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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) episodes
- RED 168: Podcast Movement Review
Podcast Movement is the world's largest podcasting conference. I just returned from Podcast Movement and on this episode, I give you the good, the bad, and the ugly of what happened. If you're thinking about attending Podcast Movement or want to find out what you really missed, listen up. In This Episode: Was Podcast Movement […]
The post RED 168: Podcast Movement Review appeared first on RED - The Marketing Podcast For Experts.
33 min - RED 167: Why You're Not Getting Anything Done
Spreading yourself too thin is killing your chance of having a successful business.
It's seductive to think that the more we do, the more impact (and success) we'll have. That's not how it works though.
If you're feeling like you're not getting enough done, not reaching the amount of people you should, and not making enough money, listen up...
What You'll Learn:- The "spaghetti method" of starting businesses (and why you shouldn't go this route)
- Tales from a failed "startup junkie" -- are you doing something similar?
- Why "less is more"
- When to say "no" to a business offer
- The counter-intuitive way to make a name for yourself (and make more money)
- Why being busy and doing "more work" doesn't matter -- you want to do less work in this very specific way
- How television producers make impact
- "The Pulse" -- what it is and how to use it to grow your business
- Karl Marx would hate this aspect of business...
- The reason so many entrepreneurs never reach true success in business (and how you can avoid this)
- First Date Problems -- they're affecting not only your personal life, but also your business
- A business lesson from aging rock stars -- I can't name any names, but you'll know who I'm talking about
- Why a vending machine business is great training to run a successful "idea" business
- Podcasting vs. Books
- How to make sure you don't miss great opportunities to help clients
- A good reason to do public speaking (it's not what you think)
- The downside of publishing a book (beyond the fact that it's a ton of work)
- Do you think RED Podcast sounds pretty polished? Here's why...
- How to make one-way communication two-way (and why you should)
- The "Three Project Rule" and why you should follow it
- Why video podcasts are a bad idea (most of the time)
Links To Things I Talk About:- Podcast Movement
This Won't Spread You Too Thin...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
21 min - RED 167: Why You’re Not Getting Anything Done
Spreading yourself too thin is killing your chance of having a successful business. It's seductive to think that the more we do, the more impact (and success) we'll have. That's not how it works though. If you're feeling like you're not getting enough done, not reaching the amount of people you should, and not making […]
The post RED 167: Why You’re Not Getting Anything Done appeared first on RED - The Marketing Podcast For Experts.
21 min - RED 166: The Passive Income Myth
The thought of passive income is sexy as hell, isn't it?
But is it true?
Yes, it's true. Passive income absolutely exists. But most people have it all wrong...
If you want more passive income in your business, listen up...
What You'll Learn:- When happens when the Internet gets pissed
- Do the work once, get paid again and again
- Three ways to speed up passive income
- Why is passive income so popular? Aside from the obvious, that is...
- What Nashville knows about passive income (that most cities don't)
- Where the "big money" is
- Not creative? If you want passive income, this still applies to you...
- How I got in a movie with Steve Martin
- Two things you must have for a steady stream of passive income
- The easiest way to make money quickly -- but should you do it?
- DON'T BE AN IDIOT! People do this "shortcut" all the time, even though they have no chance of making real money with it
- Temporary passive income
- Is Google the enemy of passive income?
- "The Income Killer" (and how to avoid it)
- A single blog post that makes $20,000 per month (and it's 10 years old!)
- This guy thinks he has passive income -- but does he really?
- Why some "passive income" websites might as well not exist
- A business lesson from the porn industry (don't worry -- this episode is ok to listen to at work)
- Follow this rule and you'll be much more likely to make passive income
- The downside of a good relationship
- Why Blue Man Group makes so much money
- Four things you should own to maximize passive income (although you'll do just fine with only one or two of them...)
- The only two ways to make passive income
- Why writing for online (and offline) publications may be hurting your passive income
Links To Things I Talk About:- So You've Been Publicly Shamed (Get the audio book free with Audible trial.)
- Them: Adventures with Extremists (Get the audio book free with Audible trial.)
- The Psychopath Test: A Journey Through the Madness Industry (Get the audio book free with Audible trial.)
- Walter Palmer on Yelp
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Get the audio book free with Audible trial.)
- Everlasting Love
- It's Complicated
This Isn't Passive, But I Hope You'll Do It..If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
19 min - RED 166: The Passive Income Myth
The thought of passive income is sexy as hell, isn't it? But is it true? Yes, it's true. Passive income absolutely exists. But most people have it all wrong… If you want more passive income in your business, listen up… In This Episode: When happens when the Internet gets pissed Do the work once, get paid […]
The post RED 166: The Passive Income Myth appeared first on RED - The Marketing Podcast For Experts.
19 min - RED 165: 1000+ Patreon Supporters -- How To Do It
Why would somebody pay money for a product that's available for free? Rob Cesternino knows. His podcast, Rob Has A Podcast, has over 1000 "patrons" who donate money to him monthly, even though Rob Has A Podcast is free.
On this episode, Rob shares how you can do the same.
If you want a better relationship with your audience, listen up...
What You'll Learn:- Why reality television is better than game shows
- How Rob accidentally got into podcasting (and his current business)
- What to do when nobody wants you
- Want to be on reality television? Rob shares his secrets...
- How to stand out from the crowd
- The way to win at reality television (and also in business)
- Is Gary Vaynerchuk using these techniques? You better believe it!
- How to get the attention of a television casting director (or a business prospect)
- The value of researching a situation before jumping in
- What happens when you don't "win"
- Being an "overnight sensation" -- what it's like
- The true value of connections in business
- How long does "fame" last?
- What happens to reality television contestants after their shows are over
- Why you never near from most American Idol contestants (and a business lesson you can use to make sure this doesn't happen to you)
- Are you getting lucky?
- When you don't have anybody to talk to on your podcast...
- Balancing a dayjob with a podcast and blogging career
- The "good thing" that would have killed Rob's podcast
- The "bad thing" that made Rob's podcast take off like gangbusters
- Asking your podcast audience for money -- the successful approach that Rob used
- An approach for Patreon that will also work with Kickstarter or other crowdfunding platforms
- FINALLY! -- A good reason to use Periscope
- The real value of video on Patreon and Kickstarter
- If you want to be successful on Patreon (or Kickstarter), you better have this going for you...
- How Rob's podcast beat Serial (and other NPR podcasts) to win a Podcast Award
- Your first 10 (or 1000) podcast listeners -- how to get them
- What your podcast audience is thinking when they first hear you
- The wrong reason to start a podcast (and a way to make sure your podcast will never make money)
- Three ways to make money with a podcast
- How to keep your podcast audience happy
- Finding a hole in the market (and filling it)
- Why television shows (and other events) go so well with podcasting
Links To Things We Talk About:- Rob Has A Podcast
- Post Show Recaps
- Patreon
Has RED Podcast Helped You?If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
39 min - RED 165: 1000+ Patreon Supporters — How To Do It
Why would somebody pay money for a product that's available for free? Rob Cesternino knows. His podcast, Rob Has A Podcast, has over 1000 “patrons” who donate money to him monthly, even though Rob Has A Podcast is free. On this episode, Rob shares how you can do the same. If you want a better relationship with your […]
The post RED 165: 1000+ Patreon Supporters — How To Do It appeared first on RED - The Marketing Podcast For Experts.
39 min - RED 164: Not For Everybody
How the hell is Donald Trump the #1 Republican candidate in the 2016 Presidential race? Yeah, he's done well in real estate, but most people think of him as the guy who runs a pretend business with celebrity employees...
It's a great lesson in marketing.
If you want to get this same kind of attention for your business, listen up...
What You'll Learn:- My theory on why Donald Trump has had a mattress line
- If you're 6'7" tall (or less), this might be an option for you. Over 6'7"? Sorry...
- What real estate agents know about pissing on somebody's leg (and calling it rain)
- A way to state your position that gets results
- How to compete against a big and powerful company (even when you're small and not-so-powerful)
- What to do when you don't like the way things are going in your business (or in life -- this works in both situations)
- How to sell a "bug"
- Do you think people will notice?
- Why people don't trust marketers (or politicians)
- Where most of your money comes from
Links To Things I Talk About:- The Yugo: The Rise and Fall of the Worst Car in History (Get the audio book free with Audible trial.)
- WTF Podcast
This Isn't For Everybody, But I Hope It's For You...If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
22 min - RED 164: Not For Everybody
How the hell is Donald Trump the #1 Republican candidate in the 2016 Presidential race? Yeah, he's done well in real estate, but most people think of him as the guy who runs a pretend business with celebrity employees… It's a great lesson in marketing. If you want to get this same kind of attention for your […]
The post RED 164: Not For Everybody appeared first on RED - The Marketing Podcast For Experts.
22 min - RED 163: Is Social Media Hurting Your Business?
Does social media really matter? For some people it does. The real question is — does social media matter for you? There's no doubt a lot of people seem to be growing their businesses with the help of sites like Facebook, Twitter, and Instagram. For every entrepreneur who is successfully doing this though, there are […]
The post RED 163: Is Social Media Hurting Your Business? appeared first on RED - The Marketing Podcast For Experts.
24 min
About Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
From the publisher's feed
Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get…
Everybody Talking About Your Show."