Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Jon Acuff makes writing (and selling) books easy. How does he do it? He actually finishes them. Without this part, any work you do on a book (or other project) might as well not exist. In other words, if you're not going to finish, why even start? Even a project that's "99% complete" is about as helpful as a piece of exercise equipment you've only used once. In his new book, Finish - Give Yourself The Gift Of Done, Jon Acuff talks about the most important part of the creative process -- how to finish.  How can you finish your big project? Listen up... In This Episode: 3 things you need to build a big following, get respect, and make money in the "expert business" The #1 problem for people like us? What happens after you get a "great" idea... The reason books (and other creative projects) die Why I dropped writing my current book and started writing another book What I found on my old hard drive... A "dirty saying" that isn't dirty at all -- it just sounds dirty! The technique I used to finish my last book What you never see from successful entrepreneurs Secrets The original "fake news" -- do you believe it? How to get what you want (with ease) The BS gurus talk about on podcast interviews... One-hit wonders (and why they're so common) Links To Things I Talk About: Finish - Give Yourself The Gift Of Done (Get the audio book free with Audible trial.) BIG Podcast Do Over (Get the audio book free with Audible trial.) Turning Pro (Get the audio book free with Audible trial.) Bird By Bird (Get the audio book free with Audible trial.) Tripp Lanier Think And Grow Rich (Get the audio book free with Audible trial.) Jon Acuff's Do Over Episode Sponsor: This episode of RED Podcast is brought to you by VideoBlocks. Get unlimited, royalty-free video downloads to use any way you want. Tell them RED Podcast sent you and get a free 7-day trial to check it out. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

Want to be a better podcast host? The best way is to put more time behind the mic, recording yourself, and then editing those recordings. The second best way? Public speaking. And one of the best ways to become a better public speaker is via the speaking club known as Toastmasters. But there are some problems with Toastmasters... To get the most out of it as a podcaster, you need to make a few tweaks. In this episode, I talk about how to do that. In This Episode: Presenting... Mr. and Mrs. Dumbass It's Dumas? Sorry... The (really boring) secret to delivering a smooth podcast A good reason to have a producer for your podcast Why I edit my own podcast (even though I'm surrounded by talented audio engineers) Ummmm... Why... errrr.... you don't... uhhhh... know how you sound on your podcast Recording an audio book? The big mistake you're probably making... How to better communicate your message -- this works for podcasts, blogs, and books Why care about speaking mistakes when everything can be edited later? An easy way to make people listen to you The easiest (and more effective way) to market your expertise Why most "marketers" fail at podcasting Toastmasters -- the good, the bad, and the ugly Is Toastmasters a cult? Why some people think so... People who can't shut up about Alcoholics Anonymous How Toastmasters is like a gay softball league The 10 "Competent Communicator" speeches every Toastmaster starts with Your first Toastmaster speech What I don't like about Toastmasters Atheist inside a Christian church (well, if you consider Unitarians Christian...) The number one thing that's going to help you attract an audience for your message A black Marlboro Man?! Yep... Links To Things I Talk About: Black Marlboro Man Toastmasters Episode Sponsor: This episode of RED Podcast is brought to you by VideoBlocks. Get unlimited, royalty-free video downloads to use any way you want. Tell them RED Podcast sent you and get a free 7-day trial to check it out. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

I knew this dude when I lived in Mississippi. He was kind of like Smithers on The Simpsons. He had photos of his wife and kids in his office, but when you saw them, at least when I saw them, I'd think, "This dude isn't fooling anybody." But he was fooling people... At least his wife was fooled. Maybe. Or maybe she just didn't want to face the truth that she was married to a gay man. Regardless, this guy's story is a great lesson for your business... Links To Things I Talk About: RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

A big part of your success as an expert is proper mindset. Without this needed foundation, it's difficult to build a business that makes money and helps others. Aaron Walker has a "success" book called View From The Top. It's part autobiographical and part advice on how to live a better life. In this episode, I talk about it...  In This Episode: Three types of entrepreneurs -- which one are you? The good thing about marrying somebody who has been divorced (and working with people who have failed in business) Why we believe our own hype It's pronounced A-Ron... A good reason to read similar (or even "knock off") books Jumping into things you have no business jumping into (and how this can be a good idea) The deception of success A $3870 computer (possibly stolen) for only $450... The Mastermind - how to run one 2 big reasons mastermind groups fail Links To Things I Talk About: View From The Top (Get the audio book free with Audible trial.) PowerBook 160 Think And Grow Rich (Get the audio book free with Audible trial.) RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

Go to any major entertainment city like Nashville, New York, or Los Angeles, and you'll see two types of artists -- those who are making a ton of money and those who are broke. The same is true for entrepreneurs and "experts." What's the difference? Skill? No. Looking at all the mediocre people out there who make good money, you should know that one... On this episode I talk about the new book from Jeff Goins, Real Artists Don't Starve (Get the audio book free with Audible trial), and how you can make more money in your business. In This Episode: Two sides of the "starving artists" argument... How do some artists make so much money while others barely get by? Are great artists born or made? The first element of creating great art Why Vanilla Ice spent 20 years being bitter How to make a ton of money quickly (and then burn out) This is why most podcasts fail... The reason Krusty the Clown has nothing to worry about Why people leave successful bands (and the sex, drugs, and notoriety that comes with them) Gay Pride?! What the #$%&?! Bad reviews on Amazon -- my perspective Let's get real... Can you really make money with your art? What happens when two different comics tell the same joke... Where do good ideas come from? Job security for experts and the self-employed -- what this looks like. Originality in marketing -- how important is it? Two things you must have going for you to make money with your expert business How did Hunter S. Thompson get to be such a great writer? How Chris Rock gets ready for an HBO special What Arsenio Hall is doing now... How to create perfect work (and art) Making money as an artist (and as an entrepreneur) Getting paid twice Do the work once (and keep getting paid) How I've walked away from "real work" for almost a decade... HEEEEYYY, Macarena!! A $1,000,000 t-shirt business Links To Things I Talk About: Real Artists Don't Starve (Get the audio book free with Audible trial.) Stu Gray Rik Roberts Fear and Loathing in Las Vegas (Get the audio book free with Audible trial.) Hell's Angels: A Strange and Terrible Saga (Get the audio book free with Audible trial.) The War of Art (Get the audio book free with Audible trial.) Turning Pro: Tap Your Inner Power and Create Your Life's Work (Get the audio book free with Audible trial.) The Oregon Trail Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.