Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

It's a scam that has cost victims at least $30,000,000 in the last three years. And when you hear it, you'll wonder, "How the hell did anybody fall for this?" But they do... When I got the initial voicemail message (included within the podcast episode) to get me on the hook, my plan was to call back and try to get the inside scoop on how these operations work. How often are they successful? What kind of people are they looking for? How does the flow of money work? What are the marketing lessons that you can learn from them? That didn't happen. So I pranked them... Links To Things I Talk About: Phone Scams Continue to be a Serious Threat If you believe you've been a victim of an IRS Impersonation Scam, report the call here. Episode Sponsor: This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required). Help Your Entrepreneur Friends Run A Legit Business... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

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Just like a hipsters love skinny jeans, mustaches, and overpriced coffee drinks, entrepreneurs have their own set of things they cling to. These days, it's hard to meet a young entrepreneur who doesn't list "meditation" as one of his habits. And older entrepreneurs, whether they call it "meditation" or something else, like prayer, reflection, or journaling, have their own versions of this "quiet time." Dan Harris is a correspondent for ABC News, an anchor for Nightline, and co-anchor for the weekend edition of Good Morning America. He's got a book on meditation called 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works. I'm not normally into books like this, but it was recommended to be by a friend as well as my wife, so I decided to take the punt... Is meditation overhyped?  Will meditation help you to have a more successful business? Is meditation right for you? On this episode of RED Podcast, I talk about my experience with meditation, review 10% Happier, and ask the question, "Can meditation really help entrepreneurs?" In This Episode: Lessons from the Dog Chiropractor Hippie on a plane -- hope he doesn't sit by me... People Magazine -- how one small article changed my life How I ended on in "The Cult" What you need to know about driving a Ferrari An honest description of "meditation" and what it can do for you Why you should read 10% Happier even if you have no desire to learn about meditation Ted Haggard -- more than just a right wing preacher who had a thing for crystal meth and gay hookers Are meditators liars? Sometimes... The real "walking dead" (and how not to become one of them) Where ideas for podcasts, books, and ways to make money come from... How to make sure you don't miss opportunities in business (or in life) A cure for FOMO? Sometimes... Links To Things I Talk About: 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works… (Get the audio book free with Audible trial.) Jon Acuff Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck (Get the audio book free with Audible trial.) 5 Marketing Lessons from a Dog Chiropractor Episode Sponsor: This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required). Help Your Entrepreneur Friends Never Miss Another Business Opportunity... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

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I was 41 when I got married. Before doing this, I'd always planned on getting a prenuptial agreement. My wife, also an established entrepreneur, felt the same way.   Both of us, although never previously married, had experienced the problems that can happen when you go into a business partnership without solid agreements and things go wrong... So why did we "roll the dice" with our personal lives and get married without having a prenuptial agreement in place? On this episode of RED Podcast, I talk about business partnerships and what you need to know before starting a new business, with or without a partner... In This Episode: How to avoid business disputes The way to avoid arguments with business partners Before you buy any advertising for your business, you must know this... A lady started throwing things... Why market research is bullshit (but you'll still be ok) Your "Plan B" - Is it hurting or helping you? What the guitarist for Prince taught me about business partnerships The bank account for people who want to achieve massive wealth (but have no discipline with money) Why scarcity in your business is good -- how you can use it to make more money and get more focused with your marketing What people are really paying you for The reason you're not getting anything done (and how to fix that) 3 "rules" for business success -- these are simple, but few people follow them Links To Things I Talk About: 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works… (Get the audio book free with Audible trial.) Episode Sponsor: This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required). Help Your Entrepreneur Friends Have Better Business Partnerships... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

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They (whoever “they” are) say writing is easy, but sitting down to write is difficult.

It’s not that simple.

They also say you shouldn’t throw good money after bad. Yet this is what aspiring authors do all the time…

When it comes to writing a book and successfully publishing it, there are a lot of things that can go wrong. I’m in the middle of a big book project now and, in this episode, I talk about some of the problems I’ve faced, even though I’m going into this one having worked on over 100 previous projects, 11 of them as the author.

Whether you’re in the middle of the book writing process yourself or hope to get a book off the ground in the future, you’ll benefit from this episode of RED Podcast. This is what it’s really like to write and publish a book…

In This Episode:

- Should you try to revive a “dead” book?
- Are you throwing good money after bad?
- 90% done with your book? What you need to know…
- Why most books suck (and signs to watch out for to make sure your book doesn’t)
- Every book author has been through this situation — it’s scary, but don’t worry when it happens to you…
- The dangers of working with an editor (even if the editor is great)
- What video game programming and writing books have in common
- Why RED Podcast isn’t the same podcast it was when we started in 2014
- How to guarantee a book will fail (and how to avoid this failure)
- Before you market your book, you need to have this in order…
- “Slow burn” book marketing
- Feeling pressure to have a “big” book? What I’ve done in that situation…
- “Good Enough” (I just threw up in my mouth a little bit…)
The things you can’t outsource

Episode Sponsor:

This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required).

Help Your Entrepreneur Friends Write Books People Want To Buy…

If you like RED Podcast, I’d appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

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I don't play Minecraft, but a lot of people do. How many? About 40,000,000 per month. If you had that many people using your product every month, how much would that be worth? Microsoft thinks about $2,500,000,000, which is what they paid for Minecraft in 2014. On this episode of RED Podcast, I talk about what you can learn from the top-selling PC video game of all time... In This Episode: Teenage billionaires Graphics a kid could create (and the business lesson behind them) Great writers who suck at speaking live (and the reasons we don't care)  The problem with slick television preachers and motivational speakers (surprisingly, many entrepreneurs get caught up in this) Why people like disco music How "entertainment" has changed in the last 20 years -- if you don't add this aspect to your business, your business will die The "afterthought" that made Minecraft billions of dollars Where real connection happens... Two reasons broadcast radio sucks  How to avoid getting pushed out by new technology Links To Things I Talk About: Outliers: The Story of Success (Get the audio book free with Audible trial.) The Tipping Point: How Little Things Can Make a Big Difference (Get the audio book free with Audible trial.) What the Dog Saw (Get the audio book free with Audible trial.) Manic Panic Dig Dug Episode Sponsor: This episode of RED Podcast is brought to you by FreshBooks. Tell them RED Podcast sent you and get a free month (no credit card required). Help Your Entrepreneur Friends Make Their Ideas Pay Off... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

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In honor of Gay Pride Month, here's a special episode about a gay legend most people have heard, but never seen. Links To Things I Talk About: The Thrst Gonna Make You Sweat Martha Wash – Give It To You Help Your Entrepreneur Friends Get Credit For Their Work… If you like RED Podcast, I'd appreciate […]

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