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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) episodes
- RED 190: My Midlife Crisis (And How I’m Moving Forward)
I haven't talked about this publicly, but for the last couple of years I've been trying to “figure things out.” The biggest problem was that my business wasn't as fun as it used to be… So I did something about it last week. I've gotten feedback from people who were surprised by my decision, which […]
The post RED 190: My Midlife Crisis (And How I’m Moving Forward) appeared first on RED - The Marketing Podcast For Experts.
25 min - RED 189: Marketing Lessons From ISISPoor al-Qaeda. They're not getting nearly the attention they used to now that ISIS is on the scene.
Why? Because ISIS kicks ass at marketing itself and bringing in new members.
How are they doing it? And how can your business use similar techniques for bringing in new customers? That's what I talk about on this episode of RED Podcast...
What You'll Learn:
- Why ISIS loves women (even though they don't allow women to be fighters)
- Where ISIS couples go for a honeymoon
- What ISIS and nightclubs have in common
- The marketing secret behind dance studios -- this is one of the biggest recruiting tools used by ISIS (even though they don't dance)
- Should you join Alcoholics Anonymous or ISIS? Why people may get confused...
- What does Alcoholics Anonymous and ISIS have in common (other than members who don't drink)?
- The marketing link between strip clubs and ISIS
- How conferences and seminars sell tickets
- What network marketing companies (and ISIS) won't tell you
- Why we have porn (in case you didn't know)
- What community looks like (and how you can make money with it)
- "Gay Pride" -- how to make it work for you (even if neither you nor your customers are gay)
- Is this the most predatory marketing you've ever seen?
Help Your Friends Recruit New Soldiers...
If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.20 min - RED 189: Marketing Lessons From ISIS
Poor al-Qaeda. They're not getting nearly the attention they used to now that ISIS is on the scene.
Why? Because ISIS kicks ass at marketing itself and bringing in new members.
How are they doing it? And how can your business use similar techniques for bringing in new customers? That's what I talk about on this episode of RED Podcast...
What You'll Learn:- Why ISIS loves women (even though they don't allow women to be fighters)
- Where ISIS couples go for a honeymoon
- What ISIS and nightclubs have in common
- The marketing secret behind dance studios -- this is one of the biggest recruiting tools used by ISIS (even though they don't dance)
- Should you join Alcoholics Anonymous or ISIS? Why people may get confused...
- What does Alcoholics Anonymous and ISIS have in common (other than members who don't drink)?
- The marketing link between strip clubs and ISIS
- How conferences and seminars sell tickets
- What network marketing companies (and ISIS) won't tell you
- Why we have porn (in case you didn't know)
- What community looks like (and how you can make money with it)
- "Gay Pride" -- how to make it work for you (even if neither you nor your customers are gay)
- Is this the most predatory marketing you've ever seen?
Links To Things I Talk About:- Why Middle-Aged White Guys Love Costco
- Auditing ISIS
- Advance-Fee Scams (Nigerian 419)
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Get the audio book free with Audible trial.)
- The Purpose Driven Church: Every Church Is Big in God's Eyes (Get the audio book free with Audible trial.)
- Predatory Church Marketing
Help Your Friends Recruit New Soldiers...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
20 min - RED 188: A 2-Part Process To Reach Your Goals In 2016Another new year, another list of goals... And more fancy (and complicated) ways for us to make sure this year isn't like the previous one.
Setting and achieving goals doesn't have to be complicated. In this episode, I share a two-part process that will help you to achieve any goal you want this year.
What You'll Learn:
- Any easy way to tell if you're on track to meet your goals this year
- The only question you need to ask yourself when assessing your life.
- Why some entrepreneurs never take vacations (it's not what you think)
- How relevant is the "Wheel Of Life" exercise commonly used by coaches?
- Why you may not want to listen to a "Christian" blogger (even if you're Christian)
- When to ignore advice about "work/life balance"
- Who the "4-Hour Workweek" is really for
- What true freedom in business looks like
- The only criteria you need to think about when it comes to goal setting
Help Your Friends Accomplish More This Year...
If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.14 min - RED 188: A 2-Part Process To Reach Your Goals In 2016
Another new year, another list of goals... And more fancy (and complicated) ways for us to make sure this year isn't like the previous one.
Setting and achieving goals doesn't have to be complicated. In this episode, I share a two-part process that will help you to achieve any goal you want this year.
What You'll Learn:- Any easy way to tell if you're on track to meet your goals this year
- The only question you need to ask yourself when assessing your life.
- Why some entrepreneurs never take vacations (it's not what you think)
- How relevant is the "Wheel Of Life" exercise commonly used by coaches?
- Why you may not want to listen to a "Christian" blogger (even if you're Christian)
- When to ignore advice about "work/life balance"
- Who the "4-Hour Workweek" is really for
- What true freedom in business looks like
- The only criteria you need to think about when it comes to goal setting
Links To Things I Talk About:- Wheel Of Life (template)
- LifeScore Assessment
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Get the audio book free with Audible trial.)
- "My Amp Goes To 11"
- ProCoach Academy
Help Your Friends Accomplish More This Year...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
14 min - RED 187: My War On ChristmasA lot of authors, speakers, and podcasters (the people who listen to this podcast) are pretty vocal about their faith (as well as a lot of other factors which have nothing to do with their businesses).
Don't be an idiot when it comes to this.
Sometimes, letting somebody in on personal details of your life will help your business. Other times though, it can severely limit your growth and income.
Listen up to make sure you're not making some very common mistakes...
What You'll Learn:
- Marketing lessons from a "Christmas" event
- Merry Christmas - Does this statement belong in your marketing?
- A small business in a small town that ended up being on FOX - News (and in the middle of a big controversy)
- Never assume this... Never.
- Doing business in the Bible Belt
- How one receptionist is costing her boss a lot of business (it's not what you think)
- Why some people in the Bible Belt are getting their panties in a wad
- The story of a popular music producer (he's sold over 30,000,000 albums) and how he handles the "War On Christmas"
- When you assume this, you can also assume your business is going to fail
- Is your message loaded? A lesson for you... Let's not make this any harder than it has to be.
- How an "out of town" woman screwed things up for a local business who didn't want any trouble
- The #1 thing your customers want from you
- A good reason not to flaunt your "lifestyle"
- Have a Rolex watch? A rule for you to follow...
- Why people hate vegetarians
Help Your Friends Grow Their Businesses...
If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.18 min - RED 187: My War On Christmas
A lot of authors, speakers, and podcasters (the people who listen to this podcast) are pretty vocal about their faith (as well as a lot of other factors which have nothing to do with their businesses).
Don't be an idiot when it comes to this.
Sometimes, letting somebody in on personal details of your life will help your business. Other times though, it can severely limit your growth and income.
Listen up to make sure you're not making some very common mistakes...
What You'll Learn:- Marketing lessons from a "Christmas" event
- Merry Christmas - Does this statement belong in your marketing?
- A small business in a small town that ended up being on FOX News (and in the middle of a big controversy)
- Never assume this... Never.
- Doing business in the Bible Belt
- How one receptionist is costing her boss a lot of business (it's not what you think)
- Why some people in the Bible Belt are getting their panties in a wad
- The story of a popular music producer (he's sold over 30,000,000 albums) and how he handles the "War On Christmas"
- When you assume this, you can also assume your business is going to fail
- Is your message loaded? A lesson for you... Let's not make this any harder than it has to be.
- How an "out of town" woman screwed things up for a local business who didn't want any trouble
- The #1 thing your customers want from you
- A good reason not to flaunt your "lifestyle"
- Have a Rolex watch? A rule for you to follow...
- Why people hate vegetarians
Links To Things I Talk About:- ProCoach Academy
Help Your Friends Grow Their Businesses...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
18 min - RED 186: Pat Flynn's New Book -- Will It Fly?
Pat Flynn is best known for his Smart Passive Income blog (and related online content), which allows him to bring in over $100,000 every month.
In just a couple of months, he's unleashing something new -- a book.
You want to watch this launch. And that's why I've got Pat on this episode of RED Podcast...
What You'll Learn:- Will your idea make money? Before you think about that, think about this first...
- Why Pat waited so long to write a book
- What to do when you have 80,000 words on paper
- How Pat used his podcast to validate his book idea
- The motivation behind Pat's new book
- Pat's biggest fear about writing (and publishing) a book
- The pressure that comes when everybody is watching you (and your book launch)
- The downside of having everybody (my word, not his) love you
- 5000 people answered Pat's pre-book survey -- what did they say?
- How "4-Hour Workweek" inspired Pat's book
- An illegal test used by old school direct-marketers that works like gangbusters to see if your business idea is good (don't do it, but use the idea behind it)
- There are two reasons most entrepreneurs don't have a book -- this is the biggest one
- How to make writing a book as easy as writing a blog post
- Why Pat doesn't use Scriviner
- The first thing Pat does when he gets an idea for a book
- Pros and cons of dictating a book
- A $3 office supply that will help you organize your book (and simplify your writing process)
- Pat's 90/10 writing experiment
- Two books every author must read
- What great books and great songs have in common
- The one thing you must know before you start writing your book (it's not what you think)
- Do you self-edit? A trick to break that habit...
- Having trouble finding the time to write your book? Try this...
- The different types of book editors (and which ones you need for your book)
- Who Pat used to edit his new book
- Why a book (instead of writing additional blog posts)
- PAT FLYNN IS SELF-PUBLISHING A BOOK?! Yes.
- PAT FLYNN TURNED DOWN MULTIPLE SIX-FIGURE ADVANCE OFFERS FROM MAJOR PUBLISHERS?! Yes.
Links To Things I Talk About:- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Get the audio book free with Audible trial.)
- Bird by Bird: Some Instructions on Writing and Life (Get the audio book free with Audible trial.)
- On Writing: A Memoir of the Craft (Get the audio book free with Audible trial.)
- Will It Fly? - The Book
- ProCoach Academy
Help Your Friends Write Their Books...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
32 min - RED 186: Pat Flynn's New Book -- Will It Fly?Pat Flynn is best known for his Smart Passive Income blog (and related online content), which allows him to bring in over $100,000 every month.
In just a couple of months, he's unleashing something new -- a book.
You want to watch this launch. And that's why I've got Pat on this episode of RED Podcast...
What You'll Learn:
Will your idea make money? Before you think about that, think about this first...
Why Pat waited so long to write a book
What to do when you have 80,000 words on paper
How Pat used his podcast to validate his book idea
The motivation behind Pat's new book
Pat's biggest fear about writing (and publishing) a book
The pressure that comes when everybody is watching you (and your book launch)
The downside of having everybody (my word, not his) love you
5000 people answered Pat's pre-book survey -- what did they say?
How "4-Hour Workweek" inspired Pat's book
An illegal test used by old school direct-marketers that works like gangbusters to see if your business idea is good (don't do it, but use the idea behind it)
There are two reasons most entrepreneurs don't have a book -- this is the biggest one
How to make writing a book as easy as writing a blog post
Why Pat doesn't use Scriviner
The first thing Pat does when he gets an idea for a book
Pros and cons of dictating a book
A $3 office supply that will help you organize your book (and simplify your writing process)
Pat's 90/10 writing experiment
Two books every author must read
What great books and great songs have in common
The one thing you must know before you start writing your book (it's not what you think)
Do you self-edit? A trick to break that habit...
Having trouble finding the time to write your book? Try this...
The different types of book editors (and which ones you need for your book)
Who Pat used to edit his new book
Why a book (instead of writing additional blog posts)
PAT FLYNN IS SELF-PUBLISHING A BOOK?! Yes.
PAT FLYNN TURNED DOWN MULTIPLE SIX-FIGURE ADVANCE OFFERS FROM MAJOR PUBLISHERS?! Yes.
Links To Things I Talk About:
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Get the audio book free with Audible trial.)
Bird by Bird: Some Instructions on Writing and Life (Get the audio book free with Audible trial.)
On Writing: A Memoir of the Craft (Get the audio book free with Audible trial.)
Will It Fly? - The Book
ProCoach Academy
Help Your Friends Write Their Books...
If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.32 min - RED 186: Pat Flynn’s New Book — Will It Fly?
Pat Flynn is best known for his Smart Passive Income blog (and related online content), which allows him to bring in over $100,000 every month. In just a couple of months, he's unleashing something new — a book. You want to watch this launch. And that's why I've got Pat on this episode of RED Podcast… In […]
The post RED 186: Pat Flynn’s New Book — Will It Fly? appeared first on RED - The Marketing Podcast For Experts.
32 min
About Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
From the publisher's feed
Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get…
Everybody Talking About Your Show."