With the Internet killing off both filters and barriers to entry, there is more competition in business than ever. Because of this, it's easy to get lost… How can you and your business stand out from the crowd? How can you make sure you're not overlooked? And do you need money to make this happen? That's […]

The post RED 032: How To Stand Out In Business appeared first on RED - The Marketing Podcast For Experts.

This is part two of a two-part series on “marriage” advice that will also work for your business partnerships. If you want to make the most of your business partnership, listen up… In This Episode: How the work in business partnerships should be divided The “dual relationship” and why you should watch out for it One thing “pros” have […]

The post RED 031: Business Advice From Marriage Counseling – Part 2 appeared first on RED - The Marketing Podcast For Experts.

Laurel and I are about six weeks away from getting married. Because of this, we've been getting some “pre-marital counseling” and much of it applies to great business partnerships. So that's what we're talking about on this episode… This is part one of a two-part series on “marriage” advice that will also work for your business […]

The post RED 030: Business Advice From Marriage Counseling – Part 1 appeared first on RED - The Marketing Podcast For Experts.

We've all seen those guys who work so much everything else around them dies. There are few things more sad than a guy who's lost his family, his friends, and his health to neglect. But what do you do when you actually like the work you're doing? And what if you need to put in extra […]

The post RED 029: Work/Life Balance (How We Do It) appeared first on RED - The Marketing Podcast For Experts.

This is part two of a two-part series on how to make the most of conferences and other live events, such as trade shows. If you want to make the most of your conference investment, listen up… In This Episode: The #1 reason you should get to a conference the day before it starts A conference tip that […]

The post RED 028: Making The Most Of Conferences – Part 2 appeared first on RED - The Marketing Podcast For Experts.

This is part one of a two-part series on how to make the most of conferences and other live events, such as trade shows. Conferences are a great way to meet new people as well as take online-only relationships to an even deeper lever. You can also learn a ton at conferences. But if you're […]

The post RED 027: Making The Most Of Conferences – Part 1 appeared first on RED - The Marketing Podcast For Experts.

Growing your business can be stressful. Like your crazy ex-girlfriend, things can often get wild and chaotic. But chaos can actually help your business…sometimes. This episode of RED Podcast talks all about chaos in business and how you can use it to grow your business, be more creative, and get more done. You'll learn how to work […]

The post RED 026: Embracing Chaos In Business appeared first on RED - The Marketing Podcast For Experts.

You may not be able to beat the “big boys” when it comes to marketing budget, size of your team, or size of your reach, but you can always beat them on personality. Unfortunately, just because you can, doesn't mean everybody is… Let's face it — some people are boring. They release cookie-cutter content that […]

The post RED 025: Personality Marketing (And How To Do It) appeared first on RED - The Marketing Podcast For Experts.

If you don't have people asking for refunds on what you're selling, you're not selling enough. And if you don't have somebody who can't stand you, you're not reaching enough people. These things are true. Every entrepreneur knows both. But “failure” can still be tough to swallow because, as entrepreneurs, we like to win. Can […]

The post RED 024: Failure (And How To Deal With It) appeared first on RED - The Marketing Podcast For Experts.

If there's one thing entrepreneurs are full of, it's ideas. I once heard that the average entrepreneur has a “million-dollar idea” three times per year. Unfortunately, not all ideas are that good. And perhaps even worse, even fewer ideas have any action behind them… How do you know if an idea of worth pursuing? That's […]

The post RED 023: Is Your “Big Idea” Worth Pursuing? appeared first on RED - The Marketing Podcast For Experts.