to start acting like it Bad audio quality and how to make sure it doesn't happen to you How much time it takes to do a "good" interview The "interview ratio" and why it's important to follow it When the best interviews happen Pros (and cons) of small talk -- most podcasters screw this up BIG TIME! How to make a rock star nervous Why do many mistakes make it to the final interview (and how to catch mistakes as they happen) The #1 reason people get nervous when doing an interview with you What to do after your podcast interview is over How to handle a "bad" interview (and when to handle it) Quality interviews (and how they happen) Three reasons guests will promote your podcast -- this is why most guests never do this Can good marketing will hurt your podcast? Yes! Here's how to make sure marketing helps you... Links To Things I Talk About: Kary Oberbrunner Interview Alexandra Harbushka Interview RED Podcast Guest Form School Of Podcasting Schedule Once Book Like A Boss Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has. In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect with your audience and help people, listen up, because this is what that looks like... NOTICE: This episode isn't for kids, highly-religious people, or those who are uncomfortable talking about sex. In This Episode: The difference between herpes and HIV (from a marketing perspective) How much of your life should you share on a podcast? Herpes 101 -- there are two types of herpes (and odds are you have one of them) Feeling the fear about something (and doing it anyway) A counterintuitive way to make your life easier How religion and judgement from others can affect your business Anonymous trolls (and how to deal with them) Backlash Being clear in your communication (even when the words you're using are uncomfortable to some) When (and how) you lose connection with people What clarity looks like The type of marketing people are so sick of (yet companies still do this all the time) Links To Things I Talk About: BAM! School Of Podcasting Life With Herpes RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

This weekend, in Nashville, I'm doing a one-day podcast marketing seminar with comic Rik Roberts. We'll be covering the two things you need to have a successful podcast: Content  Marketing If your podcast isn't doing as well as it should, we can help you.  This event will not be recorded. We still have a few seats left, but once they're gone, they're gone. Don't miss your opportunity to attend. If you're interested, visit BigPodcast.com and get your ticket now. Links To Things I Talk About: Big Podcast Rik Roberts Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

The rumors have been around for years, but thanks to newly released tape from a 2015 sting operation by the NYPD, there's no more denying the actions of Harvey Weinstein. Sometimes you can get away with a tape like this. Donald Trump had a similar recording released when he was running for President and he was still elected.  Regardless of what you can "get away with" though, there's an important lesson here for you and your business... Links To Things I Talk About: RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

There's a guy in my neighborhood who makes a living going door-to-door and offering various products and services, usually odd jobs like lawn mowing. I hired him and asked him about his business -- how he established it and how he keeps it going. There's no better sales training than door-to-door work. You learn a lot about people and what makes them buy when you're nose-to-nose and toes-to-toes with them. That's the subject of this episode... In This Episode: This happens every time a stranger knocks on my door... The history of door-to-door sales in the United States Why people put fruit in Jell-O The reason successful entrepreneurs are always starting over... Always. How I ended up in the music business (and how I was able to leave) Where to start a business "God vs. Satan" You'll never believe why this lady didn't buy the exact same thing for a lower price... How one "company" bought low and sold very high... Instant Rapport - You've done this by accident (and how you can do it with customers) Getting new clients Leveraging old clients How to handle when a potential client rejects your offer Showing the market (and people in it) that you're serious about what you do... Why Jon Acuff's new book is outselling his previous book Pissing off kids in the neighborhood The famous musician who said, "No thanks." How BIG businesses are built Links To Things I Talk About: Broadcast Supply Worldwide (BSW) Finish - Give Yourself The Gift Of Done (Get the audio book free with Audible trial.) Do Over (Get the audio book free with Audible trial.) BIG Podcast Episode Sponsor: This episode of RED Podcast is brought to you by VideoBlocks. Get unlimited, royalty-free video downloads to use any way you want. Tell them RED Podcast sent you and get a free 7-day trial to check it out. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.