Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) episodes

  • RED 201: The Cult Of Gary Vaynerchuk
    Gary Vaynerchuk is one of those guys you either love or hate. That's a business lesson it itself...

    His latest book, #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness, was sent to me by a friend. In this episode, I talk about some of the big ideas within the book and what you, as an influencer, can learn from the good, bad, and ugly of Gary Vaynerchuk.

    In This Episode:

    - Should you trust him? Here's how to tell...
    - Does a plaid shirt make you look more manly? Only if you have this to back it up...
    - Why people are asking you about your marriage (even though you're not in the "marriage advice" business)
    - The real reason Gary Vaynerchuk is all over my Facebook feed (and probably yours too)
    - Did Gary Vaynerchuk get out of a bad book publishing deal?
    - Why celebrities are often assholes (and what they miss when it comes to success)
    - Letting an iPad raise your kids for you
    - The harsh reality about a "10-book" publishing deal (and why you might not want to sign one)
    - Why I edit my own podcast (even though there are better editors available for not a lot of money)
    - My podcast recording process revealed -- it's not pretty!
    - You're going to pay now or you're going to pay later, but you're always going to pay...
    - How to make your content stand out from the crowd
    - The very best thing you can do to succeed in business
    - Why employees love some bosses (and hate others)
    - A bullshit ego stroke that "gurus" (including Gary Vaynerchuk) are completely wrong about
    - Gary Vaynerchuk's social media "identity crisis"
    - The "Free Vacation" scam
    - Why there is so much junk on social media (and how to compete against it)
    - The "Rock Star" fallacy -- a life lesson from 100+ dead musicians (and even more that are still alive)
    - How long you'll stay on top (HINT: Not long)
    - Are people ignoring you and your work? Here's what to do about it...

    Episode Sponsor:

    This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required).

    Help Your Entrepreneur Friends Be Like Gary Vaynerchuk...

    If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    Click the icon below to listen.
    26 min
  • RED 200: The Art of Winning an Unfair Game
    Entrepreneurs have a lot of bad habits and many of these start with the bad advice we get. This bad advice doesn't come from people trying to deceive you as much as it does people who have picked them up from others because "that's the way we do things around here."

    This episode of RED Podcast is about how to win the game of entrepreneurship, how to make more money, and have to deliver the most impact. And the way to make that happen might surprise you...

    In This Episode:

    - Why the Jehovah's Witnesses came back to my house...again!
    - Bad advice for entrepreneurs -- the reason you're getting so much of it
    - Is you "skill" really just good luck?
    - There's a reason why the secretary is sexy as hell...
    - A 40-something social media expert? Are you kidding?!
    - Why it's a good idea to hire "older" employees (and why 20-somethings may be wasting your time)
    - The reason so many "New York Times Best Sellers" bomb
    - How to outlast (and outsell) the flashy "gurus" in your business
    - You can lose 87.5% of the time (and still make money)
    - The rule "happy entrepreneurs" follow when it comes to starting new businesses
    - Can you last long enough? (You may have received a spam email asking this question, but I'm talking about something different here...)
    - What makes entrepreneurs rich
    - How a small audience can mean more money for you
    - An entrepreneurship lesson from a legendary rock band who has sold 35,000,000 albums (you'll know their songs...)
    - Why people buy baseball tickets -- use this to make people buy from you
    - Where the real money is (and where people think it is) -- And why, for the most money, it's good to focus on both
    - What's that giant sucking sound? It's nerds taking all the fun out of starting a business!
    - The "EASY" business -- this is the way to make sure you don't hate your life when things really get rolling
    - How to get lucky

    Episode Sponsor:

    This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required).

    Help Your Entrepreneur Friends Work Smarter...

    If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    Click the icon below to listen.
    27 min
  • This Is A Sales Pitch
    In this business, good messages get lost and the "#1 guy" isn't necessarily the best person for the job or the one people should be listening to. If you're an author, blogger, podcaster, YouTuber, or entrepreneur interested in being a "celebrity" in your niche, let's talk. I've got 20+ years in marketing personalities and I can help you. When you're the top guy, here's what happens: You get paid more money (for the same exact work) Your message reaches more people and is taken more seriously You get more clients, sell more product, and have more control over your work (and life) Right now, I'm looking for three people who are ready to take their businesses to this level. If this sounds good to you, listen up. And when you're ready to get going, fill out the form at redpodcast.com/coaching to take the first step.
    Click the icon below to listen.
    10 min
  • The Muhammad Ali Episode – Business Lessons From A Legendary Boxer
    Muhammad Ali is widely regarded as one of the most significant sports figures of the 20th century. He was as controversial and polarizing as he was inspiring.

    On this special episode of RED Podcast, I talk about what you can learn from him...

    What You'll Learn:

    - A good reason to change your name (even you're not religious)
    - The "uniform" we all wear and why it's important to the work we do
    - Why successful influencers seem bigger than they really are (and how you can do the same thing)
    - How to escape your past
    - If you know a Southern guy, ask him this question...
    - How my friend's mother got into the business of writing erotica
    - Why people don't change (and how you can)
    - That kid from school you made fun of and why he was the smartest guy in the room...
    - How old is too old to start a new venture?
    - Did I actually just agree with Gary Vaynerchuk? Yes...
    - Got a big mouth like Muhammad Ali? Better have this as well...
    - Why people care about Gary Vaynerchuk's marriage
    - The reason most boxers are poor (before, during, and after their boxing careers)
    - Is entrepreneurship worth the price we pay to do it?

    Episode Sponsor:

    This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required).

    Help Your Friends Float Like A Butterfly And Sting Like A Bee...

    If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    Click the icon below to listen.
    25 min
  • The Muhammad Ali Episode – Business Lessons From A Legendary Boxer

    Muhammad Ali is widely regarded as one of the most significant sports figures of the 20th century. He was as controversial and polarizing as he was inspiring. On this special episode of RED Podcast, I talk about what you can learn from him… In This Episode: A good reason to change your name (even you're not religious) […]

    The post The Muhammad Ali Episode – Business Lessons From A Legendary Boxer appeared first on RED - The Marketing Podcast For Experts.

    25 min
  • RED 199: How To Be A Pimp
    Got a book for review written by a pimp. It's not normally the thing I'd talk about here on RED Podcast, but there are some important lessons in how it was done that you need to know. Most books are boring. Most people are boring. This guy isn't. He has all three elements that it takes for somebody to have a successful book (and platform).  Do you have these three qualities? Listen up... What You'll Learn: The only way to turn out a ho (just kidding -- this episode is about marketing) How people can tell it's your stuff, even if your name isn't attached to it Want a successful book? You must have this... Why most books don't sell (HINT: it's not bad marketing) Is "good writing" important to having a successful book? Not as much as most people think... Do this and your book will write itself... When "good marketing" actually hurts you The downside of a book launch team (and why you may want to stay away from this type of book promotion) What authors can learn about book promotion from the movie business A marketing lesson from reality television The lie people in the entertainment business tell (and sell) How your customers are like pimps (this is always true -- even if you sell to celibate monks) A secret Masonic ritual (and what it has to do with your business) Why people are voting for Donald Trump Links To Things I Talk About: 23 Hours Pimp: The Story Of My Life (Get the audio book free with Audible trial.) Atlas Shrugged (Get the audio book free with Audible trial.) Dazzle Razzle Meetup.com Help Your Entrepreneur Friends Make An Impact... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    Click the icon below to listen.
    16 min
  • RED 198: The 3 Curses Of Entrepreneurship (And How To Break Them)
    The "3 Curses of Entrepreneurship" have brought down even the best entrepreneurs. Why? Because most entrepreneurs suffer from at least two of them. Do you? God forbid you have all three... On this episode of RED Podcast, I'm bringing this to your attention. Handle it! What You'll Learn: What would Rush Limbaugh do? Are you just lucky? You've done it once -- can you do it again? Not successful now? Why it may be a good thing... How I never studied in high school (or college) Tiny chocolate donuts The way I got started in broadcast radio Why podcasting is better than broadcast radio (at least for most marketing) When looking like a fashion model is a bad thing Didn't get the job? This may be the reason why... Victoria's Secret models -- what you may not know about them Want to play big? The one thing you must do. How entrepreneurs become great Links To Things I Talk About: Psychology Today 9 Marketing Lessons from an Abercrombie & Fitch Model Help Your Entrepreneur Friends Break Their Curses... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    Click the icon below to listen.
    18 min
  • RED 197: The Real V.I.P.

    A few months ago, I ended up at a "secret" V.I.P. party. Some of the people attending were paying as much as $30,000 for access to this group. 

    On this episode of RED Podcast, I talk about what "V.I.P." really looks like and how you can get access to events like this for free...

    What You'll Learn:
    • A sales lesson from Jehovah's Witnesses
    • Why book publishers (and authors) give away so much stuff when new books are released
    • The reason I always buy hyped-up books during their launch periods (even if I know they're going to be junk)
    • VIP tickets -- why people really buy them
    • The best part about flying "First Class" -- few people will admit this
    • What happens when you sit next to an important person (it's not what you think)
    • All about "noisy" people
    Links To Things I Talk About:
    • The Brass Balls of Jehovah’s Witnesses
    Help Your Entrepreneur Friends Gain More Influence...

    If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

    16 min
  • RED 197: The Real V.I.P.
    A few months ago, I ended up at a "secret" V.I.P. party. Some of the people attending were paying as much as $30,000 for access to this group.  On this episode of RED Podcast, I talk about what "V.I.P." really looks like and how you can get access to events like this for free... What You'll Learn: A sales lesson from Jehovah's Witnesses Why book publishers (and authors) give away so much stuff when new books are released The reason I always buy hyped-up books during their launch periods (even if I know they're going to be junk) VIP tickets -- why people really buy them The best part about flying "First Class" -- few people will admit this What happens when you sit next to an important person (it's not what you think) All about "noisy" people Links To Things I Talk About: The Brass Balls of Jehovah’s Witnesses Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    Click the icon below to listen.
    16 min
  • RED 196: The #1 Quality Of Successful Entrepreneurs (And The Downside Of Social Media)

    There is a single quality that you must have if you want to be a successful entrepreneur. Just because you had it once doesn't mean you still have it and because you have it now doesn't mean you'll always have it.

    It's elusive, but if you can cultivate it, you'll absolutely have the success in business (and life) that you're looking for.

    On this episode of RED Podcast, I talk about it...

    What You'll Learn:
    • Will your new business idea work?
    • Should you raise your prices?
    • The things every entrepreneur worries about... 
    • Now vs. Then
    • How social media is costing you money -- it's not just the timesuck (although that is costing you money as well)
    • Are you overexposed?
    • What Prince knew about marketing that most entrepreneurs get wrong
    • Violating trust within mastermind groups -- there is no excuse for this (yet people do it all the time)
    • Why many entrepreneurs are turning down cash from in-person customers who are ready to buy
    • When you shouldn't open a door for somebody
    • If Don Draper was in business today...
    • Why Snapchat is a waste of time for entrepreneurs (and may be killing your business)
    • What really sells people on your business
    • An important marketing lesson from the book business -- this will work for you and your business, even if you don't write books
    • The guy with 5000 (fake) friends on Facebook...
    • A social media issue we're all guilty of -- even this podcast is guilty of it
    • The favorite "fetish" of marketing gurus everywhere
    • Why you're not as weird (or alone) as you think you are
    • Moo! How bosses are like cows
    • Are you just like the people you hire? 
    • A hiring mistake that will cost you big money
    • How to hire a freelancer -- exactly what to say so you get what you're paying for
    • Why books are always better than movies...
    Links To Things I Talk About:
    • Jon Acuff
    • The Truth About Snapchat
    Help Your Entrepreneur Friends Make Real Connection With People...

    If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

    25 min

About Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

From the publisher's feed

Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get…