Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) episodes

  • RED 226: What Happens When A Joke On Your Customers Goes Too Far…

    Oops! Thought my April Fool's episode would be obvious… It wasn't. On this episode of RED Podcast, I talk about pushing a joke too far… In This Episode: What I said that made more than one listener cry… Lots of “thoughts and prayers” Why people who hate Dave Ramsey love me Going too far with […]

    The post RED 226: What Happens When A Joke On Your Customers Goes Too Far… appeared first on RED - The Marketing Podcast For Experts.

    12 min
  • RED Podcast Has A New Host (Sort Of)
    This is a quick episode explaining why you haven't heard from me for a couple of weeks and a (hopefully) temporary change to RED Podcast... In This Episode: The "new" host of RED Podcast Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    5 min
  • RED 225: Trump Rally In Nashville
    Donald Trump came through Nashville for a post-election rally. I was there. On this episode of RED Podcast I talk about my experience attending as well as marketing and influence lessons you can apply to your business. In This Episode: Donald Trump and Lil Wayne The phone call I received from Donald Trump's daughter-in-law A "liberal plan" to embarrass Donald Trump (and why it failed) Donald Trump's "dirty trick" for making sure people are in the audience to watch him speak How I blended in to not attract attention (and get people talking to me) Black people at a Trump rally? Yes. How Donald Trump built such a loyal following (and how you can do the same) The liberal lady who didn't know when to shut up... A conservative guy who almost got his ass kicked (by me) How I tried to sneak in (and why it didn't work) Two guys in line to see Donald Trump start throwing punches... The last place you want to be when you're in a large crowd of angry people (this killed two people at the same venue in 1987) How to sell a ton of "Made in China" Trump hats Two versions of America (and the marketing lesson they hold) Why it's good to have an enemy Creating your own mob How Donald Trump took a gamble on pissing off 64% of his crowd (and won) Donald Trump vs. Pizzeria Links To Things I Talk About: Nashville Municipal Auditorium Two Teen-Age Girls Die in a Crowd Surge At Nashville Concert Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    24 min
  • RED 224: Why "Gurus" And Influencers Become Irrelevant
    Gurus come and gurus go. The same for anybody with "influence." Why?  That's what I talk about on this episode of RED Podcast... In This Episode: A lesbian named BJ Hey, it's a porn star!! Oh... it's actually an anti-pornography crusader What to do when you face a hostile crowd A "hostile crowd" lesson from comics Are you repelling potential customers without even knowing it? Crybaby authors on Amazon Zig Ziglar's strong handshake The ULTIMATE Metallica fan -- THE ULTIMATE!! How to kill your career as an influencer Links To Things I Talk About: Beavers Takes On Porn Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    21 min
  • RED 224: Why “Gurus” And Influencers Become Irrelevant

    Gurus come and gurus go. The same for anybody with “influence.” Why? That's what I talk about on this episode of RED Podcast… In This Episode: A lesbian named BJ Hey, it's a porn star!! Oh… it's actually an anti-pornography crusader What to do when you face a hostile crowd A “hostile crowd” lesson from comics […]

    The post RED 224: Why “Gurus” And Influencers Become Irrelevant appeared first on RED - The Marketing Podcast For Experts.

    21 min
  • RED 223: Podfest Review
    Each year, hundreds of podcasters gather in Orlando for Podfest Multimedia Expo. This year, I was one of them. This is my review of Podfest. I give you the good, the bad, and the ugly of what happened. If you're thinking about attending Podfest or want to find out what you really missed, listen up. In This Episode: The best thing about attending live events (and how it shows up) Orlando - the best (and worst) things about it How to lower teenage pregnancy rates Advice for vegetarians (and vegans) in Orlando Does size matter? Making events like Podfest (and Podcast Movement) pay for themselves How to connect with people in a lasting way -- this works even for celebrities Why podcasting is so important (it's not what you think) How to sell a lot of seminar tickets If you have these three things, you'll have a successful podcast Podfest or Podcast Movement -- which one should you attend? Why I edit my own podcast (even though I have access to some great editors) The best way to become a great podcast host Links To Things I Talk About: The Complete Guide To Email Marketing Podfest Solopreneur Hour 5AM Miracle Podcast Podcast Gear Group Black Man With A Gun School Of Podcasting Libsyn TASCAM Interview Connections The War of Art: Break Through the Blocks and Win Your Inner Creative Battles (Get the audio book free with Audible trial.) Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    25 min
  • RED 222: How To Get More Clients Via Email - A 5-Step Email Sequence
    This is a special episode which contains highlights of a conversation I had with copywriter Neal Samudre. This was originally intended for high-end clients of ProCoach, but the content was so good (and so flexible), I'm releasing it via RED Podcast. The conversation centers around how to get more clients and build rapport via a five-step (and automated) email sequence. As this was something originally intended for coaches and consultants, getting more clients is what I focused many of the examples on. This five-step sequence is very flexible though and will work for a number of things including getting more podcast subscribers, webinar viewers, and live event attendees. This five-step sequence is something you can launch today! You'll benefit from listening to this. You'll also want a pen and paper to take notes. In This Episode: Want people to stay on your mailing list? The first email you must send when they sign up... The essential action you want new mailing list subscribers to take immediately -- you must ask for this! Building rapport with people on your mailing list How to share your story in a way that helps you sell more Want more of your emails to be read? Use this email marketing lesson from The Dukes Of Hazzard... A "trick" used in direct mail which increases response to the emails you send in a big way Have friends in AA? You've likely already seen this marketing technique in action... -- I'll show you how to use it for your business. Luke Skywalker vs. Darth Vader (and how it applies to your business) The real value of podcasting for coaches and consultants How to get more people to sign up for your webinar Transitioning your emails from information to a pitch for your services... Have trouble selling things via email? This single line of text within the email you send will give you the confidence you need to ask for the sale (and get paid what you're worth) Single? You can use this technique to get more dates... Selling a service (or product) over $100? How to get that kind of money via email... Want a sales boost? Use this technique from the Home Shopping Network How live event promoters mess up their credibility Emailing after your 5-step sequence is over The best day of the week to send an email asking for money Links To Things I Talk About: ProCoach Copy And Funnel Clarity Gravity Forms Drip The Complete Guide To Email Marketing Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    45 min
  • RED 222: How To Get More Clients Via Email – A 5-Step Email Sequence

    This is a special episode which contains highlights of a conversation I had with copywriter Neal Samudre. This was originally intended for high-end clients of ProCoach, but the content was so good (and so flexible), I'm releasing it via RED Podcast. The conversation centers around how to get more clients and build rapport via a five-step […]

    The post RED 222: How To Get More Clients Via Email – A 5-Step Email Sequence appeared first on RED - The Marketing Podcast For Experts.

    45 min
  • RED 221: The Lie Entrepreneurs Call Hustle
    Do you enjoy rap music? If so, you've probably heard a lot of songs about "struggle and strife." I'm not saying rich and famous rappers don't have problems, but what they talk about in their music of often a lot different from how they live their lives... The same is true for entrepreneurs when it comes to "hustle." What we see on YouTube, Facebook, and other social media outlets isn't always what's happening behind the scenes. So let's get honest about what it really looks like and talk about better options for you to get your work done... In This Episode: Why not all "work" is the same A lifetime of work in 15 minutes... The letter U and the number 2 Is "hustle" a fetish? CHRISTIAN PORN?! Yes. (And they're showing it at church services!) "And then I found Jesus..." Why so many musicians end up on drugs (and so many others kill themselves) What real hustle looks like Have you written too many books? Links To Things I Talk About: Jon Acuff 30 Days Of Hustle Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    17 min
  • Things I Love – Book-Writing Edition

    It's Valentine's Day and I'm starting a new tradition — The “Things I Love” Series. It's like what Oprah used to do, but I focus on things that will help you grow your business rather than just add clutter to your house. And on this episode, because I'm neck-deep in all things book writing, I cover […]

    The post Things I Love – Book-Writing Edition appeared first on RED - The Marketing Podcast For Experts.

    11 min

About Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

From the publisher's feed

Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get…