Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) episodes

  • RED 193: How To Get More Money For The Same Work
    How does one guy get paid more money for doing basically the same work as another guy who has similar skill? That's what this episode is about. More importantly, I give you a couple of quick and simple things you can do right now to increase the money you get for the work you're doing. What You'll Learn: You know who else recycles? This famous rock singer.. Most people think this will make you more money. It won't. At least not directly. The one word in your sales pitch that will get you more money. How to spot a salesman who doesn't know what he's doing (even though he'll probably make the sale...eventually) What can you learn from 21-year-old life coach? Two things entrepreneurs learn with time that will help you charge more money for what you do Why drug dealers who "go straight" often return to dealing drugs -- this applies to you (and your business) The reason changes (in business or life) take so long People don't question paying more money for a service when this is in place A pricing lesson from a Hollywood pimp -- this will help you make more money instantly The lie good musicians (and also movie stars) tell Has you favorite celebrity had plastic surgery? Why you'll never find out for sure (even though it's usually pretty obvious) Do these two things right now to get more money from your clients Having trouble asking for big money from potential clients? This simple trick will fix that instantly. Links To Things I Talk About: Jon Acuff Help Your Friends Make More Money... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    Click the icon below to listen.
    16 min
  • RED 192: Business Lesson From A Podcasting Scandal

    Spend 10 minutes on Facebook, Twitter, or Reddit and you'll see more than a few people getting their panties in a wad over silly things that have no effect on their day-to-day lives.

    Yet most entrepreneurs, even the smart and successful ones, do something very similar all the time...

    Chances are you're one of them. And if you are, this is costing you business. More than that, it's keeping you from getting your best work out to world.

    This episode of RED Podcast talks all about this problem and how you can fix it. 

     

    What You'll Learn:
    • A business lesson from a Mormon mother
    • How you learn lessons (entrepreneurial and otherwise)
    • Is your kid a future entrepreneur? Do this...
    • Work vs. Art
    • How our "work" gets better
    • Why "songwriters" are scared -- a lesson for all creative entrepreneurs
    • The reason I never sign NDAs (even when I have to leave money on the table)
    • I can't help you market anything when you make this mistake...
    • Every podcaster has experienced this problem (and you're probably experiencing it too, even if you don't have a podcast)
    • A controversial music industry practice that I (and other entrepreneurs) love
    • How to double your money in the music business (or any business)
    • Why potentially great work dies
      • Links To Things I Talk About:
      • Pro Coach Academy
      • 7 Steps to Launching a No. 1 Podcast on iTunes
        • Help Your Friends Kick Ass At Email...

        If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

        Like The Music?

        This episode contains portions of "Bathed in the Light" by Kevin MacLeod, licensed under a Creative Commons Attribution license.

        18 min
      • RED 192: Business Lesson From A Podcasting Scandal
        Spend 10 minutes on Facebook, Twitter, or Reddit and you'll see more than a few people getting their panties in a wad over silly things that have no effect on their day-to-day lives.
        Yet most entrepreneurs, even the smart and successful ones, do something very similar all the time...
        Chances are you're one of them. And if you are, this is costing you business. More than that, it's keeping you from getting your best work out to world.
        This episode of RED Podcast talks all about this problem and how you can fix it. 
         
        What You'll Learn:

        A business lesson from a Mormon mother
        How you learn lessons (entrepreneurial and otherwise)
        Is your kid a future entrepreneur? Do this...
        Work vs. Art
        How our "work" gets better
        Why "songwriters" are scared -- a lesson for all creative entrepreneurs
        The reason I never sign NDAs (even when I have to leave money on the table)
        I can't help you market anything when you make this mistake...
        Every podcaster has experienced this problem (and you're probably experiencing it too, even if you don't have a podcast)
        A controversial music industry practice that I (and other entrepreneurs) love
        How to double your money in the music business (or any business)
        Why potentially great work dies

        Links To Things I Talk About:

        Pro Coach Academy
        7 Steps to Launching a No. 1 Podcast on iTunes

        Help Your Friends Kick Ass At Email...
        If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
        Like The Music?
        This episode contains portions of "Bathed in the Light" by Kevin MacLeod, licensed under a Creative Commons Attribution license.
        Click the icon below to listen.
        18 min
      • RED 191: Email Overwhelm? How To Handle It
        Email was so cool 25 years ago. Now it's just another item on a big ass list of things we have to do.

        My mother has something like 23,000 emails in her inbox and she doesn't even run a business. Before I started properly managing my email, it wasn't uncommon for me to have 3500 or more messages myself.

        The good news is that I've got a way to manage your email which will help you get to "inbox zero" and make sure you never miss an an important message again. And it only takes just a few minutes each day...

        What You'll Learn:

        - Why you should ignore email (sometimes)
        - The #2 problem with email (this is why you've overwhelmed with it not the #1 problem)
        - Twitter -- why it's not just for kids, celebrities, and supernerd tech guys
        - How to "check" your inbox without getting sucked in
        - Why "unsubscribing" from mailing lists may be a waste of your time (and how to know ahead of time)
        - Using a common "kitchen appliance" to help you get through important emails faster...
        - What to do if an email is really urgent

        Help Your Friends Kick Ass At Email...

        If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
        Click the icon below to listen.
        12 min
      • RED 191: Email Overwhelm? How To Handle It

        Email was so cool 25 years ago. Now it's just another item on a big ass list of things we have to do.

        My mother has something like 23,000 emails in her inbox and she doesn't even run a business. Before I started properly managing my email, it wasn't uncommon for me to have 3500 or more messages myself.

        The good news is that I've got a way to manage your email which will help you get to "inbox zero" and make sure you never miss an an important message again. And it only takes just a few minutes each day...

        What You'll Learn:
        • Why you should ignore email (sometimes)
        • The #2 problem with email (this is why you've overwhelmed with it not the #1 problem)
        • Twitter -- why it's not just for kids, celebrities, and supernerd tech guys
        • How to "check" your inbox without getting sucked in
        • Why "unsubscribing" from mailing lists may be a waste of your time (and how to know ahead of time)
        • Using a common "kitchen appliance" to help you get through important emails faster...
        • What to do if an email is really urgent
        Links To Things I Talk About:
        • 5 Marketing Lessons from a Dog Chiropractor
        Help Your Friends Kick Ass At Email...

        If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

        12 min
      • This Is Not An Episode

        Holy moly! It's been too long since I've put out a new episode of RED Podcast and I apologize for leaving you hanging.

        This is not a full episode -- it's all the excuses I have for not publishing anything this month...

        What You'll Learn:
        • Why I was hanging out with Ted Cruz (even though I can't stand him)
        • The reason I haven't recorded any new episodes of RED Podcast in the last four weeks
        • Two upcoming episodes of RED Podcast you won't want to miss
        Help Your Friends Spread Their Messages...

        If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

        6 min
      • This Is Not An Episode
        Holy moly! It's been too long since I've put out a new episode of RED Podcast and I apologize for leaving you hanging. This is not a full episode -- it's all the excuses I have for not publishing anything this month... What You'll Learn: Why I was hanging out with Ted Cruz (even though I can't stand him) The reason I haven't recorded any new episodes of RED Podcast in the last four weeks Two upcoming episodes of RED Podcast you won't want to miss Help Your Friends Spread Their Messages... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
        Click the icon below to listen.
        6 min
      • RED 190: My Midlife Crisis (And How I'm Moving Forward)
        I haven't talked about this publicly, but for the last couple of years I've been trying to "figure things out." The biggest problem was that my business wasn't as fun as it used to be...

        So I did something about it last week. I've gotten feedback from people who were surprised by my decision, which I understand, but this has been a couple of years in the making, so it's not as shocking as it may sound when you first hear it. Putting out this podcast to document this period and also to have a place to send people who come to me with questions, because I'm ready to move forward.

        What You'll Learn:

        - Why high-profile clients may never mention your name in public
        - How to tell a true artist
        - The original of "Cold As Hell"
        - What RED really stands for
        - Motor City vs. Sin City
        - My "factory" job -- do you have one?
        - Is 15 too old?
        - You don't notice this happening... Until one day you do.
        - When "what got you here" stops being fun
        - Why music on the radio sucks
        - "Country Music" = Village People
        - Working around piracy...
        - A good reason not to drop client names
        - The question people ask me wherever I go
        - A business lesson from dead musicians

        Help Your Friends Move Forward In Life...

        If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
        Click the icon below to listen.
        25 min
      • RED 190: My Midlife Crisis (And How I'm Moving Forward)

        I haven't talked about this publicly, but for the last couple of years I've been trying to "figure things out." The biggest problem was that my business wasn't as fun as it used to be...

        So I did something about it last week. I've gotten feedback from people who were surprised by my decision, which I understand, but this has been a couple of years in the making, so it's not as shocking as it may sound when you first hear it. Putting out this podcast to document this period and also to have a place to send people who come to me with questions, because I'm ready to move forward.

        What You'll Learn:
        • Why high-profile clients may never mention your name in public
        • How to tell a true artist
        • The original of "Cold As Hell"
        • What RED really stands for
        • Motor City vs. Sin City
        • My "factory" job -- do you have one?
        • Is 15 too old?
        • You don't notice this happening... Until one day you do.
        • When "what got you here" stops being fun
        • Why music on the radio sucks
        • "Country Music" = Village People
        • Working around piracy...
        • A good reason not to drop client names
        • The question people ask me wherever I go
        • A business lesson from dead musicians
          • Links To Things I Talk About:
          • Music Business Radio
          • Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Get the audio book free with Audible trial.)
          • David Bowie Criticizes MTV for Not Playing Videos by Black Artists
          • Steve Harvey Announces The WRONG Winner of Miss Universe 2015
          • Aweber Mailing List Service
          • 23 Hours
            • Help Your Friends Move Forward In Life...

            If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

            25 min
          • RED 190: My Midlife Crisis (And How I'm Moving Forward)
            I haven't talked about this publicly, but for the last couple of years I've been trying to "figure things out." The biggest problem was that my business wasn't as fun as it used to be...
            So I did something about it last week. I've gotten feedback from people who were surprised by my decision, which I understand, but this has been a couple of years in the making, so it's not as shocking as it may sound when you first hear it. Putting out this podcast to document this period and also to have a place to send people who come to me with questions, because I'm ready to move forward.
            What You'll Learn:

            Why high-profile clients may never mention your name in public
            How to tell a true artist
            The original of "Cold As Hell"
            What RED really stands for
            Motor City vs. Sin City
            My "factory" job -- do you have one?
            Is 15 too old?
            You don't notice this happening... Until one day you do.
            When "what got you here" stops being fun
            Why music on the radio sucks
            "Country Music" = Village People
            Working around piracy...
            A good reason not to drop client names
            The question people ask me wherever I go
            A business lesson from dead musicians

            Links To Things I Talk About:

            Music Business Radio
            Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Get the audio book free with Audible trial.)
            David Bowie Criticizes MTV for Not Playing Videos by Black Artists
            Steve Harvey Announces The WRONG Winner of Miss Universe 2015
            Aweber Mailing List Service
            23 Hours

            Help Your Friends Move Forward In Life...
            If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
            Click the icon below to listen.
            25 min

          About Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

          From the publisher's feed

          Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get…