Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) episodes

  • RED 185: How Low-Cost (And Free) Seminars Work
    If you're on any kind of "entrepreneur" or "business" mailing list, you've probably received offers in the mail to attend a free or low-cost seminar...

    Sometimes these offers are just to fill available seats that couldn't be sold at full price. If you've ever paid full price to attend a seminar or conference, never ask the people you meet there how much they've paid, because their answers will likely only make you frustrated.

    Same for hotel rooms. Same for airline tickets.

    But there is another way to market a seminar... Sometimes, everybody gets in free.

    How is that possible?

    That's what I'm talking about...

    What You'll Learn:

    - How to make a lot of money with a free seminar
    - How you get on "opportunity" mailing lists even when you don't sign up for them
    - The top topics of opportunity seminars and why they're chosen
    - Trying to fill seminar seats? Try this trick... At worst, it will get people talking to their friends about you
    - Why I go to network marketing meetings (even though I have no desire to be involved in network marketing)
    - A direct marketing lesson I got when I was a kid (and how it still influences me and my business today)
    - Why my wife said, "NO WAY! Not this time!"
    - The reason why a legitimate speaker would get involved in a pitchfest scam
    - A marketing lesson from a Christian rock band (that's were I first saw it anyway...)
    - Snake handling
    - How to hypnotize your audience from the stage (or how you'll be hypnotized if you're in the audience...)
    - The synergy between high-pressure pitch seminars and network marketing
    - Why it can be a good idea to work for 20% of the money
    - The upsell...
    - Where the real money is made
    - How you can lose money on a seminar (but still make money eventually)
    - Is this a church or a business seminar? Apparently both...
    - The way to know what motivates people to take action
    - A reason to hang out with your friend who signed up for a network marketing company (even if that company is a scam)

    Help Your Friends Spread Their Messages...

    If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    Click the icon below to listen.
    21 min
  • RED 185: How Low-Cost (And Free) Seminars Work

    If you're on any kind of "entrepreneur" or "business" mailing list, you've probably received offers in the mail to attend a free or low-cost seminar...

    Sometimes these offers are just to fill available seats that couldn't be sold at full price. If you've ever paid full price to attend a seminar or conference, never ask the people you meet there how much they've paid, because their answers will likely only make you frustrated. 

    Same for hotel rooms. Same for airline tickets. 

    But there is another way to market a seminar... Sometimes, everybody gets in free.

    How is that possible?

    That's what I'm talking about...

    What You'll Learn:
    • How to make a lot of money with a free seminar
    • How you get on "opportunity" mailing lists even when you don't sign up for them
    • The top topics of opportunity seminars and why they're chosen
    • Trying to fill seminar seats? Try this trick... At worst, it will get people talking to their friends about you
    • Why I go to network marketing meetings (even though I have no desire to be involved in network marketing)
    • A direct marketing lesson I got when I was a kid (and how it still influences me and my business today)
    • Why my wife said, "NO WAY! Not this time!"
    • The reason why a legitimate speaker would get involved in a pitchfest scam
    • A marketing lesson from a Christian rock band (that's were I first saw it anyway...)
    • Snake handling
    • How to hypnotise your audience from the stage (or how you'll be hypnotized if you're in the audience...)
    • The synergy between high-pressure pitch seminars and network marketing
    • Why it can be a good idea to work for 20% of the money
    • The upsell...
    • Where the real money is made
    • How you can lose money on a seminar (but still make money eventually)
    • Is this a church or a business seminar? Apparently both...
    • The way to know what motivates people to take action
    • A reason to hang out with your friend who signed up for a network marketing company (even if that company is a scam)
      • Links To Things I Talk About:
      • New Media Expo Review
        • Help Your Friends Spread Their Messages...

        If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

        21 min
      • RED 184: How to Hit #1 on Amazon (Or The New York Times Bestseller List)
        You can't be online for more than a few days without seeing a "book promotion" from somebody asking you to go to Amazon and buy his latest book.

        The book goes up. Sometimes it hits the New York Times Bestseller List.

        Then what?

        This episode of RED Podcast talks about how to get your book to the top of the Amazon charts, what it takes to get on the New York Times Bestseller List, and what happens to 99% of the books that use these promotion methods.

        Can you do this with your book? Yes. Do you want to? Listen up, because that's what I'm talking about...

        What You'll Learn:

        - Don't have a book? How to use the "#1 on Amazon" strategy to promote any business
        - The real value of hitting the New York Times Bestseller List
        - Does the New York Times know its own charts are rigged?
        - It's great to be at the top of Amazon (but this is even better)
        - Why a guy who sells fewer books than you do will hit the New York Times Bestseller List (and you won't)
        - How to make your book look more popular than it actually is
        - KABOOM! Don't do this...
        - Which month is best to do a "#1 on Amazon" promotion?
        - The secret to steady (and longterm) book sales
        - Can you make the New York Times Best-Seller List by giving away books?
        - Why I always buy books from people I know (even if they're not any good)
        - Three things you need to make $10,000 for a single speaking engagement
        - The real definition of "#1 on Amazon"
        - How Tim Ferriss sells a ton of books
        - If you don't have a good book, you better have this...
        - Blowback? Will you get any? What will it look like?
        - What #1 on a best-seller list really means
        - Good reasons not to do a big promotion on Amazon (or anywhere else)
        - What to do if you want longterm impact with your book
        - Two versions of the "free book" promotion
        - The New York Times' "dagger" and what it means for your book
        - Will hitting the New York Times Bestseller List make you more money? Not like you think...
        - How many books you have to sell to be "#1 on Amazon"
        - What readers on Amazon are looking for when deciding whether to purchase books
        - Two reasons some authors lose money on a "#1 on Amazon" book promotion
        - Why there are so many "#1 on Amazon" books
        - The true power of 100 fans (and how to use it)
        - The best time of day to have people buy your book on Amazon

        Help Your Friends Sell More Books...

        If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
        Click the icon below to listen.
        30 min
      • RED 184: How to Hit #1 on Amazon (Or The New York Times Bestseller List)

        You can't be online for more than a few days without seeing a "book promotion" from somebody asking you to go to Amazon and buy his latest book.

        The book goes up. Sometimes it hits the New York Times Bestseller List.

        Then what?

        This episode of RED Podcast talks about how to get your book to the top of the Amazon charts, what it takes to get on the New York Times Bestseller List, and what happens to 99% of the books that use these promotion methods.

        Can you do this with your book? Yes. Do you want to? Listen up, because that's what I'm talking about...

        What You'll Learn:
        • Don't have a book? How to use the "#1 on Amazon" strategy to promote any business
        • The real value of hitting the New York Times Bestseller List
        • Does the New York Times know its own charts are rigged?
        • It's great to be at the top of Amazon (but this is even better)
        • Why a guy who sells fewer books than you do will hit the New York Times Bestseller List (and you won't)
        • How to make your book look more popular than it actually is
        • KABOOM! Don't do this...
        • Which month is best to do a "#1 on Amazon" promotion?
        • The secret to steady (and longterm) book sales
        • Can you make the New York Times Best-Seller List by giving away books?
        • Why I always buy books from people I know (even if they're not any good)
        • Three things you need to make $10,000 for a single speaking engagement
        • The real definition of "#1 on Amazon"
        • How Tim Ferriss sells a ton of books
        • If you don't have a good book, you better have this...
        • Blowback? Will you get any? What will it look like?
        • What #1 on a best-seller list really means
        • Good reasons not to do a big promotion on Amazon (or anywhere else)
        • What to do if you want longterm impact with your book
        • Two versions of the "free book" promotion
        • The New York Times' "dagger" and what it means for your book
        • Will hitting the New York Times Bestseller List make you more money? Not like you think...
        • How many books you have to sell to be "#1 on Amazon"
        • What readers on Amazon are looking for when deciding whether to purchase books
        • Two reasons some authors lose money on a "#1 on Amazon" book promotion
        • Why there are so many "#1 on Amazon" books
        • The true power of 100 fans (and how to use it)
        • The best time of day to have people buy your book on Amazon
          • Links To Things I Talk About:
          • Amazon
            • Help Your Friends Sell More Books...

            If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

            30 min
          • RED 183: Why Dave Ramsey Blocked Me On Twitter (And Why It Was A Good Idea)
            I like Dave Ramsey's plan to help people get out of debt, although there is very little (or possibly nothing) he and I agree on when it comes to politics or religion. This almost certainly got me in trouble with him.

            He blocked me on Twitter. Didn't even bother to give me the "blank reply" he's notorious for...

            It was the right thing to do. If nothing else, it's a good story for RED Podcast.

            By the way, if you're interesting in getting more work done, that's what I'm talking about on this episode...

            What You'll Learn:

            - How I screwed things up with Dave Ramsey
            - The way to handle distractions on social media
            - A problem with being "location independent"
            - Why doing your work at Starbucks is a bad idea
            - The value of having two separate offices (even if they're both in the same city)
            - Working with family? A suggestion...
            - How to let people know when you're serious about getting work done
            - The kitchen appliance that helps you get more work done
            - Why there's "no money in the middle"
            - A good reason to keep "office hours" even though you work for yourself (and don't have an official "office")
            - How do deal with friends who call you while you're working

            Help Your Friends Get More Work Done...

            If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
            Click the icon below to listen.
            20 min
          • RED 183: Why Dave Ramsey Blocked Me On Twitter (And Why It Was A Good Idea)

            I like Dave Ramsey's plan to help people get out of debt, although there is very little (or possibly nothing) he and I agree on when it comes to politics or religion. This almost certainly got me in trouble with him.

            He blocked me on Twitter. Didn't even bother to give me the "blank reply" he's notorious for...

            It was the right thing to do. If nothing else, it's a good story for RED Podcast.

            By the way, if you're interesting in getting more work done, that's what I'm talking about on this episode...

            What You'll Learn:
            • How I screwed things up with Dave Ramsey
            • The way to handle distractions on social media
            • A problem with being "location independent"
            • Why doing your work at Starbucks is a bad idea
            • The value of having two separate offices (even if they're both in the same city)
            • Working with family? A suggestion...
            • How to let people know when you're serious about getting work done
            • The kitchen appliance that helps you get more work done
            • Why there's "no money in the middle"
            • A good reason to keep "office hours" even though you work for yourself (and don't have an official "office")
            • How do deal with friends who call you while you're working
              • Links To Things I Talk About:
              • The Brass Balls of Jehovah’s Witnesses
              • Rescue Time
              • SelfControl
              • The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal (Get the audio book free with Audible trial.)
                • Help Your Friends Get More Work Done...

                If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

                20 min
              • RED 182: Stuck In Your Business? Here's Why...
                Not accomplishing everything you want in your business? You're not alone. Every entrepreneur experiences this situation from time to time.

                What's the solution? That the subject of this episode of RED Podcast...

                What You'll Learn:

                - Is your family holding you (and your business) back?
                - What an airline pilot did to break his social media addiction
                - The "shadow career" and how it's established
                - Why you're so unhappy
                - How to "trick" yourself into making big changes in your life
                - So sad! - The reason why a talented artist is still living with his parents
                - The value of "rejection therapy" for entrepreneurs (and how to get started on it today)
                - Are you too focused on money?
                - What will you do for money?
                - Something so "dirty" I can't even mention it on this podcast (and how you can find out about it elsewhere)
                - The amount of money you need to be happy (if you're in the United States)

                Help Your Friends Get Unstuck...

                If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
                Click the icon below to listen.
                18 min
              • RED 182: Stuck In Your Business? Here's Why...

                Not accomplishing everything you want in your business? You're not alone. Every entrepreneur experiences this situation from time to time.

                What's the solution? That the subject of this episode of RED Podcast...

                What You'll Learn:
                • Is your family holding you (and your business) back?
                • What an airline pilot did to break his social media addiction
                • The "shadow career" and how it's established
                • Why you're so unhappy
                • How to "trick" yourself into making big changes in your life
                • So sad! - The reason why a talented artist is still living with his parents
                • The value of "rejection therapy" for entrepreneurs (and how to get started on it today)
                • Are you too focused on money?
                • What will you do for money?
                • Something so "dirty" I can't even mention it on this podcast (and how you can find out about it elsewhere)
                • The amount of money you need to be happy (if you're in the United States)
                  • Links To Things I Talk About:
                  • November Novel Writing Month
                  • The War of Art: Break Through the Blocks and Win Your Inner Creative Battles (Get the audio book free with Audible trial.)
                  • Turning Pro: Tap Your Inner Power and Create Your Life’s Work (Get the audio book free with Audible trial.)
                  • Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection (Get the audio book free with Audible trial.)
                  • Anything You Want (Get the audio book free with Audible trial.)
                    • Help Your Friends Get Unstuck...

                    If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

                    18 min
                  • RED 182: Stuck In Your Business? Here's Why...
                    Not accomplishing everything you want in your business? You're not alone. Every entrepreneur experiences this situation from time to time.
                    What's the solution? That the subject of this episode of RED Podcast...
                    What You'll Learn:

                    Is your family holding you (and your business) back?
                    What an airline pilot did to break his social media addiction
                    The "shadow career" and how it's established
                    Why you're so unhappy
                    How to "trick" yourself into making big changes in your life
                    So sad! - The reason why a talented artist is still living with his parents
                    The value of "rejection therapy" for entrepreneurs (and how to get started on it today)
                    Are you too focused on money?
                    What will you do for money?
                    Something so "dirty" I can't even mention it on this podcast (and how you can find out about it elsewhere)
                    The amount of money you need to be happy (if you're in the United States)

                    Links To Things I Talk About:

                    November Novel Writing Month
                    The War of Art: Break Through the Blocks and Win Your Inner Creative Battles (Get the audio book free with Audible trial.)
                    Turning Pro: Tap Your Inner Power and Create Your Life’s Work (Get the audio book free with Audible trial.)
                    Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection (Get the audio book free with Audible trial.)
                    Anything You Want (Get the audio book free with Audible trial.)

                    Help Your Friends Get Unstuck...
                    If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
                    Click the icon below to listen.
                    18 min
                  • RED 182: Stuck In Your Business? Here’s Why…

                    Not accomplishing everything you want in your business? You're not alone. Every entrepreneur experiences this situation from time to time. What's the solution? That's the subject of this episode of RED Podcast… In This Episode: Is your family holding you (and your business) back? What an airline pilot did to break his social media addiction The “shadow career” and […]

                    The post RED 182: Stuck In Your Business? Here’s Why… appeared first on RED - The Marketing Podcast For Experts.

                    18 min

                  About Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

                  From the publisher's feed

                  Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get…