Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Laurel is in the middle of writing her first book. I've done seven. Writing a book is a bitch. If you want to do it right, it takes both time and effort. But while the process may not necessarily be easy, it's possible to have ease. How? That's what we talk about on this episode… In This Episode: […]

The post RED 012: How To Write A Kick Ass Book appeared first on RED - The Marketing Podcast For Experts.

On the previous episode, we talked about how to give a good interview. This episode talks about the flipside — how you can be a great podcast (or radio) host. Are you nervous when interviewing people? Are the guests you're interviewing nervous? How do you get the answers you're seeking? How much research should you […]

The post RED 011: How To Be A Great Podcast Host appeared first on RED - The Marketing Podcast For Experts.

The products and services you offer won't just sell themselves. If you want to make real money with your business, it helps if you're able to do a good interview that both entertains people and gets your point across. You never know when you'll have the opportunity to be interviewed about what you're doing. When it happens, […]

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I've hired a ton of graphic designers over the years, working with artists from all over the world to create dozens of book covers, music releases, and advertising pieces. In the past decade, the process of working with graphic designers has changed considerably and one of the companies at the forefront of this is 99Designs, a crowdsourcing company based […]

The post RED 009: 99Designs – How To Make It Work For You appeared first on RED - The Marketing Podcast For Experts.

Laurel is in the middle of writing a book and keeps getting distracted. Every. Single. Day. It even happened when she was writing on the subject of distraction. If you're not making the money you want, it likely has something to do with distraction. This episode focuses on this problem and how to deal with it. In […]

The post RED 008: Distraction (and How to Deal With It) appeared first on RED - The Marketing Podcast For Experts.

Working for somebody else sucks. What happens when you get pushed too far on the job? That's what I found out when it happened to me… On this episode, I'll tell you the story of my last day working for somebody else and give you advice on how to make your final day on the job a lot […]

The post RED 007: David’s Last Real Job… appeared first on RED - The Marketing Podcast For Experts.

Laurel used to work as a mechanical engineer. Her job was designing color laser printers. But she didn't thrive in a corporate world. In fact, she was miserable. Some people live their entire lives like this. She decided not to. In this episode, Laurel tells the story of quitting the corporate world (for good), her first post-job […]

The post RED 006: The Day Laurel Quit… appeared first on RED - The Marketing Podcast For Experts.

More and more people online are sharing “sensitive” information like income numbers, photos of their kids, and religious (or political) beliefs within their marketing. Is this crazy? How much personal information should you share in your marketing? In this episode we talk about the pros and cons of “transparency” in marketing. Why you should be more transparent and […]

The post RED 005: Transparency – Should Your Audience Know Everything? appeared first on RED - The Marketing Podcast For Experts.

Any time you release something to the public, you open yourself up to feedback. And if you reach enough people, some of that feedback is going to be negative. In short, not everybody is going to like what you do. I released a book several years ago and reviewers on Amazon tore it a new one. You'll hear […]

The post RED 004: How To Deal With Negative Feedback appeared first on RED - The Marketing Podcast For Experts.

Laurel has a client who wants to spend $3500 on a domain. RED Podcast is new and we need a great domain too. Should you come out of the gate swinging by purchasing a great domain name or simple go with what you can find for the standard $10/year fee? On this episode we talk about […]

The post RED 003: Is a Premium Domain Name Worth The Investment? appeared first on RED - The Marketing Podcast For Experts.