Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

As you grow your influence, you'll have opportunities to generate "free money" simply by using your name. For example, [[YOUR NAME HERE]] Bottled Water or [[YOUR NAME HERE]] Dog Food. For some people, these kinds of deals can make more money than their "real" businesses... But is something like this for you? In this episode, I talk about the pros and cons of licensing your name, how opportunities like this happen, and what you need to watch out for when they do... In This Episode: Why Daymond John isn't at the Daymond John Launch Academy seminar A teenage "hobby" that is now worth BILLIONS -- Too bad the original owners sold it for just $130 The 14-week #1 Billboard Hit (You've danced to it at weddings...) -- Sold for just $1500! Something to watch for when doing "partnerships" online Keeping your good reputation online... Only $27 for $10,000 in "value" (and by "value" I mean %#!+) The guru "race to the bottom" and how to avoid it Why you don't see Gucci in Costco The "Utah Scam" and what you need to know about it (because you're the one who will be really screwed) Why Guerrilla Marketing is dead Chicken Soup For The Soul (You were already thinking this, but I'm going to say it anyway...) Selling meth on RED Podcast What you need to know about the sponsors of RED Podcast Links To Things I Talk About: Daymond John's Launch Academy Fake Ass Event, Where Is Daymond John? Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Get the audio book free with Audible trial.) Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Chicken Soup for the Soul 20th Anniversary Edition (Get the audio book free with Audible trial.) New Media Expo (NMX) - A Review Episode Sponsor: This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required). Help Your Entrepreneur Friends Make Extra Money... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

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Nothing sucks the life out of you than having nobody care about your work. The worst thing that can happen to an author is to put months (or even years) into creating a great book, only to release that book and have be ignored. Most non-fiction business books sell fewer than 5000 copies... You can do better than that! On this episode, I talk about the "fantastic four" -- four non-fiction book frameworks that sell like crazy. Regardless of your "niche" in business, you can use one of these to give you book the boost it needs and the sales it deserves. Intimidated by the thought of writing 200 pages (or more) of content? Don't worry... I also cover a way to outline your book that makes organization and writing easy! In This Episode: Everybody has a book (except you) Why most authors don't sell many books Your competitive advantage -- is it really that competitive? Everybody knows what the "special sauce" is... The number one thing you can do to write a book that sells What makes people want to buy your book (and how to give it to them) Four "topics" that sell books like crazy SEX!! - How you can use sex to be more sexy to the sex-crazed people who think about getting more sex while they're in the middle of having sex People don't want this... (but it's the approach most authors take with their books) The "quick and dirty" book outline that will get you 200+ pages on content How to write a book in 60 days (or less) Links To Things I Talk About: Daymond John's Launch Academy Maslow's Hierarchy SurveyMonkey Episode Sponsor: This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required). Help Your Entrepreneur Friends Write A Book That Sells... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

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Daymond John of Shark Tank loves licensing deals, so it's no surprise he's licensed his name to a seminar company doing events under the name "Damond John's Launch Academy." I got the invite in the mail and booked my reservations. And on this episode of RED Podcast, I share my experience as well as the lessons I learned from this event which will help you to sell more product, pitch better, and have your own successful events. In This Episode: My office with a strip club on top Daymond John's VIP Gift Package If you ever host a live event, NEVER do this... (Seriously, this was super uncool and didn't make it easy for me to buy) Anatomy of a high-dollar sales pitch Why you don't have any money (according to the staff of the Daymond John Launch Academy) How to be like Daymond John The easiest thing to sell people (it works every time) What happens when you take $4000 and turn it into $100,000 How to word a guarantee (this sounds great to buyers, but it also gives you a nice safety net, so they can't abuse it) Do you need money for your business? Daymond John has you covered... Going from $39,000 to $13,000,000 -- how one entrepreneur did it The "sidecar" marketing technique -- this can make you millions Can a cab driver make more money than people at Daymond John's Launch Academy? Without this, you have no business (somebody should tell all these "wannabe" startup companies...) Making an investor pitch? Five things you need to know... Short on money? How to get great employees for a fraction of what your competition is paying A "high-dollar pitch" gets analyzed... 5 elements of a perfect pitch -- How many of these do you have? Links To Things I Talk About: Daymond John's Launch Academy The Power of Broke (Get the audio book free with Audible trial.) Shark Tank Kickstarter Coolest Cooler The saga of the Coolest cooler: How a Kickstarter campaign goes south Dave Ramsey -- What His Employees Say About Working For Him Episode Sponsor: This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required). Help Your Entrepreneur Build A Real Business... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

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Was the "nice guy" working the IRS phone scam that I interviewed in the last episode of RED Podcast a fluke?

No.

These guys aren't Sunday School teachers, for sure, but they're not bad people either. And this episode has additional recordings from the conversations that I had with these "fake IRS agents" as well as more lessons you can learn from this business, which generates as much as $30,000 per day.

In This Episode:

- Why you can't get investors for your business (and how to fix this)
- The #1 reason the people you hire flake on you (or otherwise don't work out)
- A hiring lesson from the guy who invented "personal development"
- What you can learn about growing your business from an indie rock band
- The truth about "million-dollar ideas"
- How to make money by selling only two things per week (or fewer)
- Why do many people selling ebooks on Amazon are broke
- Making 200% more money with 2% of the work...
- The $3/hour dilemma
- Letter from a Philippine worker
- How to create real change in the world (not just the fill Facebook with a bunch of BS "slacktivism" posts)
- A renegade call center employee who became rich
- The solution to IRS Scam Calls (it's not what you think)

Episode Sponsor:

This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required).

Help Your Entrepreneur Friends Change The World Through Business...

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

Click the icon below to listen.

I got the voice mail a couple of days ago. It was a strange, computerized voice telling me I was in trouble for not paying taxes and it was my last shot to get things resolved without going to court (or being arrested). I knew it was a scam, but I was curious... I called back and here is what happened. I wanted to know more about how this business operates, so I kept calling different call centers until I found somebody willing to give me the inside scoop. This episode contains a recording of that conversation. It explains the business behind the "IRS Phone Scam" and what you can learn from it to apply to your business. In This Episode: How electronic payments people make to the call center get converted to cash Who owns the call center? The "Dealer" and how he works Does the "IRS Scam" have a good conversion rate? How call centers involved in this business get leads What the inside of a call center looks like The reason why some people in the call center are working there How much money can you make working in an illegal call center? (HINT: Not much.) What call center workers do when they run out of phone numbers... "Scam Training" -- what it looks like Where fake names call center workers come from What US politicians and illegal call centers have in common The easiest way to get people to take action (but not necessarily the best way) Links To Things I Talk About: Clash Royale Phone Scams Continue to be a Serious Threat If you believe you've been a victim of an IRS Impersonation Scam, report the call here. Episode Sponsor: This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required). Help Your Entrepreneur Friends Make Money The Honest Way... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

Click the icon below to listen.