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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) episodes
- RED 181: Should You Remove Old Blog Posts, Podcasts, Or Other Content?Being an influencer means you're creating. You're publishing new blog posts, writing new books. and releasing new podcasts.
But what happens when you change direction or your old content seems stale? What do you do then?
That the subject of this episode of RED Podcast...
What You'll Learn:
- How Halloween is like business
- A business lesson from a feature film
- Did this famous music producer screw things up?
- The "bad review" on Amazon that keeps on giving
- Why to stop selling old books (and other products) even if they're making you money
- How a "high school reunion" affects the content you produce
- Why the people who listen to you (or read why you write) benefit from "bad" content you've produced
- What people want more than perfection
- Are you suffering from Axl Rose Syndrome?
- Why you're lucky you're not a musician -- unless you are a musician and in that case I'm sorry because this is going against you big time
Help Your Author, Blogger, and Podcaster Friends...
If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.16 min - RED 181: Should You Remove Old Blog Posts, Podcasts, Or Other Content?
Being an influencer means you're creating. You're publishing new blog posts, writing new books. and releasing new podcasts.
But what happens when you change direction or your old content seems stale? What do you do then?
That the subject of this episode of RED Podcast...
What You'll Learn:- How Halloween is like business
- A business lesson from a feature film
- Did this famous music producer screw things up?
- The "bad review" on Amazon that keeps on giving
- Why to stop selling old books (and other products) even if they're making you money
- How a "high school reunion" affects the content you produce
- Why the people who listen to you (or read why you write) benefit from "bad" content you've produced
- What people want more than perfection
- Are you suffering from Axl Rose Syndrome?
- Why you're lucky you're not a musician -- unless you are a musician and in that case I'm sorry because this is going against you big time
Links To Things I Talk About:- Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Get the audio book free with Audible trial.)
- Laurel Staples
Help Your Author, Blogger, and Podcaster Friends...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
16 min - RED 181: Should You Remove Old Blog Posts, Podcasts, Or Other Content?Being an influencer means you're creating. You're publishing new blog posts, writing new books. and releasing new podcasts.
But what happens when you change direction or your old content seems stale? What do you do then?
That the subject of this episode of RED Podcast...
What You'll Learn:
How Halloween is like business
A business lesson from a feature film
Did this famous music producer screw things up?
The "bad review" on Amazon that keeps on giving
Why to stop selling old books (and other products) even if they're making you money
How a "high school reunion" affects the content you produce
Why the people who listen to you (or read why you write) benefit from "bad" content you've produced
What people want more than perfection
Are you suffering from Axl Rose Syndrome?
Why you're lucky you're not a musician -- unless you are a musician and in that case I'm sorry because this is going against you big time
Links To Things I Talk About:
Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Get the audio book free with Audible trial.)
Laurel Staples
Help Your Author, Blogger, and Podcaster Friends...
If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.Click the icon below to listen.16 min - RED 180: The Six Signs of Narcissism
It takes a certain amount of ego and self-esteem to get on stage, write a book, or create a podcast. When it comes to influencing others, this can be a very helpful thing.
But...
Ego and self-esteem can be a double-edged sword for influencers.
That double-edged sword is what this episode of RED Podcast is about...
What You'll Learn:- Are you a narcissist?
- Is somebody you're working with a narcissist?
- How many "gurus" (even the atheist ones) are like Born Again Christians
- Why a "big ego" is good for speakers, podcasters, and bloggers
- A common reason narcissists don't know they are narcissists
- How narcissists "drop names" on social media
- The narcissist guru who screwed up his six-figure business...
- How narcissism bites you in the ass at business events
- The 6 Signs of Narcissism -- do you have one (or more) of these?
- How to spot a narcissist on Facebook
- A relationship secret known by successful musicians (and other entertainers) that will help you have a long business career
- People Magazine and narcissism
- The 3 different types of narcissism -- one is actually very good to have
- How we get better at business (and as people)
- A "dangerous" type of narcissism that will make you go broke
Links To Things I Talk About:- Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Get the audio book free with Audible trial.)
- The Brass Balls of Jehovah’s Witnesses
Help Your Narcissist Friends (And Non-Narcissist Friends) Make More Money...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
20 min - RED 179: Make More Money With Your Blog -- Four Questions To Ask Yourself
A blog isn't a business. A podcast isn't a business. Both can be parts of successful businesses though.
If you've got a blog or podcast you want to make more money with, this is the episode for you. I've got four important questions you should be asking yourself and will show you how to make the money you need with the traffic, listeners, and readers you've already got.
What You'll Learn:- Why most blogs don't make money
- Are you putting out too much free content on your blog or podcast?
- A reason not to be the "good guy" in blogging or podcasting
- Why your mother is a bad role model for your business
- The "Friend Zone" of business -- how it's affecting you and the money you make
- Robin Hood Syndrome -- is it keeping you from a profitable business?
- Do you really know your audience? Most people don't.
- The "Cool Selfie" Problem -- not very cool...
- Three ways to really get to know your customers
- When most "men" start to make real money
- How to make the numbers work
Links To Things I Talk About:- Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Get the audio book free with Audible trial.)
- Podcast Movement (Hear my review of Podcast Movement here.)
Help Your Friends Make More Money...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
18 min - RED 179: Make More Money With Your Blog — Four Questions To Ask Yourself
A blog isn't a business. A podcast isn't a business. Both can be parts of successful businesses though. If you've got a blog or podcast you want to make more money with, this is the episode for you. I've got four important questions you should be asking yourself and will show you how to make […]
The post RED 179: Make More Money With Your Blog — Four Questions To Ask Yourself appeared first on RED - The Marketing Podcast For Experts.
18 min - RED 178: The Psychology Of Bad Amazon Reviews (And What To Do About Them)
If you're like a lot of entrepreneurs, you've got something for sale on Amazon or another site where people can leave reviews. eBay? Yelp? iTunes?
Reviews are a double-edged sword -- they can make you or break you. Unfortunately though, most entrepreneurs really screw this up.
If you want to know how to handle "bad" reviews the right way, listen up...
What You'll Learn:- The value of not having instant success (it's not what you think)
- Why "lottery winners" (even in business) have problems maintaining success
- The reason so many book authors are shocked when they receive negative reviews
- Bad reviews -- why most people don't leave them
- What people who hate books on Amazon do instead of leaving bad reviews
- Bullies on Yelp!
- Why authors screw up when responding to Amazon reviews
- How to look like an idiot on Amazon
- Two big mistakes from a popular author -- one hurt his credibility, the other rewarded negative behavior and set a dangerous precedent
- Why "negative" reviews help book sales on Amazon
- How authors make bad reviews worse...
- The #1 reason people pay attention to a negative review on Amazon
Links To Things I Talk About:- Amazon
- Yelp!
Don't Let Your Friends Screw Up Their Reputations...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
22 min - RED 177: How To Make Money (And Promote Yourself) Using Affiliate Marketing
Using affiliates to promote your stuff is the "great white hope" of marketing. It's looks great on paper, but doesn't usually work out so well.
For most people.
For some people, those who know what they're doing, it works out great.
This episode of RED Podcast is how to make affiliate marketing work out well for you...
What You'll Learn:- The two ways to do affiliate marketing -- one makes a lot more money than the other
- How Pat Flynn makes $100,000 (or more) every month promoting other people's stuff
- Why "planting a flag" will help you make more money with affiliate marketing (in the long run) -- if you want money quickly, disregard this rule
- A problem you're going to have when you start making good money with affiliate marketing (or even just a little money)
- Two good ways to piss off people on your mailing list -- are you doing one without even knowing it?
- How to get other people to see your stuff
- What you need in place to get "super affiliates" (the affiliates who can sell anything they promote) to approach you
- Want to get attention for your affiliate offer? My way of doing it...
- An approach that will almost guarantee you'll get rejected when contacting potential affiliates
- Exactly how much a good affiliate for your products is worth
- The one "number" you must know when approaching affiliates -- it's way more important than the amount of commission you're offering
- If you really want somebody to say "yes" to your affiliate offer, this is the way to do it...
- How "100% Commission" offers really work
- Building long-term relationships with "super affiliates" -- do this and they'll promote everything you have to offer
- The type of products that don't work for affiliate offers...
- A huge screw-up that people make when dealing with affiliates (and how to fix it)
- How "loose lips sink ships" applies to affiliate marketing
- Running your own affiliate software? What you must know before you pull the trigger on a promotion...
- You're going to get pissed if this comes up (and it will if you don't make "one simple rule" very clear when an affiliate promotes your product)
- The only thing you owe affiliate partners unless something else has been agreed to (and you should never agree to this upfront, because it's almost always a huge mistake)
- What you must have in place to guarantee your business will be successful forever -- yes, forever
- The biggest downside of affiliate marketing -- if you don't think about this, your business could die a very quick death
- Do this and you'll be up $#!* creek (and without a $#!* paddle)
- A mistake "self-employed" people make which almost guarantees they'll be working for somebody else soon
Links To Things I Talk About:- Smart Passive Income
Your Friends Need More Affiliates, So...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
19 min - RED 176: Resource List For Authors, Bloggers, And Podcasters
Don't you hate all those blog posts that list "5 Things" or "5 Conferences." And then it's just a list of stuff the writer's friends are involved with...
Me too.
This episode of RED Podcast is a list of stuff, but the focus is on the things I use on a daily basis to create books, blog posts, and episodes of this podcast. It's not the typical episode of RED Podcast, but I've been getting so many emails from people asking me questions related to the subject of product creation, especially about books, blog posts, and this podcast, that I felt it would be a good idea to have a resource to send them to.
So here it is.
By the way, if you want the full list of equipment I use to create RED Podcast, here it is. This episode talks about only the basics -- like a $50 microphone and free recording software that will give you everything you need to get going on your own podcast.
What You'll Learn:The tools I use to write books, write blog posts, and create RED Podcast.
Links To Things I Talk About:- RED Podcast - The Equipment List
- Audio Jungle
- Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone
- Electro Voice RE-20 Cardioid Microphone
- Audacity - Audio Recording Software
- RSSRadio Podcast Downloader
- LG Electronics HBS-730.ACUSBKK Tone and Bluetooth Headset
- Things (Mac)
- The 5AM Miracle Podcast
- Goal Streaks App
- Rescue Time
- SelfControl
- ScheduleOnce
- 1Password
- TripIt
- Samsung Chromebook 2 11.6 Inch Laptop (Intel Celeron, 2 GB, 16 GB SSD)
- Scrivener Writing Software
- MarsEdit Blogging Software
- Keynote
Your Friends Need More Podcasts To Listen To...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
19 min - RED 175: How To Get Lucky In Business
I started my first real business when I was in college. That was in 1995. Since then, for 20+ years, every time I start something new, I ask myself, "Have I just gotten lucky?"
The world of entrepreneurship has ups and downs. If you've haven't had one of the other yet, it's because you haven't been in the game long enough.
The good news is that there are some very specific things you can do to make sure what you're working on had a good shot at success. That's the topic of this episode of RED Podcast...
What You'll Learn:- If you've had business success in the past, why you won't necessarily have business success in the future...
- The biggest fear most entrepreneurs have when starting a new business
- It's easiest than ever to start your own business today -- why this is a problem...
- Why it's great to work a day job (if you can stand actually working a day job)
- Mechanics and entrepreneurs -- what they have in common
- If you're an entrepreneur (or want to be an entrepreneur), you always have to be doing this one thing
- Why some really smart entrepreneurs end up broke
- The lies and excuses entrepreneurs tell themselves -- they feel good at the time, but they'll keep you broke
- A reason why older entrepreneurs have more success than younger ones (even though younger entrepreneurs are are often better at a lot of things)
- Entrepreneurship and divorce -- why if you're good at one, you'll be good at the other
- Why quick success at business can be a curse
- How true entrepreneurs are made
- Where "famous people" go once they're no longer famous
- Why there is no such thing as a "comeback"
- The reason so many great entrepreneurs seem to disappear
- A marketing lesson from Richard Pryor
- What allows entrepreneurs to get rejected (and keep moving forward)
Links To Things I Talk About:- Richard Pryor Sings
Help Your Friends Get Lucky...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
23 min
About Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
From the publisher's feed
Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get…
Everybody Talking About Your Show."