Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

By Big PodcastBusinessEntrepreneurshipMarketing
Download on the App Store

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) episodes

  • RED 196: The #1 Quality Of Successful Entrepreneurs (And The Downside Of Social Media)
    There is a single quality that you must have if you want to be a successful entrepreneur. Just because you had it once doesn't mean you still have it and because you have it now doesn't mean you'll always have it. It's elusive, but if you can cultivate it, you'll absolutely have the success in business (and life) that you're looking for. On this episode of RED Podcast, I talk about it... What You'll Learn: Will your new business idea work? Should you raise your prices? The things every entrepreneur worries about...  Now vs. Then How social media is costing you money -- it's not just the timesuck (although that is costing you money as well) Are you overexposed? What Prince knew about marketing that most entrepreneurs get wrong Violating trust within mastermind groups -- there is no excuse for this (yet people do it all the time) Why many entrepreneurs are turning down cash from in-person customers who are ready to buy When you shouldn't open a door for somebody If Don Draper was in business today... Why Snapchat is a waste of time for entrepreneurs (and may be killing your business) What really sells people on your business An important marketing lesson from the book business -- this will work for you and your business, even if you don't write books The guy with 5000 (fake) friends on Facebook... A social media issue we're all guilty of -- even this podcast is guilty of it The favorite "fetish" of marketing gurus everywhere Why you're not as weird (or alone) as you think you are Moo! How bosses are like cows Are you just like the people you hire?  A hiring mistake that will cost you big money How to hire a freelancer -- exactly what to say so you get what you're paying for Why books are always better than movies... Links To Things I Talk About: Jon Acuff The Truth About Snapchat Help Your Entrepreneur Friends Make Real Connection With People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    Click the icon below to listen.
    25 min
  • RED 195: How To Start A Movement And Be Remembered (At Trade Shows And Other Events)
    It's amazing the how much time, money, and effort that is wasted attending networking events, various business parties, and trade shows. Still, if you know what to do, you can turn even the most "worthless" event into something great.

    On this episode of RED Podcast, I talk about how to do just that.

    What You'll Learn:

    - Why most people (maybe even you) find trade shows so frustrating (and how a few elite people actually make them worthwhile)
    - How the hell is that guy going to finish a marathon?
    - The networking mistakes even successful people make
    - Why are you still acting like you're in junior high school?
    - Is there a invisible "force field" in the room? If so, how to dismantle it...
    - Snapchat -- why it doesn't matter
    - A networking lesson from a "crazy" guy at the marathon
    - How to kill a good connection dead
    - Want to be the most interesting guy in the room? Start a conversation with this question...


    Help Your Entrepreneur Friends Make More Impact At Trade Shows And Networking Events...

    If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
    Click the icon below to listen.
    21 min
  • RED 195: How To Start A Movement And Be Remembered (At Trade Shows And Other Events)

    It's amazing the how much time, money, and effort that is wasted

    attending networking events, various business parties, and trade
    shows. Still, if you know what to do, you can turn even the most
    "worthless" event into something great.

    On this episode of RED Podcast, I talk about how

    to do just that.

    What You'll Learn:
    • Why most people (maybe even you) find trade shows so
      • frustrating (and how a few elite people actually make them
      worthwhile)
    • How the hell is that guy going to finish a
      • marathon?
    • The networking mistakes even successful people make
    • Why are you still acting like you're in junior high
      • school?
    • Is there a invisible "force field" in the room? If so, how to
      • dismantle it...
    • Snapchat -- why it doesn't matter
    • A networking lesson from a "crazy" guy at the marathon
    • How to kill a good connection dead
    • Want to be the most interesting guy in the room? Start a
      • conversation with this question...
      Links To Things I Talk About:
      • Theodore
        • Roosevelt - Man In The Arena
      • Derek
        • Sivers - How to Start A Movement
      • Jon Acuff
        • Help Your Entrepreneur Friends Make More Impact At Trade
        Shows And Networking Events...

        If you like RED Podcast, I'd appreciate you telling a

        friend (maybe even two). And if you really like RED,
        a review on iTunes would be great too.

         
        21 min
      • The Prince Episode - Business Lessons From A Legendary Musician
        Prince is gone, but he's left behind a legacy of not only music, but some great business lessons for entrepreneurs, book authors, podcasters, bloggers, and others making a living with their ideas.

        What You'll Learn:

        - A business lesson from Prince's "secret vault"
        - The story behind Purple Rain
        - Branding lessons from Prince -- are you doing these with your business?
        - How Prince controlled an interview
        - The real reason Prince changed his name
        - Did Prince really live a life of excess? Not when it came to this...
        - What Prince (and Alaskan fisherman) know that most entrepreneurs don't
        - A book publishing lesson from Prince's record label
        - How to sell "mystery"


        Help Your Friends Be Sexy MFs And Increase P Control...

        If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
        Click the icon below to listen.
        22 min
      • The Prince Episode - Business Lessons From A Legendary Musician

        Prince is gone, but he's left behind a legacy of not only music, but some great business lessons for entrepreneurs, book authors, podcasters, bloggers, and others making a living with their ideas.

        What You'll Learn:
        • A business lesson from Prince's "secret vault"
        • The story behind Purple Rain
        • Branding lessons from Prince -- are you doing these with your business?
        • How Prince controlled an interview
        • The real reason Prince changed his name
        • Did Prince really live a life of excess? Not when it came to this...
        • What Prince (and Alaskan fisherman) know that most entrepreneurs don't
        • A book publishing lesson from Prince's record label
        • How to sell "mystery"
          • Links To Things I Talk About:
          • Prince's 2007 Superbowl performance
          • Lipps Inc - Funkytown
            • Help Your Friends Be Sexy MFs And Increase P Control...

            If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

             
            22 min
          • The Prince Episode - Business Lessons From A Legendary Musician
            Prince is gone, but he's left behind a legacy of not only music, but some great business lessons for entrepreneurs, book authors, podcasters, bloggers, and others making a living with their ideas.
            What You'll Learn:

            A business lesson from Prince's "secret vault"
            The story behind Purple Rain
            Branding lessons from Prince -- are you doing these with your business?
            How Prince controlled an interview
            The real reason Prince changed his name
            Did Prince really live a life of excess? Not when it came to this...
            What Prince (and Alaskan fisherman) know that most entrepreneurs don't
            A book publishing lesson from Prince's record label
            How to sell "mystery"

            Links To Things I Talk About:

            Prince's 2007 Superbowl performance
            Lipps Inc - Funkytown

            Help Your Friends Be Sexy MFs And Increase P Control...
            If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
             
            Click the icon below to listen.
            22 min
          • The Prince Episode – Business Lessons From A Legendary Musician

            Prince is gone, but he's left behind a legacy of not only music, but some great business lessons for entrepreneurs, book authors, podcasters, bloggers, and others making a living with their ideas. In This Episode: A business lesson from Prince's “secret vault” The story behind Purple Rain Branding lessons from Prince — are you doing these […]

            The post The Prince Episode – Business Lessons From A Legendary Musician appeared first on RED - The Marketing Podcast For Experts.

            22 min
          • RED 194: What You Can Learn From Christian Entrepreneurs (Even If Your Business Is Secular)
            National Religious Broadcasters (NRB) held its International Christian Media Convention in Nashville this year. I attended for a couple of days, even though there is nothing about what I do in alignment with NRB's mission to "spread the life-changing Truth of the Gospel of Jesus Christ through every electronic medium available."

            I talk about marketing here and I don't care if you're Christian, atheist, or somewhere in between.

            Still, I know a good opportunity when it knocks... On this episode of RED Podcast, I talk about what I saw and what I learned at the event.

            What You'll Learn:

            - The most important characteristic of entrepreneurs
            - Why I was in the same room as Ted Cruz
            - What a church can teach you about blogging, podcasting, and online video
            - A lesson on content creation from an old school motivational speaker
            - The reason I personally edit every single episode of RED Podcast (even though there are professional audio editors who could do the job better)
            - Is it a church or a shopping mall?
            - Why it seems like Kirk Cameron is in every Christian movie
            - What it takes to compete in the Christian movie business (or any movie business)
            - There is no excuse for this...
            - My connection to VeggieTales
            - Two types of companies at a Christian business convention -- which one are you?
            - Why a 21-year-old life coach has a hard time getting business (even though he may be able to help you)
            - The reason evangelical Christians can't stand Donald Trump -- remember this when you next promote your business
            - An advantage some atheist entrepreneurs have over Christians and other "religious" entrepreneurs (but only a slight advantage)
            - The problem with putting your content on satellite television networks
            - What Jesus would do...
            - The lie marketers tell about selling books on Amazon
            Christian? Secular? Either way, this is the most effective form of marketing...
            - A "feel good" marketing technique that will get you nowhere (so stop doing it immediately)

            Help Your Christian (And Atheist) Friends Make More Money...

            If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.
            Click the icon below to listen.
            24 min
          • RED 194: What You Can Learn From Christian Entrepreneurs (Even If Your Business Is Secular)

            National Religious Broadcasters (NRB) held its International Christian Media Convention in Nashville this year. I attended for a couple of days, even though there is nothing about what I do in alignment with NRB's mission to "spread the life-changing Truth of the Gospel of Jesus Christ through every electronic medium available."

            I talk about marketing here and I don't care if you're Christian, atheist, or somewhere in between.

            Still, I know a good opportunity when it knocks... On this episode of RED Podcast, I talk about what I saw and what I learned at the event.

            What You'll Learn:
            • The most important characteristic of entrepreneurs
            • Why I was in the same room as Ted Cruz
            • What a church can teach you about blogging, podcasting, and online video
            • A lesson on content creation from an old school motivational speaker
            • The reason I personally edit every single episode of RED Podcast (even though there are professional audio editors who could do the job better)
            • Is it a church or a shopping mall?
            • Why it seems like Kirk Cameron is in every Christian movie
            • What it takes to compete in the Christian movie business (or any movie business)
            • There is no excuse for this...
            • My connection to VeggieTales
            • Two types of companies at a Christian business convention -- which one are you?
            • Why a 21-year-old life coach has a hard time getting business (even though he may be able to help you)
            • The reason evangelical Christians can't stand Donald Trump -- remember this when you next promote your business
            • An advantage some atheist entrepreneurs have over Christians and other "religious" entrepreneurs (but only a slight advantage)
            • The problem with putting your content on satellite television networks
            • What Jesus would do...
            • The lie marketers tell about selling books on Amazon
            • Christian? Secular? Either way, this is the most effective form of marketing...
            • A "feel good" marketing technique that will get you nowhere (so stop doing it immediately)
              • Links To Things I Talk About:
              • $50 Podcast Microphone
              • 5 Marketing Lessons from a Baptist Church
              • Predatory Church Marketing
              • 5 Marketing Lessons from a Hipster Church
                • Help Your Christian (And Atheist) Friends Make More Money...

                If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

                 
                24 min
              • RED 193: How To Get More Money For The Same Work

                How does one guy get paid more money for doing basically the same work as another guy who has similar skill?

                That's what this episode is about. More importantly, I give you a couple of quick and simple things you can do right now to increase the money you get for the work you're doing.

                What You'll Learn:
                • You know who else recycles? This famous rock singer..
                • Most people think this will make you more money. It won't. At least not directly.
                • The one word in your sales pitch that will get you more money.
                • How to spot a salesman who doesn't know what he's doing (even though he'll probably make the sale...eventually)
                • What can you learn from 21-year-old life coach?
                • Two things entrepreneurs learn with time that will help you charge more money for what you do
                • Why drug dealers who "go straight" often return to dealing drugs -- this applies to you (and your business)
                • The reason changes (in business or life) take so long
                • People don't question paying more money for a service when this is in place
                • A pricing lesson from a Hollywood pimp -- this will help you make more money instantly
                • The lie good musicians (and also movie stars) tell
                • Has you favorite celebrity had plastic surgery? Why you'll never find out for sure (even though it's usually pretty obvious)
                • Do these two things right now to get more money from your clients
                • Having trouble asking for big money from potential clients? This simple trick will fix that instantly.
                Links To Things I Talk About:
                • Jon Acuff
                Help Your Friends Make More Money...

                If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

                16 min

              About Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

              From the publisher's feed

              Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get…