Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

I got a new dog. Things didn't start off very smoothly...  The remedy for this situation was to hire a dog trainer. I did. And there are some great "customer service" and marketing parallels that I'm sharing with you on this episode. Want customers who are more responsive to you and you offers? Listen up... In This Episode: How many people do you need on your mailing list? What to do when you only have 1000 people on your mailing list A business lesson from Methodists and Catholics... The reason RED Podcast follows the format it does -- you'll want to keep this in mind with your podcast How to make money with bad marketing Why I thought Entrepreneur On Fire was fake What Toastmasters and Freemasons have in common... The reason people get better results when you dumb things down (it's not because they're idiots) Bad kids -- why they exist (and what to do about them) Building loyal podcast listeners... (This also works for bloggers) The #1 way to sabotage your success when selling something -- are you doing this? Why you should be consistent with your podcast (or email newsletter) release schedule -- and why you shouldn't A "vegan chef" who opened his own restaurant (and almost lost it because he didn't understand why I'm talking about on this episode) How to scare the $#!+ out of your customers! Why vegetarians appreciate McDonald's (even if they don't eat there) A way to keep people coming back to your podcast... Dating advice from a married men A lesson on how to dress from Creepy McCreeper Links To Things I Talk About: Petfinder Entrepreneur On Fire Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

Last week, a few people got their panties in a wad over a photo of comic Kathy Griffin holding up a bloody head that looked a lot like Donald Trump. The humanity! I didn't care. I thought it was tasteless, but I expect Kathy Griffin (and other comics) to push the boundaries of good taste. Sometimes you go too far. You can relate to this in your business, I know. How do we know how far we can push things without going "too far?" We don't. Which is why going "too far" isn't my problem with Kathy Griffin... I do have an issue with how she handled the backlash though. And on this episode, I talk about how to successfully navigate situations where you find yourself having to do the same thing. Links To Things I Talk About: RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too. http://traffic.libsyn.com/red/RED-RR001.mp

I put together a list of ten tules that, more or less, is the basis for everything I talk about on RED Podcast. Think of it like my own version of The Ten Commandments. This list is that important. At least if you want to have success (and make money) selling your specialized knowledge. Will it get it into Heaven? I don't know. But while you're here on Earth and trying to make money, it will absolutely make your life a lot easier (and a lot more fun). To help you internalize the things on this list and help you start seeing the results from using them in your business, I'll be releasing some special episodes of RED Podcast showing you how others are using them in their lives. Subscribe now to make sure you don't miss anything... Links To Things I Talk About: RED Rules Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too. http://traffic.libsyn.com/red/RED-RR000.mp3

Maybe you've received an email with this subject. It tells the story of how parents of a 15-year old boy find $71,000 cash hidden in his closet. When his mother was cleaning and putting laundry away, she came across a large brown paper bag that was suspiciously buried beneath some clothes and a skateboard in the back of her 15-year-old son’s closet. She opened the bag and found it was full of cash -- five dollar bills, twenties, fifties, and hundreds – all neatly rubber-banded in labeled piles. Was the kid dealing drugs? Running a numbers game? Pimping girls? No. She didn't think that. "My first thought was that he had robbed a bank," said the 41-year-old woman. “There was over $71,000 dollars in that bag. That’s more than my husband earns in a year!" The woman immediately called her husband at the car dealership where he worked to tell him what she’d discovered. He came home right away and they drove together to the boy’s school to pick him up.  As it turns out, the boy had been sending out a "chain-letter" to email addresses he'd found online. He'd done it right from the computer in his bedroom. It sounds like a great story... Unfortunately, it's not true. But chain letters are real and, in this episode of RED Podcast, I discuss my experience with them as well as how you can apply their appeal to your business. In This Episode: National Enquirer and other tabloid newspapers... It's not a felony to sell the plans (only to put it together and possess it) How to know if your ads are working (or not working) My letter from the Postal Inspector 5th-grade kid with a bunch of classified ads The best direct marketing education you'll get (and it's free) How even legitimate magazines are selling "work-from-home" and "make money" opportunities Why you should sell a "make money" opportunity even if your business has nothing to do with helping people make money What people are always looking for (and how to make sure you have it available for them) Why Trump won -- it's the same reason he'll lose the next time around Imagine yourself on a date... The "something for nothing" marketing strategy that's making a killing on Facebook This business never fails -- it always makes money How to get repeat buyers A way to start bringing in recurring money today The pros and cons of running an "anonymous" business "Money-Maker" vs Business Is Google controlling your business? Links To Things I Talk About: Small Business Opportunities Patreon Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too. http://traffic.libsyn.com/red/red228.mp3

Kim Kardashian hijacked my name! Unfortunately, this lead to some confusion about what RED Podcast is about... I don't want to work with people like Kim Kardashian, so in this episode, I talk about the new direction for RED Podcast and what you can expect from now on. Links To Things I Talk About: Nash Grier Episode Sponsor: This episode of RED Podcast is brought to you by Convert Kit, the best way to build a profitable mailing list. Tell them RED Podcast sent you and get a free month. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on Apple Podcasts would be great too.

This is Part 2 of a two-part series on marketing lessons learned from the Donald Trump post-election rally in Nashville. Part 1 is here. This episode specifically brings up some issues regarding the morality of how we make our money as well as talks more about how Trump won the 2016 Presidential election. In This Episode: High, drunk, or mentally ill? Why I used to subscribe to Cosmo magazine... What type of bitch are you? The reason Donald Trump had so many empty seats at his Nashville rally... White people Fighting "pornography" while making money off it The thing Donald Trump is best at (and why you know who he is) Crabs in a barrel How Donald Trump repels women Pro Donald Trump vs. Anti Hillary Clinton Why people didn't vote for Hillary Clinton (it has nothing to do with her qualifications) The "triple threat" to influence -- this works for podcasters, bloggers, and speakers How to develop "instant rapport" Can Americans really relate to Donald Trump? Probably not (but they think they can). The pros and cons (mostly pros) of working in small markets How to pick up high-paying gigs that don't have a lot of competition... Are segments of your market being ignored? Links To Things I Talk About: Rik Roberts Episode Sponsor: This episode of RED Podcast is brought to you by Fyrebox, the best way to build a viral quiz and generate leads. Tell them RED Podcast sent you and get 50% an annual plan. Music Credits: "The Angels Weep" by Audionautix, licensed under Creative Commons Attribution "Earthy Crust" and "Action Hero" by Jingle Punks "Run" by Max Surla Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.

Oops! Thought my April Fool's episode would be obvious... It wasn't. On this episode of RED Podcast, I talk about pushing a joke too far... In This Episode: What I said that made more than one listener cry... Lots of "thoughts and prayers" Why people who hate Dave Ramsey love me Going too far with a joke... A reason people believe lies The power you should never abuse If you're reaching enough people, here's what's going to happen to you (whether you like it or not) Dave Ramsey's bad book reviews What to do if you mess up... Links To Things I Talk About: RED Podcast April Fool's Episode The Thrst Episode Sponsor: This episode of RED Podcast is brought to you by Fyrebox, the best way to build a viral quiz and generate leads. Tell them RED Podcast sent you and get 50% an annual plan. Get The RED Podcast App – It’s FREE! RED Podcast – Android App RED Podcast – iPhone App Help Your Entrepreneur Friends Gain More Influence... If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too. http://traffic.libsyn.com/red/red226.mp3