Everybody and his brother is an “author” these days. Thanks, Kindle! But most books suck. And even worse, even if you've got a great book, it's unlikely that you'll sell a lot of copies. The numbers aren't pretty. Most non-fiction, business books sell less than 5000 copies. Ouch! But never fear… There is still a […]

The post RED 052: How To Make Money With A Book – Part 1 appeared first on RED - The Marketing Podcast For Experts.

If you're working by yourself and you're wondering how you're going to do it all, the answer is outsourcing. But how? Bringing in new people can be tough. Where do you find good people? How do you make sure you're hiring the right person for the job? We can help you. How do you build […]

The post RED 051: How to Build a Strong Virtual Team – Part 2 appeared first on RED - The Marketing Podcast For Experts.

If you're a blogger, an author, a podcaster, or any type of creative entrepreneur, you fall into one of two categories. 1. You need help. 2. You will need help. How do you get all the “business” elements of your business done while still having time for writing, recording, and doing your creative work? The […]

The post RED 050: How to Build a Strong Virtual Team – Part 1 appeared first on RED - The Marketing Podcast For Experts.

Did you listen to Part 1? Good. Now that you've got your workshop planned, what't the next step? Marketing. Making sure people show up. And making sure you give a memorable presentation that will help you meet your goals of selling product and getting more business. On this episode of RED Podcast, we more about how […]

The post RED 049: How to Give a Successful Workshop or Seminar – Part 2 appeared first on RED - The Marketing Podcast For Experts.

One of the best ways to promote what you do and get more business is public speaking. Giving a free working is a great way to connect with your audience in a way that isn't possible through social media or advertising. But it's risky… You can lose your ass on workshops and seminars if you don't […]

The post RED 048: How to Give a Successful Workshop or Seminar – Part 1 appeared first on RED - The Marketing Podcast For Experts.

We've had a lot of questions about how we do things here… How we come up with episode ideas, how we record, how we publish, and how we get so many reviews and downloads. This episode explains all of this and more. You'll hear our exact workflow and “system” that lets us outline, record, produce, […]

The post RED 047: Should You Go Full-Time With Your Side Business? appeared first on RED - The Marketing Podcast For Experts.

Many entrepreneurs think of a nameless, faceless mob when they hear the word “customers.” You hear them use words like “my audience” or “my fans.” Don't be an idiot — all customers, audiences, and fans are made up of individual people. And it's the individual people you want to talk to and connect with when it […]

The post RED 046: How to Build Rapport With People (And Find Out What They Want To Buy From You) appeared first on RED - The Marketing Podcast For Experts.

Entrepreneurs love starting things and we get new ideas to pursue every time the wind blows… But how many entrepreneurs are good at sticking things out and actually finishing projects? Not many. How can you help make sure you're on task, so you can finish the projects you've started and actually make money with them? That's what […]

The post RED 045: How To Keep Your Business Moving Forward appeared first on RED - The Marketing Podcast For Experts.

We've had a lot of questions about how we do things here… How we come up with episode ideas, how we record, how we publish, and how we get so many reviews and downloads. This episode explains all of this and more. You'll hear our exact workflow and “system” that lets us outline, record, produce, […]

The post RED 044: Behind The Scenes of RED Podcast appeared first on RED - The Marketing Podcast For Experts.

John Lee Dumas of Entrepreneur On Fire has raised the bar for podcasting frequency… How do you compete with that? And that link you just posted on Twitter? The Washington Post says its half-life is only five minutes. The Facebook half-life? A couple of hours…if you're lucky. Thanks to recent algorithms, some posts never get seen at all. So […]

The post RED 043: Quick And Easy Content Creation Strategies appeared first on RED - The Marketing Podcast For Experts.