Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) episodes

  • Things I Love - Book-Writing Edition
    It's Valentine's Day and I'm starting a new tradition -- The "Things I Love" Series. It's like what Oprah used to do, but I focus on things that will help you grow your business rather than just add clutter to your house. And on this episode, because I'm neck-deep in all things book writing, I cover the tools I love when it comes to organizing, drafting, and editing books. I also share my simple strategy for keeping focused when writing and editing. If you're writing a book (or just thinking about it), listen up because this episode has tools and techniques that will help you. Links To Things I Talk About: Tree Drafts Dictaphone Voice Recorder Scrivener Goal Streaks Focus Time Window Focus SelfControl Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    11 min
  • RED 220: Gun Shows And "Barely Legal" Marketing (Part 2)
    There is good and bad in every industry and the "gun show" business is no exception. I grew up going to these events with my grandfather and eventually started working at them. That's when I saw a different side of things... This episode of RED Podcast talks about the sketchy elements of gun shows and what you can learn from them. This is Part 2 of a two-part series. For thoughts on the "white hat" side of gun shows, listen to Part 1 here. In This Episode: The “Fake Rolex” marketing strategy Nazi propaganda and your business The legal way to sell an “illegal” gun Your “barely legal” business Sean Hannity has made millions of dollars with this trick… The benefits of selling fear Your church is probably guilty of this… Why you shouldn't be “better” than the people you're selling to Links To Things I Talk About: 23Hours.com Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    14 min
  • RED 220: Gun Shows And “Barely Legal” Marketing (Part 2)

    There is good and bad in every industry and the “gun show” business is no exception. I grew up going to these events with my grandfather and eventually started working at them. That's when I saw a different side of things… This episode of RED Podcast talks about the sketchy elements of gun shows and what […]

    The post RED 220: Gun Shows And “Barely Legal” Marketing (Part 2) appeared first on RED - The Marketing Podcast For Experts.

    14 min
  • RED 219: Gun Shows - What Rednecks Know About Business
    My grandfather, like a lot of Southern men, loved guns. When I was a kid, traveling "gun shows" would come through town and he'd come with them to sell ammunition.  I'd tag along... Working at these events was one of my first jobs. I got to know a lot of the dealers and see how they ran their businesses. On this episode of RED Podcast, I talk about the experience and what you, as an influencer, can learn from this $32,000,000,000 industry... In This Episode: Inside the $32,000,000,000 business known as guns Grandpa's "lowrider" car Rednecks with money "Buy Low and Sell High" - what this really looks like How to DOUBLE the money you make as a speaker What drug dealers know about getting maximum price for their products Why companies in Boise, ID (a cheap place to live) will pay you more money than NYC (a very expensive city) 400% more money for driving one mile down the road Are you wasting time with "Facebook Ads" and other tools to find new customers? An easy way to segment your mailing list and send personalized, bulk email How to be "the guy" - this is so simple you can start doing it today Links To Things I Talk About: Hillbilly Elegy (Get the audio book free with Audible trial.) GMass – Send Bulk Email Via Gmail Convert Kit Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too. http://traffic.libsyn.com/red/red219.mp3
    17 min
  • RED 219: Gun Shows – What Rednecks Know About Business

    My grandfather, like a lot of Southern men, loved guns. When I was a kid, traveling “gun shows” would come through town and he'd come with them to sell ammunition. I'd tag along… Working at these events was one of my first jobs. I got to know a lot of the dealers and see how […]

    The post RED 219: Gun Shows – What Rednecks Know About Business appeared first on RED - The Marketing Podcast For Experts.

    17 min
  • RED 218: How To Influence People Like A Rock Star -- Lessons For Speakers, Podcasters, and Writers
    You can learn a lot about influence and human psychology by watching rock stars on stage. A solid frontman is as skilled at leading a crowd as any great political, religious, or social leader. If you're really into improving your influence with large audiences, you need to study rock stars. And that's exactly what I'm doing on this episode of RED Podcast... In This Episode: Marketing lessons from the biggest mouth in rock and roll The most annoying thing about public speakers -- never do this! NEVER! What comics (and hookers) know about connecting with people... A mistake speakers, comics, and other performers make when trying to connect with an audience Cults (and good speakers) use this technique to build loyalty (and people love them for it) Why retail clerks are assholes The real estate agent who insulted my wife -- was this a sales technique? Links To Things I Talk About: School Of Laughs Daymond John's Launch Academy Paul Stanley Stage Banter Compilation Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Help Your Entrepreneur Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    24 min
  • RED 218: How To Influence People Like A Rock Star – Lessons For Speakers, Podcasters, and Writers

    You can learn a lot about influence and human psychology by watching rock stars on stage. A solid frontman is as skilled at leading a crowd as any great political, religious, or social leader. If you're really into improving your influence with large audiences, you need to study rock stars. And that's exactly what I'm doing on […]

    The post RED 218: How To Influence People Like A Rock Star – Lessons For Speakers, Podcasters, and Writers appeared first on RED - The Marketing Podcast For Experts.

    24 min
  • RED 217: Tim Ferriss - Tools Of Titans
    Tim Ferriss has a new book, Tools Of Titans. Tim's podcast, The Tim Ferriss Show, has had something like 100,000,000 downloads. My podcast doesn't have nearly as many listeners, so I thought, "Why not do an episode that talks all about Tim Ferriss and see if you can hijack some of that traffic?" Just kidding. This episode is simply a review of his new book. In This Episode: Why I don't "connect" with the message of Tim Ferriss (in general) What Tim Ferriss has in common with a top hair metal musician How Tim Ferriss wrote a 704-page book The reason Tools Of Titans makes it easy for you in implement change in your life\ Can you really shortcut mastery? Is Tools Of Titans worth buying? Links To Things I Talk About: Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Help Your Entrepreneur Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too. http://traffic.libsyn.com/red/red216.mp3
    12 min
  • RED 217: Tim Ferriss – Tools Of Titans

    Tim Ferriss has a new book, Tools Of Titans. Tim's podcast, The Tim Ferriss Show, has had something like 100,000,000 downloads. My podcast doesn't have nearly as many listeners, so I thought, “Why not do an episode that talks all about Tim Ferriss and see if you can hijack some of that traffic?” Just kidding. This episode […]

    The post RED 217: Tim Ferriss – Tools Of Titans appeared first on RED - The Marketing Podcast For Experts.

    12 min
  • RED 216: The Truth About "Be Everywhere" Marketing
    When it comes to marketing, there's a lot of misinformation going around. It sounds good and it makes sense on paper, but in practice, it doesn't work. One of the biggest lies of marketing is the myth of "Be Everywhere." You'll see this on blogs and hear is on podcasts. It's spoken of at seminars... And it doesn't work... In This Episode: A marketing lesson from "Sex Pistols with a banjo" Standing out in a crowded marketplace Southern Baptists, sex, and rock n' roll What "Be Everywhere" actually looks like (and what it gets you) Need a big, general audience? Here's what to do... The big mistake amateur book authors make when releasing a new book -- this happened to me just this week! How to market like a Seventh-day Adventist The trick to "Be Everywhere" without actually being everywhere Secrets of making real connections with potential customers Shark Tank -- think about this next time you watch it... How much is a "Facebook Friend" worth? Links To Things I Talk About: The Great Controversy Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Help Your Entrepreneur Friends Be Everywhere... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    13 min

About Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

From the publisher's feed

Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get…